59
NPS
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New Belgium Brewing
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About New Belgium Brewing's Brand
Having Fun, Brewing world Class Beers, Making our Love and Talent Manifest, Innovation in Craft Beer.
Brand at a Glance
88%
Customer Loyalty
4.5/5
Product Quality
4.4/5
Pricing
4.3/5
Customer Service
New Belgium Brewing NPS
New Belgium Brewing's Net Promoter Score (NPS) is a 59 with 69% Promoters, 21% Passives, and 10% Detractors. Net Promoter Score tracks whether New Belgium Brewing's customers would recommend using the product based on a scale of -100 to 100.
New Belgium Brewing Overall NPS
| 69% | Promoters |
|---|---|
| 21% | Passives |
| 10% | Detractors |
New Belgium Brewing NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 60 | Sep 2023 | 60 |
Oct 2023 63 | Oct 2023 | 63 |
Dec 2023 62 | Dec 2023 | 62 |
Jan 2024 63 | Jan 2024 | 63 |
Mar 2024 65 | Mar 2024 | 65 |
Jun 2024 66 | Jun 2024 | 66 |
Aug 2024 63 | Aug 2024 | 63 |
Sep 2024 64 | Sep 2024 | 64 |
Nov 2024 63 | Nov 2024 | 63 |
Jan 2025 64 | Jan 2025 | 64 |
Mar 2025 61 | Mar 2025 | 61 |
Dec 2025 59 | Dec 2025 | 59 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
New Belgium Brewing NPS by Gender
Male customers rated New Belgium Brewing's NPS 22 points higher than Female customers.
Male
62
New Belgium Brewing's NPS was rated 62 by Male customers on Comparably.
62%
Promoters
38%
Passives
0%
Detractors
Female
40
New Belgium Brewing's NPS was rated 40 by Female customers on Comparably.
60%
Promoters
20%
Passives
20%
Detractors
New Belgium Brewing NPS by Ethnicity
New Belgium Brewing's NPS was rated 75 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 75 | Caucasian | 75 |
New Belgium Brewing NPS by Age
New Belgium Brewing's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
New Belgium Brewing NPS by Usage
New Belgium Brewing's NPS was rated the highest by customers who have used New Belgium Brewing's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 75 | 5 to 10 Years | 75 |
Over 10 Years 33 | Over 10 Years | 33 |
New Belgium Brewing Customer Reviews
Out of the 2 New Belgium Brewing customer reviews 2 were positive and 0 were constructive. New Belgium Brewing customer reviews reflect that all customers have a favorable experience using the products/services of the company.
New Belgium Brewing Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of New Belgium Brewing users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
New Belgium Brewing Customer Loyalty Score by Gender
New Belgium Brewing's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
New Belgium Brewing Customer Loyalty Score by Ethnicity
New Belgium Brewing's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of New Belgium Brewing.
100
out of 100
Caucasian
New Belgium Brewing Customer Loyalty Score by Age
New Belgium Brewing's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 61-65 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
61-65 100% | 61-65 | 100% |
New Belgium Brewing Customer Loyalty Score by Usage
New Belgium Brewing's Customer Loyalty score was rated 100% by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
New Belgium Brewing Customer Loyalty Score by Industry
New Belgium Brewing's Customer Loyalty score was rated 100% by Beverage, Wine and Spirits industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
New Belgium Brewing Product Quality
4.5/5
New Belgium Brewing has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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New Belgium Brewing Product Information
New Belgium Brewing’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated New Belgium Brewing's product the highest.
- Company Size
- 501-1,000 Employees
Industry
Food & Beverages
Quick Insights into New Belgium Brewing Product Quality
New Belgium Brewing's Product Quality score was rated highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and rated lowest by customers who have used New Belgium Brewing's products/services for Over 10 Years.
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Ranked New Belgium Brewing Product Quality the Highest
Ranked New Belgium Brewing Product Quality the Lowest
New Belgium Brewing Product Quality Score by Gender
New Belgium Brewing's Product Quality score was rated 4.6 by both Female and Male customers on Comparably.
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Male
4.6/5
Female
4.6/5
New Belgium Brewing Product Quality Score by Ethnicity
New Belgium Brewing's Product Quality score was rated 4.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of New Belgium Brewing.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
New Belgium Brewing Product Quality Score by Age
New Belgium Brewing's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of New Belgium Brewing.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
61-65 4.3 | 61-65 | 4.3 |
New Belgium Brewing Product Quality Score by Usage
New Belgium Brewing's Product Quality score was rated the highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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New Belgium Brewing Product Quality Score by Industry
New Belgium Brewing's Product Quality score was rated 4.3 stars by Beverage, Wine and Spirits industry customers.
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New Belgium Brewing Pricing
New Belgium Brewing ROI & Value For Money
4.4/5
New Belgium Brewing has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
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New Belgium Brewing Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry.
Quick Insights into New Belgium Brewing ROI
New Belgium Brewing's ROI score was rated highest by Caucasian customers, and rated lowest by customers who have used New Belgium Brewing's products/services for Over 10 Years.
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Ranked New Belgium Brewing ROI the Highest
Ranked New Belgium Brewing ROI the Lowest
New Belgium Brewing ROI Score by Gender
Male customers rated New Belgium Brewing's ROI score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
New Belgium Brewing ROI Score by Ethnicity
New Belgium Brewing's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of New Belgium Brewing.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
New Belgium Brewing ROI Score by Age
New Belgium Brewing's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of New Belgium Brewing.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
61-65 4.6 | 61-65 | 4.6 |
New Belgium Brewing ROI Score by Usage
New Belgium Brewing's ROI score was rated the highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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New Belgium Brewing ROI Score by Industry
New Belgium Brewing's ROI score was rated 4.5 stars by Beverage, Wine and Spirits industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
New Belgium Brewing Customer Satisfaction (CSAT)
New Belgium Brewing Customer Satisfaction (CSAT) Score
83 / 100
New Belgium Brewing has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
71%
Satisfied
12%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into New Belgium Brewing Customer Satisfaction
New Belgium Brewing's Customer Satisfaction score was rated highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and rated lowest by customers who have used New Belgium Brewing's products/services for Over 10 Years.
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Ranked New Belgium Brewing Customer Satisfaction the Highest
Ranked New Belgium Brewing Customer Satisfaction the Lowest
New Belgium Brewing Customer Satisfaction Score by Gender
Male customers rated New Belgium Brewing's Customer Satisfaction score 20 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
80 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
New Belgium Brewing Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
New Belgium Brewing's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of New Belgium Brewing.
100 / 100
Very Satisfied
88%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
New Belgium Brewing Customer Satisfaction Score by Age
New Belgium Brewing's Customer Satisfaction score was rated 100 points by customers ages 26-30 and customers ages 61-65 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of New Belgium Brewing.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 61-65 | 100% |
New Belgium Brewing Customer Satisfaction Score by Usage
New Belgium Brewing's Customer Satisfaction score was rated the highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
New Belgium Brewing Customer Satisfaction Score by Industry
New Belgium Brewing's Customer Satisfaction score was rated 100 points by Beverage, Wine and Spirits industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Beverage, Wine and Spirits",
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}New Belgium Brewing Customer Service
4.3/5
New Belgium Brewing has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About New Belgium Brewing's Customer Service
Address
Fort Collins, CO
Website
http://www.newbelgium.com/brewery
Phone Number
(970) 494-7860
Quick Insights into New Belgium Brewing Customer Service
New Belgium Brewing's Customer Service score was rated highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and rated lowest by customers ages 61-65.
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Ranked New Belgium Brewing Customer Service the Highest
Ranked New Belgium Brewing Customer Service the Lowest
New Belgium Brewing Customer Service Score by Gender
Female customers rated New Belgium Brewing's Customer Service score 0.1 stars higher than Male customers.
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Male
4.2/5
Female
4.3/5
New Belgium Brewing Customer Service Score by Ethnicity
New Belgium Brewing's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of New Belgium Brewing.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
New Belgium Brewing Customer Service Score by Age
New Belgium Brewing's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of New Belgium Brewing.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
61-65 3.6 | 61-65 | 3.6 |
New Belgium Brewing Customer Service Score by Usage
New Belgium Brewing's Customer Service score was rated the highest by customers who have used New Belgium Brewing's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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New Belgium Brewing Customer Service Score by Industry
New Belgium Brewing's Customer Service score was rated 3.5 stars by Beverage, Wine and Spirits industry customers.
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New Belgium Brewing as an Employer
3.2/5
New Belgium Brewing has a 3.2/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
New Belgium Brewing scored a 59 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of New Belgium Brewing would recommend the brand to a friend. ENPS measures how likely New Belgium Brewing employees would recommend working at New Belgium Brewing to a friend.
Net Promoter Score
59
NPS Score
| 69% | Promoters |
|---|---|
| 21% | Passive |
| 10% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
