

Among its major competitors, Aetna is ranked in 8th place for NPS while Markel Corporation is 1st, and Humana is 2nd. Overall, Aetna has a neutral social sentiment, when analyzing social media channels and online mentions.

David Edelman serves as the Chief Marketing Officer of Aetna. David started at Aetna in September of 2016. David currently resides in the Greater Boston Area.
Aetna's Net Promoter Score (NPS) is a -68 with 14% Promoters, 4% Passives, and 82% Detractors. Net Promoter Score tracks whether Aetna's customers would recommend using the product based on a scale of -100 to 100.
| 14% | Promoters |
|---|---|
| 4% | Passives |
| 82% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -67 | Feb 2025 | -67 |
Mar 2025 -67 | Mar 2025 | -67 |
Apr 2025 -67 | Apr 2025 | -67 |
May 2025 -67 | May 2025 | -67 |
Jun 2025 -67 | Jun 2025 | -67 |
Jul 2025 -67 | Jul 2025 | -67 |
Aug 2025 -67 | Aug 2025 | -67 |
Sep 2025 -67 | Sep 2025 | -67 |
Oct 2025 -67 | Oct 2025 | -67 |
Nov 2025 -67 | Nov 2025 | -67 |
Dec 2025 -67 | Dec 2025 | -67 |
Jan 2026 -67 | Jan 2026 | -67 |
Aetna is ranked #4 for NPS among its competitors. Humana and UnitedHealth Group come in first and second, with Elevance Health coming in at third.
![]() Aetna | ![]() UnitedHealth Group | ![]() Humana | ![]() Elevance Health | |
| Global Ranking | #- | #198 | #300 | #521 |
| NPS | -68 | -14 | 2 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $344.29B | $53.34B | $86.64B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Aetna's NPS 8 points higher than Male customers.
Aetna's NPS was rated -87 by Male customers on Comparably.
Aetna's NPS was rated -79 by Female customers on Comparably.
Aetna's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
Hispanic or Latino -78 | Hispanic or Latino | -78 |
African American/Black -49 | African American/Black | -49 |
Asian or Pacific Islander -43 | Asian or Pacific Islander | -43 |
Native American -100 | Native American | -100 |
Other -92 | Other | -92 |
Aetna's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Aetna's NPS was rated the highest by customers who have used Aetna's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -86 | Less than 1 Year | -86 |
1 to 2 Years -84 | 1 to 2 Years | -84 |
2 to 5 Years -77 | 2 to 5 Years | -77 |
5 to 10 Years -83 | 5 to 10 Years | -83 |
Over 10 Years -81 | Over 10 Years | -81 |
Compared to its competitors, Aetna's NPS is rated right below Elevance Health.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Markel Corporation | 18 |
![]() | Humana | 2 |
![]() | UnitedHealth Group | -14 |
![]() | Aflac | -18 |
![]() | Health Care Service Corporation (HCSC) | -18 |
![]() | Molina Healthcare | -19 |
![]() | Elevance Health | -39 |
![]() | Aetna | -68 |
Out of the 140 Aetna customer reviews 17 were positive and 123 were constructive. Aetna customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Aetna users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Aetna's Customer Loyalty score 7% higher than Male customers.
Aetna's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
Aetna's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 44% | 18-25 | 44% |
26-30 36% | 26-30 | 36% |
31-35 29% | 31-35 | 29% |
36-40 50% | 36-40 | 50% |
41-45 73% | 41-45 | 73% |
46-50 56% | 46-50 | 56% |
51-55 58% | 51-55 | 58% |
56-60 54% | 56-60 | 54% |
61-65 61% | 61-65 | 61% |
66+ 69% | 66+ | 69% |
Aetna's Customer Loyalty score was rated the highest by customers who have used Aetna's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aetna's Customer Loyalty score was rated the highest by Consumer Services industry customers, and the lowest by Biotech and Pharmaceuticals industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Aetna's Customer Loyalty score is rated right below Elevance Health.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Markel Corporation | 77% |
![]() | Humana | 76% |
![]() | Aflac | 76% |
![]() | Molina Healthcare | 75% |
![]() | Health Care Service Corporation (HCSC) | 73% |
![]() | UnitedHealth Group | 69% |
![]() | Elevance Health | 66% |
![]() | Aetna | 62% |
Aetna has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Aetna's overall Product Quality score rated by its users and customers.
Aetna’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the International Trade and Development industry rated Aetna's product the highest. Reviewers from the Arts and Entertainment industry rated Aetna the lowest at 2.
Aetna's Product Quality score was rated highest by customers from the International Trade and Development industry, and rated lowest by customers from the Transportation industry.
Aetna's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Aetna's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aetna's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 1.7 | 18-25 | 1.7 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aetna's Product Quality score was rated 1.5 stars by customers who have used Aetna's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Aetna's Product Quality score was rated the highest by International Trade and Development industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Aetna's Product Quality score is rated right below Elevance Health.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Markel Corporation | 3.8/5 |
![]() | Health Care Service Corporation (HCSC) | 3.3/5 |
![]() | Humana | 3.3/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.8/5 |
![]() | Elevance Health | 2.3/5 |
![]() | Aetna | 1.6/5 |
Aetna has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Aetna's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Aetna.
Aetna's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Transportation industry.
Aetna's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Aetna's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 1.7 | Asian or Pacific Islander | 1.7 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aetna's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2 | 18-25 | 2 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aetna's ROI score was rated 1.5 stars by customers who have used Aetna's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Aetna's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Aetna's ROI score is rated right below Elevance Health.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Markel Corporation | 3.7/5 |
![]() | Health Care Service Corporation (HCSC) | 3.2/5 |
![]() | Humana | 3.1/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.7/5 |
![]() | Elevance Health | 2.2/5 |
![]() | Aetna | 1.5/5 |
Aetna has an overall Customer Satisfaction score of 14 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Aetna's Customer Satisfaction score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Transportation industry.
Female customers rated Aetna's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 5% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 21% | |
Very Dissatisfied | 67% |
Very Satisfied | 9% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 12% | |
Very Dissatisfied | 72% |
Aetna's Customer Satisfaction (CSAT) score was rated 9% according to Caucasian users and customers.
Aetna's Customer Satisfaction (CSAT) score was rated 12% according to Hispanic or Latino users and customers.
Aetna's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Aetna's Customer Satisfaction (CSAT) score was rated 38% according to Asian or Pacific Islander users and customers.
Aetna's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.
Aetna's Customer Satisfaction (CSAT) score was rated 8% according to Other users and customers.
Aetna's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 16% | |||||||||||||||
| 26-30 | 15% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 23% | |||||||||||||||
| 41-45 | 11% | |||||||||||||||
| 46-50 | 16% | |||||||||||||||
| 51-55 | 8% | |||||||||||||||
| 56-60 | 5% | |||||||||||||||
| 61-65 | 11% | |||||||||||||||
| 66+ | 10% |
Aetna's Customer Satisfaction score was rated the highest by customers who have used Aetna's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aetna's Customer Satisfaction score was rated the highest by Media and Entertainment industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 514,
"score": 37,
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"groupId": 515,
"score": 5,
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"groupId": 521,
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"groupId": 522,
"score": 12,
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"groupId": 526,
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{
"label": "International Trade and Development",
"groupId": 528,
"score": 50,
"stars": 0,
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"groupId": 529,
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"scoreClassName": "",
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"groupId": 535,
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}Compared to its competitors, Aetna's Customer Satisfaction score is rated right below Elevance Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Health Care Service Corporation (HCSC) | 64% |
![]() | Humana | 56% |
![]() | Markel Corporation | 52% |
![]() | UnitedHealth Group | 49% |
![]() | Molina Healthcare | 45% |
![]() | Aflac | 40% |
![]() | Elevance Health | 31% |
![]() | Aetna | 14% |
Aetna has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Aetna's overall Customer Service score rated by its users and customers.
Hartford, CT 06156
https://www.aetna.com/
1-800-872-3862
Aetna's Customer Service score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Transportation industry.
Aetna's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Aetna's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2 | African American/Black | 2 |
Asian or Pacific Islander 1.8 | Asian or Pacific Islander | 1.8 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
Aetna's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 1.7 | 18-25 | 1.7 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Aetna's Customer Service score was rated 1.5 stars by customers who have used Aetna's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aetna's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Aetna's Customer Service score is rated right below Elevance Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Markel Corporation | 3.7/5 |
![]() | Health Care Service Corporation (HCSC) | 3.6/5 |
![]() | Humana | 3.2/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.5/5 |
![]() | Elevance Health | 2.1/5 |
![]() | Aetna | 1.5/5 |
Aetna has a 2.8/5 stars for its overall company culture rated by their employees

Aetna scored a -68 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Aetna would recommend the brand to a friend. ENPS measures how likely Aetna employees would recommend working at Aetna to a friend.
| 14% | Promoters |
|---|---|
| 4% | Passive |
| 82% | Detractors |
| 31% | Promoters |
|---|---|
| 23% | Passive |
| 46% | Detractors |