10
NPS
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Acorns
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About Acorns' Brand
Acorns is the leading micro-investing app in the U.S. Among its major competitors, Acorns is ranked in 3rd place for NPS while WalletHub is 1st, and Robinhood is 2nd. Overall, Acorns has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $860.00M
Brand at a Glance
81%
Customer Loyalty
3.4/5
Product Quality
3.2/5
Pricing
3.1/5
Customer Service
Acorns Ranking
- #3 / 4 of its competitors
Acorns NPS
Acorns's Net Promoter Score (NPS) is a 10 with 49% Promoters, 12% Passives, and 39% Detractors. Net Promoter Score tracks whether Acorns's customers would recommend using the product based on a scale of -100 to 100.
Acorns Overall NPS
| 49% | Promoters |
|---|---|
| 12% | Passives |
| 39% | Detractors |
Acorns NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 6 | Oct 2023 | 6 |
Nov 2023 7 | Nov 2023 | 7 |
Jan 2024 7 | Jan 2024 | 7 |
Feb 2024 7 | Feb 2024 | 7 |
Apr 2024 9 | Apr 2024 | 9 |
May 2024 7 | May 2024 | 7 |
Jun 2024 7 | Jun 2024 | 7 |
Jul 2024 7 | Jul 2024 | 7 |
Sep 2024 9 | Sep 2024 | 9 |
Oct 2024 9 | Oct 2024 | 9 |
Mar 2025 9 | Mar 2025 | 9 |
May 2025 9 | May 2025 | 9 |
How Other Brands Compare
Acorns is ranked third for NPS among its competitors. WalletHub and Robinhood come in first and second, with Grain App coming in at #4. Among those competitors, it is the third most valued company behind Robinhood.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Acorns NPS by Gender
Female customers rated Acorns's NPS 18 points higher than Male customers.
Male
-3
Acorns's NPS was rated -3 by Male customers on Comparably.
44%
Promoters
9%
Passives
47%
Detractors
Female
15
Acorns's NPS was rated 15 by Female customers on Comparably.
55%
Promoters
5%
Passives
40%
Detractors
Acorns NPS by Ethnicity
Acorns's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -7 | Caucasian | -7 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -34 | Other | -34 |
Acorns NPS by Age
Acorns's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Acorns NPS by Usage
Acorns's NPS was rated the highest by customers who have used Acorns's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 12 | Less than 1 Year | 12 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
2 to 5 Years 12 | 2 to 5 Years | 12 |
5 to 10 Years -45 | 5 to 10 Years | -45 |
Acorns Customer Reviews
Out of the 13 Acorns customer reviews 8 were positive and 5 were constructive. Acorns customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Acorns Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Acorns users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Acorns Customer Loyalty Score by Gender
Female customers rated Acorns's Customer Loyalty score 6% higher than Male customers.
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Male
81%
Yes
Female
87%
Yes
Acorns Customer Loyalty Score by Ethnicity
Acorns's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Acorns.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
46
out of 100
Asian or Pacific Islander
70
out of 100
Other
Acorns Customer Loyalty Score by Age
Acorns's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 85% | 26-30 | 85% |
31-35 73% | 31-35 | 73% |
36-40 75% | 36-40 | 75% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 82% | 56-60 | 82% |
61-65 55% | 61-65 | 55% |
Acorns Customer Loyalty Score by Usage
Acorns's Customer Loyalty score was rated the highest by customers who have used Acorns's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Acorns Customer Loyalty Score by Industry
Acorns's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Acorns Customer Loyalty vs. Competitors
Compared to its competitors, Acorns's Customer Loyalty score is rated right above WalletHub.
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Acorns Product Quality
3.4/5
Acorns has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Acorns Product Information
Acorns’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Acorns's product the highest. Reviewers from the Accounting industry rated Acorns the lowest at 2.5.
- Website
- http://www.acorns.com
- Company Size
- 201-500 Employees
Industry
Tech
FinTech
Mobile App
SaaS
Quick Insights into Acorns Product Quality
Acorns's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.
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Ranked Acorns Product Quality the Highest
Ranked Acorns Product Quality the Lowest
Acorns Product Quality Score by Gender
Female customers rated Acorns's Product Quality score 0.3 stars higher than Male customers.
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Male
3/5
Female
3.3/5
Acorns Product Quality Score by Ethnicity
Acorns's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Acorns.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.6 | Other | 1.6 |
Acorns Product Quality Score by Age
Acorns's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3 | 26-30 | 3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.5 | 46-50 | 3.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3.8 | 56-60 | 3.8 |
61-65 1.9 | 61-65 | 1.9 |
Acorns Product Quality Score by Usage
Acorns's Product Quality score was rated the highest by customers who have used Acorns's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Acorns Product Quality Score by Industry
Acorns's Product Quality score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Acorns Product Quality vs. Competitors
Compared to its competitors, Acorns's Product Quality score is rated right below Robinhood.
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Acorns Pricing
Acorns ROI & Value For Money
3.2/5
Acorns has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Acorns Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Acorns.
Quick Insights into Acorns ROI
Acorns's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 61-65.
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Ranked Acorns ROI the Highest
Ranked Acorns ROI the Lowest
Acorns ROI Score by Gender
Female customers rated Acorns's ROI score 0.2 stars higher than Male customers.
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Male
3/5
Female
3.2/5
Acorns ROI Score by Ethnicity
Acorns's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Acorns.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.6 | Other | 2.6 |
Acorns ROI Score by Age
Acorns's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.3 | 51-55 | 2.3 |
56-60 3.6 | 56-60 | 3.6 |
61-65 1.7 | 61-65 | 1.7 |
Acorns ROI Score by Usage
Acorns's ROI score was rated the highest by customers who have used Acorns's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Acorns ROI Score by Industry
Acorns's ROI score was rated the highest by Construction industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Acorns Pricing vs. Competitors
Compared to its competitors, Acorns's ROI score is rated right below WalletHub.
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Acorns Customer Satisfaction (CSAT)
Acorns Customer Satisfaction (CSAT) Score
68 / 100
Acorns has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
35%
Satisfied
33%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
12%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Acorns Customer Satisfaction
Acorns's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
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Ranked Acorns Customer Satisfaction the Highest
Ranked Acorns Customer Satisfaction the Lowest
Acorns Customer Satisfaction Score by Gender
Male customers rated Acorns's Customer Satisfaction score 6 points higher than Female customers.
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69 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 16% |
63 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
Acorns Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Acorns' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
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73 / 100
Very Satisfied
18%
Satisfied
55%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
Acorns' Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Acorns' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Acorns' Customer Satisfaction (CSAT) score was rated 40% according to Asian or Pacific Islander users and customers.
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40 / 100
Very Satisfied
0%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
Acorns' Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
Acorns Customer Satisfaction Score by Age
Acorns's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 33% | |||||||||||||||
| 31-35 | 71% | |||||||||||||||
| 36-40 | 33% |
Acorns Customer Satisfaction Score by Usage
Acorns's Customer Satisfaction score was rated the highest by customers who have used Acorns's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Acorns Customer Satisfaction Score by Industry
Acorns's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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{
"title": "Acorns Customer Satisfaction Score by Industry",
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"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "max",
"scoreLabel": 80
},
{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
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}Acorns Customer Satisfaction vs. Competitors
Compared to its competitors, Acorns's Customer Satisfaction score is rated right below Robinhood.
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Acorns Customer Service
3.1/5
Acorns has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Acorns's Customer Service
Address
5300 California Ave, Irvine, CA 92617
Website
http://www.acorns.com
Phone Number
(855) 739-2859
Acorns's Social Links
Quick Insights into Acorns Customer Service
Acorns's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers ages 51-55.
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Ranked Acorns Customer Service the Highest
Ranked Acorns Customer Service the Lowest
Acorns Customer Service Score by Gender
Female customers rated Acorns's Customer Service score 0.3 stars higher than Male customers.
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Male
2.8/5
Female
3.1/5
Acorns Customer Service Score by Ethnicity
Acorns's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Acorns.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 1.6 | Other | 1.6 |
Acorns Customer Service Score by Age
Acorns's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Acorns.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3 | 31-35 | 3 |
36-40 2.9 | 36-40 | 2.9 |
41-45 4 | 41-45 | 4 |
46-50 3 | 46-50 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 3.1 | 56-60 | 3.1 |
61-65 1.6 | 61-65 | 1.6 |
Acorns Customer Service Score by Usage
Acorns's Customer Service score was rated the highest by customers who have used Acorns's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Acorns Customer Service Score by Industry
Acorns's Customer Service score was rated the highest by Construction industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Acorns Customer Service vs. Competitors
Compared to its competitors, Acorns's Customer Service score is rated right below Robinhood.
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Acorns as an Employer
4.5/5
Acorns has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Acorns scored a 10 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Acorns would recommend the brand to a friend. ENPS measures how likely Acorns employees would recommend working at Acorns to a friend.
Net Promoter Score
10
NPS Score
| 49% | Promoters |
|---|---|
| 12% | Passive |
| 39% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 62% | Promoters |
|---|---|
| 19% | Passive |
| 19% | Detractors |
