

Ally Financial Inc. is a automotive financial services company powered by a top direct banking franchise. Among its major competitors, Ally Financial Inc. is ranked in 4th place for NPS while JPMorgan Chase & Co is 1st, and Discover is 2nd. Overall, Ally Financial Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $16.88B
Ally Financial Inc.'s Net Promoter Score (NPS) is a -40 with 26% Promoters, 8% Passives, and 66% Detractors. Net Promoter Score tracks whether Ally Financial Inc.'s customers would recommend using the product based on a scale of -100 to 100.
| 26% | Promoters |
|---|---|
| 8% | Passives |
| 66% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2024 -40 | Jul 2024 | -40 |
Aug 2024 -38 | Aug 2024 | -38 |
Sep 2024 -38 | Sep 2024 | -38 |
Oct 2024 -38 | Oct 2024 | -38 |
Nov 2024 -38 | Nov 2024 | -38 |
Dec 2024 -38 | Dec 2024 | -38 |
Mar 2025 -38 | Mar 2025 | -38 |
May 2025 -40 | May 2025 | -40 |
Jun 2025 -40 | Jun 2025 | -40 |
Aug 2025 -40 | Aug 2025 | -40 |
Sep 2025 -40 | Sep 2025 | -40 |
Dec 2025 -40 | Dec 2025 | -40 |
Ally Financial Inc. is ranked third for NPS among its competitors. JPMorgan Chase & Co and Bank of America come in first and second, with Capital One coming in at #4. Among those competitors, it is the lowest valued company behind JPMorgan Chase & Co.
![]() Ally Financial Inc. | ![]() JPMorgan Chase & Co | ![]() Bank of America | ![]() Capital One | |
| Global Ranking | #- | #72 | #152 | #- |
| NPS | -40 | 31 | 2 | -41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $16.88B | $451.20B | $298.80B | $54.69B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ally Financial Inc.'s NPS was rated -60 by both Female and Male customers on Comparably.
Ally Financial Inc.'s NPS was rated -60 by Male customers on Comparably.
Ally Financial Inc.'s NPS was rated -60 by Female customers on Comparably.
Ally Financial Inc.'s NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -59 | Caucasian | -59 |
Hispanic or Latino -28 | Hispanic or Latino | -28 |
African American/Black -58 | African American/Black | -58 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Native American 34 | Native American | 34 |
Other -100 | Other | -100 |
Ally Financial Inc.'s NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Ally Financial Inc.'s NPS was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -74 | Less than 1 Year | -74 |
1 to 2 Years -41 | 1 to 2 Years | -41 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -33 | Over 10 Years | -33 |
Compared to its competitors, Ally Financial Inc.'s NPS is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 31 |
![]() | Discover | 10 |
![]() | Bank of America | 2 |
![]() | Ally Financial Inc. | -40 |
![]() | Capital One | -41 |
Out of the 37 Ally Financial Inc. customer reviews 7 were positive and 30 were constructive. Ally Financial Inc. customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Ally Financial Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Ally Financial Inc.'s Customer Loyalty score 2% higher than Female customers.
Ally Financial Inc.'s Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Ally Financial Inc.'s Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
31-35 64% | 31-35 | 64% |
36-40 80% | 36-40 | 80% |
41-45 100% | 41-45 | 100% |
46-50 58% | 46-50 | 58% |
51-55 68% | 51-55 | 68% |
56-60 75% | 56-60 | 75% |
61-65 81% | 61-65 | 81% |
66+ 68% | 66+ | 68% |
Ally Financial Inc.'s Customer Loyalty score was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ally Financial Inc.'s Customer Loyalty score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Ally Financial Inc.'s Customer Loyalty score is rated right below Capital One.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 83% |
![]() | Discover | 83% |
![]() | Bank of America | 80% |
![]() | Capital One | 79% |
![]() | Ally Financial Inc. | 74% |
Ally Financial Inc. has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Ally Financial Inc.’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Ally Financial Inc.'s product the highest. Reviewers from the Consumer Services industry rated Ally Financial Inc. the lowest at 1.9.
Ally Financial Inc.'s Product Quality score was rated highest by Native American customers, and rated lowest by Other customers.
Male customers rated Ally Financial Inc.'s Product Quality score 0.3 stars higher than Female customers.
Ally Financial Inc.'s Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 1.7 | African American/Black | 1.7 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.5 | Native American | 3.5 |
Other 1.5 | Other | 1.5 |
Ally Financial Inc.'s Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
26-30 2.5 | 26-30 | 2.5 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Ally Financial Inc.'s Product Quality score was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ally Financial Inc.'s Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Ally Financial Inc.'s Product Quality score is rated right below Capital One.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Bank of America | 3.5/5 |
![]() | Discover | 3.2/5 |
![]() | Capital One | 2.3/5 |
![]() | Ally Financial Inc. | 2.1/5 |
Ally Financial Inc. has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Ally Financial Inc..
Ally Financial Inc.'s ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
Male customers rated Ally Financial Inc.'s ROI score 0.5 stars higher than Female customers.
Ally Financial Inc.'s ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.3 | Native American | 3.3 |
Other 1.5 | Other | 1.5 |
Ally Financial Inc.'s ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
26-30 2.6 | 26-30 | 2.6 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.5 | 36-40 | 2.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.7 | 66+ | 1.7 |
Ally Financial Inc.'s ROI score was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ally Financial Inc.'s ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Ally Financial Inc.'s ROI score is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Discover | 3.3/5 |
![]() | Bank of America | 3.3/5 |
![]() | Ally Financial Inc. | 2.2/5 |
![]() | Capital One | 2.1/5 |
Ally Financial Inc. has an overall Customer Satisfaction score of 32 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ally Financial Inc.'s Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
Male customers rated Ally Financial Inc.'s Customer Satisfaction score 11 points higher than Female customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 8% | |
Very Dissatisfied | 61% |
Very Satisfied | 10% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 9% | |
Very Dissatisfied | 71% |
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 21% according to Caucasian users and customers.
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 71% according to Hispanic or Latino users and customers.
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 28% according to African American/Black users and customers.
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 49% according to Asian or Pacific Islander users and customers.
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Ally Financial Inc. Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Ally Financial Inc.'s Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 56% | |||||||||||||||
| 46-50 | 10% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 18% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 12% |
Ally Financial Inc.'s Customer Satisfaction score was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ally Financial Inc.'s Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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{
"label": "Accounting",
"groupId": 495,
"score": 45,
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"groupId": 496,
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"groupId": 500,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
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"groupId": 501,
"score": 49,
"stars": 0,
"csatScore": 49,
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{
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"groupId": 504,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Consumer Services",
"groupId": 514,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Education",
"groupId": 515,
"score": 11,
"stars": 0,
"csatScore": 11,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Insurance",
"groupId": 526,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Legal",
"groupId": 529,
"score": 11,
"stars": 0,
"csatScore": 11,
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"scoreClassName": "",
"scoreLabel": 11
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Non-Profit",
"groupId": 540,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 33,
"stars": 0,
"csatScore": 33,
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]
}Compared to its competitors, Ally Financial Inc.'s Customer Satisfaction score is rated right above Capital One, and is preceded by Discover.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 77% |
![]() | Bank of America | 70% |
![]() | Discover | 56% |
![]() | Ally Financial Inc. | 32% |
![]() | Capital One | 14% |
Ally Financial Inc. has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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200 Renaissance Center, PO Box 200, Detroit, MI
http://www.ally.com/
(866)710-4623
Ally Financial Inc.'s Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
Male customers rated Ally Financial Inc.'s Customer Service score 0.2 stars higher than Female customers.
Ally Financial Inc.'s Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.3 | Native American | 3.3 |
Other 1.5 | Other | 1.5 |
Ally Financial Inc.'s Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.7 | 26-30 | 2.7 |
31-35 2.4 | 31-35 | 2.4 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Ally Financial Inc.'s Customer Service score was rated the highest by customers who have used Ally Financial Inc.'s products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ally Financial Inc.'s Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Non-Profit industry customers.
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Compared to its competitors, Ally Financial Inc.'s Customer Service score is rated right above Capital One, and is preceded by Bank of America.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Discover | 3.4/5 |
![]() | Bank of America | 3.4/5 |
![]() | Ally Financial Inc. | 2.1/5 |
![]() | Capital One | 2/5 |
Ally Financial Inc. has a 4.3/5 stars for its overall company culture rated by their employees

Ally Financial Inc. scored a -40 for Net Promoter Score and a 31 for Employee Net Promoter Score. NPS gauges how likely a customer of Ally Financial Inc. would recommend the brand to a friend. ENPS measures how likely Ally Financial Inc. employees would recommend working at Ally Financial Inc. to a friend.
| 26% | Promoters |
|---|---|
| 8% | Passive |
| 66% | Detractors |
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |