10
NPS
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Wealthfront
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About Wealthfront's Brand
Wealthfront makes it easy for anyone to get access to world-class, long-term investment management without the high fees or steep account minimums. Among its major competitors, Wealthfront is ranked in 3rd place for NPS while Betterment is 1st, and Acorns is 2nd.Their current valuation is $900.00M
Brand at a Glance
77%
Customer Loyalty
3.6/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Wealthfront Ranking
- #3 / 4 of its competitors
Wealthfront NPS
Wealthfront's Net Promoter Score (NPS) is a 10 with 43% Promoters, 24% Passives, and 33% Detractors. Net Promoter Score tracks whether Wealthfront's customers would recommend using the product based on a scale of -100 to 100.
Wealthfront Overall NPS
| 43% | Promoters |
|---|---|
| 24% | Passives |
| 33% | Detractors |
Wealthfront NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 18 | Apr 2023 | 18 |
Jul 2023 12 | Jul 2023 | 12 |
Aug 2023 12 | Aug 2023 | 12 |
Sep 2023 11 | Sep 2023 | 11 |
Oct 2023 9 | Oct 2023 | 9 |
Dec 2023 8 | Dec 2023 | 8 |
Jan 2024 8 | Jan 2024 | 8 |
Mar 2024 12 | Mar 2024 | 12 |
Apr 2024 11 | Apr 2024 | 11 |
Nov 2024 12 | Nov 2024 | 12 |
Dec 2024 9 | Dec 2024 | 9 |
Jul 2025 11 | Jul 2025 | 11 |
How Other Brands Compare
Wealthfront is ranked third for NPS among its competitors. Betterment and Acorns come in first and second, with SigFig coming in at #4. Among those competitors, it is the most valued company.
Wealthfront |  Betterment |  Acorns |  SigFig | |
| Global Ranking | #- | #830 | #- | #- |
| NPS | 10 | 38 | 10 | -24 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $900.00M | $800.00M | $860.00M | $300.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wealthfront NPS by Gender
Female customers rated Wealthfront's NPS 76 points higher than Male customers.
Male
-51
Wealthfront's NPS was rated -51 by Male customers on Comparably.
16%
Promoters
17%
Passives
67%
Detractors
Female
25
Wealthfront's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Wealthfront NPS by Ethnicity
Wealthfront's NPS was rated -20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Wealthfront NPS by Age
Wealthfront's NPS was rated 0 points by customers ages 26-30 on Comparably.
Wealthfront NPS by Usage
Wealthfront's NPS was rated the highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
2 to 5 Years 13 | 2 to 5 Years | 13 |
Wealthfront NPS vs. Competitors
Compared to its competitors, Wealthfront's NPS is rated right above Vanguard Multimedia, and is preceded by Acorns.
| COMPANY | NPS Score | |
|---|---|---|
| Betterment | 38 |
| Acorns | 10 |
| Wealthfront | 10 |
 | Vanguard Multimedia | N/A |
| SigFig | -24 |
Wealthfront Customer Reviews
Out of the 4 Wealthfront customer reviews 3 were positive and 1 was constructive. Wealthfront customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Wealthfront Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Wealthfront users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wealthfront Customer Loyalty Score by Gender
Female customers rated Wealthfront's Customer Loyalty score 19% higher than Male customers.
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Male
70%
Yes
Female
89%
Yes
Wealthfront Customer Loyalty Score by Ethnicity
Wealthfront's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
Wealthfront Customer Loyalty Score by Age
Wealthfront's Customer Loyalty score was rated 85% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 85% | 26-30 | 85% |
Wealthfront Customer Loyalty Score by Usage
Wealthfront's Customer Loyalty score was rated the highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wealthfront Customer Loyalty vs. Competitors
Compared to its competitors, Wealthfront's Customer Loyalty score is rated right above Betterment, and is preceded by Acorns.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Acorns | 81% |
| Wealthfront | 77% |
| Betterment | 76% |
| SigFig | 75% |
| Vanguard Multimedia | N/A |
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Wealthfront Product Quality
3.6/5
Wealthfront has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Wealthfront Product Information
Wealthfront’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.wealthfront.com
- Company Size
- 51-200 Employees
Industry
Tech
Quick Insights into Wealthfront Product Quality
Wealthfront's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Wealthfront Product Quality the Highest
Ranked Wealthfront Product Quality the Lowest
Wealthfront Product Quality Score by Gender
Female customers rated Wealthfront's Product Quality score 0.6 stars higher than Male customers.
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Male
3.3/5
Female
3.9/5
Wealthfront Product Quality Score by Ethnicity
Wealthfront's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Wealthfront Product Quality Score by Age
Wealthfront's Product Quality score was rated 3.2 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
Wealthfront Product Quality Score by Usage
Wealthfront's Product Quality score was rated the highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wealthfront Product Quality vs. Competitors
Compared to its competitors, Wealthfront's Product Quality score is rated right above Acorns, and is preceded by Betterment.
| COMPANY | Product Quality Score | |
|---|---|---|
| Betterment | 3.9/5 |
| Wealthfront | 3.6/5 |
| Acorns | 3.4/5 |
| SigFig | 3/5 |
| Vanguard Multimedia | N/A |
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Wealthfront Pricing
Wealthfront ROI & Value For Money
3.7/5
Wealthfront has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Wealthfront ROI
Wealthfront's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Wealthfront ROI the Highest
Ranked Wealthfront ROI the Lowest
Wealthfront ROI Score by Gender
Female customers rated Wealthfront's ROI score 0.7 stars higher than Male customers.
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Male
3.3/5
Female
4/5
Wealthfront ROI Score by Ethnicity
Wealthfront's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Wealthfront ROI Score by Age
Wealthfront's ROI score was rated 3.3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.3 | 26-30 | 3.3 |
Wealthfront ROI Score by Usage
Wealthfront's ROI score was rated the highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wealthfront Pricing vs. Competitors
Compared to its competitors, Wealthfront's ROI score is rated right above Acorns, and is preceded by Betterment.
| COMPANY | Pricing Score | |
|---|---|---|
| Betterment | 3.8/5 |
| Wealthfront | 3.7/5 |
| Acorns | 3.2/5 |
| SigFig | 2.9/5 |
| Vanguard Multimedia | N/A |
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Wealthfront Customer Satisfaction (CSAT)
Wealthfront Customer Satisfaction (CSAT) Score
69 / 100
Wealthfront has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
37%
Satisfied
32%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
4%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wealthfront Customer Satisfaction
Wealthfront's Customer Satisfaction score was rated highest by customers who have used Wealthfront's products/services for Less than 1 Year, and rated lowest by Male customers.
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Ranked Wealthfront Customer Satisfaction the Highest
Ranked Wealthfront Customer Satisfaction the Lowest
Wealthfront Customer Satisfaction Score by Gender
Female customers rated Wealthfront's Customer Satisfaction score 6 points higher than Male customers.
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66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
72 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 0% |
Wealthfront Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wealthfront's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Wealthfront Customer Satisfaction Score by Age
Wealthfront's Customer Satisfaction score was rated 60 points by customers ages 26-30 on Comparably.
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0
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 60% |
Wealthfront Customer Satisfaction Score by Usage
Wealthfront's Customer Satisfaction score was rated the highest by customers who have used Wealthfront's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Wealthfront Customer Satisfaction vs. Competitors
Compared to its competitors, Wealthfront's Customer Satisfaction score is rated right above Acorns, and is preceded by Betterment.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Betterment | 87% |
| Wealthfront | 69% |
| Acorns | 68% |
| SigFig | 43% |
| Vanguard Multimedia | 0% |
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Wealthfront Customer Service
3.5/5
Wealthfront has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Wealthfront's Customer Service
Address
900 Middlefield Road, Redwood City, CA 94063
Website
http://www.wealthfront.com
Phone Number
1-650-249-4250
Wealthfront's Social Links
Quick Insights into Wealthfront Customer Service
Wealthfront's Customer Service score was rated highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and rated lowest by customers who have used Wealthfront's products/services for Less than 1 Year.
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Ranked Wealthfront Customer Service the Highest
Ranked Wealthfront Customer Service the Lowest
Wealthfront Customer Service Score by Gender
Female customers rated Wealthfront's Customer Service score 0.7 stars higher than Male customers.
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Male
3.1/5
Female
3.8/5
Wealthfront Customer Service Score by Ethnicity
Wealthfront's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
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0
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40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Wealthfront Customer Service Score by Age
Wealthfront's Customer Service score was rated 3.4 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.4 | 26-30 | 3.4 |
Wealthfront Customer Service Score by Usage
Wealthfront's Customer Service score was rated the highest by customers who have used Wealthfront's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Wealthfront Customer Service vs. Competitors
Compared to its competitors, Wealthfront's Customer Service score is rated right above SigFig, and is preceded by Betterment.
| COMPANY | Customer Service Score | |
|---|---|---|
| Betterment | 4/5 |
| Wealthfront | 3.5/5 |
| SigFig | 3.1/5 |
| Acorns | 3.1/5 |
| Vanguard Multimedia | N/A |
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Wealthfront as an Employer
4.2/5
Wealthfront has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Wealthfront scored a 10 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Wealthfront would recommend the brand to a friend. ENPS measures how likely Wealthfront employees would recommend working at Wealthfront to a friend.
Net Promoter Score
10
NPS Score
| 43% | Promoters |
|---|---|
| 24% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
27
eNPS Score
| 55% | Promoters |
|---|---|
| 17% | Passive |
| 28% | Detractors |
