

The Scoular Company is a century-old, employee-owned agricultural marketing company.
The Scoular Company's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether The Scoular Company's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2022 -100 | Jul 2022 | -100 |
Jan 2023 0 | Jan 2023 | 0 |
Jun 2023 -33 | Jun 2023 | -33 |
May 2024 -50 | May 2024 | -50 |
Sep 2024 -20 | Sep 2024 | -20 |
Oct 2024 0 | Oct 2024 | 0 |
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 25 | Jan 2025 | 25 |
Apr 2025 33 | Apr 2025 | 33 |
Jun 2025 20 | Jun 2025 | 20 |
Oct 2025 18 | Oct 2025 | 18 |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Scoular Company's NPS was rated 0 by Male customers on Comparably.
The Scoular Company's NPS was rated by Male customers on Comparably.
The Scoular Company's NPS is not yet rated by Female customers.
The Scoular Company's NPS was rated 34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of The Scoular Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Scoular Company's Customer Loyalty score was rated 78 by Male customers on Comparably.
The Scoular Company's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
The Scoular Company has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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The Scoular Company’s product quality score is a 3.6 out of 5 as rated by its users and customers.
The Scoular Company's Product Quality score was rated highest by Male customers.
The Scoular Company's Product Quality score was rated 3.6 by Male customers on Comparably.
The Scoular Company's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Scoular Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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The Scoular Company's ROI score was rated highest by Caucasian customers.
The Scoular Company's ROI score was rated 3.4 by Male customers on Comparably.
The Scoular Company's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Scoular Company has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
The Scoular Company's Customer Satisfaction score was rated highest by Caucasian customers.
The Scoular Company's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
The Scoular Company's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
The Scoular Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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2027 Dodge Street, Omaha, NE
http://www.scoular.com/
The Scoular Company's Customer Service score was rated highest by Caucasian customers.
The Scoular Company's Customer Service score was rated 3.5 by Male customers on Comparably.
The Scoular Company's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Scoular Company has a 4.5/5 stars for its overall company culture rated by their employees

The Scoular Company scored a 19 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of The Scoular Company would recommend the brand to a friend. ENPS measures how likely The Scoular Company employees would recommend working at The Scoular Company to a friend.
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
| 48% | Promoters |
|---|---|
| 24% | Passive |
| 28% | Detractors |