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NPS
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SunOpta
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About SunOpta's Brand
SunOpta BioProcess Inc. engages in the design, construction, ownership, and operation of biomass conversion equipment and facilities in Among its major competitors, SunOpta is ranked in 6th place for NPS while Thistle is 1st, and Bunge is 2nd.Their current market cap is $1.47B
Brand at a Glance
69%
Customer Loyalty
3.3/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
SunOpta Ranking
- #4 / 4 of its competitors
SunOpta NPS
SunOpta's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether SunOpta's customers would recommend using the product based on a scale of -100 to 100.
SunOpta Overall NPS
| 37% | Promoters |
|---|---|
| 25% | Passives |
| 38% | Detractors |
SunOpta NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -33 | Sep 2022 | -33 |
Dec 2022 -50 | Dec 2022 | -50 |
Feb 2023 -20 | Feb 2023 | -20 |
Apr 2023 0 | Apr 2023 | 0 |
Aug 2023 0 | Aug 2023 | 0 |
Oct 2023 -11 | Oct 2023 | -11 |
Dec 2023 -9 | Dec 2023 | -9 |
Feb 2024 -17 | Feb 2024 | -17 |
Jul 2024 -16 | Jul 2024 | -16 |
Oct 2024 -8 | Oct 2024 | -8 |
Dec 2024 0 | Dec 2024 | 0 |
Mar 2025 0 | Mar 2025 | 0 |
How Other Brands Compare
SunOpta is ranked #4 for NPS among its competitors. Thistle and Bunge come in first and second, with Cargill coming in at third. Among those competitors, it is the lowest valued company behind Bunge.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SunOpta NPS vs. Competitors
Compared to its competitors, SunOpta's NPS is rated right below Archer.
| COMPANY | NPS Score | |
|---|---|---|
 | Thistle | 37 |
 | Bunge | 35 |
 | Cargill | 26 |
 | The Scoular Company | 19 |
 | Inventure Foods | 0 |
 | Archer | N/A |
| SunOpta | -1 |
SunOpta Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of SunOpta users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SunOpta Customer Loyalty vs. Competitors
Compared to its competitors, SunOpta's Customer Loyalty score is rated right above Thistle, and is preceded by Cargill.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bunge | 86% |
| The Scoular Company | 83% |
| Cargill | 81% |
| SunOpta | 69% |
| Thistle | 64% |
| Inventure Foods | 10% |
| Archer | N/A |
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SunOpta Product Quality
3.3/5
SunOpta has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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SunOpta Product Information
SunOpta’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- http://www.sunopta.com
- Company Size
- 51-200 Employees
Industry
Tech
Food and Beverages
SaaS
SunOpta Product Quality vs. Competitors
Compared to its competitors, SunOpta's Product Quality score is rated right above Archer, and is preceded by The Scoular Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bunge | 4.4/5 |
| Thistle | 4/5 |
| Cargill | 4/5 |
| Inventure Foods | 4/5 |
| The Scoular Company | 3.6/5 |
| SunOpta | 3.3/5 |
| Archer | N/A |
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SunOpta Pricing
SunOpta ROI & Value For Money
2.9/5
SunOpta has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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SunOpta Pricing vs. Competitors
Compared to its competitors, SunOpta's ROI score is rated right above Inventure Foods, and is preceded by The Scoular Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Bunge | 4.1/5 |
| Thistle | 3.9/5 |
| Cargill | 3.8/5 |
| The Scoular Company | 3.6/5 |
| SunOpta | 2.9/5 |
| Inventure Foods | 2.5/5 |
| Archer | N/A |
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SunOpta Customer Satisfaction (CSAT)
SunOpta Customer Satisfaction (CSAT) Score
60 / 100
SunOpta has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
10%
Satisfied
50%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SunOpta Customer Satisfaction vs. Competitors
Compared to its competitors, SunOpta's Customer Satisfaction score is rated right above The Scoular Company, and is preceded by Cargill.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Inventure Foods | 100% |
| Bunge | 85% |
| Cargill | 77% |
| SunOpta | 60% |
| The Scoular Company | 56% |
| Thistle | 55% |
| Archer | 0% |
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SunOpta Customer Service
3/5
SunOpta has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About SunOpta's Customer Service
Address
2838 Bovaird Drive West, ON, Shawnee On Delaware, PA
Website
http://www.sunopta.com
Phone Number
(905) 455-1990
SunOpta Customer Service vs. Competitors
Compared to its competitors, SunOpta's Customer Service score is rated right above Archer, and is preceded by The Scoular Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bunge | 4.3/5 |
| Inventure Foods | 4/5 |
| Cargill | 3.9/5 |
| Thistle | 3.8/5 |
| The Scoular Company | 3.6/5 |
| SunOpta | 3/5 |
| Archer | N/A |
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SunOpta as an Employer
2.4/5
SunOpta has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
SunOpta scored a -1 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of SunOpta would recommend the brand to a friend. ENPS measures how likely SunOpta employees would recommend working at SunOpta to a friend.
Net Promoter Score
-1
NPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
