34
NPS
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Sweetgreen
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About Sweetgreen's Brand
sweetgreen sources local and organic ingredients from farmers we know and partners we trust, supporting our communities. Among its major competitors, Sweetgreen is ranked in 1st place for NPS while Shake Shack is 2nd, and Starbucks is 3rd. Overall, Sweetgreen has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $1.65B
Brand at a Glance
80%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Sweetgreen Ranking
- #1 / 4 of its competitors
Sweetgreen NPS
Sweetgreen's Net Promoter Score (NPS) is a 34 with 63% Promoters, 8% Passives, and 29% Detractors. Net Promoter Score tracks whether Sweetgreen's customers would recommend using the product based on a scale of -100 to 100.
Sweetgreen Overall NPS
| 63% | Promoters |
|---|---|
| 8% | Passives |
| 29% | Detractors |
Sweetgreen NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 13 | Dec 2023 | 13 |
Jan 2024 17 | Jan 2024 | 17 |
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 22 | Apr 2024 | 22 |
May 2024 26 | May 2024 | 26 |
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 30 | Jul 2024 | 30 |
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 33 | Sep 2024 | 33 |
Nov 2024 31 | Nov 2024 | 31 |
Dec 2024 33 | Dec 2024 | 33 |
Apr 2025 34 | Apr 2025 | 34 |
How Other Brands Compare
Sweetgreen is ranked first for NPS among its competitors. Shake Shack and Starbucks come in second and third, with Chipotle coming in at #4. Among those competitors, it is the lowest valued company behind Starbucks.
Sweetgreen |  Starbucks |  Chipotle |  Shake Shack | |
| Global Ranking | #- | #33 | #45 | #285 |
| NPS | 34 | 30 | 16 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.65B | $128.77B | $41.46B | $4.43B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Sweetgreen NPS by Gender
Male customers rated Sweetgreen's NPS 35 points higher than Female customers.
Male
34
Sweetgreen's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
-1
Sweetgreen's NPS was rated -1 by Female customers on Comparably.
37%
Promoters
25%
Passives
38%
Detractors
Sweetgreen NPS by Ethnicity
Sweetgreen's NPS was rated 24 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
Sweetgreen NPS by Age
Sweetgreen's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sweetgreen NPS by Usage
Sweetgreen's NPS was rated the highest by customers who have used Sweetgreen's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
Over 10 Years 34 | Over 10 Years | 34 |
Sweetgreen NPS vs. Competitors
Compared to its competitors, Sweetgreen's NPS is rated right above Shake Shack.
| COMPANY | NPS Score | |
|---|---|---|
| Sweetgreen | 34 |
| Shake Shack | 32 |
| Starbucks | 30 |
| Chipotle | 16 |
 | Panera Bread | -12 |
 | Tender Greens | -55 |
Sweetgreen Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Sweetgreen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Sweetgreen Customer Loyalty Score by Gender
Female customers rated Sweetgreen's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
Sweetgreen Customer Loyalty Score by Ethnicity
Sweetgreen's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Sweetgreen Customer Loyalty Score by Age
Sweetgreen's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
Sweetgreen Customer Loyalty Score by Usage
Sweetgreen's Customer Loyalty score was rated the highest by customers who have used Sweetgreen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetgreen Customer Loyalty vs. Competitors
Compared to its competitors, Sweetgreen's Customer Loyalty score is rated right above Starbucks, and is preceded by Tender Greens.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Tender Greens | 82% |
| Sweetgreen | 80% |
| Starbucks | 78% |
| Chipotle | 76% |
| Shake Shack | 73% |
| Panera Bread | 72% |
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Sweetgreen Product Quality
3.7/5
Sweetgreen has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Sweetgreen Product Information
Sweetgreen’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://sweetgreen.com
- Company Size
- 1,001-5,000 Employees
Industry
Restaurants
Food and Beverages
Quick Insights into Sweetgreen Product Quality
Sweetgreen's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used Sweetgreen's products/services for Less than 1 Year.
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Ranked Sweetgreen Product Quality the Highest
Ranked Sweetgreen Product Quality the Lowest
Sweetgreen Product Quality Score by Gender
Male customers rated Sweetgreen's Product Quality score 0.6 stars higher than Female customers.
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Male
3.5/5
Female
2.9/5
Sweetgreen Product Quality Score by Ethnicity
Sweetgreen's Product Quality score was rated 3.3 stars by Caucasian customers on Comparably.
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0
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2
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Sweetgreen Product Quality Score by Age
Sweetgreen's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
41-45 2.3 | 41-45 | 2.3 |
Sweetgreen Product Quality Score by Usage
Sweetgreen's Product Quality score was rated the highest by customers who have used Sweetgreen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetgreen Product Quality vs. Competitors
Compared to its competitors, Sweetgreen's Product Quality score is rated right above Panera Bread, and is preceded by Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Shake Shack | 4/5 |
| Chipotle | 3.8/5 |
| Sweetgreen | 3.7/5 |
| Panera Bread | 3/5 |
| Tender Greens | 2.4/5 |
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Sweetgreen Pricing
Sweetgreen ROI & Value For Money
3.6/5
Sweetgreen has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Sweetgreen ROI
Sweetgreen's ROI score was rated highest by customers ages 36-40, and rated lowest by customers who have used Sweetgreen's products/services for Less than 1 Year.
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Ranked Sweetgreen ROI the Highest
Ranked Sweetgreen ROI the Lowest
Sweetgreen ROI Score by Gender
Male customers rated Sweetgreen's ROI score 0.8 stars higher than Female customers.
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Male
3.5/5
Female
2.7/5
Sweetgreen ROI Score by Ethnicity
Sweetgreen's ROI score was rated 3.2 stars by Caucasian customers on Comparably.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Sweetgreen ROI Score by Age
Sweetgreen's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
41-45 2.5 | 41-45 | 2.5 |
Sweetgreen ROI Score by Usage
Sweetgreen's ROI score was rated the highest by customers who have used Sweetgreen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetgreen Pricing vs. Competitors
Compared to its competitors, Sweetgreen's ROI score is rated right above Starbucks, and is preceded by Shake Shack.
| COMPANY | Pricing Score | |
|---|---|---|
| Shake Shack | 3.8/5 |
| Sweetgreen | 3.6/5 |
| Starbucks | 3.6/5 |
| Chipotle | 3.5/5 |
| Panera Bread | 2.8/5 |
| Tender Greens | 2.6/5 |
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Sweetgreen Customer Satisfaction (CSAT)
Sweetgreen Customer Satisfaction (CSAT) Score
66 / 100
Sweetgreen has an overall Customer Satisfaction score of 66 rated by its users and customers.
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Very Satisfied
56%
Satisfied
10%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
0%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Sweetgreen Customer Satisfaction
Sweetgreen's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers who have used Sweetgreen's products/services for Less than 1 Year.
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Ranked Sweetgreen Customer Satisfaction the Highest
Ranked Sweetgreen Customer Satisfaction the Lowest
Sweetgreen Customer Satisfaction Score by Gender
Male customers rated Sweetgreen's Customer Satisfaction score 24 points higher than Female customers.
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67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
43 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 43% |
Sweetgreen Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Sweetgreen's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
40%
Sweetgreen Customer Satisfaction Score by Age
Sweetgreen's Customer Satisfaction score was rated 67 points by customers ages 36-40 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% |
Sweetgreen Customer Satisfaction Score by Usage
Sweetgreen's Customer Satisfaction score was rated the highest by customers who have used Sweetgreen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetgreen Customer Satisfaction vs. Competitors
Compared to its competitors, Sweetgreen's Customer Satisfaction score is rated right above Chipotle, and is preceded by Shake Shack.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Shake Shack | 73% |
| Sweetgreen | 66% |
| Chipotle | 62% |
| Panera Bread | 55% |
| Tender Greens | 41% |
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Sweetgreen Customer Service
3.6/5
Sweetgreen has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Sweetgreen's Customer Service
Address
8840 Washington Blvd, Culver City, CA 90232
Website
http://sweetgreen.com
Sweetgreen's Social Links
Quick Insights into Sweetgreen Customer Service
Sweetgreen's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Sweetgreen's products/services for Less than 1 Year.
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Ranked Sweetgreen Customer Service the Highest
Ranked Sweetgreen Customer Service the Lowest
Sweetgreen Customer Service Score by Gender
Male customers rated Sweetgreen's Customer Service score 0.7 stars higher than Female customers.
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Male
3.6/5
Female
2.9/5
Sweetgreen Customer Service Score by Ethnicity
Sweetgreen's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.
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0
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40
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Sweetgreen Customer Service Score by Age
Sweetgreen's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.9 | 36-40 | 3.9 |
41-45 3 | 41-45 | 3 |
Sweetgreen Customer Service Score by Usage
Sweetgreen's Customer Service score was rated the highest by customers who have used Sweetgreen's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetgreen Customer Service vs. Competitors
Compared to its competitors, Sweetgreen's Customer Service score is rated right above Chipotle, and is preceded by Shake Shack.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Shake Shack | 4/5 |
| Sweetgreen | 3.6/5 |
| Chipotle | 3.6/5 |
| Panera Bread | 2.9/5 |
| Tender Greens | 2.2/5 |
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Sweetgreen as an Employer
4.1/5
Sweetgreen has a 4.1/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Sweetgreen scored a 34 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Sweetgreen would recommend the brand to a friend. ENPS measures how likely Sweetgreen employees would recommend working at Sweetgreen to a friend.
Net Promoter Score
34
NPS Score
| 63% | Promoters |
|---|---|
| 8% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 46% | Promoters |
|---|---|
| 34% | Passive |
| 20% | Detractors |
