

Among its major competitors, Sam Ash Music is ranked in 3rd place for NPS while Sweetwater is 1st, and Gibson Guitar Corporation is 2nd.
Sam Ash Music's Net Promoter Score (NPS) is a 12 with 56% Promoters, 0% Passives, and 44% Detractors. Net Promoter Score tracks whether Sam Ash Music's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 0% | Passives |
| 44% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2022 100 | Jun 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Apr 2023 67 | Apr 2023 | 67 |
Jun 2023 55 | Jun 2023 | 55 |
Aug 2023 40 | Aug 2023 | 40 |
Sep 2023 45 | Sep 2023 | 45 |
Oct 2023 33 | Oct 2023 | 33 |
Nov 2023 23 | Nov 2023 | 23 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 20 | Apr 2024 | 20 |
May 2024 13 | May 2024 | 13 |
Sam Ash Music is ranked third for NPS among its competitors. Sweetwater and Gibson Guitar Corporation come in first and second, with Guitar Center coming in at #4.
![]() Sam Ash Music | ![]() Sweetwater | ![]() Gibson Guitar Corporation | ![]() Guitar Center | |
| Global Ranking | #- | #884 | #- | #- |
| NPS | 12 | 63 | 45 | -10 |
| Valuation Updated every 24 hours for public companies | - | $8.65B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sam Ash Music's NPS was rated -14 by Male customers on Comparably.
Sam Ash Music's NPS was rated -14 by Male customers on Comparably.
Sam Ash Music's NPS is not yet rated by Female customers.
Compared to its competitors, Sam Ash Music's NPS is rated right above Guitar Center, and is preceded by Gibson Guitar Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sweetwater | 63 |
![]() | Gibson Guitar Corporation | 45 |
![]() | Sam Ash Music | 12 |
![]() | Guitar Center | -10 |
Out of the 2 Sam Ash Music customer reviews 1 was positive and 1 was constructive. Sam Ash Music customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of Sam Ash Music users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sam Ash Music's Customer Loyalty score was rated 74 by Male customers on Comparably.
Compared to its competitors, Sam Ash Music's Customer Loyalty score is rated right below Guitar Center.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Sweetwater | 87% |
![]() | Gibson Guitar Corporation | 85% |
![]() | Guitar Center | 73% |
![]() | Sam Ash Music | 52% |
Sam Ash Music has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Sam Ash Music’s product quality score is a 2.9 out of 5 as rated by its users and customers.
Sam Ash Music's Product Quality score was rated highest by Male customers.
Sam Ash Music's Product Quality score was rated 3 by Male customers on Comparably.
Compared to its competitors, Sam Ash Music's Product Quality score is rated right below Guitar Center.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sweetwater | 4.5/5 |
![]() | Gibson Guitar Corporation | 4.2/5 |
![]() | Guitar Center | 3.1/5 |
![]() | Sam Ash Music | 2.9/5 |
Sam Ash Music has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Sam Ash Music's ROI score was rated highest by Male customers.
Sam Ash Music's ROI score was rated 3.3 by Male customers on Comparably.
Compared to its competitors, Sam Ash Music's ROI score is rated right above Guitar Center, and is preceded by Gibson Guitar Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sweetwater | 4.4/5 |
![]() | Gibson Guitar Corporation | 3.9/5 |
![]() | Sam Ash Music | 3.5/5 |
![]() | Guitar Center | 3.1/5 |
Sam Ash Music has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sam Ash Music's Customer Satisfaction score was rated highest by Male customers.
Sam Ash Music's Customer Satisfaction score was rated 66 by Male customers on Comparably.
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 17% |
Compared to its competitors, Sam Ash Music's Customer Satisfaction score is rated right above Guitar Center, and is preceded by Gibson Guitar Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sweetwater | 92% |
![]() | Gibson Guitar Corporation | 76% |
![]() | Sam Ash Music | 67% |
![]() | Guitar Center | 54% |
Sam Ash Music has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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http://www.samash.com
Sam Ash Music's Customer Service score was rated highest by Male customers.
Sam Ash Music's Customer Service score was rated 3.2 by Male customers on Comparably.
Compared to its competitors, Sam Ash Music's Customer Service score is rated right above Guitar Center, and is preceded by Gibson Guitar Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sweetwater | 4.4/5 |
![]() | Gibson Guitar Corporation | 4/5 |
![]() | Sam Ash Music | 3.4/5 |
![]() | Guitar Center | 3.1/5 |
Sam Ash Music has a 2.5/5 stars for its overall company culture rated by their employees

Sam Ash Music scored a 12 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Sam Ash Music would recommend the brand to a friend. ENPS measures how likely Sam Ash Music employees would recommend working at Sam Ash Music to a friend.
| 56% | Promoters |
|---|---|
| 0% | Passive |
| 44% | Detractors |
| 10% | Promoters |
|---|---|
| 20% | Passive |
| 70% | Detractors |