-32
NPS
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Ranked
#53
Health and Wellness Brands
Brand Page
Baxter Healthcare Inc
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Baxter Healthcare Inc is ranked #53 in Health and Wellness Brands
Baxter Healthcare Inc is ranked #53 in Health and Wellness Brands
About Baxter Healthcare Inc's Brand
Optime Tech is an US IT Staffing company located in Naperville, IL and a Women led minority owned enterprise. Over 20 years we have been serving the largest global clients in USA, by providing excellent IT and Non - IT resources. We optime Tech have a Technical Team to evaluate our resources by understanding your requisitions, domains etc. we continually train our resources with the trending technology skills and that is how we Optime Tech make huge difference in the market, by this process we have successful stories with our existing clients. Baxter Healthcare Inc’s brand is ranked #660 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Baxter Healthcare Inc. When compared to other organizations within the Health and Wellness industry, Baxter Healthcare Inc is ranked #53. Among its major competitors, Baxter Healthcare Inc is ranked in 1st place for NPS while N-Complete is 2nd.Their current valuation is $42.59B
Brand at a Glance
67%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
2.8/5
Customer Service
Baxter Healthcare Inc Ranking
- #53 in Health and Wellness
- #1 / 2 of its competitors
Baxter Healthcare Inc NPS
Baxter Healthcare Inc's Net Promoter Score (NPS) is a -32 with 26% Promoters, 16% Passives, and 58% Detractors. Net Promoter Score tracks whether Baxter Healthcare Inc's customers would recommend using the product based on a scale of -100 to 100.
Baxter Healthcare Inc Overall NPS
| 26% | Promoters |
|---|---|
| 16% | Passives |
| 58% | Detractors |
Baxter Healthcare Inc NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2022 -10 | Oct 2022 | -10 |
Feb 2023 -14 | Feb 2023 | -14 |
Oct 2023 -14 | Oct 2023 | -14 |
Nov 2023 -17 | Nov 2023 | -17 |
Feb 2024 -26 | Feb 2024 | -26 |
Mar 2024 -28 | Mar 2024 | -28 |
May 2024 -23 | May 2024 | -23 |
Jul 2024 -22 | Jul 2024 | -22 |
Aug 2024 -24 | Aug 2024 | -24 |
Mar 2025 -29 | Mar 2025 | -29 |
Apr 2025 -29 | Apr 2025 | -29 |
Nov 2025 -32 | Nov 2025 | -32 |
How Other Brands Compare
Baxter Healthcare Inc is ranked first for NPS among its competitors. N-Complete comes in second. Among those competitors, it is the most valued company.
Baxter Healthcare Inc |  N-Complete | |
| Global Ranking | #660 | #- |
| NPS | -32 | -100 |
| Valuation Updated every 24 hours for public companies | $42.59B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baxter Healthcare Inc NPS by Gender
Baxter Healthcare Inc's NPS was rated -50 by Female customers on Comparably.
Female
-50
Baxter Healthcare Inc's NPS was rated -50 by Female customers on Comparably.
10%
Promoters
30%
Passives
60%
Detractors
Male
N/A
Baxter Healthcare Inc's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Baxter Healthcare Inc NPS by Ethnicity
Baxter Healthcare Inc's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Baxter Healthcare Inc NPS by Usage
Baxter Healthcare Inc's NPS was rated -51 points by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -51 | Less than 1 Year | -51 |
Baxter Healthcare Inc NPS vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's NPS is rated right above N-Complete.
| COMPANY | NPS Score | |
|---|---|---|
| Baxter Healthcare Inc | -32 |
| N-Complete | -100 |
Baxter Healthcare Inc NPS vs Companies in Health and Wellness
In the Health and Wellness industry, Baxter Healthcare Inc's NPS is rated right below WW (formally Weight Watchers).
| COMPANY | NPS Score | |
|---|---|---|
 | Headspace | 41 |
 | Glossier | 38 |
 | Colgate Palmolive | 36 |
 | Peloton | 31 |
 | Johnson & Johnson | 26 |
 | Philips | 18 |
 | CVS Health | 18 |
 | WW (formally Weight Watchers) | -11 |
| Baxter Healthcare Inc | -32 |
Baxter Healthcare Inc Customer Reviews
Out of the 4 Baxter Healthcare Inc customer reviews 1 was positive and 3 were constructive. Baxter Healthcare Inc customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Baxter Healthcare Inc Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Baxter Healthcare Inc users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Baxter Healthcare Inc Customer Loyalty Score by Gender
Baxter Healthcare Inc's Customer Loyalty score was rated 82 by Female customers on Comparably.
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Female
82%
Yes
Male
N/A
Yes
Baxter Healthcare Inc Customer Loyalty Score by Ethnicity
Baxter Healthcare Inc's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Baxter Healthcare Inc.
82
out of 100
Caucasian
Baxter Healthcare Inc Customer Loyalty Score by Usage
Baxter Healthcare Inc's Customer Loyalty score was rated 70% by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
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Baxter Healthcare Inc Customer Loyalty vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's Customer Loyalty score is rated right above N-Complete.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Baxter Healthcare Inc | 67% |
| N-Complete | 10% |
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Customer Loyalty for Other Health and Wellness Brands
In the Health and Wellness industry, Baxter Healthcare Inc's Customer Loyalty score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colgate Palmolive | 85% |
| Peloton | 82% |
| Headspace | 82% |
| CVS Health | 80% |
| Johnson & Johnson | 79% |
| Glossier | 77% |
| Philips | 76% |
| WW (formally Weight Watchers) | 73% |
| Baxter Healthcare Inc | 67% |
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Baxter Healthcare Inc Product Quality
3/5
Baxter Healthcare Inc has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Baxter Healthcare Inc Product Information
Baxter Healthcare Inc’s product quality score is a 3 out of 5 as rated by its users and customers.
- Website
- http://www.optimetech.com
- Company Size
- 51-200 Employees
Industry
Information Services
Tech
Business Services
Quick Insights into Baxter Healthcare Inc Product Quality
Baxter Healthcare Inc's Product Quality score was rated highest by Female customers.
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Ranked Baxter Healthcare Inc Product Quality the Highest
Baxter Healthcare Inc Product Quality Score by Gender
Baxter Healthcare Inc's Product Quality score was rated 2.3 by Female customers on Comparably.
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Female
2.3/5
Male
N/A
Baxter Healthcare Inc Product Quality Score by Ethnicity
Baxter Healthcare Inc's Product Quality score was rated 1.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Baxter Healthcare Inc Product Quality Score by Usage
Baxter Healthcare Inc's Product Quality score was rated 1.6 stars by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
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Baxter Healthcare Inc Product Quality vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's Product Quality score is rated right above N-Complete.
| COMPANY | Product Quality Score | |
|---|---|---|
| Baxter Healthcare Inc | 3/5 |
| N-Complete | 1.5/5 |
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Product Quality for Other Health and Wellness Brands
In the Health and Wellness industry, Baxter Healthcare Inc's Product Quality score is rated right below WW (formally Weight Watchers).
| COMPANY | Product Quality Score | |
|---|---|---|
| Headspace | 4.3/5 |
| Glossier | 4.3/5 |
| Colgate Palmolive | 4.2/5 |
| Peloton | 4/5 |
| Johnson & Johnson | 4/5 |
| Philips | 3.8/5 |
| CVS Health | 3.5/5 |
| WW (formally Weight Watchers) | 3.1/5 |
| Baxter Healthcare Inc | 3/5 |
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Baxter Healthcare Inc Pricing
Baxter Healthcare Inc ROI & Value For Money
3/5
Baxter Healthcare Inc has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Baxter Healthcare Inc ROI
Baxter Healthcare Inc's ROI score was rated highest by Female customers.
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Ranked Baxter Healthcare Inc ROI the Highest
Baxter Healthcare Inc ROI Score by Gender
Baxter Healthcare Inc's ROI score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Baxter Healthcare Inc ROI Score by Ethnicity
Baxter Healthcare Inc's ROI score was rated 1.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Baxter Healthcare Inc.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Baxter Healthcare Inc ROI Score by Usage
Baxter Healthcare Inc's ROI score was rated 2.1 stars by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
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Baxter Healthcare Inc Pricing vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's ROI score is rated right above N-Complete.
| COMPANY | Pricing Score | |
|---|---|---|
| Baxter Healthcare Inc | 3/5 |
| N-Complete | 1.5/5 |
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ROI for Other Health and Wellness Brands
In the Health and Wellness industry, Baxter Healthcare Inc's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Headspace | 3.9/5 |
| Glossier | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Philips | 3.6/5 |
| CVS Health | 3.4/5 |
| Baxter Healthcare Inc | 3/5 |
| WW (formally Weight Watchers) | 2.8/5 |
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Baxter Healthcare Inc Customer Satisfaction (CSAT)
Baxter Healthcare Inc Customer Satisfaction (CSAT) Score
33 / 100
Baxter Healthcare Inc has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
11%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
33%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Baxter Healthcare Inc Customer Satisfaction
Baxter Healthcare Inc's Customer Satisfaction score was rated highest by Female customers.
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Ranked Baxter Healthcare Inc Customer Satisfaction the Highest
Baxter Healthcare Inc Customer Satisfaction Score by Gender
Baxter Healthcare Inc's Customer Satisfaction score was rated 25 by Female customers on Comparably.
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25 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Baxter Healthcare Inc Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Baxter Healthcare Inc's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
60%
Baxter Healthcare Inc Customer Satisfaction Score by Usage
Baxter Healthcare Inc's Customer Satisfaction score was rated 20 points by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
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Baxter Healthcare Inc Customer Satisfaction vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's Customer Satisfaction score is rated right above N-Complete.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Baxter Healthcare Inc | 33% |
| N-Complete | 0% |
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Customer Satisfaction for Other Health and Wellness Brands
In the Health and Wellness industry, Baxter Healthcare Inc's Customer Satisfaction score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Headspace | 84% |
| Colgate Palmolive | 83% |
| Glossier | 79% |
| Johnson & Johnson | 78% |
| Philips | 74% |
| CVS Health | 68% |
| Peloton | 63% |
| WW (formally Weight Watchers) | 46% |
| Baxter Healthcare Inc | 33% |
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Baxter Healthcare Inc Customer Service
2.8/5
Baxter Healthcare Inc has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Baxter Healthcare Inc's Customer Service
Address
55 Shuman Blvd., Suite 325, Naperville, IL 60563
Website
http://www.optimetech.com
Phone Number
630– 281-4499
Quick Insights into Baxter Healthcare Inc Customer Service
Baxter Healthcare Inc's Customer Service score was rated highest by Female customers.
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Ranked Baxter Healthcare Inc Customer Service the Highest
Baxter Healthcare Inc Customer Service Score by Gender
Baxter Healthcare Inc's Customer Service score was rated 2 by Female customers on Comparably.
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Female
2/5
Male
N/A
Baxter Healthcare Inc Customer Service Score by Ethnicity
Baxter Healthcare Inc's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Baxter Healthcare Inc.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Baxter Healthcare Inc Customer Service Score by Usage
Baxter Healthcare Inc's Customer Service score was rated 1.9 stars by customers who have used Baxter Healthcare Inc's products/services for Less than 1 Year.
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Baxter Healthcare Inc Customer Service vs. Competitors
Compared to its competitors, Baxter Healthcare Inc's Customer Service score is rated right above N-Complete.
| COMPANY | Customer Service Score | |
|---|---|---|
| Baxter Healthcare Inc | 2.8/5 |
| N-Complete | 1.5/5 |
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Customer Service for Other Health and Wellness Brands
In the Health and Wellness industry, Baxter Healthcare Inc's Customer Service score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Service Score | |
|---|---|---|
| Glossier | 4.2/5 |
| Peloton | 4/5 |
| Colgate Palmolive | 4/5 |
| Johnson & Johnson | 4/5 |
| Headspace | 3.9/5 |
| Philips | 3.7/5 |
| CVS Health | 3.7/5 |
| WW (formally Weight Watchers) | 3/5 |
| Baxter Healthcare Inc | 2.8/5 |
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Baxter Healthcare Inc as an Employer
3.0/5
Baxter Healthcare Inc has a 3.0/5 stars for its overall company culture rated by their employees
bottom
35%
Consumer vs. Employees
Baxter Healthcare Inc scored a -32 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Baxter Healthcare Inc would recommend the brand to a friend. ENPS measures how likely Baxter Healthcare Inc employees would recommend working at Baxter Healthcare Inc to a friend.
Net Promoter Score
-32
NPS Score
| 26% | Promoters |
|---|---|
| 16% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-2
eNPS Score
| 34% | Promoters |
|---|---|
| 30% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
Baxter Healthcare Inc is ranked #660 in the Global Top 100 Brands. It ranks just behind Lennox International and just ahead of DaVita.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
658 |  | Wolters Kluwer |  | Nancy McKinstry | Media and Entertainment |
659 |  | Lennox International |  | Todd Bluedorn | Energy and Manufacturing |
660 | | Baxter Healthcare Inc | | Sunitha Iyer | Health and Wellness |
661 |  | DaVita |  | Kent Thiry | Health and Wellness |
662 |  | WalkMe™ |  | Dan Adika | Tech |
663 |  | Gainsight |  | Nick Mehta | Tech |
664 |  | Shipt |  | Kamau Witherspoon | Tech |
Health and Wellness Ranking Snapshot
Baxter Healthcare Inc is ranked #53 in the Health and Wellness Industry. It ranks just behind Elsevier and just ahead of DaVita.
| RANK | COMPANY | Location | |
|---|---|---|---|
51 |  | 23andMe | Sunnyvale, CA |
52 |  | Elsevier | New York City, NY |
53 | | Baxter Healthcare Inc | Naperville, IL |
54 | | DaVita | Denver, CO |
55 |  | Thermo Fisher Scientific | Waltham, MA |
56 |  | Allergan | Parsippany, NJ |
57 |  | Scripps Health | San Diego, CA |
