3
NPS
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eToro
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About eToro's Brand
eToro is one of the most successful and innovative fintech companies in the world. Award-winning creator of the leading social trading platform. Among its major competitors, eToro is ranked in 2nd place for NPS while Robinhood is 1st, and FxPro is 3rd.
Brand at a Glance
80%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
eToro Ranking
- #2 / 4 of its competitors
eToro NPS
eToro's Net Promoter Score (NPS) is a 3 with 42% Promoters, 19% Passives, and 39% Detractors. Net Promoter Score tracks whether eToro's customers would recommend using the product based on a scale of -100 to 100.
eToro Overall NPS
| 42% | Promoters |
|---|---|
| 19% | Passives |
| 39% | Detractors |
eToro NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 12 | Apr 2023 | 12 |
May 2023 17 | May 2023 | 17 |
Jun 2023 20 | Jun 2023 | 20 |
Jul 2023 23 | Jul 2023 | 23 |
Sep 2023 19 | Sep 2023 | 19 |
Oct 2023 19 | Oct 2023 | 19 |
Jan 2024 15 | Jan 2024 | 15 |
Apr 2024 12 | Apr 2024 | 12 |
Aug 2024 8 | Aug 2024 | 8 |
Oct 2024 8 | Oct 2024 | 8 |
May 2025 5 | May 2025 | 5 |
Aug 2025 3 | Aug 2025 | 3 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
eToro NPS by Gender
Female customers rated eToro's NPS 37 points higher than Male customers.
Male
30
eToro's NPS was rated 30 by Male customers on Comparably.
60%
Promoters
10%
Passives
30%
Detractors
Female
67
eToro's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
eToro NPS by Ethnicity
eToro's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 20 | Other | 20 |
eToro NPS by Age
eToro's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
eToro NPS by Usage
eToro's NPS was rated the highest by customers who have used eToro's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
eToro Customer Reviews
Out of the 7 eToro customer reviews 7 were positive and 0 were constructive. eToro customer reviews reflect that all customers have a favorable experience using the products/services of the company.
eToro Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of eToro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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eToro Customer Loyalty Score by Gender
Female customers rated eToro's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
eToro Customer Loyalty Score by Ethnicity
eToro's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of eToro.
100
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
100
out of 100
Other
eToro Customer Loyalty Score by Age
eToro's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 64% | 31-35 | 64% |
eToro Customer Loyalty Score by Usage
eToro's Customer Loyalty score was rated the highest by customers who have used eToro's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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eToro Customer Loyalty Score by Industry
eToro's Customer Loyalty score was rated 100% by Tech industry customers.
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eToro Customer Loyalty vs. Competitors
Compared to its competitors, eToro's Customer Loyalty score is rated right above FxPro, and is preceded by trueEX.
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eToro Product Quality
3.9/5
eToro has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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eToro Product Information
eToro’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated eToro's product the highest.
- Website
- http://www.etoro.com
- Company Size
- 501-1,000 Employees
Industry
Banking and Financial Services
Quick Insights into eToro Product Quality
eToro's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked eToro Product Quality the Highest
Ranked eToro Product Quality the Lowest
eToro Product Quality Score by Gender
Female customers rated eToro's Product Quality score 0.7 stars higher than Male customers.
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Male
3.9/5
Female
4.6/5
eToro Product Quality Score by Ethnicity
eToro's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of eToro.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
eToro Product Quality Score by Age
eToro's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of eToro.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
31-35 3.3 | 31-35 | 3.3 |
eToro Product Quality Score by Usage
eToro's Product Quality score was rated the highest by customers who have used eToro's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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eToro Product Quality Score by Industry
eToro's Product Quality score was rated 5 stars by Tech industry customers.
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eToro Product Quality vs. Competitors
Compared to its competitors, eToro's Product Quality score is rated right above Robinhood.
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eToro Pricing
eToro ROI & Value For Money
3.7/5
eToro has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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eToro Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into eToro ROI
eToro's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked eToro ROI the Highest
Ranked eToro ROI the Lowest
eToro ROI Score by Gender
Female customers rated eToro's ROI score 1.2 stars higher than Male customers.
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Male
3.6/5
Female
4.8/5
eToro ROI Score by Ethnicity
eToro's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of eToro.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.6 | Other | 3.6 |
eToro ROI Score by Age
eToro's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of eToro.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
31-35 3.3 | 31-35 | 3.3 |
eToro ROI Score by Usage
eToro's ROI score was rated the highest by customers who have used eToro's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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eToro ROI Score by Industry
eToro's ROI score was rated 4.5 stars by Tech industry customers.
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eToro Pricing vs. Competitors
Compared to its competitors, eToro's ROI score is rated right above Robinhood.
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eToro Customer Satisfaction (CSAT)
eToro Customer Satisfaction (CSAT) Score
91 / 100
eToro has an overall Customer Satisfaction score of 91 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
53%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into eToro Customer Satisfaction
eToro's Customer Satisfaction score was rated highest by customers who have used eToro's products/services for 1 to 2 Years, and rated lowest by Other customers.
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Ranked eToro Customer Satisfaction the Highest
Ranked eToro Customer Satisfaction the Lowest
eToro Customer Satisfaction Score by Gender
eToro's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
eToro Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
eToro's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
eToro's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
eToro's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of eToro.
100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
eToro Customer Satisfaction Score by Age
eToro's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% |
eToro Customer Satisfaction Score by Usage
eToro's Customer Satisfaction score was rated 100 points by customers who have used eToro's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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eToro Customer Satisfaction Score by Industry
eToro's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}eToro Customer Satisfaction vs. Competitors
Compared to its competitors, eToro's Customer Satisfaction score is rated right above Robinhood.
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eToro Customer Service
3.8/5
eToro has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About eToro's Customer Service
Address
30 Sheshet HaYamim Road, Bnei Braq , Israel
Website
http://www.etoro.com
Phone Number
+972-73-2656600
Quick Insights into eToro Customer Service
eToro's Customer Service score was rated highest by Female customers, and rated lowest by customers ages 31-35.
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Ranked eToro Customer Service the Highest
Ranked eToro Customer Service the Lowest
eToro Customer Service Score by Gender
Female customers rated eToro's Customer Service score 0.9 stars higher than Male customers.
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Male
3.9/5
Female
4.8/5
eToro Customer Service Score by Ethnicity
eToro's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of eToro.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.1 | Other | 4.1 |
eToro Customer Service Score by Age
eToro's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of eToro.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 3.8 | 31-35 | 3.8 |
eToro Customer Service Score by Usage
eToro's Customer Service score was rated the highest by customers who have used eToro's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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eToro Customer Service Score by Industry
eToro's Customer Service score was rated 4.5 stars by Tech industry customers.
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eToro Customer Service vs. Competitors
Compared to its competitors, eToro's Customer Service score is rated right above Robinhood.
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eToro as an Employer
3.4/5
eToro has a 3.4/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
eToro scored a 3 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of eToro would recommend the brand to a friend. ENPS measures how likely eToro employees would recommend working at eToro to a friend.
Net Promoter Score
3
NPS Score
| 42% | Promoters |
|---|---|
| 19% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
-26
eNPS Score
| 26% | Promoters |
|---|---|
| 22% | Passive |
| 52% | Detractors |
