-24
NPS
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SigFig
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About SigFig's Brand
SigFig operates as a web platform for tracking and analyzing personal financial investments. Among its major competitors, SigFig is ranked in 5th place for NPS while Betterment is 1st, and Personal Capital is 2nd.Their current valuation is $300.00M
Brand at a Glance
75%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
3.1/5
Customer Service
SigFig Ranking
- #4 / 4 of its competitors
SigFig NPS
SigFig's Net Promoter Score (NPS) is a -24 with 35% Promoters, 6% Passives, and 59% Detractors. Net Promoter Score tracks whether SigFig's customers would recommend using the product based on a scale of -100 to 100.
SigFig Overall NPS
| 35% | Promoters |
|---|---|
| 6% | Passives |
| 59% | Detractors |
SigFig NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 -50 | Jan 2022 | -50 |
Feb 2022 -20 | Feb 2022 | -20 |
Apr 2022 -17 | Apr 2022 | -17 |
Jun 2022 -13 | Jun 2022 | -13 |
Apr 2023 -22 | Apr 2023 | -22 |
Jul 2023 -30 | Jul 2023 | -30 |
Aug 2023 -18 | Aug 2023 | -18 |
Jan 2024 -16 | Jan 2024 | -16 |
Mar 2024 -22 | Mar 2024 | -22 |
Jun 2024 -27 | Jun 2024 | -27 |
Dec 2025 -31 | Dec 2025 | -31 |
Jan 2026 -24 | Jan 2026 | -24 |
How Other Brands Compare
SigFig is ranked #4 for NPS among its competitors. Betterment and Wealthfront come in first and second, with Personal Capital coming in at third. Among those competitors, it is the lowest valued company behind Wealthfront.
SigFig |  Betterment |  Personal Capital |  Wealthfront | |
| Global Ranking | #- | #830 | #970 | #- |
| NPS | -24 | 38 | -1 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $300.00M | $800.00M | - | $900.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SigFig NPS by Gender
SigFig's NPS was rated -34 by Male customers on Comparably.
Male
-34
SigFig's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
N/A
SigFig's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
SigFig NPS by Ethnicity
SigFig's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
SigFig NPS vs. Competitors
Compared to its competitors, SigFig's NPS is rated right below Personal Capital.
| COMPANY | NPS Score | |
|---|---|---|
| Betterment | 38 |
 | Personal Capital | 11 |
| Wealthfront | 10 |
 | Estimize, Inc | N/A |
 | Market Realist | N/A |
| Personal Capital | -1 |
| SigFig | -24 |
SigFig Customer Reviews
Out of the 2 SigFig customer reviews 0 were positive and 2 were constructive. SigFig customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
SigFig Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of SigFig users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SigFig Customer Loyalty Score by Gender
SigFig's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
SigFig Customer Loyalty Score by Ethnicity
SigFig's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
SigFig Customer Loyalty vs. Competitors
Compared to its competitors, SigFig's Customer Loyalty score is rated right above Personal Capital, and is preceded by Betterment.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Personal Capital | 78% |
| Wealthfront | 77% |
| Betterment | 76% |
| SigFig | 75% |
| Personal Capital | 72% |
| Estimize, Inc | N/A |
| Market Realist | N/A |
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SigFig Product Quality
3/5
SigFig has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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SigFig Product Information
SigFig’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- www.sigfig.com
- Company Size
- 11-50 Employees
Industry
Tech
FinTech
Quick Insights into SigFig Product Quality
SigFig's Product Quality score was rated highest by Caucasian customers.
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Ranked SigFig Product Quality the Highest
SigFig Product Quality Score by Gender
SigFig's Product Quality score was rated 2.9 by Male customers on Comparably.
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Male
2.9/5
Female
N/A
SigFig Product Quality Score by Ethnicity
SigFig's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of SigFig.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
SigFig Product Quality vs. Competitors
Compared to its competitors, SigFig's Product Quality score is rated right above Estimize, Inc, and is preceded by Personal Capital.
| COMPANY | Product Quality Score | |
|---|---|---|
| Betterment | 3.9/5 |
| Wealthfront | 3.6/5 |
| Personal Capital | 3.4/5 |
| Personal Capital | 3/5 |
| SigFig | 3/5 |
| Estimize, Inc | N/A |
| Market Realist | N/A |
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SigFig Pricing
SigFig ROI & Value For Money
2.9/5
SigFig has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into SigFig ROI
SigFig's ROI score was rated highest by Caucasian customers.
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Ranked SigFig ROI the Highest
SigFig ROI Score by Gender
SigFig's ROI score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
SigFig ROI Score by Ethnicity
SigFig's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
SigFig Pricing vs. Competitors
Compared to its competitors, SigFig's ROI score is rated right above Estimize, Inc, and is preceded by Personal Capital.
| COMPANY | Pricing Score | |
|---|---|---|
| Betterment | 3.8/5 |
| Wealthfront | 3.7/5 |
| Personal Capital | 3.5/5 |
| Personal Capital | 2.9/5 |
| SigFig | 2.9/5 |
| Estimize, Inc | N/A |
| Market Realist | N/A |
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SigFig Customer Satisfaction (CSAT)
SigFig Customer Satisfaction (CSAT) Score
43 / 100
SigFig has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Very Satisfied
43%
Satisfied
0%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
15%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SigFig Customer Satisfaction
SigFig's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked SigFig Customer Satisfaction the Highest
SigFig Customer Satisfaction Score by Gender
SigFig's Customer Satisfaction score was rated 33 by Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
SigFig Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SigFig's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
SigFig Customer Satisfaction vs. Competitors
Compared to its competitors, SigFig's Customer Satisfaction score is rated right above Estimize, Inc, and is preceded by Personal Capital.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Betterment | 87% |
| Wealthfront | 69% |
| Personal Capital | 60% |
| Personal Capital | 58% |
| SigFig | 43% |
| Estimize, Inc | 0% |
| Market Realist | 0% |
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SigFig Customer Service
3.1/5
SigFig has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About SigFig's Customer Service
Address
225 Valencia St., San Francisco, CA
Website
www.sigfig.com
Quick Insights into SigFig Customer Service
SigFig's Customer Service score was rated highest by Caucasian customers.
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Ranked SigFig Customer Service the Highest
SigFig Customer Service Score by Gender
SigFig's Customer Service score was rated 2.6 by Male customers on Comparably.
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Male
2.6/5
Female
N/A
SigFig Customer Service Score by Ethnicity
SigFig's Customer Service score was rated 3.4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
SigFig Customer Service vs. Competitors
Compared to its competitors, SigFig's Customer Service score is rated right above Personal Capital, and is preceded by Personal Capital.
| COMPANY | Customer Service Score | |
|---|---|---|
| Betterment | 4/5 |
| Wealthfront | 3.5/5 |
| Personal Capital | 3.5/5 |
| SigFig | 3.1/5 |
| Personal Capital | 2.8/5 |
| Estimize, Inc | N/A |
| Market Realist | N/A |
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Consumer vs. Employees
SigFig scored a -24 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of SigFig would recommend the brand to a friend. ENPS measures how likely SigFig employees would recommend working at SigFig to a friend.
Net Promoter Score
-24
NPS Score
| 35% | Promoters |
|---|---|
| 6% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 40% | Promoters |
|---|---|
| 10% | Passive |
| 50% | Detractors |
