27
NPS
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Haier
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About Haier's Brand
Manufacturer of washing machines and water heaters. The company engages in the research, development, production and sale of washing machines and water heaters under the brand name of Haier. Among its major competitors, Haier is ranked in 2nd place for NPS while HARMAN International is 1st, and Midea Group Company is 3rd.
Brand at a Glance
88%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4/5
Customer Service
Haier Ranking
- #2 / 4 of its competitors
Haier NPS
Haier's Net Promoter Score (NPS) is a 27 with 52% Promoters, 23% Passives, and 25% Detractors. Net Promoter Score tracks whether Haier's customers would recommend using the product based on a scale of -100 to 100.
Haier Overall NPS
| 52% | Promoters |
|---|---|
| 23% | Passives |
| 25% | Detractors |
Haier NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 25 | Nov 2023 | 25 |
Dec 2023 22 | Dec 2023 | 22 |
Jan 2024 22 | Jan 2024 | 22 |
Feb 2024 21 | Feb 2024 | 21 |
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 21 | Apr 2024 | 21 |
May 2024 22 | May 2024 | 22 |
Jun 2024 25 | Jun 2024 | 25 |
Aug 2024 26 | Aug 2024 | 26 |
Oct 2024 26 | Oct 2024 | 26 |
Nov 2024 29 | Nov 2024 | 29 |
Jun 2025 27 | Jun 2025 | 27 |
How Other Brands Compare
Haier is ranked second for NPS among its competitors. HARMAN International and Electrolux come in first and third, with Whirlpool Corporation coming in at #4.
Haier |  Electrolux |  Whirlpool Corporation |  HARMAN International | |
| Global Ranking | #- | #312 | #- | #- |
| NPS | 27 | -26 | -42 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $4.03B | $14.57B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Haier NPS by Gender
Male customers rated Haier's NPS 17 points higher than Female customers.
Male
59
Haier's NPS was rated 59 by Male customers on Comparably.
65%
Promoters
29%
Passives
6%
Detractors
Female
42
Haier's NPS was rated 42 by Female customers on Comparably.
71%
Promoters
0%
Passives
29%
Detractors
Haier NPS by Ethnicity
Haier's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Other 61 | Other | 61 |
Haier NPS by Age
Haier's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Haier NPS by Usage
Haier's NPS was rated the highest by customers who have used Haier's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 72 | Less than 1 Year | 72 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 45 | 2 to 5 Years | 45 |
Haier NPS vs. Competitors
Compared to its competitors, Haier's NPS is rated right above Midea Group Company, and is preceded by HARMAN International.
| COMPANY | NPS Score | |
|---|---|---|
| HARMAN International | 29 |
| Haier | 27 |
 | Midea Group Company | 25 |
 | Sylvane | N/A |
 | Daikin Industries | N/A |
| Electrolux | -26 |
 | Hisense USA | -39 |
| Whirlpool Corporation | -42 |
Haier Customer Reviews
Out of the 8 Haier customer reviews 8 were positive and 0 were constructive. Haier customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Haier Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Haier users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Haier Customer Loyalty Score by Gender
Male customers rated Haier's Customer Loyalty score 10% higher than Female customers.
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Male
84%
Yes
Female
74%
Yes
Haier Customer Loyalty Score by Ethnicity
Haier's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Haier.
78
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
100
out of 100
Other
Haier Customer Loyalty Score by Age
Haier's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 55% | 26-30 | 55% |
31-35 100% | 31-35 | 100% |
41-45 82% | 41-45 | 82% |
Haier Customer Loyalty Score by Usage
Haier's Customer Loyalty score was rated the highest by customers who have used Haier's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Haier Customer Loyalty Score by Industry
Haier's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Haier Customer Loyalty vs. Competitors
Compared to its competitors, Haier's Customer Loyalty score is rated right above HARMAN International.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Haier | 88% |
| HARMAN International | 79% |
| Whirlpool Corporation | 72% |
| Midea Group Company | 69% |
| Electrolux | 68% |
| Hisense USA | 58% |
| Sylvane | N/A |
| Daikin Industries | N/A |
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Haier Product Quality
4.1/5
Haier has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Haier Product Information
Haier’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Haier's product the highest.
- Website
- www.haier-elec.com.hk
- Company Size
- 10,000+ Employees
Quick Insights into Haier Product Quality
Haier's Product Quality score was rated highest by customers ages 31-35, and rated lowest by Asian or Pacific Islander customers.
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Ranked Haier Product Quality the Highest
Ranked Haier Product Quality the Lowest
Haier Product Quality Score by Gender
Male customers rated Haier's Product Quality score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
Haier Product Quality Score by Ethnicity
Haier's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.5 | Other | 4.5 |
Haier Product Quality Score by Age
Haier's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.5 | 26-30 | 4.5 |
31-35 4.7 | 31-35 | 4.7 |
41-45 4.5 | 41-45 | 4.5 |
Haier Product Quality Score by Usage
Haier's Product Quality score was rated the highest by customers who have used Haier's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Haier Product Quality Score by Industry
Haier's Product Quality score was rated 4.6 stars by both Accounting and Tech industry customers.
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Haier Product Quality vs. Competitors
Compared to its competitors, Haier's Product Quality score is rated right above HARMAN International, and is preceded by Midea Group Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Midea Group Company | 4.2/5 |
| Haier | 4.1/5 |
| HARMAN International | 4/5 |
| Electrolux | 2.5/5 |
| Hisense USA | 2.3/5 |
| Whirlpool Corporation | 1.9/5 |
| Sylvane | N/A |
| Daikin Industries | N/A |
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Haier Pricing
Haier ROI & Value For Money
4/5
Haier has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Haier Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Haier.
Quick Insights into Haier ROI
Haier's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Accounting industry.
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Ranked Haier ROI the Highest
Ranked Haier ROI the Lowest
Haier ROI Score by Gender
Male customers rated Haier's ROI score 0.2 stars higher than Female customers.
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Male
4.4/5
Female
4.2/5
Haier ROI Score by Ethnicity
Haier's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.2 | Other | 4.2 |
Haier ROI Score by Age
Haier's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.9 | 31-35 | 4.9 |
41-45 4.1 | 41-45 | 4.1 |
Haier ROI Score by Usage
Haier's ROI score was rated the highest by customers who have used Haier's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Haier ROI Score by Industry
Haier's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Haier Pricing vs. Competitors
Compared to its competitors, Haier's ROI score is rated right above Midea Group Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Haier | 4/5 |
| Midea Group Company | 4/5 |
| HARMAN International | 3.8/5 |
| Electrolux | 2.3/5 |
| Hisense USA | 2.2/5 |
| Whirlpool Corporation | 1.8/5 |
| Sylvane | N/A |
| Daikin Industries | N/A |
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Haier Customer Satisfaction (CSAT)
Haier Customer Satisfaction (CSAT) Score
91 / 100
Haier has an overall Customer Satisfaction score of 91 rated by its users and customers.
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Very Satisfied
55%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
1%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Haier Customer Satisfaction
Haier's Customer Satisfaction score was rated highest by customers who have used Haier's products/services for 1 to 2 Years, and rated lowest by customers who have used Haier's products/services for Less than 1 Year.
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Ranked Haier Customer Satisfaction the Highest
Ranked Haier Customer Satisfaction the Lowest
Haier Customer Satisfaction Score by Gender
Male customers rated Haier's Customer Satisfaction score 7 points higher than Female customers.
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93 / 100
MaleVery Satisfied | 64% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
86 / 100
FemaleVery Satisfied | 72% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Haier Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Haier's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Haier's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Haier's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
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88 / 100
Very Satisfied
63%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
Haier Customer Satisfaction Score by Age
Haier's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 80% |
Haier Customer Satisfaction Score by Usage
Haier's Customer Satisfaction score was rated the highest by customers who have used Haier's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Haier Customer Satisfaction Score by Industry
Haier's Customer Satisfaction score was rated 100 points by both Accounting and Tech industry customers.
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}Haier Customer Satisfaction vs. Competitors
Compared to its competitors, Haier's Customer Satisfaction score is rated right above HARMAN International, and is preceded by Midea Group Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Midea Group Company | 100% |
| Haier | 91% |
| HARMAN International | 79% |
| Hisense USA | 38% |
| Electrolux | 35% |
| Whirlpool Corporation | 26% |
| Sylvane | 0% |
| Daikin Industries | 0% |
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Haier Customer Service
4/5
Haier has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Haier's Customer Service
Address
, Hong Kong,
Website
www.haier-elec.com.hk
Phone Number
7
Quick Insights into Haier Customer Service
Haier's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Female customers.
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Ranked Haier Customer Service the Highest
Ranked Haier Customer Service the Lowest
Haier Customer Service Score by Gender
Male customers rated Haier's Customer Service score 0.4 stars higher than Female customers.
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Male
4.4/5
Female
4/5
Haier Customer Service Score by Ethnicity
Haier's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Haier Customer Service Score by Age
Haier's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.7 | 31-35 | 4.7 |
41-45 4.1 | 41-45 | 4.1 |
Haier Customer Service Score by Usage
Haier's Customer Service score was rated the highest by customers who have used Haier's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Haier Customer Service Score by Industry
Haier's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Haier Customer Service vs. Competitors
Compared to its competitors, Haier's Customer Service score is rated right above Midea Group Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Haier | 4/5 |
| Midea Group Company | 3.9/5 |
| HARMAN International | 3.7/5 |
| Electrolux | 2.3/5 |
| Hisense USA | 2/5 |
| Whirlpool Corporation | 1.8/5 |
| Sylvane | N/A |
| Daikin Industries | N/A |
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Haier as an Employer
Consumer vs. Employees
Haier scored a 27 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Haier would recommend the brand to a friend. ENPS measures how likely Haier employees would recommend working at Haier to a friend.
Net Promoter Score
27
NPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 33% | Promoters |
|---|---|
| 23% | Passive |
| 44% | Detractors |
