Vita Coco NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

Vita Coco

Marketing or Exec? Claim Your Free Account

Vita Coco

Rate this Brand

About Vita Coco's Brand

Vita Coco offers coconut water that is all-natural, fat-free, cholesterol-free, nutrient-packed and potassium-stacked. Among its major competitors, Vita Coco is ranked in 1st place for NPS while The Kraft Heinz Company is 2nd, and Bai is 3rd.Their current valuation is $100.00M

Brand at a Glance

73%

Customer Loyalty

3.7/5

Product Quality

3.8/5

Pricing

3.5/5

Customer Service

Vita Coco Ranking

^#1 / 4 of its competitors

Vita Coco NPS

Vita Coco's Net Promoter Score (NPS) is a 15 with 46% Promoters, 23% Passives, and 31% Detractors. Net Promoter Score tracks whether Vita Coco's customers would recommend using the product based on a scale of -100 to 100.

Vita Coco Overall NPS

NPS

46%	Promoters
23%	Passives
31%	Detractors

Vita Coco NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2021 50	Nov 2021	50
Dec 2021 45	Dec 2021	45
Jan 2022 33	Jan 2022	33
Jun 2022 36	Jun 2022	36
Jul 2022 40	Jul 2022	40
Apr 2023 46	Apr 2023	46
Apr 2024 35	Apr 2024	35
May 2024 34	May 2024	34
Aug 2024 26	Aug 2024	26
Nov 2024 21	Nov 2024	21
Feb 2025 20	Feb 2025	20
Jun 2025 16	Jun 2025	16

How Other Brands Compare

Vita Coco is ranked first for NPS among its competitors. The Kraft Heinz Company and Bai come in second and third, with Harmless Harvest coming in at #4. Among those competitors, it is the second most valued company behind The Kraft Heinz Company.

	Vita Coco	The Kraft Heinz Company	Harmless Harvest	Bai
Global Ranking	#-	#203	#-	#-
NPS	15	13	-	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$100.00M	$48.93B	$90.00M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Vita Coco NPS vs. Competitors

Compared to its competitors, Vita Coco's NPS is rated right above The Kraft Heinz Company.

COMPANY		NPS Score
	Vita Coco	15
	The Kraft Heinz Company	13
	Bai	N/A
	Zico	N/A
	Harmless Harvest	N/A
	LOCO	N/A

Vita Coco Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Vita Coco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

Vita Coco Customer Loyalty vs. Competitors

Compared to its competitors, Vita Coco's Customer Loyalty score is rated right above Bai, and is preceded by The Kraft Heinz Company.

COMPANY		Customer Loyalty Score
	The Kraft Heinz Company	74%
	Vita Coco	73%
	Bai	N/A
	Zico	N/A
	Harmless Harvest	N/A
	LOCO	N/A

Unlock Vita Coco Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Vita Coco Customer Loyalty vs. Competitors data and gain insights into your customers today.

Vita Coco Product Quality

3.7/5

Vita Coco has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Vita Coco's overall Product Quality score rated by its users and customers.

Vita Coco Product Information

Vita Coco’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website: http://vitacoco.com

Company Size: 51-200 Employees

Industry

Tech

Food and Beverages

Healthcare

Vita Coco Product Quality vs. Competitors

Compared to its competitors, Vita Coco's Product Quality score is rated right above Bai, and is preceded by The Kraft Heinz Company.

COMPANY		Product Quality Score
	The Kraft Heinz Company	3.8/5
	Vita Coco	3.7/5
	Bai	N/A
	Zico	N/A
	Harmless Harvest	N/A
	LOCO	N/A

Unlock Vita Coco Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Vita Coco Product Quality vs. Competitors data and gain insights into your customers today.

Vita Coco Pricing

Vita Coco ROI & Value For Money

3.8/5

Vita Coco has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock Vita Coco's overall ROI score rated by its users and customers.

Vita Coco Pricing vs. Competitors

Compared to its competitors, Vita Coco's ROI score is rated right above The Kraft Heinz Company.

COMPANY		Pricing Score
	Vita Coco	3.8/5
	The Kraft Heinz Company	3.6/5
	Bai	N/A
	Zico	N/A
	Harmless Harvest	N/A
	LOCO	N/A

Unlock Vita Coco ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Vita Coco ROI vs. Competitors data and gain insights into your customers today.

Vita Coco Customer Satisfaction (CSAT)

Vita Coco Customer Satisfaction (CSAT) Score

70 / 100

Vita Coco has an overall Customer Satisfaction score of 70 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	10%
Satisfied	60%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	10%

Very Satisfied

10%

Satisfied

60%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Vita Coco Customer Satisfaction vs. Competitors

Compared to its competitors, Vita Coco's Customer Satisfaction score is rated right above Bai, and is preceded by The Kraft Heinz Company.

COMPANY		Customer Satisfaction (CSAT) Score
	The Kraft Heinz Company	74%
	Vita Coco	70%
	Bai	0%
	Zico	0%
	Harmless Harvest	0%
	LOCO	0%

Unlock Vita Coco Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Vita Coco Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Vita Coco Customer Service

3.5/5

Vita Coco has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Vita Coco's overall Customer Service score rated by its users and customers.

About Vita Coco's Customer Service

Address

New York City, NY

Website

http://vitacoco.com

Phone Number

212-206-0763

Vita Coco Customer Service vs. Competitors

Compared to its competitors, Vita Coco's Customer Service score is rated right above Bai, and is preceded by The Kraft Heinz Company.

COMPANY		Customer Service Score
	The Kraft Heinz Company	3.6/5
	Vita Coco	3.5/5
	Bai	N/A
	Zico	N/A
	Harmless Harvest	N/A
	LOCO	N/A

Unlock Vita Coco Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Vita Coco Customer Service vs. Competitors data and gain insights into your customers today.

Vita Coco as an Employer

3.0/5

Vita Coco has a 3.0/5 stars for its overall company culture rated by their employees

top

20%

CEO of Vita Coco

Michael Kirban

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Vita Coco scored a 15 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Vita Coco would recommend the brand to a friend. ENPS measures how likely Vita Coco employees would recommend working at Vita Coco to a friend.

Net Promoter Score

NPS Score

46%	Promoters
23%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

40%	Promoters
40%	Passive
20%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail