TDK NPS & Customer Reviews

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TDK

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About TDK's Brand

TDK is your source for electronic solutions. Among its major competitors, TDK is ranked in 4th place for NPS while Verbatim is 1st, and Amphenol is 2nd.Their current valuation is $18.56B

Brand at a Glance

86%

Customer Loyalty

4.1/5

Product Quality

4.1/5

Pricing

4.3/5

Customer Service

TDK Ranking

^#2 / 4 of its competitors

TDK NPS

TDK's Net Promoter Score (NPS) is a 16 with 48% Promoters, 20% Passives, and 32% Detractors. Net Promoter Score tracks whether TDK's customers would recommend using the product based on a scale of -100 to 100.

TDK Overall NPS

NPS

48%	Promoters
20%	Passives
32%	Detractors

TDK NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2022 20	Jun 2022	20
Jul 2022 27	Jul 2022	27
Aug 2022 33	Aug 2022	33
Sep 2022 22	Sep 2022	22
Dec 2022 27	Dec 2022	27
Apr 2023 31	Apr 2023	31
May 2023 33	May 2023	33
May 2024 31	May 2024	31
Jul 2024 25	Jul 2024	25
Sep 2024 23	Sep 2024	23
Nov 2024 16	Nov 2024	16
Dec 2024 16	Dec 2024	16

How Other Brands Compare

TDK is ranked second for NPS among its competitors. Amphenol and Sonos come in first and third, with Murata Manufacturing coming in at #4. Among those competitors, it is the third most valued company behind Murata Manufacturing.

	TDK	Sonos	Murata Manufacturing	Amphenol
Global Ranking	#-	#161	#-	#-
NPS	16	-43	-	44
Valuation Updated every 24 hours for public companies	$18.56B	$4.41B	$62.80B	$39.67B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TDK NPS by Gender

Male customers rated TDK's NPS 25 points higher than Female customers.

Male

TDK's NPS was rated 25 by Male customers on Comparably.

50%

Promoters

25%

Passives

25%

Detractors

Female

TDK's NPS was rated by Female customers on Comparably.

50%

Promoters

Passives

50%

Detractors

TDK NPS by Ethnicity

TDK's NPS was rated -34 points by African American/Black customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
African American/Black -34	African American/Black	-34

TDK NPS by Age

TDK's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

25%

75%

26-30

75%

25%

TDK NPS by Usage

TDK's NPS was rated 25 points by customers who have used TDK's products/services for 1 to 2 Years.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 25	1 to 2 Years	25

TDK NPS vs. Competitors

Compared to its competitors, TDK's NPS is rated right above Pulse Electronics, and is preceded by Foxconn.

COMPANY		NPS Score
	Verbatim	100
	Amphenol	44
	Foxconn	36
	TDK	16
	Pulse Electronics	0
	Murata Manufacturing	N/A
	Digi-Key Corp	-16
	Sonos	-43

TDK Customer Reviews

TDK Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of TDK users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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86%

14%

TDK Customer Loyalty Score by Gender

TDK's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male

100%

Yes

Female

100%

Yes

TDK Customer Loyalty Score by Ethnicity

TDK's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.

% who answered "Yes"

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100

out of 100

African American/Black

TDK Customer Loyalty Score by Age

TDK's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 26-30 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
26-30 100%	26-30	100%

TDK Customer Loyalty Score by Usage

TDK's Customer Loyalty score was rated 100% by customers who have used TDK's products/services for 1 to 2 Years.

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1 to 2 Years	100%

TDK Customer Loyalty Score by Industry

TDK's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

TDK Customer Loyalty vs. Competitors

Compared to its competitors, TDK's Customer Loyalty score is rated right above Digi-Key Corp, and is preceded by Foxconn.

COMPANY		Customer Loyalty Score
	Verbatim	100%
	Pulse Electronics	100%
	Foxconn	91%
	TDK	86%
	Digi-Key Corp	83%
	Amphenol	82%
	Sonos	80%
	Murata Manufacturing	N/A

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TDK Product Quality

4.1/5

TDK has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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TDK Product Information

TDK’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TDK's product the highest.

Website: http://www.global.tdk.com/

Company Size: 10,000+ Employees

Industry

Tech

Hardware and Devices

Travel

Quick Insights into TDK Product Quality

TDK's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Male customers.

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Ranked TDK Product Quality the Highest

18-25	5
African American/Black	5
Female	5

Ranked TDK Product Quality the Lowest

26-30	4.7
Male	4.7

TDK Product Quality Score by Gender

Female customers rated TDK's Product Quality score 0.3 stars higher than Male customers.

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Male

4.7/5

Female

5/5

TDK Product Quality Score by Ethnicity

TDK's Product Quality score was rated 5 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 5	African American/Black	5

TDK Product Quality Score by Age

TDK's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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Summary	Age	Score
18-25 5	18-25	5
26-30 4.7	26-30	4.7

TDK Product Quality Score by Usage

TDK's Product Quality score was rated 4.7 stars by customers who have used TDK's products/services for 1 to 2 Years.

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1 to 2 Years	4.7

TDK Product Quality Score by Industry

TDK's Product Quality score was rated 4.8 stars by Tech industry customers.

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Tech	4.8

TDK Product Quality vs. Competitors

Compared to its competitors, TDK's Product Quality score is rated right above Digi-Key Corp, and is preceded by Foxconn.

COMPANY		Product Quality Score
	Verbatim	5/5
	Amphenol	4.4/5
	Foxconn	4.2/5
	TDK	4.1/5
	Digi-Key Corp	3.4/5
	Pulse Electronics	3/5
	Sonos	2.2/5
	Murata Manufacturing	N/A

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TDK Pricing

TDK ROI & Value For Money

4.1/5

TDK has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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TDK Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into TDK ROI

TDK's ROI score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked TDK ROI the Highest

Female	5
26-30	4.6
African American/Black	4.3

Ranked TDK ROI the Lowest

18-25	4.5
Male	4.1

TDK ROI Score by Gender

Female customers rated TDK's ROI score 0.9 stars higher than Male customers.

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Male

4.1/5

Female

5/5

TDK ROI Score by Ethnicity

TDK's ROI score was rated 4.3 stars by African American/Black customers on Comparably.

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Summary	Ethnicity	Score
African American/Black 4.3	African American/Black	4.3

TDK ROI Score by Age

TDK's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.6	26-30	4.6

TDK ROI Score by Usage

TDK's ROI score was rated 4.1 stars by customers who have used TDK's products/services for 1 to 2 Years.

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1 to 2 Years	4.1

TDK ROI Score by Industry

TDK's ROI score was rated 4.3 stars by Tech industry customers.

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Tech	4.3

TDK Pricing vs. Competitors

Compared to its competitors, TDK's ROI score is rated right above Foxconn, and is preceded by Amphenol.

COMPANY		Pricing Score
	Verbatim	5/5
	Amphenol	4.2/5
	TDK	4.1/5
	Foxconn	4/5
	Digi-Key Corp	3.1/5
	Pulse Electronics	2.9/5
	Sonos	2/5
	Murata Manufacturing	N/A

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TDK Customer Satisfaction (CSAT)

TDK Customer Satisfaction (CSAT) Score

95 / 100

TDK has an overall Customer Satisfaction score of 95 rated by its users and customers.

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Very Satisfied	56%
Satisfied	39%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

56%

Satisfied

39%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TDK Customer Satisfaction

TDK's Customer Satisfaction score was rated highest by customers who have used TDK's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked TDK Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Female	100%

Ranked TDK Customer Satisfaction the Lowest

26-30	100%
Male	100%

TDK Customer Satisfaction Score by Gender

TDK's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	50%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	100%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

TDK Customer Satisfaction Score by Age

TDK's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 26-30 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

26-30

100%

TDK Customer Satisfaction Score by Usage

TDK's Customer Satisfaction score was rated 100 points by customers who have used TDK's products/services for 1 to 2 Years.

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1 to 2 Years	100

TDK Customer Satisfaction Score by Industry

TDK's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

TDK Customer Satisfaction vs. Competitors

Compared to its competitors, TDK's Customer Satisfaction score is rated right above Amphenol, and is preceded by Verbatim.

COMPANY		Customer Satisfaction (CSAT) Score
	Verbatim	100%
	TDK	95%
	Amphenol	88%
	Foxconn	80%
	Digi-Key Corp	65%
	Pulse Electronics	50%
	Sonos	29%
	Murata Manufacturing	0%

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TDK Customer Service

4.3/5

TDK has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.

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About TDK's Customer Service

Address

3-9-1 Shibaura Minato-ku,

Website

http://www.global.tdk.com/

Phone Number

(656) 337-5587

Quick Insights into TDK Customer Service

TDK's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked TDK Customer Service the Highest

Female	5
18-25	4.6
African American/Black	4.5

Ranked TDK Customer Service the Lowest

26-30	4.6
Male	4.2

TDK Customer Service Score by Gender

Female customers rated TDK's Customer Service score 0.8 stars higher than Male customers.

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Male

4.2/5

Female

5/5

TDK Customer Service Score by Ethnicity

TDK's Customer Service score was rated 4.5 stars by African American/Black customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
African American/Black 4.5	African American/Black	4.5

TDK Customer Service Score by Age

TDK's Customer Service score was rated 4.6 stars by customers ages 18-25 and customers ages 26-30 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4.6	18-25	4.6
26-30 4.6	26-30	4.6

TDK Customer Service Score by Usage

TDK's Customer Service score was rated 4.4 stars by customers who have used TDK's products/services for 1 to 2 Years.

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1 to 2 Years	4.4

TDK Customer Service Score by Industry

TDK's Customer Service score was rated 4.5 stars by Tech industry customers.

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Tech	4.5

TDK Customer Service vs. Competitors

Compared to its competitors, TDK's Customer Service score is rated right above Amphenol, and is preceded by Verbatim.

COMPANY		Customer Service Score
	Verbatim	5/5
	TDK	4.3/5
	Amphenol	4.2/5
	Foxconn	4.1/5
	Digi-Key Corp	3.1/5
	Pulse Electronics	2.5/5
	Sonos	1.9/5
	Murata Manufacturing	N/A

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TDK as an Employer

3.8/5

TDK has a 3.8/5 stars for its overall company culture rated by their employees

top

CEO of TDK

Takehiro Kamigama

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TDK scored a 16 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of TDK would recommend the brand to a friend. ENPS measures how likely TDK employees would recommend working at TDK to a friend.

Net Promoter Score

NPS Score

48%	Promoters
20%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

38%	Promoters
33%	Passive
29%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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