

Now Twilio SendGrid—creating the unquestioned platform of choice for all looking to transform their customer engagement. Among its major competitors, SendGrid is ranked in 4th place for NPS while Bluecore is 1st, and Amazon is 2nd. Overall, SendGrid has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.58B
SendGrid's Net Promoter Score (NPS) is a 44 with 64% Promoters, 16% Passives, and 20% Detractors. Net Promoter Score tracks whether SendGrid's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 16% | Passives |
| 20% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 51 | Aug 2020 | 51 |
Nov 2021 49 | Nov 2021 | 49 |
Aug 2022 49 | Aug 2022 | 49 |
Jan 2023 44 | Jan 2023 | 44 |
Feb 2023 46 | Feb 2023 | 46 |
Dec 2024 44 | Dec 2024 | 44 |
SendGrid is ranked third for NPS among its competitors. Amazon and MailChimp come in first and second, with Twilio Inc. coming in at #4. Among those competitors, it is the lowest valued company behind Amazon.
![]() SendGrid | ![]() Amazon | ![]() Twilio Inc. | ![]() MailChimp | |
| Global Ranking | #- | #9 | #328 | #637 |
| NPS | 44 | 49 | 31 | 47 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.58B | $1.64T | $56.34B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SendGrid's NPS was rated the highest by customers who have used SendGrid's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 55 | Less than 1 Year | 55 |
1 to 2 Years 55 | 1 to 2 Years | 55 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Compared to its competitors, SendGrid's NPS is rated right above MessageGears, and is preceded by MailChimp.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bluecore | 100 |
![]() | Amazon | 49 |
![]() | MailChimp | 47 |
![]() | SendGrid | 44 |
![]() | MessageGears | 34 |
![]() | Twilio Inc. | 31 |
![]() | CallidusCloud | 16 |
![]() | Constant Contact | -7 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of SendGrid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, SendGrid's Customer Loyalty score is rated right above Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SendGrid | 100% |
![]() | Amazon | 89% |
![]() | Twilio Inc. | 80% |
![]() | Constant Contact | 76% |
![]() | MailChimp | 70% |
![]() | Bluecore | 68% |
![]() | MessageGears | 68% |
![]() | CallidusCloud | N/A |
SendGrid has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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SendGrid serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. SendGrid supports Web devices and offers products for small, medium, and large sized businesses.
SendGrid’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated SendGrid's product the highest. Reviewers from the Automotive and Transportation industry rated SendGrid the lowest at 3.8.
SendGrid's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Automotive and Transportation industry.
SendGrid's Product Quality score was rated the highest by customers who have used SendGrid's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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SendGrid's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Automotive and Transportation industry customers.
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Compared to its competitors, SendGrid's Product Quality score is rated right above Twilio Inc., and is preceded by MailChimp.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | CallidusCloud | 4.2/5 |
![]() | Bluecore | 4.1/5 |
![]() | MailChimp | 4.1/5 |
![]() | SendGrid | 4.1/5 |
![]() | Twilio Inc. | 4/5 |
![]() | MessageGears | 3.5/5 |
![]() | Constant Contact | 3.1/5 |
SendGrid has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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SendGrid has a pricing structure that accommodates small, medium, and large businesses. Starting from $14.95/month, SendGrid uses a subscription model and offers the following: Paid plans available beginning at $14.95/mo..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Content industry. The users from the Education industry think that they had the lowest ROI from SendGrid.
SendGrid's ROI score was rated highest by customers from the Content industry, and rated lowest by customers from the Education industry.
SendGrid's ROI score was rated the highest by Content industry customers, and the lowest by Education industry customers.
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Compared to its competitors, SendGrid's ROI score is rated right above Amazon, and is preceded by MailChimp.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | MailChimp | 4.1/5 |
![]() | SendGrid | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | CallidusCloud | 4/5 |
![]() | Bluecore | 4/5 |
![]() | Twilio Inc. | 3.9/5 |
![]() | MessageGears | 3.5/5 |
![]() | Constant Contact | 3/5 |
SendGrid has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, SendGrid's Customer Satisfaction score is rated right above Amazon, and is preceded by Bluecore.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bluecore | 100% |
![]() | SendGrid | 100% |
![]() | Amazon | 84% |
![]() | MailChimp | 75% |
![]() | Twilio Inc. | 75% |
![]() | MessageGears | 66% |
![]() | Constant Contact | 27% |
![]() | CallidusCloud | 0% |
SendGrid has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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1801 California St., Denver, CO 80202
http://sendgrid.com
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Compared to its competitors, SendGrid's Customer Service score is rated right above MessageGears, and is preceded by CallidusCloud.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | Bluecore | 3.9/5 |
![]() | MailChimp | 3.9/5 |
![]() | Twilio Inc. | 3.8/5 |
![]() | CallidusCloud | 3.7/5 |
![]() | SendGrid | 3.6/5 |
![]() | MessageGears | 3.5/5 |
![]() | Constant Contact | 2/5 |
SendGrid has a 4.9/5 stars for its overall company culture rated by their employees


SendGrid scored a 44 for Net Promoter Score and a 86 for Employee Net Promoter Score. NPS gauges how likely a customer of SendGrid would recommend the brand to a friend. ENPS measures how likely SendGrid employees would recommend working at SendGrid to a friend.
| 64% | Promoters |
|---|---|
| 16% | Passive |
| 20% | Detractors |
| 88% | Promoters |
|---|---|
| 10% | Passive |
| 2% | Detractors |