34
NPS
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Campaign Monitor
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About Campaign Monitor's Brand
Campaign offers a solution that allows websites to attract new subscribers by sending them visually rich email newsletters and reports. Among its major competitors, Campaign Monitor is ranked in 3rd place for NPS while MailChimp is 1st, and SendGrid is 2nd.
Brand at a Glance
10%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
2.7/5
Customer Service
Campaign Monitor CMO
Campaign Monitor Ranking
- #3 / 4 of its competitors
Campaign Monitor NPS
Campaign Monitor's Net Promoter Score (NPS) is a 34 with 57% Promoters, 20% Passives, and 23% Detractors. Net Promoter Score tracks whether Campaign Monitor's customers would recommend using the product based on a scale of -100 to 100.
Campaign Monitor Overall NPS
| 57% | Promoters |
|---|---|
| 20% | Passives |
| 23% | Detractors |
Campaign Monitor NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 41 | Aug 2020 | 41 |
Jul 2022 38 | Jul 2022 | 38 |
Oct 2022 34 | Oct 2022 | 34 |
Jun 2025 34 | Jun 2025 | 34 |
How Other Brands Compare
Campaign Monitor is ranked third for NPS among its competitors. MailChimp and SendGrid come in first and second, with Marketo coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Campaign Monitor NPS by Usage
Campaign Monitor's NPS was rated the highest by customers who have used Campaign Monitor's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 11 | 1 to 2 Years | 11 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Campaign Monitor NPS vs. Competitors
Compared to its competitors, Campaign Monitor's NPS is rated right above LiveIntent, Inc., and is preceded by SendGrid.
| COMPANY | NPS Score | |
|---|---|---|
 | MailChimp | 47 |
 | SendGrid | 44 |
| Campaign Monitor | 34 |
 | LiveIntent, Inc. | 34 |
 | Benchmark Email | 33 |
 | GetResponse | 27 |
 | Marketo | 25 |
 | AWeber Communications | 23 |
 | iContact | 4 |
 | Topica Inc. | N/A |
 | Constant Contact | -7 |
Campaign Monitor Customer Loyalty
10%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
10% of Campaign Monitor users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Campaign Monitor Customer Loyalty vs. Competitors
Compared to its competitors, Campaign Monitor's Customer Loyalty score is rated right above GetResponse, and is preceded by MailChimp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SendGrid | 100% |
| LiveIntent, Inc. | 100% |
| AWeber Communications | 83% |
| Marketo | 82% |
| Constant Contact | 76% |
| iContact | 71% |
| MailChimp | 70% |
| Campaign Monitor | 10% |
| GetResponse | 10% |
| Benchmark Email | N/A |
| Topica Inc. | N/A |
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Campaign Monitor Product Quality
4.2/5
Campaign Monitor has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Campaign Monitor's overall Product Quality score rated by its users and customers.
Campaign Monitor Product Information
Campaign Monitor serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Campaign Monitor supports iOS and Web devices and offers products for small, medium, and large sized businesses.
Campaign Monitor’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://campaignmonitor.com
- Company Size
- 51-200 Employees
Industry
Tech
AdTech
Business Services
Enterprise
SaaS
Languages Supported
English
Product Type
Email Marketing Software
Marketing Automation Software
Personalization and Behavioral Targeting Software
Campaign Management Software
Content Marketing Software
Marketing Analytics Software
Email Management Software
Quick Insights into Campaign Monitor Product Quality
Campaign Monitor's Product Quality score was rated highest by customers who have used Campaign Monitor's products/services for 2 to 5 Years.
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Ranked Campaign Monitor Product Quality the Highest
Campaign Monitor Product Quality Score by Usage
Campaign Monitor's Product Quality score was rated 3.6 stars by customers who have used Campaign Monitor's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Campaign Monitor Product Quality vs. Competitors
Compared to its competitors, Campaign Monitor's Product Quality score is rated right above AWeber Communications, and is preceded by Benchmark Email.
| COMPANY | Product Quality Score | |
|---|---|---|
| Benchmark Email | 4.2/5 |
| Campaign Monitor | 4.2/5 |
| AWeber Communications | 4.2/5 |
| MailChimp | 4.1/5 |
| SendGrid | 4.1/5 |
| Marketo | 4.1/5 |
| iContact | 4.1/5 |
| LiveIntent, Inc. | 4/5 |
| GetResponse | 3.9/5 |
| Constant Contact | 3.1/5 |
| Topica Inc. | N/A |
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Campaign Monitor Pricing
Campaign Monitor ROI & Value For Money
4/5
Campaign Monitor has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Campaign Monitor's overall ROI score rated by its users and customers.
Campaign Monitor Pricing Plans
Campaign Monitor has a pricing structure that accommodates small, medium, and large businesses. Starting from $9/month, Campaign Monitor uses a subscription model and offers the following: Unlimited: $29/month, Premier: $149/month, and All with 24/7 support..
Who Uses Campaign Monitor?
Small Businesses
Medium Businesses
Large Enterprises
Campaign Monitor Pricing vs. Competitors
Compared to its competitors, Campaign Monitor's ROI score is rated right above Benchmark Email, and is preceded by SendGrid.
| COMPANY | Pricing Score | |
|---|---|---|
| MailChimp | 4.1/5 |
| SendGrid | 4.1/5 |
| Campaign Monitor | 4/5 |
| Benchmark Email | 4/5 |
| GetResponse | 4/5 |
| iContact | 4/5 |
| Marketo | 3.8/5 |
| AWeber Communications | 3.8/5 |
| LiveIntent, Inc. | 3.5/5 |
| Constant Contact | 3/5 |
| Topica Inc. | N/A |
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Campaign Monitor Customer Satisfaction (CSAT)
Campaign Monitor Customer Satisfaction (CSAT) Score
50 / 100
Campaign Monitor has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Campaign Monitor Customer Satisfaction vs. Competitors
Compared to its competitors, Campaign Monitor's Customer Satisfaction score is rated right above AWeber Communications, and is preceded by iContact.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SendGrid | 100% |
| LiveIntent, Inc. | 100% |
| GetResponse | 100% |
| Marketo | 76% |
| MailChimp | 75% |
| iContact | 55% |
| Campaign Monitor | 50% |
| AWeber Communications | 50% |
| Constant Contact | 27% |
| Benchmark Email | 0% |
| Topica Inc. | 0% |
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Campaign Monitor Customer Service
2.7/5
Campaign Monitor has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Campaign Monitor's Customer Service
Address
217 2nd St., Suite 300, San Francisco, CA
Website
http://campaignmonitor.com
Campaign Monitor Customer Service vs. Competitors
Compared to its competitors, Campaign Monitor's Customer Service score is rated right above Constant Contact, and is preceded by iContact.
| COMPANY | Customer Service Score | |
|---|---|---|
| LiveIntent, Inc. | 4/5 |
| MailChimp | 3.9/5 |
| Benchmark Email | 3.7/5 |
| GetResponse | 3.7/5 |
| AWeber Communications | 3.7/5 |
| SendGrid | 3.6/5 |
| Marketo | 3.5/5 |
| iContact | 2.9/5 |
| Campaign Monitor | 2.7/5 |
| Constant Contact | 2/5 |
| Topica Inc. | N/A |
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Campaign Monitor as an Employer
2.6/5
Campaign Monitor has a 2.6/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Campaign Monitor scored a 34 for Net Promoter Score and a -74 for Employee Net Promoter Score. NPS gauges how likely a customer of Campaign Monitor would recommend the brand to a friend. ENPS measures how likely Campaign Monitor employees would recommend working at Campaign Monitor to a friend.
Net Promoter Score
34
NPS Score
| 57% | Promoters |
|---|---|
| 20% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
-74
eNPS Score
| 5% | Promoters |
|---|---|
| 16% | Passive |
| 79% | Detractors |
