-76
NPS
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Haier America
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About Haier America's Brand
Haier America is a manufacturer and supplier of consumer electronics and home appliances. Among its major competitors, Haier America is ranked in 4th place for NPS while Samsung is 1st, and LG is 2nd.
Brand at a Glance
58%
Customer Loyalty
2.1/5
Product Quality
2.2/5
Pricing
2.1/5
Customer Service
Haier America Ranking
- #4 / 4 of its competitors
Haier America NPS
Haier America's Net Promoter Score (NPS) is a -76 with 12% Promoters, 0% Passives, and 88% Detractors. Net Promoter Score tracks whether Haier America's customers would recommend using the product based on a scale of -100 to 100.
Haier America Overall NPS
| 12% | Promoters |
|---|---|
| 0% | Passives |
| 88% | Detractors |
Haier America NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 -100 | Jun 2021 | -100 |
Dec 2023 -100 | Dec 2023 | -100 |
Feb 2024 -100 | Feb 2024 | -100 |
Oct 2024 -100 | Oct 2024 | -100 |
Jan 2025 -100 | Jan 2025 | -100 |
Apr 2025 -71 | Apr 2025 | -71 |
Oct 2025 -75 | Oct 2025 | -75 |
How Other Brands Compare
Haier America is ranked #4 for NPS among its competitors. Samsung and LG come in first and second, with Whirlpool Corporation coming in at third.
Haier America |  Samsung |  LG |  Whirlpool Corporation | |
| Global Ranking | #- | #103 | #398 | #- |
| NPS | -76 | 14 | 10 | -42 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $263.86B | $7.17B | $14.57B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Haier America NPS by Gender
Haier America's NPS was rated -50 by Male customers on Comparably.
Male
-50
Haier America's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
N/A
Haier America's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Haier America NPS by Ethnicity
Haier America's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Haier America NPS by Age
Haier America's NPS was rated -100 points by customers ages 66+ on Comparably.
Haier America NPS vs. Competitors
Compared to its competitors, Haier America's NPS is rated right below Whirlpool Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| Samsung | 14 |
| LG | 10 |
| Whirlpool Corporation | -42 |
| Haier America | -76 |
Haier America Customer Reviews
Out of the 3 Haier America customer reviews 0 were positive and 3 were constructive. Haier America customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Haier America Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Haier America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Haier America Customer Loyalty Score by Gender
Haier America's Customer Loyalty score was rated 33 by Male customers on Comparably.
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Male
33%
Yes
Female
N/A
Yes
Haier America Customer Loyalty Score by Ethnicity
Haier America's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Haier America.
46
out of 100
Caucasian
Haier America Customer Loyalty Score by Age
Haier America's Customer Loyalty score was rated 40% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Haier America.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 40% | 66+ | 40% |
Haier America Customer Loyalty vs. Competitors
Compared to its competitors, Haier America's Customer Loyalty score is rated right below Whirlpool Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Samsung | 82% |
| LG | 77% |
| Whirlpool Corporation | 72% |
| Haier America | 58% |
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Haier America Product Quality
2.1/5
Haier America has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Haier America Product Information
Haier America’s product quality score is a 2.1 out of 5 as rated by its users and customers.
- Website
- www.haieramerica.com
- Company Size
- 201-500 Employees
Industry
Tech
Retail
Quick Insights into Haier America Product Quality
Haier America's Product Quality score was rated highest by Male customers.
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Ranked Haier America Product Quality the Highest
Haier America Product Quality Score by Gender
Haier America's Product Quality score was rated 1.6 by Male customers on Comparably.
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Male
1.6/5
Female
N/A
Haier America Product Quality Score by Ethnicity
Haier America's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Haier America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Haier America Product Quality Score by Age
Haier America's Product Quality score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Haier America.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Haier America Product Quality vs. Competitors
Compared to its competitors, Haier America's Product Quality score is rated right above Whirlpool Corporation, and is preceded by LG.
| COMPANY | Product Quality Score | |
|---|---|---|
| Samsung | 3.6/5 |
| LG | 3.5/5 |
| Haier America | 2.1/5 |
| Whirlpool Corporation | 1.9/5 |
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Haier America Pricing
Haier America ROI & Value For Money
2.2/5
Haier America has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Quick Insights into Haier America ROI
Haier America's ROI score was rated highest by Male customers.
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Ranked Haier America ROI the Highest
Haier America ROI Score by Gender
Haier America's ROI score was rated 1.6 by Male customers on Comparably.
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Male
1.6/5
Female
N/A
Haier America ROI Score by Ethnicity
Haier America's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Haier America.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Haier America ROI Score by Age
Haier America's ROI score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Haier America.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Haier America Pricing vs. Competitors
Compared to its competitors, Haier America's ROI score is rated right above Whirlpool Corporation, and is preceded by LG.
| COMPANY | Pricing Score | |
|---|---|---|
| Samsung | 3.5/5 |
| LG | 3.3/5 |
| Haier America | 2.2/5 |
| Whirlpool Corporation | 1.8/5 |
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Haier America Customer Satisfaction (CSAT)
Haier America Customer Satisfaction (CSAT) Score
14 / 100
Haier America has an overall Customer Satisfaction score of 14 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
57%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Haier America Customer Satisfaction
Haier America's Customer Satisfaction score was rated highest by Male customers.
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Ranked Haier America Customer Satisfaction the Highest
Haier America Customer Satisfaction Score by Gender
Haier America's Customer Satisfaction score was rated 25 by Male customers on Comparably.
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25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Haier America Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Haier America's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Haier America.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
Haier America Customer Satisfaction Score by Age
Haier America's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Haier America.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Haier America Customer Satisfaction vs. Competitors
Compared to its competitors, Haier America's Customer Satisfaction score is rated right below Whirlpool Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| LG | 69% |
| Samsung | 68% |
| Whirlpool Corporation | 26% |
| Haier America | 14% |
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Haier America Customer Service
2.1/5
Haier America has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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About Haier America's Customer Service
Address
Wayne, NJ
Website
www.haieramerica.com
Quick Insights into Haier America Customer Service
Haier America's Customer Service score was rated highest by Male customers.
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Ranked Haier America Customer Service the Highest
Haier America Customer Service Score by Gender
Haier America's Customer Service score was rated 1.7 by Male customers on Comparably.
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Male
1.7/5
Female
N/A
Haier America Customer Service Score by Ethnicity
Haier America's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Haier America.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Haier America Customer Service Score by Age
Haier America's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Haier America.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Haier America Customer Service vs. Competitors
Compared to its competitors, Haier America's Customer Service score is rated right above Whirlpool Corporation, and is preceded by LG.
| COMPANY | Customer Service Score | |
|---|---|---|
| Samsung | 3.5/5 |
| LG | 3.2/5 |
| Haier America | 2.1/5 |
| Whirlpool Corporation | 1.8/5 |
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Haier America as an Employer
3.7/5
Haier America has a 3.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Haier America scored a -76 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Haier America would recommend the brand to a friend. ENPS measures how likely Haier America employees would recommend working at Haier America to a friend.
Net Promoter Score
-76
NPS Score
| 12% | Promoters |
|---|---|
| 0% | Passive |
| 88% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
