15
NPS
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Vita Coco
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About Vita Coco's Brand
Vita Coco offers coconut water that is all-natural, fat-free, cholesterol-free, nutrient-packed and potassium-stacked. Among its major competitors, Vita Coco is ranked in 1st place for NPS while The Kraft Heinz Company is 2nd, and Bai is 3rd.Their current valuation is $100.00M
Brand at a Glance
73%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.5/5
Customer Service
Vita Coco Ranking
- #1 / 4 of its competitors
Vita Coco NPS
Vita Coco's Net Promoter Score (NPS) is a 15 with 46% Promoters, 23% Passives, and 31% Detractors. Net Promoter Score tracks whether Vita Coco's customers would recommend using the product based on a scale of -100 to 100.
Vita Coco Overall NPS
| 46% | Promoters |
|---|---|
| 23% | Passives |
| 31% | Detractors |
Vita Coco NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2021 50 | Nov 2021 | 50 |
Dec 2021 45 | Dec 2021 | 45 |
Jan 2022 33 | Jan 2022 | 33 |
Jun 2022 36 | Jun 2022 | 36 |
Jul 2022 40 | Jul 2022 | 40 |
Apr 2023 46 | Apr 2023 | 46 |
Apr 2024 35 | Apr 2024 | 35 |
May 2024 34 | May 2024 | 34 |
Aug 2024 26 | Aug 2024 | 26 |
Nov 2024 21 | Nov 2024 | 21 |
Feb 2025 20 | Feb 2025 | 20 |
Jun 2025 16 | Jun 2025 | 16 |
How Other Brands Compare
Vita Coco is ranked first for NPS among its competitors. The Kraft Heinz Company and Bai come in second and third, with Harmless Harvest coming in at #4. Among those competitors, it is the second most valued company behind The Kraft Heinz Company.
Vita Coco |  The Kraft Heinz Company |  Harmless Harvest |  Bai | |
| Global Ranking | #- | #203 | #- | #- |
| NPS | 15 | 13 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $100.00M | $48.93B | $90.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vita Coco NPS vs. Competitors
Compared to its competitors, Vita Coco's NPS is rated right above The Kraft Heinz Company.
| COMPANY | NPS Score | |
|---|---|---|
| Vita Coco | 15 |
| The Kraft Heinz Company | 13 |
| Bai | N/A |
 | Zico | N/A |
| Harmless Harvest | N/A |
 | LOCO | N/A |
Vita Coco Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Vita Coco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Vita Coco Customer Loyalty vs. Competitors
Compared to its competitors, Vita Coco's Customer Loyalty score is rated right above Bai, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Kraft Heinz Company | 74% |
| Vita Coco | 73% |
| Bai | N/A |
| Zico | N/A |
| Harmless Harvest | N/A |
| LOCO | N/A |
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Vita Coco Product Quality
3.7/5
Vita Coco has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Vita Coco Product Information
Vita Coco’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://vitacoco.com
- Company Size
- 51-200 Employees
Industry
Tech
Food and Beverages
Healthcare
Vita Coco Product Quality vs. Competitors
Compared to its competitors, Vita Coco's Product Quality score is rated right above Bai, and is preceded by The Kraft Heinz Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| The Kraft Heinz Company | 3.8/5 |
| Vita Coco | 3.7/5 |
| Bai | N/A |
| Zico | N/A |
| Harmless Harvest | N/A |
| LOCO | N/A |
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Vita Coco Pricing
Vita Coco ROI & Value For Money
3.8/5
Vita Coco has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Vita Coco Pricing vs. Competitors
Compared to its competitors, Vita Coco's ROI score is rated right above The Kraft Heinz Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Vita Coco | 3.8/5 |
| The Kraft Heinz Company | 3.6/5 |
| Bai | N/A |
| Zico | N/A |
| Harmless Harvest | N/A |
| LOCO | N/A |
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Vita Coco Customer Satisfaction (CSAT)
Vita Coco Customer Satisfaction (CSAT) Score
70 / 100
Vita Coco has an overall Customer Satisfaction score of 70 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
10%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Vita Coco Customer Satisfaction vs. Competitors
Compared to its competitors, Vita Coco's Customer Satisfaction score is rated right above Bai, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Kraft Heinz Company | 74% |
| Vita Coco | 70% |
| Bai | 0% |
| Zico | 0% |
| Harmless Harvest | 0% |
| LOCO | 0% |
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Vita Coco Customer Service
3.5/5
Vita Coco has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Vita Coco's Customer Service
Address
New York City, NY
Website
http://vitacoco.com
Phone Number
212-206-0763
Vita Coco Customer Service vs. Competitors
Compared to its competitors, Vita Coco's Customer Service score is rated right above Bai, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Kraft Heinz Company | 3.6/5 |
| Vita Coco | 3.5/5 |
| Bai | N/A |
| Zico | N/A |
| Harmless Harvest | N/A |
| LOCO | N/A |
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Vita Coco as an Employer
3.0/5
Vita Coco has a 3.0/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Vita Coco scored a 15 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Vita Coco would recommend the brand to a friend. ENPS measures how likely Vita Coco employees would recommend working at Vita Coco to a friend.
Net Promoter Score
15
NPS Score
| 46% | Promoters |
|---|---|
| 23% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 40% | Promoters |
|---|---|
| 40% | Passive |
| 20% | Detractors |
