52
NPS
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Leica
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About Leica's Brand
Leica Camera AG is an internationally operating, premium-segment manufacturer of cameras and sport optics products. Among its major competitors, Leica is ranked in 1st place for NPS while Zeiss is 2nd, and Panasonic is 3rd.
Brand at a Glance
88%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.6/5
Customer Service
Leica Ranking
- #1 / 4 of its competitors
Leica NPS
Leica's Net Promoter Score (NPS) is a 52 with 72% Promoters, 8% Passives, and 20% Detractors. Net Promoter Score tracks whether Leica's customers would recommend using the product based on a scale of -100 to 100.
Leica Overall NPS
| 72% | Promoters |
|---|---|
| 8% | Passives |
| 20% | Detractors |
Leica NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 67 | Apr 2022 | 67 |
May 2022 44 | May 2022 | 44 |
Aug 2022 40 | Aug 2022 | 40 |
Dec 2022 33 | Dec 2022 | 33 |
Feb 2023 38 | Feb 2023 | 38 |
Apr 2023 37 | Apr 2023 | 37 |
May 2023 28 | May 2023 | 28 |
Jul 2023 37 | Jul 2023 | 37 |
Aug 2023 42 | Aug 2023 | 42 |
Sep 2023 46 | Sep 2023 | 46 |
Feb 2024 49 | Feb 2024 | 49 |
Nov 2024 52 | Nov 2024 | 52 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Leica NPS by Gender
Leica's NPS was rated 83 by Male customers on Comparably.
Male
83
Leica's NPS was rated 83 by Male customers on Comparably.
83%
Promoters
17%
Passives
0%
Detractors
Female
N/A
Leica's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Leica NPS by Ethnicity
Leica's NPS was rated 34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Leica NPS by Usage
Leica's NPS was rated the highest by customers who have used Leica's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
Leica Customer Reviews
Out of the 2 Leica customer reviews 1 was positive and 1 was constructive. Leica customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Leica Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Leica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Leica Customer Loyalty Score by Gender
Leica's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Leica Customer Loyalty Score by Ethnicity
Leica's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Leica Customer Loyalty Score by Usage
Leica's Customer Loyalty score was rated 100% by customers who have used Leica's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Leica Customer Loyalty Score by Industry
Leica's Customer Loyalty score was rated 100% by Tech industry customers.
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Leica Customer Loyalty vs. Competitors
Compared to its competitors, Leica's Customer Loyalty score is rated right above Canon.
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Leica Product Quality
3.9/5
Leica has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Leica Product Information
Leica’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Leica's product the highest.
- Website
- http://leica-camera.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Hardware and Devices
Manufacturing
Quick Insights into Leica Product Quality
Leica's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used Leica's products/services for Less than 1 Year.
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Ranked Leica Product Quality the Highest
Ranked Leica Product Quality the Lowest
Leica Product Quality Score by Gender
Leica's Product Quality score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Leica Product Quality Score by Ethnicity
Leica's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Leica.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Leica Product Quality Score by Usage
Leica's Product Quality score was rated the highest by customers who have used Leica's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Leica Product Quality Score by Industry
Leica's Product Quality score was rated 3.6 stars by Tech industry customers.
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Leica Product Quality vs. Competitors
Compared to its competitors, Leica's Product Quality score is rated right above Nikon, and is preceded by Zeiss.
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Leica Pricing
Leica ROI & Value For Money
3.8/5
Leica has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Leica Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Leica ROI
Leica's ROI score was rated highest by Male customers, and rated lowest by customers who have used Leica's products/services for Less than 1 Year.
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Ranked Leica ROI the Highest
Ranked Leica ROI the Lowest
Leica ROI Score by Gender
Leica's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Leica ROI Score by Ethnicity
Leica's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Leica.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Leica ROI Score by Usage
Leica's ROI score was rated the highest by customers who have used Leica's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Leica ROI Score by Industry
Leica's ROI score was rated 3.5 stars by Tech industry customers.
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Leica Pricing vs. Competitors
Compared to its competitors, Leica's ROI score is rated right above Canon, and is preceded by Panasonic.
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Leica Customer Satisfaction (CSAT)
Leica Customer Satisfaction (CSAT) Score
87 / 100
Leica has an overall Customer Satisfaction score of 87 rated by its users and customers.
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Very Satisfied
50%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Leica Customer Satisfaction
Leica's Customer Satisfaction score was rated highest by customers who have used Leica's products/services for 1 to 2 Years, and rated lowest by customers who have used Leica's products/services for Less than 1 Year.
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Ranked Leica Customer Satisfaction the Highest
Ranked Leica Customer Satisfaction the Lowest
Leica Customer Satisfaction Score by Gender
Leica's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Leica Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Leica's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
Leica Customer Satisfaction Score by Usage
Leica's Customer Satisfaction score was rated the highest by customers who have used Leica's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Leica Customer Satisfaction Score by Industry
Leica's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Leica Customer Satisfaction vs. Competitors
Compared to its competitors, Leica's Customer Satisfaction score is rated right above Panasonic.
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Leica Customer Service
3.6/5
Leica has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Leica's Customer Service
Address
Am Leitz-Park 5, D-35578 Germany
Website
http://leica-camera.com/
Phone Number
49 6442 208 0
Quick Insights into Leica Customer Service
Leica's Customer Service score was rated highest by Male customers, and rated lowest by customers who have used Leica's products/services for Less than 1 Year.
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Ranked Leica Customer Service the Highest
Ranked Leica Customer Service the Lowest
Leica Customer Service Score by Gender
Leica's Customer Service score was rated 4.2 by Male customers on Comparably.
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Male
4.2/5
Female
N/A
Leica Customer Service Score by Ethnicity
Leica's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Leica Customer Service Score by Usage
Leica's Customer Service score was rated the highest by customers who have used Leica's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Leica Customer Service Score by Industry
Leica's Customer Service score was rated 3.2 stars by Tech industry customers.
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Leica Customer Service vs. Competitors
Compared to its competitors, Leica's Customer Service score is rated right above Nikon, and is preceded by Canon.
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Leica as an Employer
2.9/5
Leica has a 2.9/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Leica scored a 52 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Leica would recommend the brand to a friend. ENPS measures how likely Leica employees would recommend working at Leica to a friend.
Net Promoter Score
52
NPS Score
| 72% | Promoters |
|---|---|
| 8% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
