-10
NPS
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Guitar Center
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About Guitar Center's Brand
Among its major competitors, Guitar Center is ranked in 4th place for NPS while Sweetwater is 1st, and Amazon is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.1/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Guitar Center CMO
Jeannine DAddario
Jeannine DAddario serves as the CMO - Chief Marketing and Communications Officer of Guitar Center. Jeannine started at Guitar Center in August of 2017. Jeannine currently resides in the Greater Los Angeles Area.
Guitar Center Ranking
- #4 / 4 of its competitors
Guitar Center NPS
Guitar Center's Net Promoter Score (NPS) is a -10 with 36% Promoters, 18% Passives, and 46% Detractors. Net Promoter Score tracks whether Guitar Center's customers would recommend using the product based on a scale of -100 to 100.
Guitar Center Overall NPS
| 36% | Promoters |
|---|---|
| 18% | Passives |
| 46% | Detractors |
Guitar Center NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 -11 | May 2024 | -11 |
Jun 2024 -11 | Jun 2024 | -11 |
Jul 2024 -11 | Jul 2024 | -11 |
Sep 2024 -11 | Sep 2024 | -11 |
Oct 2024 -9 | Oct 2024 | -9 |
Feb 2025 -9 | Feb 2025 | -9 |
Mar 2025 -10 | Mar 2025 | -10 |
Apr 2025 -9 | Apr 2025 | -9 |
May 2025 -11 | May 2025 | -11 |
Oct 2025 -9 | Oct 2025 | -9 |
Nov 2025 -11 | Nov 2025 | -11 |
Jan 2026 -11 | Jan 2026 | -11 |
How Other Brands Compare
Guitar Center is ranked #4 for NPS among its competitors. Sweetwater and Amazon come in first and second, with Best Buy coming in at third.
Guitar Center |  Amazon |  Best Buy |  Sweetwater | |
| Global Ranking | #- | #9 | #101 | #884 |
| NPS | -10 | 49 | -3 | 63 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $1.64T | $28.95B | $8.65B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Guitar Center NPS by Gender
Female customers rated Guitar Center's NPS 19 points higher than Male customers.
Male
-23
Guitar Center's NPS was rated -23 by Male customers on Comparably.
31%
Promoters
15%
Passives
54%
Detractors
Female
-4
Guitar Center's NPS was rated -4 by Female customers on Comparably.
41%
Promoters
14%
Passives
45%
Detractors
Guitar Center NPS by Ethnicity
Guitar Center's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino 34 | Hispanic or Latino | 34 |
African American/Black 37 | African American/Black | 37 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other -62 | Other | -62 |
Guitar Center NPS by Age
Guitar Center's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Guitar Center NPS by Usage
Guitar Center's NPS was rated the highest by customers who have used Guitar Center's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -21 | Less than 1 Year | -21 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years -13 | 5 to 10 Years | -13 |
Over 10 Years -42 | Over 10 Years | -42 |
Guitar Center NPS vs. Competitors
Compared to its competitors, Guitar Center's NPS is rated right below Best Buy.
| COMPANY | NPS Score | |
|---|---|---|
| Sweetwater | 63 |
| Amazon | 49 |
| Best Buy | -3 |
| Guitar Center | -10 |
Guitar Center Customer Reviews
Out of the 32 Guitar Center customer reviews 16 were positive and 16 were constructive. Guitar Center customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Guitar Center Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Guitar Center users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Guitar Center Customer Loyalty Score by Gender
Female customers rated Guitar Center's Customer Loyalty score 7% higher than Male customers.
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Male
73%
Yes
Female
80%
Yes
Guitar Center Customer Loyalty Score by Ethnicity
Guitar Center's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Guitar Center.
71
out of 100
Caucasian
80
out of 100
Hispanic or Latino
89
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
65
out of 100
Other
Guitar Center Customer Loyalty Score by Age
Guitar Center's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 74% | 26-30 | 74% |
31-35 55% | 31-35 | 55% |
36-40 100% | 36-40 | 100% |
41-45 64% | 41-45 | 64% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 70% | 56-60 | 70% |
61-65 58% | 61-65 | 58% |
66+ 52% | 66+ | 52% |
Guitar Center Customer Loyalty Score by Usage
Guitar Center's Customer Loyalty score was rated the highest by customers who have used Guitar Center's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Guitar Center Customer Loyalty Score by Industry
Guitar Center's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Guitar Center Customer Loyalty vs. Competitors
Compared to its competitors, Guitar Center's Customer Loyalty score is rated right below Best Buy.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 89% |
| Sweetwater | 87% |
| Best Buy | 76% |
| Guitar Center | 73% |
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Guitar Center Product Quality
3.1/5
Guitar Center has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Guitar Center Product Information
Guitar Center’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Guitar Center's product the highest. Reviewers from the Tech industry rated Guitar Center the lowest at 2.8.
- Website
- http://guitarcenter.com
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Guitar Center Product Quality
Guitar Center's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 31-35.
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Ranked Guitar Center Product Quality the Highest
Ranked Guitar Center Product Quality the Lowest
Guitar Center Product Quality Score by Gender
Male customers rated Guitar Center's Product Quality score 0.1 stars higher than Female customers.
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Male
2.8/5
Female
2.7/5
Guitar Center Product Quality Score by Ethnicity
Guitar Center's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.9 | Other | 1.9 |
Guitar Center Product Quality Score by Age
Guitar Center's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.2 | 26-30 | 3.2 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.8 | 66+ | 1.8 |
Guitar Center Product Quality Score by Usage
Guitar Center's Product Quality score was rated the highest by customers who have used Guitar Center's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Guitar Center Product Quality Score by Industry
Guitar Center's Product Quality score was rated the highest by Retail industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Guitar Center Product Quality vs. Competitors
Compared to its competitors, Guitar Center's Product Quality score is rated right above Best Buy, and is preceded by Amazon.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sweetwater | 4.5/5 |
| Amazon | 4.2/5 |
| Guitar Center | 3.1/5 |
| Best Buy | 3.1/5 |
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Guitar Center Pricing
Guitar Center ROI & Value For Money
3.1/5
Guitar Center has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Guitar Center Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Education industry think that they had the lowest ROI from Guitar Center.
Quick Insights into Guitar Center ROI
Guitar Center's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers ages 61-65.
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Ranked Guitar Center ROI the Highest
Ranked Guitar Center ROI the Lowest
Guitar Center ROI Score by Gender
Female customers rated Guitar Center's ROI score 0.5 stars higher than Male customers.
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Male
2.7/5
Female
3.2/5
Guitar Center ROI Score by Ethnicity
Guitar Center's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2 | Other | 2 |
Guitar Center ROI Score by Age
Guitar Center's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 2 | 31-35 | 2 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.4 | 56-60 | 2.4 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.2 | 66+ | 2.2 |
Guitar Center ROI Score by Usage
Guitar Center's ROI score was rated the highest by customers who have used Guitar Center's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Guitar Center ROI Score by Industry
Guitar Center's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Education industry customers.
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Guitar Center Pricing vs. Competitors
Compared to its competitors, Guitar Center's ROI score is rated right above Best Buy, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Sweetwater | 4.4/5 |
| Amazon | 4.1/5 |
| Guitar Center | 3.1/5 |
| Best Buy | 3/5 |
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Guitar Center Customer Satisfaction (CSAT)
Guitar Center Customer Satisfaction (CSAT) Score
54 / 100
Guitar Center has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
28%
Satisfied
26%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Guitar Center Customer Satisfaction
Guitar Center's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Other customers.
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Ranked Guitar Center Customer Satisfaction the Highest
Ranked Guitar Center Customer Satisfaction the Lowest
Guitar Center Customer Satisfaction Score by Gender
Female customers rated Guitar Center's Customer Satisfaction score 22 points higher than Male customers.
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44 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 14% | |
Very Dissatisfied | 35% |
66 / 100
FemaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 11% | |
Very Dissatisfied | 17% |
Guitar Center Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Guitar Center's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
24%
Satisfied
19%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
19%
Very Dissatisfied
32%
CSAT according to Hispanic or Latino
Guitar Center's Customer Satisfaction (CSAT) score was rated 87% according to Hispanic or Latino users and customers.
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87 / 100
Very Satisfied
75%
Satisfied
12%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Guitar Center's Customer Satisfaction (CSAT) score was rated 87% according to African American/Black users and customers.
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87 / 100
Very Satisfied
50%
Satisfied
37%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
0%
CSAT according to Other
Guitar Center's Customer Satisfaction (CSAT) score was rated 17% according to Other users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
58%
Guitar Center Customer Satisfaction Score by Age
Guitar Center's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 78% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 31-35 | 33% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 41-45 | 30% | |||||||||||||||
| 46-50 | 49% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 34% | |||||||||||||||
| 61-65 | 37% | |||||||||||||||
| 66+ | 25% |
Guitar Center Customer Satisfaction Score by Usage
Guitar Center's Customer Satisfaction score was rated the highest by customers who have used Guitar Center's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Guitar Center Customer Satisfaction Score by Industry
Guitar Center's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Education industry customers.
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{
"title": "Guitar Center Customer Satisfaction Score by Industry",
"text": "Guitar Center's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Education industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 41,
"stars": 0,
"csatScore": 41,
"text": "Guitar Center's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 41
},
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Guitar Center's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Guitar Center's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 55,
"stars": 0,
"csatScore": 55,
"text": "Guitar Center's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 55
},
{
"label": "Education",
"groupId": 515,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 34,
"stars": 0,
"csatScore": 34,
"text": "Guitar Center's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
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{
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"groupId": 537,
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"scoreClassName": "",
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{
"label": "Retail",
"groupId": 559,
"score": 83,
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]
}Guitar Center Customer Satisfaction vs. Competitors
Compared to its competitors, Guitar Center's Customer Satisfaction score is rated right above Best Buy, and is preceded by Amazon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sweetwater | 92% |
| Amazon | 84% |
| Guitar Center | 54% |
| Best Buy | 53% |
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Guitar Center Customer Service
3.1/5
Guitar Center has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Guitar Center's Customer Service
Address
Westlake Village, CA 91362
Website
http://guitarcenter.com
Phone Number
8187358800
Guitar Center's Social Links
Quick Insights into Guitar Center Customer Service
Guitar Center's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Guitar Center Customer Service the Highest
Ranked Guitar Center Customer Service the Lowest
Guitar Center Customer Service Score by Gender
Female customers rated Guitar Center's Customer Service score 0.3 stars higher than Male customers.
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Male
2.7/5
Female
3/5
Guitar Center Customer Service Score by Ethnicity
Guitar Center's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Guitar Center.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 1.9 | Other | 1.9 |
Guitar Center Customer Service Score by Age
Guitar Center's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 1.6 | 31-35 | 1.6 |
36-40 3 | 36-40 | 3 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.6 | 51-55 | 2.6 |
56-60 2.1 | 56-60 | 2.1 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.1 | 66+ | 2.1 |
Guitar Center Customer Service Score by Usage
Guitar Center's Customer Service score was rated the highest by customers who have used Guitar Center's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Guitar Center Customer Service Score by Industry
Guitar Center's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Guitar Center Customer Service vs. Competitors
Compared to its competitors, Guitar Center's Customer Service score is rated right above Best Buy, and is preceded by Amazon.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sweetwater | 4.4/5 |
| Amazon | 4.2/5 |
| Guitar Center | 3.1/5 |
| Best Buy | 2.9/5 |
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Guitar Center as an Employer
2.4/5
Guitar Center has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Guitar Center scored a -10 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of Guitar Center would recommend the brand to a friend. ENPS measures how likely Guitar Center employees would recommend working at Guitar Center to a friend.
Net Promoter Score
-10
NPS Score
| 36% | Promoters |
|---|---|
| 18% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
-45
eNPS Score
| 21% | Promoters |
|---|---|
| 13% | Passive |
| 66% | Detractors |
