10
NPS
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Vodafone
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About Vodafone's Brand
Vodafone is a mobile telecommunications company that offers voice, messaging, and data services. Among its major competitors, Vodafone is ranked in 4th place for NPS while InterDigital is 1st, and Deutsche Telekom is 2nd.Their current market cap is $53.05B
Brand at a Glance
84%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Vodafone Ranking
- #3 / 4 of its competitors
Vodafone NPS
Vodafone's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Vodafone's customers would recommend using the product based on a scale of -100 to 100.
Vodafone Overall NPS
| 46% | Promoters |
|---|---|
| 18% | Passives |
| 36% | Detractors |
Vodafone NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 9 | Sep 2024 | 9 |
Oct 2024 9 | Oct 2024 | 9 |
Nov 2024 9 | Nov 2024 | 9 |
Dec 2024 9 | Dec 2024 | 9 |
Feb 2025 11 | Feb 2025 | 11 |
Mar 2025 9 | Mar 2025 | 9 |
Apr 2025 9 | Apr 2025 | 9 |
May 2025 9 | May 2025 | 9 |
Jul 2025 9 | Jul 2025 | 9 |
Aug 2025 9 | Aug 2025 | 9 |
Nov 2025 9 | Nov 2025 | 9 |
Jan 2026 9 | Jan 2026 | 9 |
How Other Brands Compare
Vodafone is ranked third for NPS among its competitors. Deutsche Telekom and Ericsson come in first and second, with BT Group coming in at #4. Among those competitors, it is the second most valued company behind Deutsche Telekom.
Vodafone |  Ericsson |  Deutsche Telekom |  BT Group | |
| Global Ranking | #- | #272 | #- | #- |
| NPS | 10 | 34 | 39 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $53.05B | $40.52B | $85.37B | $20.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vodafone NPS by Gender
Male customers rated Vodafone's NPS 10 points higher than Female customers.
Male
7
Vodafone's NPS was rated 7 by Male customers on Comparably.
43%
Promoters
21%
Passives
36%
Detractors
Female
-3
Vodafone's NPS was rated -3 by Female customers on Comparably.
32%
Promoters
33%
Passives
35%
Detractors
Vodafone NPS by Ethnicity
Vodafone's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 19 | Asian or Pacific Islander | 19 |
Other -11 | Other | -11 |
Vodafone NPS by Age
Vodafone's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
Vodafone NPS by Usage
Vodafone's NPS was rated the highest by customers who have used Vodafone's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 9 | Less than 1 Year | 9 |
1 to 2 Years -19 | 1 to 2 Years | -19 |
2 to 5 Years -12 | 2 to 5 Years | -12 |
5 to 10 Years -1 | 5 to 10 Years | -1 |
Over 10 Years 15 | Over 10 Years | 15 |
Vodafone NPS vs. Competitors
Compared to its competitors, Vodafone's NPS is rated right above Bharti Airtel, and is preceded by Ericsson.
| COMPANY | NPS Score | |
|---|---|---|
 | InterDigital | 71 |
| Deutsche Telekom | 39 |
| Ericsson | 34 |
| Vodafone | 10 |
 | Bharti Airtel | 5 |
 | Numerex | N/A |
 | KPN | N/A |
| BT Group | N/A |
 | Zayo Group | -29 |
 | Tele2 | -34 |
Vodafone Customer Reviews
Out of the 20 Vodafone customer reviews 16 were positive and 4 were constructive. Vodafone customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Vodafone Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Vodafone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vodafone Customer Loyalty Score by Gender
Female customers rated Vodafone's Customer Loyalty score 6% higher than Male customers.
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Male
81%
Yes
Female
87%
Yes
Vodafone Customer Loyalty Score by Ethnicity
Vodafone's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vodafone.
67
out of 100
Caucasian
86
out of 100
African American/Black
94
out of 100
Asian or Pacific Islander
90
out of 100
Other
Vodafone Customer Loyalty Score by Age
Vodafone's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 96% | 18-25 | 96% |
26-30 72% | 26-30 | 72% |
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 75% | 41-45 | 75% |
46-50 70% | 46-50 | 70% |
51-55 87% | 51-55 | 87% |
Vodafone Customer Loyalty Score by Usage
Vodafone's Customer Loyalty score was rated the highest by customers who have used Vodafone's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vodafone Customer Loyalty Score by Industry
Vodafone's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Telecommunications industry customers.
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Vodafone Customer Loyalty vs. Competitors
Compared to its competitors, Vodafone's Customer Loyalty score is rated right above Ericsson, and is preceded by Deutsche Telekom.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bharti Airtel | 87% |
| Deutsche Telekom | 86% |
| Vodafone | 84% |
| Ericsson | 79% |
| InterDigital | 68% |
| Zayo Group | 64% |
| Tele2 | N/A |
| Numerex | N/A |
| KPN | N/A |
| BT Group | N/A |
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Vodafone Product Quality
3.7/5
Vodafone has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Vodafone Product Information
Vodafone’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Vodafone's product the highest. Reviewers from the Consumer Services industry rated Vodafone the lowest at 3.1.
- Website
- http://vodafone.com
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Hardware and Devices
Mobile App
SaaS
Quick Insights into Vodafone Product Quality
Vodafone's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Arts and Entertainment industry.
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Ranked Vodafone Product Quality the Highest
Ranked Vodafone Product Quality the Lowest
Vodafone Product Quality Score by Gender
Female customers rated Vodafone's Product Quality score 0.2 stars higher than Male customers.
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Male
3.4/5
Female
3.6/5
Vodafone Product Quality Score by Ethnicity
Vodafone's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Vodafone Product Quality Score by Age
Vodafone's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4 | 51-55 | 4 |
Vodafone Product Quality Score by Usage
Vodafone's Product Quality score was rated the highest by customers who have used Vodafone's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Vodafone Product Quality Score by Industry
Vodafone's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Vodafone Product Quality vs. Competitors
Compared to its competitors, Vodafone's Product Quality score is rated right above Bharti Airtel, and is preceded by Deutsche Telekom.
| COMPANY | Product Quality Score | |
|---|---|---|
| Tele2 | 5/5 |
| Ericsson | 4.1/5 |
| Deutsche Telekom | 3.9/5 |
| Vodafone | 3.7/5 |
| Bharti Airtel | 3.5/5 |
| InterDigital | 3.4/5 |
| Zayo Group | 2.5/5 |
| Numerex | N/A |
| KPN | N/A |
| BT Group | N/A |
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Vodafone Pricing
Vodafone ROI & Value For Money
3.6/5
Vodafone has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Vodafone Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Vodafone.
Quick Insights into Vodafone ROI
Vodafone's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Consumer Services industry.
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Ranked Vodafone ROI the Highest
Ranked Vodafone ROI the Lowest
Vodafone ROI Score by Gender
Female customers rated Vodafone's ROI score 0.3 stars higher than Male customers.
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Male
3.2/5
Female
3.5/5
Vodafone ROI Score by Ethnicity
Vodafone's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.4 | Other | 3.4 |
Vodafone ROI Score by Age
Vodafone's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.8 | 26-30 | 2.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.5 | 36-40 | 3.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4 | 51-55 | 4 |
Vodafone ROI Score by Usage
Vodafone's ROI score was rated the highest by customers who have used Vodafone's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Vodafone ROI Score by Industry
Vodafone's ROI score was rated the highest by Education industry customers, and the lowest by Consumer Services industry customers.
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Vodafone Pricing vs. Competitors
Compared to its competitors, Vodafone's ROI score is rated right above InterDigital, and is preceded by Deutsche Telekom.
| COMPANY | Pricing Score | |
|---|---|---|
| Tele2 | 5/5 |
| Ericsson | 4/5 |
| Deutsche Telekom | 4/5 |
| Vodafone | 3.6/5 |
| InterDigital | 3.4/5 |
| Bharti Airtel | 3.3/5 |
| Zayo Group | 2.2/5 |
| Numerex | N/A |
| KPN | N/A |
| BT Group | N/A |
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Vodafone Customer Satisfaction (CSAT)
Vodafone Customer Satisfaction (CSAT) Score
71 / 100
Vodafone has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
37%
Satisfied
34%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
6%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vodafone Customer Satisfaction
Vodafone's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 36-40.
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Ranked Vodafone Customer Satisfaction the Highest
Ranked Vodafone Customer Satisfaction the Lowest
Vodafone Customer Satisfaction Score by Gender
Male customers rated Vodafone's Customer Satisfaction score 6 points higher than Female customers.
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71 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
65 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 12% |
Vodafone Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vodafone's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
40%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
25%
CSAT according to African American/Black
Vodafone's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.
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56 / 100
Very Satisfied
12%
Satisfied
44%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
11%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Vodafone's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
33%
Satisfied
53%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to Other
Vodafone's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
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60 / 100
Very Satisfied
27%
Satisfied
33%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
13%
Very Dissatisfied
7%
Vodafone Customer Satisfaction Score by Age
Vodafone's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 54% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 60% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 80% |
Vodafone Customer Satisfaction Score by Usage
Vodafone's Customer Satisfaction score was rated the highest by customers who have used Vodafone's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Vodafone Customer Satisfaction Score by Industry
Vodafone's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Accounting industry customers.
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}Vodafone Customer Satisfaction vs. Competitors
Compared to its competitors, Vodafone's Customer Satisfaction score is rated right above InterDigital, and is preceded by Bharti Airtel.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Deutsche Telekom | 79% |
| Ericsson | 75% |
| Bharti Airtel | 75% |
| Vodafone | 71% |
| InterDigital | 50% |
| Tele2 | 50% |
| Zayo Group | 32% |
| Numerex | 0% |
| KPN | 0% |
| BT Group | 0% |
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Vodafone Customer Service
3.6/5
Vodafone has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Vodafone's Customer Service
Address
Vodafone House, The Connection, Berkshire RG14 2FN, Berkshire, MA 1833679
Website
http://vodafone.com
Quick Insights into Vodafone Customer Service
Vodafone's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Vodafone Customer Service the Highest
Ranked Vodafone Customer Service the Lowest
Vodafone Customer Service Score by Gender
Vodafone's Customer Service score was rated 3.3 by both Female and Male customers on Comparably.
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Male
3.3/5
Female
3.3/5
Vodafone Customer Service Score by Ethnicity
Vodafone's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.3 | Other | 3.3 |
Vodafone Customer Service Score by Age
Vodafone's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3 | 41-45 | 3 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
Vodafone Customer Service Score by Usage
Vodafone's Customer Service score was rated the highest by customers who have used Vodafone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vodafone Customer Service Score by Industry
Vodafone's Customer Service score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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Vodafone Customer Service vs. Competitors
Compared to its competitors, Vodafone's Customer Service score is rated right above InterDigital, and is preceded by Deutsche Telekom.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ericsson | 4.1/5 |
| Deutsche Telekom | 4.1/5 |
| Vodafone | 3.6/5 |
| InterDigital | 3.5/5 |
| Bharti Airtel | 3.4/5 |
| Zayo Group | 2.2/5 |
| Tele2 | N/A |
| Numerex | N/A |
| KPN | N/A |
| BT Group | N/A |
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Consumer vs. Employees
Vodafone scored a 10 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Vodafone would recommend the brand to a friend. ENPS measures how likely Vodafone employees would recommend working at Vodafone to a friend.
Net Promoter Score
10
NPS Score
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 47% | Promoters |
|---|---|
| 22% | Passive |
| 31% | Detractors |
