12
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Canon USA
Marketing or Exec? Claim Your Free Account
About Canon USA's Brand
Brand at a Glance
72%
Customer Loyalty
3.3/5
Product Quality
3.2/5
Pricing
3.6/5
Customer Service
Canon USA NPS
Canon USA's Net Promoter Score (NPS) is a 12 with 48% Promoters, 16% Passives, and 36% Detractors. Net Promoter Score tracks whether Canon USA's customers would recommend using the product based on a scale of -100 to 100.
Canon USA Overall NPS
| 48% | Promoters |
|---|---|
| 16% | Passives |
| 36% | Detractors |
Canon USA NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 22 | Aug 2023 | 22 |
Dec 2023 16 | Dec 2023 | 16 |
Jan 2024 14 | Jan 2024 | 14 |
Apr 2024 19 | Apr 2024 | 19 |
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 8 | Aug 2024 | 8 |
Sep 2024 11 | Sep 2024 | 11 |
Oct 2024 7 | Oct 2024 | 7 |
Feb 2025 10 | Feb 2025 | 10 |
Aug 2025 14 | Aug 2025 | 14 |
Oct 2025 16 | Oct 2025 | 16 |
Jan 2026 12 | Jan 2026 | 12 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Canon USA NPS by Gender
Female customers rated Canon USA's NPS 14 points higher than Male customers.
Male
-34
Canon USA's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-20
Canon USA's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Canon USA NPS by Ethnicity
Canon USA's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Canon USA NPS by Age
Canon USA's NPS was rated 34 points by customers ages 18-25 on Comparably.
Canon USA NPS by Usage
Canon USA's NPS was rated -20 points by customers who have used Canon USA's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years -20 | Over 10 Years | -20 |
Canon USA Customer Reviews
Out of the 2 Canon USA customer reviews 0 were positive and 2 were constructive. Canon USA customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Canon USA Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Canon USA users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Canon USA Customer Loyalty Score by Gender
Male customers rated Canon USA's Customer Loyalty score 36% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Canon USA.
Male
100%
Yes
Female
64%
Yes
Canon USA Customer Loyalty Score by Ethnicity
Canon USA's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Canon USA.
78
out of 100
Caucasian
Canon USA Customer Loyalty Score by Age
Canon USA's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Canon USA.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Canon USA Customer Loyalty Score by Usage
Canon USA's Customer Loyalty score was rated 100% by customers who have used Canon USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Canon USA Product Quality
3.3/5
Canon USA has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Canon USA's overall Product Quality score rated by its users and customers.
Canon USA Product Information
Canon USA’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://usa.canon.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Business Services
Consumer Services
Hardware and Devices
Quick Insights into Canon USA Product Quality
Canon USA's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Canon USA's Product Quality.
Ranked Canon USA Product Quality the Highest
Ranked Canon USA Product Quality the Lowest
Canon USA Product Quality Score by Gender
Male customers rated Canon USA's Product Quality score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Canon USA.
Male
3.8/5
Female
2.7/5
Canon USA Product Quality Score by Ethnicity
Canon USA's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Canon USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Canon USA Product Quality Score by Age
Canon USA's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Canon USA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Canon USA Product Quality Score by Usage
Canon USA's Product Quality score was rated 3.6 stars by customers who have used Canon USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Canon USA Pricing
Canon USA ROI & Value For Money
3.2/5
Canon USA has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Canon USA's overall ROI score rated by its users and customers.
Quick Insights into Canon USA ROI
Canon USA's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Canon USA's ROI score.
Ranked Canon USA ROI the Highest
Ranked Canon USA ROI the Lowest
Canon USA ROI Score by Gender
Female customers rated Canon USA's ROI score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Canon USA.
Male
2.5/5
Female
2.7/5
Canon USA ROI Score by Ethnicity
Canon USA's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Canon USA.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Canon USA ROI Score by Age
Canon USA's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Canon USA.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Canon USA ROI Score by Usage
Canon USA's ROI score was rated 3.2 stars by customers who have used Canon USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Canon USA Customer Satisfaction (CSAT)
Canon USA Customer Satisfaction (CSAT) Score
44 / 100
Canon USA has an overall Customer Satisfaction score of 44 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
28%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
17%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Canon USA Customer Satisfaction
Canon USA's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Canon USA's Customer Satisfaction.
Ranked Canon USA Customer Satisfaction the Highest
Ranked Canon USA Customer Satisfaction the Lowest
Canon USA Customer Satisfaction Score by Gender
Male customers rated Canon USA's Customer Satisfaction score 13 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Canon USA.
33 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 34% |
20 / 100
FemaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 60% |
Canon USA Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Canon USA's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Canon USA.
25 / 100
Very Satisfied
0%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
Canon USA Customer Satisfaction Score by Age
Canon USA's Customer Satisfaction score was rated 33 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Canon USA.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% |
Canon USA Customer Satisfaction Score by Usage
Canon USA's Customer Satisfaction score was rated 20 points by customers who have used Canon USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Canon USA Customer Service
3.6/5
Canon USA has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Canon USA's overall Customer Service score rated by its users and customers.
About Canon USA's Customer Service
Website
http://usa.canon.com
Quick Insights into Canon USA Customer Service
Canon USA's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Canon USA's Customer Service score.
Ranked Canon USA Customer Service the Highest
Ranked Canon USA Customer Service the Lowest
Canon USA Customer Service Score by Gender
Female customers rated Canon USA's Customer Service score 0.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Canon USA.
Male
2.5/5
Female
2.7/5
Canon USA Customer Service Score by Ethnicity
Canon USA's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Canon USA.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Canon USA Customer Service Score by Age
Canon USA's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Canon USA.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Canon USA Customer Service Score by Usage
Canon USA's Customer Service score was rated 2.7 stars by customers who have used Canon USA's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Canon USA as an Employer
3.0/5
Canon USA has a 3.0/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Canon USA scored a 12 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of Canon USA would recommend the brand to a friend. ENPS measures how likely Canon USA employees would recommend working at Canon USA to a friend.
Net Promoter Score
12
NPS Score
| 48% | Promoters |
|---|---|
| 16% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-28
eNPS Score
| 25% | Promoters |
|---|---|
| 22% | Passive |
| 53% | Detractors |
