4
NPS
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iContact
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About iContact's Brand
iContact provides email marketing and social media marketing software and services to small and mid-sized companies. Among its major competitors, iContact is ranked in 6th place for NPS while MailChimp is 1st, and Campaign Monitor is 2nd.
Brand at a Glance
71%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
2.9/5
Customer Service
iContact Ranking
- #4 / 4 of its competitors
iContact NPS
iContact's Net Promoter Score (NPS) is a 4 with 37% Promoters, 30% Passives, and 33% Detractors. Net Promoter Score tracks whether iContact's customers would recommend using the product based on a scale of -100 to 100.
iContact Overall NPS
| 37% | Promoters |
|---|---|
| 30% | Passives |
| 33% | Detractors |
iContact NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 23 | Jul 2021 | 23 |
Aug 2021 26 | Aug 2021 | 26 |
Mar 2022 26 | Mar 2022 | 26 |
Jul 2022 24 | Jul 2022 | 24 |
Aug 2022 22 | Aug 2022 | 22 |
Oct 2022 19 | Oct 2022 | 19 |
Dec 2022 13 | Dec 2022 | 13 |
Sep 2023 10 | Sep 2023 | 10 |
Jan 2024 13 | Jan 2024 | 13 |
Mar 2024 10 | Mar 2024 | 10 |
May 2024 7 | May 2024 | 7 |
Nov 2024 5 | Nov 2024 | 5 |
How Other Brands Compare
iContact is ranked #4 for NPS among its competitors. MailChimp and Campaign Monitor come in first and second, with Hootsuite coming in at third.
iContact |  Hootsuite |  MailChimp |  Campaign Monitor | |
| Global Ranking | #- | #225 | #637 | #- |
| NPS | 4 | 24 | 47 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $3.40B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
iContact NPS by Ethnicity
iContact's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
iContact NPS by Usage
iContact's NPS was rated the highest by customers who have used iContact's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
iContact NPS vs. Competitors
Compared to its competitors, iContact's NPS is rated right above Constant Contact, and is preceded by AWeber Communications.
| COMPANY | NPS Score | |
|---|---|---|
| MailChimp | 47 |
| Campaign Monitor | 34 |
 | GetResponse | 27 |
| Hootsuite | 24 |
 | AWeber Communications | 23 |
| iContact | 4 |
 | Constant Contact | -7 |
iContact Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of iContact users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
iContact Customer Loyalty Score by Ethnicity
iContact's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of iContact.
70
out of 100
Caucasian
iContact Customer Loyalty vs. Competitors
Compared to its competitors, iContact's Customer Loyalty score is rated right above MailChimp, and is preceded by Constant Contact.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AWeber Communications | 83% |
| Hootsuite | 76% |
| Constant Contact | 76% |
| iContact | 71% |
| MailChimp | 70% |
| Campaign Monitor | 10% |
| GetResponse | 10% |
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iContact Product Quality
4.1/5
iContact has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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iContact Product Information
iContact serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. iContact supports Web devices and offers products for small and medium sized businesses.
iContact’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated iContact's product the highest. Reviewers from the Tech industry rated iContact the lowest at 4.3.
- Website
- https://www.icontact.com/
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Business Services
Enterprise
Productivity
SaaS
Social
Languages Supported
English
Quick Insights into iContact Product Quality
iContact's Product Quality score was rated highest by customers who have used iContact's products/services for 5 to 10 Years, and rated lowest by customers who have used iContact's products/services for Less than 1 Year.
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Ranked iContact Product Quality the Highest
Ranked iContact Product Quality the Lowest
iContact Product Quality Score by Ethnicity
iContact's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of iContact.
0
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4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
iContact Product Quality Score by Usage
iContact's Product Quality score was rated the highest by customers who have used iContact's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
iContact Product Quality Score by Industry
iContact's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Tech industry customers.
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iContact Product Quality vs. Competitors
Compared to its competitors, iContact's Product Quality score is rated right above GetResponse, and is preceded by MailChimp.
| COMPANY | Product Quality Score | |
|---|---|---|
| Campaign Monitor | 4.2/5 |
| AWeber Communications | 4.2/5 |
| MailChimp | 4.1/5 |
| iContact | 4.1/5 |
| GetResponse | 3.9/5 |
| Hootsuite | 3.9/5 |
| Constant Contact | 3.1/5 |
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VS
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iContact Pricing
iContact ROI & Value For Money
4/5
iContact has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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iContact Pricing Plans
iContact has a pricing structure that accommodates small and medium businesses. Starting from $99/month, iContact uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Non-Profit industry think that they had the lowest ROI from iContact.
Who Uses iContact?
Small Businesses
Medium Businesses
Quick Insights into iContact ROI
iContact's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Non-Profit industry.
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Ranked iContact ROI the Highest
Ranked iContact ROI the Lowest
iContact ROI Score by Ethnicity
iContact's ROI score was rated 3.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of iContact.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
iContact ROI Score by Industry
iContact's ROI score was rated the highest by Hospitality industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
iContact Pricing vs. Competitors
Compared to its competitors, iContact's ROI score is rated right above AWeber Communications, and is preceded by GetResponse.
| COMPANY | Pricing Score | |
|---|---|---|
| MailChimp | 4.1/5 |
| Campaign Monitor | 4/5 |
| GetResponse | 4/5 |
| iContact | 4/5 |
| AWeber Communications | 3.8/5 |
| Hootsuite | 3.7/5 |
| Constant Contact | 3/5 |
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iContact Customer Satisfaction (CSAT)
iContact Customer Satisfaction (CSAT) Score
55 / 100
iContact has an overall Customer Satisfaction score of 55 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
18%
Satisfied
37%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
27%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into iContact Customer Satisfaction
iContact's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked iContact Customer Satisfaction the Highest
iContact Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
iContact's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
iContact Customer Satisfaction vs. Competitors
Compared to its competitors, iContact's Customer Satisfaction score is rated right above Campaign Monitor, and is preceded by Hootsuite.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| GetResponse | 100% |
| MailChimp | 75% |
| Hootsuite | 66% |
| iContact | 55% |
| Campaign Monitor | 50% |
| AWeber Communications | 50% |
| Constant Contact | 27% |
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iContact Customer Service
2.9/5
iContact has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About iContact's Customer Service
Address
5221 Paramount Parkway, Morrisville, NC
Website
https://www.icontact.com/
Quick Insights into iContact Customer Service
iContact's Customer Service score was rated highest by Caucasian customers.
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Ranked iContact Customer Service the Highest
iContact Customer Service Score by Ethnicity
iContact's Customer Service score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of iContact.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
iContact Customer Service vs. Competitors
Compared to its competitors, iContact's Customer Service score is rated right above Campaign Monitor, and is preceded by Hootsuite.
| COMPANY | Customer Service Score | |
|---|---|---|
| MailChimp | 3.9/5 |
| GetResponse | 3.7/5 |
| AWeber Communications | 3.7/5 |
| Hootsuite | 3.6/5 |
| iContact | 2.9/5 |
| Campaign Monitor | 2.7/5 |
| Constant Contact | 2/5 |
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iContact as an Employer
2.8/5
iContact has a 2.8/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
iContact scored a 4 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of iContact would recommend the brand to a friend. ENPS measures how likely iContact employees would recommend working at iContact to a friend.
Net Promoter Score
4
NPS Score
| 37% | Promoters |
|---|---|
| 30% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 25% | Promoters |
|---|---|
| 50% | Passive |
| 25% | Detractors |
