37
NPS
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Thistle
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About Thistle's Brand
Thistle is a healthy food and juice company. Among its major competitors, Thistle is ranked in 2nd place for NPS while milk is 1st, and Vita Coco is 3rd.
Brand at a Glance
64%
Customer Loyalty
4/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service
Thistle Ranking
- #1 / 4 of its competitors
Thistle NPS
Thistle's Net Promoter Score (NPS) is a 37 with 63% Promoters, 11% Passives, and 26% Detractors. Net Promoter Score tracks whether Thistle's customers would recommend using the product based on a scale of -100 to 100.
Thistle Overall NPS
| 63% | Promoters |
|---|---|
| 11% | Passives |
| 26% | Detractors |
Thistle NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 57 | Sep 2021 | 57 |
Jan 2022 37 | Jan 2022 | 37 |
Aug 2022 44 | Aug 2022 | 44 |
Sep 2022 54 | Sep 2022 | 54 |
Oct 2022 59 | Oct 2022 | 59 |
Apr 2023 60 | Apr 2023 | 60 |
May 2023 64 | May 2023 | 64 |
Aug 2023 53 | Aug 2023 | 53 |
Oct 2023 57 | Oct 2023 | 57 |
Jan 2024 46 | Jan 2024 | 46 |
Apr 2024 38 | Apr 2024 | 38 |
Jan 2026 37 | Jan 2026 | 37 |
How Other Brands Compare
Thistle is ranked first for NPS among its competitors. Vita Coco and The Kraft Heinz Company come in second and third, with MGP Ingredients coming in at #4.
Thistle |  The Kraft Heinz Company |  MGP Ingredients |  Vita Coco | |
| Global Ranking | #- | #203 | #- | #- |
| NPS | 37 | 13 | 0 | 15 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $48.93B | $1.09B | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Thistle NPS by Gender
Thistle's NPS was rated 0 by Female customers on Comparably.
Female
0
Thistle's NPS was rated by Female customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Male
N/A
Thistle's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Thistle NPS by Usage
Thistle's NPS was rated 0 points by customers who have used Thistle's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
Thistle NPS vs. Competitors
Compared to its competitors, Thistle's NPS is rated right above Vita Coco, and is preceded by milk.
| COMPANY | NPS Score | |
|---|---|---|
 | milk | 100 |
| Thistle | 37 |
| Vita Coco | 15 |
| The Kraft Heinz Company | 13 |
| MGP Ingredients | 0 |
Thistle Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Thistle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Thistle Customer Loyalty Score by Gender
Thistle's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Thistle Customer Loyalty Score by Usage
Thistle's Customer Loyalty score was rated 70% by customers who have used Thistle's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Thistle Customer Loyalty vs. Competitors
Compared to its competitors, Thistle's Customer Loyalty score is rated right above milk, and is preceded by Vita Coco.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MGP Ingredients | 100% |
| The Kraft Heinz Company | 74% |
| Vita Coco | 73% |
| Thistle | 64% |
| milk | 10% |
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Thistle Product Quality
4/5
Thistle has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Thistle Product Information
Thistle’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://www.thistle.co
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Food and Beverages
Healthcare
SaaS
Quick Insights into Thistle Product Quality
Thistle's Product Quality score was rated highest by Female customers.
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Ranked Thistle Product Quality the Highest
Thistle Product Quality Score by Gender
Thistle's Product Quality score was rated 5 by Female customers on Comparably.
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Female
5/5
Male
N/A
Thistle Product Quality Score by Usage
Thistle's Product Quality score was rated 5 stars by customers who have used Thistle's products/services for Less than 1 Year.
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Thistle Product Quality vs. Competitors
Compared to its competitors, Thistle's Product Quality score is rated right above milk, and is preceded by MGP Ingredients.
| COMPANY | Product Quality Score | |
|---|---|---|
| MGP Ingredients | 5/5 |
| Thistle | 4/5 |
| milk | 4/5 |
| The Kraft Heinz Company | 3.8/5 |
| Vita Coco | 3.7/5 |
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Thistle Pricing
Thistle ROI & Value For Money
3.9/5
Thistle has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Thistle ROI
Thistle's ROI score was rated highest by Female customers.
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Ranked Thistle ROI the Highest
Thistle ROI Score by Gender
Thistle's ROI score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Thistle ROI Score by Usage
Thistle's ROI score was rated 3.6 stars by customers who have used Thistle's products/services for Less than 1 Year.
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Thistle Pricing vs. Competitors
Compared to its competitors, Thistle's ROI score is rated right above Vita Coco, and is preceded by MGP Ingredients.
| COMPANY | Pricing Score | |
|---|---|---|
| MGP Ingredients | 4/5 |
| Thistle | 3.9/5 |
| Vita Coco | 3.8/5 |
| The Kraft Heinz Company | 3.6/5 |
| milk | 1.5/5 |
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Thistle Customer Satisfaction (CSAT)
Thistle Customer Satisfaction (CSAT) Score
55 / 100
Thistle has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Thistle Customer Satisfaction vs. Competitors
Compared to its competitors, Thistle's Customer Satisfaction score is rated right below Vita Coco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| milk | 100% |
| MGP Ingredients | 100% |
| The Kraft Heinz Company | 74% |
| Vita Coco | 70% |
| Thistle | 55% |
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Thistle Customer Service
3.8/5
Thistle has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Thistle's Customer Service
Address
Berkeley, CA
Website
http://www.thistle.co
Phone Number
(415)952-6553
Quick Insights into Thistle Customer Service
Thistle's Customer Service score was rated highest by Female customers.
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Ranked Thistle Customer Service the Highest
Thistle Customer Service Score by Gender
Thistle's Customer Service score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
Thistle Customer Service Score by Usage
Thistle's Customer Service score was rated 3.3 stars by customers who have used Thistle's products/services for Less than 1 Year.
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Thistle Customer Service vs. Competitors
Compared to its competitors, Thistle's Customer Service score is rated right above The Kraft Heinz Company, and is preceded by milk.
| COMPANY | Customer Service Score | |
|---|---|---|
| MGP Ingredients | 5/5 |
| milk | 4.5/5 |
| Thistle | 3.8/5 |
| The Kraft Heinz Company | 3.6/5 |
| Vita Coco | 3.5/5 |
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Thistle as an Employer
3.7/5
Thistle has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Thistle scored a 37 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Thistle would recommend the brand to a friend. ENPS measures how likely Thistle employees would recommend working at Thistle to a friend.
Net Promoter Score
37
NPS Score
| 63% | Promoters |
|---|---|
| 11% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 48% | Promoters |
|---|---|
| 13% | Passive |
| 39% | Detractors |
