32
NPS
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The Boston Beer Company
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About The Boston Beer Company's Brand
"The Boston Beer Company produces and sells alcohol beverages including its flagship beer, Sam Adams." Among its major competitors, The Boston Beer Company is ranked in 2nd place for NPS while New Belgium Brewing is 1st, and Molson Coors is 3rd. Overall, The Boston Beer Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $11.23B
Brand at a Glance
77%
Customer Loyalty
3.9/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
The Boston Beer Company Ranking
- #2 / 4 of its competitors
The Boston Beer Company NPS
The Boston Beer Company's Net Promoter Score (NPS) is a 32 with 57% Promoters, 18% Passives, and 25% Detractors. Net Promoter Score tracks whether The Boston Beer Company's customers would recommend using the product based on a scale of -100 to 100.
The Boston Beer Company Overall NPS
| 57% | Promoters |
|---|---|
| 18% | Passives |
| 25% | Detractors |
The Boston Beer Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 34 | Dec 2023 | 34 |
Jan 2024 34 | Jan 2024 | 34 |
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 29 | Apr 2024 | 29 |
Jun 2024 30 | Jun 2024 | 30 |
Aug 2024 29 | Aug 2024 | 29 |
Sep 2024 30 | Sep 2024 | 30 |
Jan 2025 28 | Jan 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Sep 2025 26 | Sep 2025 | 26 |
Oct 2025 29 | Oct 2025 | 29 |
Nov 2025 31 | Nov 2025 | 31 |
How Other Brands Compare
The Boston Beer Company is ranked second for NPS among its competitors. New Belgium Brewing and Molson Coors come in first and third, with AB InBev coming in at #4. Among those competitors, it is the second most valued company behind AB InBev.
The Boston Beer Company |  AB InBev |  New Belgium Brewing |  Molson Coors | |
| Global Ranking | #- | #114 | #- | #- |
| NPS | 32 | 18 | 59 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $11.23B | $128.81B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Boston Beer Company NPS by Gender
The Boston Beer Company's NPS was rated 0 by Male customers on Comparably.
Male
0
The Boston Beer Company's NPS was rated by Male customers on Comparably.
43%
Promoters
14%
Passives
43%
Detractors
Female
N/A
The Boston Beer Company's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
The Boston Beer Company NPS by Ethnicity
The Boston Beer Company's NPS was rated 17 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
The Boston Beer Company NPS by Usage
The Boston Beer Company's NPS was rated 0 points by customers who have used The Boston Beer Company's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 0 | Over 10 Years | 0 |
The Boston Beer Company NPS vs. Competitors
Compared to its competitors, The Boston Beer Company's NPS is rated right above Molson Coors, and is preceded by New Belgium Brewing.
| COMPANY | NPS Score | |
|---|---|---|
| New Belgium Brewing | 59 |
| The Boston Beer Company | 32 |
| Molson Coors | 28 |
| AB InBev | 18 |
The Boston Beer Company Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of The Boston Beer Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Boston Beer Company Customer Loyalty Score by Gender
The Boston Beer Company's Customer Loyalty score was rated 61 by Male customers on Comparably.
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Male
61%
Yes
Female
N/A
Yes
The Boston Beer Company Customer Loyalty Score by Ethnicity
The Boston Beer Company's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
The Boston Beer Company Customer Loyalty Score by Usage
The Boston Beer Company's Customer Loyalty score was rated 78% by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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The Boston Beer Company Customer Loyalty vs. Competitors
Compared to its competitors, The Boston Beer Company's Customer Loyalty score is rated right above Molson Coors, and is preceded by AB InBev.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| New Belgium Brewing | 88% |
| AB InBev | 79% |
| The Boston Beer Company | 77% |
| Molson Coors | 76% |
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The Boston Beer Company Product Quality
3.9/5
The Boston Beer Company has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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The Boston Beer Company Product Information
The Boston Beer Company’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://bostonbeer.com/
- Company Size
- 1,001-5,000 Employees
Industry
Beverage, Wine and Spirits
Quick Insights into The Boston Beer Company Product Quality
The Boston Beer Company's Product Quality score was rated highest by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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Ranked The Boston Beer Company Product Quality the Highest
The Boston Beer Company Product Quality Score by Gender
The Boston Beer Company's Product Quality score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
The Boston Beer Company Product Quality Score by Ethnicity
The Boston Beer Company's Product Quality score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
The Boston Beer Company Product Quality Score by Usage
The Boston Beer Company's Product Quality score was rated 4.1 stars by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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The Boston Beer Company Product Quality vs. Competitors
Compared to its competitors, The Boston Beer Company's Product Quality score is rated right above AB InBev, and is preceded by Molson Coors.
| COMPANY | Product Quality Score | |
|---|---|---|
| New Belgium Brewing | 4.5/5 |
| Molson Coors | 4/5 |
| The Boston Beer Company | 3.9/5 |
| AB InBev | 3.7/5 |
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The Boston Beer Company Pricing
The Boston Beer Company ROI & Value For Money
4.1/5
The Boston Beer Company has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Quick Insights into The Boston Beer Company ROI
The Boston Beer Company's ROI score was rated highest by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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Ranked The Boston Beer Company ROI the Highest
The Boston Beer Company ROI Score by Gender
The Boston Beer Company's ROI score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
The Boston Beer Company ROI Score by Ethnicity
The Boston Beer Company's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
The Boston Beer Company ROI Score by Usage
The Boston Beer Company's ROI score was rated 3.9 stars by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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The Boston Beer Company Pricing vs. Competitors
Compared to its competitors, The Boston Beer Company's ROI score is rated right above Molson Coors, and is preceded by New Belgium Brewing.
| COMPANY | Pricing Score | |
|---|---|---|
| New Belgium Brewing | 4.4/5 |
| The Boston Beer Company | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
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The Boston Beer Company Customer Satisfaction (CSAT)
The Boston Beer Company Customer Satisfaction (CSAT) Score
79 / 100
The Boston Beer Company has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
43%
Satisfied
36%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
7%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Boston Beer Company Customer Satisfaction
The Boston Beer Company's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked The Boston Beer Company Customer Satisfaction the Highest
The Boston Beer Company Customer Satisfaction Score by Gender
The Boston Beer Company's Customer Satisfaction score was rated 71 by Male customers on Comparably.
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71 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 29% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
The Boston Beer Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Boston Beer Company's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
The Boston Beer Company Customer Satisfaction Score by Usage
The Boston Beer Company's Customer Satisfaction score was rated 75 points by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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The Boston Beer Company Customer Satisfaction vs. Competitors
Compared to its competitors, The Boston Beer Company's Customer Satisfaction score is rated right above Molson Coors, and is preceded by New Belgium Brewing.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| New Belgium Brewing | 83% |
| The Boston Beer Company | 79% |
| Molson Coors | 77% |
| AB InBev | 70% |
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The Boston Beer Company Customer Service
4.1/5
The Boston Beer Company has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About The Boston Beer Company's Customer Service
Address
Boston, MA
Website
http://bostonbeer.com/
Quick Insights into The Boston Beer Company Customer Service
The Boston Beer Company's Customer Service score was rated highest by Caucasian customers.
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Ranked The Boston Beer Company Customer Service the Highest
The Boston Beer Company Customer Service Score by Gender
The Boston Beer Company's Customer Service score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
The Boston Beer Company Customer Service Score by Ethnicity
The Boston Beer Company's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Boston Beer Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
The Boston Beer Company Customer Service Score by Usage
The Boston Beer Company's Customer Service score was rated 4 stars by customers who have used The Boston Beer Company's products/services for Over 10 Years.
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The Boston Beer Company Customer Service vs. Competitors
Compared to its competitors, The Boston Beer Company's Customer Service score is rated right above Molson Coors, and is preceded by New Belgium Brewing.
| COMPANY | Customer Service Score | |
|---|---|---|
| New Belgium Brewing | 4.3/5 |
| The Boston Beer Company | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
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The Boston Beer Company as an Employer
4.5/5
The Boston Beer Company has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
The Boston Beer Company scored a 32 for Net Promoter Score and a 64 for Employee Net Promoter Score. NPS gauges how likely a customer of The Boston Beer Company would recommend the brand to a friend. ENPS measures how likely The Boston Beer Company employees would recommend working at The Boston Beer Company to a friend.
Net Promoter Score
32
NPS Score
| 57% | Promoters |
|---|---|
| 18% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
64
eNPS Score
| 76% | Promoters |
|---|---|
| 12% | Passive |
| 12% | Detractors |
