-12
NPS
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Panera Bread
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About Panera Bread's Brand
When we can’t share our bread, our favorite pins are the next best thing. Among its major competitors, Panera Bread is ranked in 7th place for NPS while Au Bon Pain is 1st, and Starbucks is 2nd. Overall, Panera Bread has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
72%
Customer Loyalty
3/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
Panera Bread Ranking
- #4 / 4 of its competitors
Panera Bread NPS
Panera Bread's Net Promoter Score (NPS) is a -12 with 35% Promoters, 18% Passives, and 47% Detractors. Net Promoter Score tracks whether Panera Bread's customers would recommend using the product based on a scale of -100 to 100.
Panera Bread Overall NPS
| 35% | Promoters |
|---|---|
| 18% | Passives |
| 47% | Detractors |
Panera Bread NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -13 | Jan 2025 | -13 |
Feb 2025 -13 | Feb 2025 | -13 |
Mar 2025 -13 | Mar 2025 | -13 |
Apr 2025 -11 | Apr 2025 | -11 |
May 2025 -11 | May 2025 | -11 |
Jun 2025 -11 | Jun 2025 | -11 |
Jul 2025 -11 | Jul 2025 | -11 |
Sep 2025 -11 | Sep 2025 | -11 |
Oct 2025 -11 | Oct 2025 | -11 |
Nov 2025 -13 | Nov 2025 | -13 |
Dec 2025 -12 | Dec 2025 | -12 |
Jan 2026 -12 | Jan 2026 | -12 |
How Other Brands Compare
Panera Bread is ranked #4 for NPS among its competitors. Starbucks and McDonald's come in first and second, with Chipotle coming in at third.
Panera Bread |  Starbucks |  Chipotle |  McDonald's | |
| Global Ranking | #- | #33 | #45 | #85 |
| NPS | -12 | 30 | 16 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $128.77B | $41.46B | $167.91B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Panera Bread NPS by Gender
Male customers rated Panera Bread's NPS 4 points higher than Female customers.
Male
-19
Panera Bread's NPS was rated -19 by Male customers on Comparably.
31%
Promoters
19%
Passives
50%
Detractors
Female
-23
Panera Bread's NPS was rated -23 by Female customers on Comparably.
32%
Promoters
13%
Passives
55%
Detractors
Panera Bread NPS by Ethnicity
Panera Bread's NPS was rated the highest by Native American customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander -32 | Asian or Pacific Islander | -32 |
Native American 33 | Native American | 33 |
Other -32 | Other | -32 |
Panera Bread NPS by Age
Panera Bread's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Panera Bread NPS by Usage
Panera Bread's NPS was rated the highest by customers who have used Panera Bread's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -45 | Less than 1 Year | -45 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years -14 | 2 to 5 Years | -14 |
5 to 10 Years -32 | 5 to 10 Years | -32 |
Over 10 Years -16 | Over 10 Years | -16 |
Panera Bread NPS vs. Competitors
Compared to its competitors, Panera Bread's NPS is rated right below Restaurant Brands International.
| COMPANY | NPS Score | |
|---|---|---|
 | Au Bon Pain | 33 |
| Starbucks | 30 |
| McDonald's | 19 |
| Chipotle | 16 |
 | Dine Brands Global | 11 |
 | Restaurant Brands International | -9 |
| Panera Bread | -12 |
Panera Bread Customer Reviews
Out of the 56 Panera Bread customer reviews 37 were positive and 19 were constructive. Panera Bread customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Panera Bread Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Panera Bread users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Panera Bread Customer Loyalty Score by Gender
Female customers rated Panera Bread's Customer Loyalty score 4% higher than Male customers.
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Male
71%
Yes
Female
75%
Yes
Panera Bread Customer Loyalty Score by Ethnicity
Panera Bread's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Panera Bread.
69
out of 100
Caucasian
75
out of 100
Hispanic or Latino
88
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
70
out of 100
Native American
64
out of 100
Other
Panera Bread Customer Loyalty Score by Age
Panera Bread's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 42% | 26-30 | 42% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 66% | 41-45 | 66% |
46-50 92% | 46-50 | 92% |
51-55 96% | 51-55 | 96% |
56-60 61% | 56-60 | 61% |
61-65 85% | 61-65 | 85% |
66+ 77% | 66+ | 77% |
Panera Bread Customer Loyalty Score by Usage
Panera Bread's Customer Loyalty score was rated the highest by customers who have used Panera Bread's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Panera Bread Customer Loyalty Score by Industry
Panera Bread's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Panera Bread Customer Loyalty vs. Competitors
Compared to its competitors, Panera Bread's Customer Loyalty score is rated right above Restaurant Brands International, and is preceded by Dine Brands Global.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| McDonald's | 79% |
| Starbucks | 78% |
| Chipotle | 76% |
| Dine Brands Global | 73% |
| Panera Bread | 72% |
| Restaurant Brands International | 66% |
| Au Bon Pain | 61% |
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Panera Bread Product Quality
3/5
Panera Bread has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Panera Bread Product Information
Panera Bread’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Public Relations and Communications industry rated Panera Bread's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Panera Bread the lowest at 3.3.
- Website
- http://panerabread.com
- Company Size
- 10,000+ Employees
Industry
Ecommerce and Marketplaces
Food and Beverages
Travel
Quick Insights into Panera Bread Product Quality
Panera Bread's Product Quality score was rated highest by Native American customers, and rated lowest by customers from the Legal industry.
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Ranked Panera Bread Product Quality the Highest
Ranked Panera Bread Product Quality the Lowest
Panera Bread Product Quality Score by Gender
Panera Bread's Product Quality score was rated 3 by both Female and Male customers on Comparably.
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Male
3/5
Female
3/5
Panera Bread Product Quality Score by Ethnicity
Panera Bread's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Native American 4.6 | Native American | 4.6 |
Other 2.9 | Other | 2.9 |
Panera Bread Product Quality Score by Age
Panera Bread's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2 | 26-30 | 2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.8 | 66+ | 2.8 |
Panera Bread Product Quality Score by Usage
Panera Bread's Product Quality score was rated the highest by customers who have used Panera Bread's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Panera Bread Product Quality Score by Industry
Panera Bread's Product Quality score was rated the highest by Public Relations and Communications industry customers, and the lowest by Legal industry customers.
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Panera Bread Product Quality vs. Competitors
Compared to its competitors, Panera Bread's Product Quality score is rated right below Restaurant Brands International.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Chipotle | 3.8/5 |
| McDonald's | 3.7/5 |
| Au Bon Pain | 3.7/5 |
| Dine Brands Global | 3.4/5 |
| Restaurant Brands International | 3.3/5 |
| Panera Bread | 3/5 |
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Panera Bread Pricing
Panera Bread ROI & Value For Money
2.8/5
Panera Bread has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Panera Bread Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Panera Bread.
Quick Insights into Panera Bread ROI
Panera Bread's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Legal industry.
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Ranked Panera Bread ROI the Highest
Ranked Panera Bread ROI the Lowest
Panera Bread ROI Score by Gender
Panera Bread's ROI score was rated 2.7 by both Female and Male customers on Comparably.
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Male
2.7/5
Female
2.7/5
Panera Bread ROI Score by Ethnicity
Panera Bread's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.8 | Native American | 3.8 |
Other 2.6 | Other | 2.6 |
Panera Bread ROI Score by Age
Panera Bread's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 1.7 | 26-30 | 1.7 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3 | 56-60 | 3 |
61-65 3 | 61-65 | 3 |
66+ 2.4 | 66+ | 2.4 |
Panera Bread ROI Score by Usage
Panera Bread's ROI score was rated the highest by customers who have used Panera Bread's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Panera Bread ROI Score by Industry
Panera Bread's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.
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Panera Bread Pricing vs. Competitors
Compared to its competitors, Panera Bread's ROI score is rated right below Au Bon Pain.
| COMPANY | Pricing Score | |
|---|---|---|
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
| Chipotle | 3.5/5 |
| Dine Brands Global | 3.5/5 |
| Restaurant Brands International | 3.4/5 |
| Au Bon Pain | 3.3/5 |
| Panera Bread | 2.8/5 |
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Panera Bread Customer Satisfaction (CSAT)
Panera Bread Customer Satisfaction (CSAT) Score
55 / 100
Panera Bread has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
9%
Very Dissatisfied
26%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Panera Bread Customer Satisfaction
Panera Bread's Customer Satisfaction score was rated highest by Native American customers, and rated lowest by customers from the Legal industry.
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Ranked Panera Bread Customer Satisfaction the Highest
Ranked Panera Bread Customer Satisfaction the Lowest
Panera Bread Customer Satisfaction Score by Gender
Male customers rated Panera Bread's Customer Satisfaction score 4 points higher than Female customers.
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54 / 100
MaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 33% |
50 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 14% | |
Very Dissatisfied | 26% |
Panera Bread Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Panera Bread's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
32%
Satisfied
21%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
15%
Very Dissatisfied
28%
CSAT according to Hispanic or Latino
Panera Bread's Customer Satisfaction (CSAT) score was rated 64% according to Hispanic or Latino users and customers.
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64 / 100
Very Satisfied
29%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
24%
CSAT according to African American/Black
Panera Bread's Customer Satisfaction (CSAT) score was rated 53% according to African American/Black users and customers.
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53 / 100
Very Satisfied
33%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Panera Bread's Customer Satisfaction (CSAT) score was rated 54% according to Asian or Pacific Islander users and customers.
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54 / 100
Very Satisfied
14%
Satisfied
40%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
13%
Very Dissatisfied
20%
CSAT according to Native American
Panera Bread's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Panera Bread's Customer Satisfaction (CSAT) score was rated 32% according to Other users and customers.
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32 / 100
Very Satisfied
27%
Satisfied
5%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
5%
Very Dissatisfied
41%
Panera Bread Customer Satisfaction Score by Age
Panera Bread's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 64% | |||||||||||||||
| 26-30 | 27% | |||||||||||||||
| 31-35 | 57% | |||||||||||||||
| 36-40 | 64% | |||||||||||||||
| 41-45 | 39% | |||||||||||||||
| 46-50 | 42% | |||||||||||||||
| 51-55 | 53% | |||||||||||||||
| 56-60 | 52% | |||||||||||||||
| 61-65 | 39% | |||||||||||||||
| 66+ | 57% |
Panera Bread Customer Satisfaction Score by Usage
Panera Bread's Customer Satisfaction score was rated the highest by customers who have used Panera Bread's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Panera Bread Customer Satisfaction Score by Industry
Panera Bread's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Legal industry customers.
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{
"title": "Panera Bread Customer Satisfaction Score by Industry",
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{
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"groupId": 502,
"score": 33,
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{
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{
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"groupId": 515,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 42,
"stars": 0,
"csatScore": 42,
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"scoreClassName": "",
"scoreLabel": 42
},
{
"label": "Hospitality",
"groupId": 523,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
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},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
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},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 50,
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"scoreClassName": "",
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},
{
"label": "Media and Entertainment",
"groupId": 537,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Public Relations and Communications",
"groupId": 550,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Real Estate",
"groupId": 554,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Restaurants",
"groupId": 558,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Panera Bread's Customer Satisfaction score is rated by Restaurants customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
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}Panera Bread Customer Satisfaction vs. Competitors
Compared to its competitors, Panera Bread's Customer Satisfaction score is rated right above Dine Brands Global, and is preceded by Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| McDonald's | 72% |
| Au Bon Pain | 64% |
| Chipotle | 62% |
| Panera Bread | 55% |
| Dine Brands Global | 53% |
| Restaurant Brands International | 53% |
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Panera Bread Customer Service
2.9/5
Panera Bread has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Panera Bread's Customer Service
Address
Saint Louis, MO
Website
http://panerabread.com
Phone Number
314-984-1000
Quick Insights into Panera Bread Customer Service
Panera Bread's Customer Service score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Legal industry.
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Ranked Panera Bread Customer Service the Highest
Ranked Panera Bread Customer Service the Lowest
Panera Bread Customer Service Score by Gender
Male customers rated Panera Bread's Customer Service score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
Panera Bread Customer Service Score by Ethnicity
Panera Bread's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 4 | Native American | 4 |
Other 2.5 | Other | 2.5 |
Panera Bread Customer Service Score by Age
Panera Bread's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 1.8 | 26-30 | 1.8 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.2 | 41-45 | 2.2 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.8 | 66+ | 2.8 |
Panera Bread Customer Service Score by Usage
Panera Bread's Customer Service score was rated the highest by customers who have used Panera Bread's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Panera Bread Customer Service Score by Industry
Panera Bread's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Legal industry customers.
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Panera Bread Customer Service vs. Competitors
Compared to its competitors, Panera Bread's Customer Service score is rated right below Au Bon Pain.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| McDonald's | 3.6/5 |
| Chipotle | 3.6/5 |
| Dine Brands Global | 3.6/5 |
| Restaurant Brands International | 3.4/5 |
| Au Bon Pain | 3.2/5 |
| Panera Bread | 2.9/5 |
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Panera Bread as an Employer
2.5/5
Panera Bread has a 2.5/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Panera Bread scored a -12 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Panera Bread would recommend the brand to a friend. ENPS measures how likely Panera Bread employees would recommend working at Panera Bread to a friend.
Net Promoter Score
-12
NPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-55
eNPS Score
| 15% | Promoters |
|---|---|
| 15% | Passive |
| 70% | Detractors |
