10
NPS
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Discover
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About Discover's Brand
Among its major competitors, Discover is ranked in 6th place for NPS while Visa is 1st, and Medtronic is 2nd.Their current valuation is $28.80B
Brand at a Glance
83%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service
Discover CMO
Julie Loeger
Julie Loeger serves as the Executive Vice President and Chief Marketing Officer of Discover Financial Services. Julie started at Discover Financial Services in May of 2015. Julie currently resides in the Greater Chicago Area.
Discover Ranking
- #4 / 4 of its competitors
Discover NPS
Discover's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Discover's customers would recommend using the product based on a scale of -100 to 100.
Discover Overall NPS
| 46% | Promoters |
|---|---|
| 18% | Passives |
| 36% | Detractors |
Discover NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 14 | Aug 2024 | 14 |
Sep 2024 14 | Sep 2024 | 14 |
Oct 2024 15 | Oct 2024 | 15 |
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 10 | Jan 2025 | 10 |
Mar 2025 10 | Mar 2025 | 10 |
Apr 2025 10 | Apr 2025 | 10 |
May 2025 10 | May 2025 | 10 |
Sep 2025 10 | Sep 2025 | 10 |
Oct 2025 11 | Oct 2025 | 11 |
How Other Brands Compare
Discover is ranked #4 for NPS among its competitors. Visa and Mastercard come in first and second, with American Express coming in at third. Among those competitors, it is the lowest valued company behind Visa.
Discover |  American Express |  Visa |  Mastercard | |
| Global Ranking | #- | #62 | #65 | #88 |
| NPS | 10 | 18 | 32 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $28.80B | $127.20B | $485.94B | $350.76B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Discover NPS by Gender
Female customers rated Discover's NPS 37 points higher than Male customers.
Male
-19
Discover's NPS was rated -19 by Male customers on Comparably.
31%
Promoters
19%
Passives
50%
Detractors
Female
18
Discover's NPS was rated 18 by Female customers on Comparably.
45%
Promoters
28%
Passives
27%
Detractors
Discover NPS by Ethnicity
Discover's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -37 | Caucasian | -37 |
African American/Black 67 | African American/Black | 67 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other -33 | Other | -33 |
Discover NPS by Age
Discover's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Discover NPS by Usage
Discover's NPS was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 17 | 2 to 5 Years | 17 |
5 to 10 Years -9 | 5 to 10 Years | -9 |
Over 10 Years -54 | Over 10 Years | -54 |
Discover NPS vs. Competitors
Compared to its competitors, Discover's NPS is rated right above Morgan Stanley, and is preceded by Credit Suisse.
| COMPANY | NPS Score | |
|---|---|---|
| Visa | 32 |
 | Medtronic | 30 |
| Mastercard | 27 |
| American Express | 18 |
 | Credit Suisse | 15 |
| Discover | 10 |
 | Morgan Stanley | -8 |
 | Ally Financial Inc. | -40 |
 | MBNA | -79 |
Discover Customer Reviews
Out of the 9 Discover customer reviews 6 were positive and 3 were constructive. Discover customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Discover Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Discover users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Discover Customer Loyalty Score by Gender
Male customers rated Discover's Customer Loyalty score 2% higher than Female customers.
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Male
86%
Yes
Female
84%
Yes
Discover Customer Loyalty Score by Ethnicity
Discover's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Discover.
84
out of 100
Caucasian
70
out of 100
African American/Black
80
out of 100
Asian or Pacific Islander
100
out of 100
Other
Discover Customer Loyalty Score by Age
Discover's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Discover.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 85% | 26-30 | 85% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Discover Customer Loyalty Score by Usage
Discover's Customer Loyalty score was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Discover Customer Loyalty Score by Industry
Discover's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Discover Customer Loyalty vs. Competitors
Compared to its competitors, Discover's Customer Loyalty score is rated right above Credit Suisse, and is preceded by Visa.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Express | 85% |
| Visa | 84% |
| Discover | 83% |
| Credit Suisse | 80% |
| Mastercard | 78% |
| Medtronic | 77% |
| Ally Financial Inc. | 74% |
| Morgan Stanley | 69% |
| MBNA | 64% |
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Discover Product Quality
3.2/5
Discover has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Discover Product Information
Discover’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Discover's product the highest. Reviewers from the Hospitality industry rated Discover the lowest at 2.6.
- Website
- https://www.discover.com/
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into Discover Product Quality
Discover's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
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Ranked Discover Product Quality the Highest
Ranked Discover Product Quality the Lowest
Discover Product Quality Score by Gender
Female customers rated Discover's Product Quality score 0.3 stars higher than Male customers.
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Male
2.9/5
Female
3.2/5
Discover Product Quality Score by Ethnicity
Discover's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Discover.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.3 | Other | 2.3 |
Discover Product Quality Score by Age
Discover's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 5 | 31-35 | 5 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.4 | 41-45 | 3.4 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.6 | 51-55 | 2.6 |
61-65 4.5 | 61-65 | 4.5 |
66+ 1.7 | 66+ | 1.7 |
Discover Product Quality Score by Usage
Discover's Product Quality score was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Discover Product Quality Score by Industry
Discover's Product Quality score was rated the highest by Tech industry customers, and the lowest by Hospitality industry customers.
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Discover Product Quality vs. Competitors
Compared to its competitors, Discover's Product Quality score is rated right above Ally Financial Inc., and is preceded by Morgan Stanley.
| COMPANY | Product Quality Score | |
|---|---|---|
| Visa | 4.1/5 |
| Mastercard | 4/5 |
| Medtronic | 3.9/5 |
| Credit Suisse | 3.8/5 |
| American Express | 3.5/5 |
| Morgan Stanley | 3.4/5 |
| Discover | 3.2/5 |
| Ally Financial Inc. | 2.1/5 |
| MBNA | 1.5/5 |
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Discover Pricing
Discover ROI & Value For Money
3.3/5
Discover has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Discover Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Discover.
Quick Insights into Discover ROI
Discover's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
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Ranked Discover ROI the Highest
Ranked Discover ROI the Lowest
Discover ROI Score by Gender
Female customers rated Discover's ROI score 0.9 stars higher than Male customers.
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Male
2.7/5
Female
3.6/5
Discover ROI Score by Ethnicity
Discover's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.1 | Other | 3.1 |
Discover ROI Score by Age
Discover's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.8 | 26-30 | 3.8 |
31-35 5 | 31-35 | 5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3 | 46-50 | 3 |
51-55 2.6 | 51-55 | 2.6 |
61-65 4.5 | 61-65 | 4.5 |
66+ 1.5 | 66+ | 1.5 |
Discover ROI Score by Usage
Discover's ROI score was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Discover ROI Score by Industry
Discover's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Discover Pricing vs. Competitors
Compared to its competitors, Discover's ROI score is rated right above Morgan Stanley, and is preceded by American Express.
| COMPANY | Pricing Score | |
|---|---|---|
| Visa | 3.9/5 |
| Medtronic | 3.9/5 |
| Mastercard | 3.9/5 |
| Credit Suisse | 3.6/5 |
| American Express | 3.3/5 |
| Discover | 3.3/5 |
| Morgan Stanley | 3.3/5 |
| Ally Financial Inc. | 2.2/5 |
| MBNA | 1.5/5 |
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Discover Customer Satisfaction (CSAT)
Discover Customer Satisfaction (CSAT) Score
56 / 100
Discover has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
6%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Discover Customer Satisfaction
Discover's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
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Ranked Discover Customer Satisfaction the Highest
Ranked Discover Customer Satisfaction the Lowest
Discover Customer Satisfaction Score by Gender
Female customers rated Discover's Customer Satisfaction score 15 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 14% | |
Very Dissatisfied | 32% |
60 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 5% | |
Very Dissatisfied | 20% |
Discover Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Discover's Customer Satisfaction (CSAT) score was rated 36% according to Caucasian users and customers.
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36 / 100
Very Satisfied
27%
Satisfied
9%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
18%
Very Dissatisfied
41%
CSAT according to African American/Black
Discover's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Discover's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
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89 / 100
Very Satisfied
45%
Satisfied
44%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Discover's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
0%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Discover Customer Satisfaction Score by Age
Discover's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Discover.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 40% | |||||||||||||||
| 61-65 | 100% | |||||||||||||||
| 66+ | 13% |
Discover Customer Satisfaction Score by Usage
Discover's Customer Satisfaction score was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Discover Customer Satisfaction Score by Industry
Discover's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Discover Customer Satisfaction Score by Industry",
"text": "Discover's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 71,
"stars": 0,
"csatScore": 71,
"text": "Discover's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 71
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Discover's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 67,
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"scoreClassName": "",
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}
]
}Discover Customer Satisfaction vs. Competitors
Compared to its competitors, Discover's Customer Satisfaction score is rated right above Morgan Stanley, and is preceded by American Express.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Visa | 82% |
| Mastercard | 79% |
| Medtronic | 72% |
| Credit Suisse | 64% |
| American Express | 62% |
| Discover | 56% |
| Morgan Stanley | 45% |
| Ally Financial Inc. | 32% |
| MBNA | 9% |
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Discover Customer Service
3.4/5
Discover has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Discover's Customer Service
Address
2500 Lake Cook Rd, Chicago, IL 60015
Website
https://www.discover.com/
Discover's Social Links
Quick Insights into Discover Customer Service
Discover's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers ages 66+.
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Ranked Discover Customer Service the Highest
Ranked Discover Customer Service the Lowest
Discover Customer Service Score by Gender
Female customers rated Discover's Customer Service score 1.2 stars higher than Male customers.
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Male
2.5/5
Female
3.7/5
Discover Customer Service Score by Ethnicity
Discover's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Discover.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3 | Other | 3 |
Discover Customer Service Score by Age
Discover's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Discover.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.9 | 26-30 | 3.9 |
31-35 5 | 31-35 | 5 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.6 | 41-45 | 3.6 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2 | 51-55 | 2 |
61-65 4 | 61-65 | 4 |
66+ 1.5 | 66+ | 1.5 |
Discover Customer Service Score by Usage
Discover's Customer Service score was rated the highest by customers who have used Discover's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Discover Customer Service Score by Industry
Discover's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Banking and Financial Services industry customers.
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Discover Customer Service vs. Competitors
Compared to its competitors, Discover's Customer Service score is rated right above Morgan Stanley, and is preceded by American Express.
| COMPANY | Customer Service Score | |
|---|---|---|
| Visa | 4/5 |
| Medtronic | 4/5 |
| Mastercard | 3.9/5 |
| Credit Suisse | 3.7/5 |
| American Express | 3.4/5 |
| Discover | 3.4/5 |
| Morgan Stanley | 3.4/5 |
| Ally Financial Inc. | 2.1/5 |
| MBNA | 1.5/5 |
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Discover as an Employer
4.1/5
Discover has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Discover scored a 10 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Discover would recommend the brand to a friend. ENPS measures how likely Discover employees would recommend working at Discover to a friend.
Net Promoter Score
10
NPS Score
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 52% | Promoters |
|---|---|
| 23% | Passive |
| 25% | Detractors |
