19
NPS
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Brand Page
ExactTarget
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About ExactTarget's Brand
ExactTarget provides on-demand one-to-one email marketing software applications.
Brand at a Glance
4.1/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service
ExactTarget NPS
ExactTarget's Net Promoter Score (NPS) is a 19 with 52% Promoters, 15% Passives, and 33% Detractors. Net Promoter Score tracks whether ExactTarget's customers would recommend using the product based on a scale of -100 to 100.
ExactTarget Overall NPS
| 52% | Promoters |
|---|---|
| 15% | Passives |
| 33% | Detractors |
ExactTarget NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 16 | Aug 2020 | 16 |
Mar 2024 18 | Mar 2024 | 18 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ExactTarget NPS by Usage
ExactTarget's NPS was rated the highest by customers who have used ExactTarget's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
ExactTarget Product Quality
4.1/5
ExactTarget has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock ExactTarget's overall Product Quality score rated by its users and customers.
ExactTarget Product Information
ExactTarget serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. ExactTarget supports iOS and Web devices and offers products for small, medium, and large sized businesses.
ExactTarget’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated ExactTarget's product the highest. Reviewers from the Education industry rated ExactTarget the lowest at 3.8.
- Website
- http://www.exacttarget.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AdTech
Business Services
SaaS
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Chinese (Simplified)
Japanese
Italian
Korean
Russian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Irish
Norwegian
Product Type
Mobile Marketing Software
Email Marketing Software
Marketing Automation Software
Lead Management Software
Facebook App Software
Social Media Marketing Software
Campaign Management Software
Sales Force Automation Software
Marketing Analytics Software
Email Management Software
Location Intelligence Software
Quick Insights into ExactTarget Product Quality
ExactTarget's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers from the Non-Profit industry.
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Ranked ExactTarget Product Quality the Highest
Ranked ExactTarget Product Quality the Lowest
ExactTarget Product Quality Score by Usage
ExactTarget's Product Quality score was rated the highest by customers who have used ExactTarget's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
ExactTarget Product Quality Score by Industry
ExactTarget's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
ExactTarget Pricing
ExactTarget ROI & Value For Money
3.8/5
ExactTarget has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock ExactTarget's overall ROI score rated by its users and customers.
ExactTarget Pricing Plans
ExactTarget has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Retail industry think that they had the lowest ROI from ExactTarget.
Who Uses ExactTarget?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into ExactTarget ROI
ExactTarget's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Retail industry.
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Ranked ExactTarget ROI the Highest
Ranked ExactTarget ROI the Lowest
ExactTarget ROI Score by Industry
ExactTarget's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
ExactTarget Customer Satisfaction (CSAT)
ExactTarget Customer Satisfaction (CSAT) Score
100 / 100
ExactTarget has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
ExactTarget Customer Service
3.7/5
ExactTarget has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
Sign Up to unlock ExactTarget's overall Customer Service score rated by its users and customers.
About ExactTarget's Customer Service
Address
20 North Meridian Street, Suite 200, Indianapolis, IN
Website
http://www.exacttarget.com
ExactTarget as an Employer
3.8/5
ExactTarget has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
ExactTarget scored a 19 for Net Promoter Score and a -67 for Employee Net Promoter Score. NPS gauges how likely a customer of ExactTarget would recommend the brand to a friend. ENPS measures how likely ExactTarget employees would recommend working at ExactTarget to a friend.
Net Promoter Score
19
NPS Score
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-67
eNPS Score
| 0% | Promoters |
|---|---|
| 33% | Passive |
| 67% | Detractors |
