33
NPS
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Au Bon Pain
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About Au Bon Pain's Brand
Au Bon Pain ("the place of good bread") is an internationally recognized leader in the fast casual restaurant category. Among its major competitors, Au Bon Pain is ranked in 1st place for NPS while Starbucks is 2nd, and Costa Coffee is 3rd.
Brand at a Glance
61%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.2/5
Customer Service
Au Bon Pain Ranking
- #1 / 4 of its competitors
Au Bon Pain NPS
Au Bon Pain's Net Promoter Score (NPS) is a 33 with 57% Promoters, 19% Passives, and 24% Detractors. Net Promoter Score tracks whether Au Bon Pain's customers would recommend using the product based on a scale of -100 to 100.
Au Bon Pain Overall NPS
| 57% | Promoters |
|---|---|
| 19% | Passives |
| 24% | Detractors |
Au Bon Pain NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 63 | Aug 2021 | 63 |
Dec 2021 30 | Dec 2021 | 30 |
Mar 2022 36 | Mar 2022 | 36 |
Apr 2022 33 | Apr 2022 | 33 |
Jun 2022 38 | Jun 2022 | 38 |
Aug 2022 43 | Aug 2022 | 43 |
Oct 2022 49 | Oct 2022 | 49 |
Dec 2022 40 | Dec 2022 | 40 |
May 2023 39 | May 2023 | 39 |
Jun 2023 42 | Jun 2023 | 42 |
Nov 2023 35 | Nov 2023 | 35 |
Nov 2024 34 | Nov 2024 | 34 |
How Other Brands Compare
Au Bon Pain is ranked first for NPS among its competitors. Starbucks and Costa Coffee come in second and third, with Dunkin' coming in at #4.
Au Bon Pain |  Starbucks |  Dunkin' |  Costa Coffee | |
| Global Ranking | #- | #33 | #43 | #- |
| NPS | 33 | 30 | 12 | 29 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $128.77B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Au Bon Pain NPS by Gender
Au Bon Pain's NPS was rated -50 by Female customers on Comparably.
Female
-50
Au Bon Pain's NPS was rated -50 by Female customers on Comparably.
0%
Promoters
50%
Passives
50%
Detractors
Male
N/A
Au Bon Pain's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Au Bon Pain NPS by Usage
Au Bon Pain's NPS was rated -67 points by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -67 | 2 to 5 Years | -67 |
Au Bon Pain NPS vs. Competitors
Compared to its competitors, Au Bon Pain's NPS is rated right above Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
| Au Bon Pain | 33 |
| Starbucks | 30 |
| Costa Coffee | 29 |
| Dunkin' | 12 |
 | Boloco | N/A |
 | Panera Bread | -12 |
 | Subway | -34 |
 | Quiznos | -38 |
Au Bon Pain Customer Reviews
Out of the 2 Au Bon Pain customer reviews 0 were positive and 2 were constructive. Au Bon Pain customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Au Bon Pain Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of Au Bon Pain users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Au Bon Pain Customer Loyalty Score by Gender
Au Bon Pain's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Au Bon Pain Customer Loyalty Score by Usage
Au Bon Pain's Customer Loyalty score was rated 70% by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Au Bon Pain Customer Loyalty vs. Competitors
Compared to its competitors, Au Bon Pain's Customer Loyalty score is rated right above Boloco, and is preceded by Quiznos.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costa Coffee | 86% |
| Dunkin' | 80% |
| Starbucks | 78% |
| Subway | 74% |
| Panera Bread | 72% |
| Quiznos | 63% |
| Au Bon Pain | 61% |
| Boloco | N/A |
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Au Bon Pain Product Quality
3.7/5
Au Bon Pain has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Au Bon Pain Product Information
Au Bon Pain’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://aubonpain.com/
- Company Size
- 1,001-5,000 Employees
Industry
Food & Beverages
Quick Insights into Au Bon Pain Product Quality
Au Bon Pain's Product Quality score was rated highest by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Ranked Au Bon Pain Product Quality the Highest
Au Bon Pain Product Quality Score by Gender
Au Bon Pain's Product Quality score was rated 2.4 by Female customers on Comparably.
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Female
2.4/5
Male
N/A
Au Bon Pain Product Quality Score by Usage
Au Bon Pain's Product Quality score was rated 3.1 stars by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Au Bon Pain Product Quality vs. Competitors
Compared to its competitors, Au Bon Pain's Product Quality score is rated right above Dunkin', and is preceded by Costa Coffee.
| COMPANY | Product Quality Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Costa Coffee | 4/5 |
| Au Bon Pain | 3.7/5 |
| Dunkin' | 3.6/5 |
| Panera Bread | 3/5 |
| Quiznos | 3/5 |
| Subway | 2.6/5 |
| Boloco | N/A |
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Au Bon Pain Pricing
Au Bon Pain ROI & Value For Money
3.3/5
Au Bon Pain has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Au Bon Pain ROI
Au Bon Pain's ROI score was rated highest by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Ranked Au Bon Pain ROI the Highest
Au Bon Pain ROI Score by Gender
Au Bon Pain's ROI score was rated 2.3 by Female customers on Comparably.
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Female
2.3/5
Male
N/A
Au Bon Pain ROI Score by Usage
Au Bon Pain's ROI score was rated 2.6 stars by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Au Bon Pain Pricing vs. Competitors
Compared to its competitors, Au Bon Pain's ROI score is rated right above Quiznos, and is preceded by Dunkin'.
| COMPANY | Pricing Score | |
|---|---|---|
| Costa Coffee | 3.7/5 |
| Starbucks | 3.6/5 |
| Dunkin' | 3.4/5 |
| Au Bon Pain | 3.3/5 |
| Quiznos | 3.3/5 |
| Panera Bread | 2.8/5 |
| Subway | 2.4/5 |
| Boloco | N/A |
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Au Bon Pain Customer Satisfaction (CSAT)
Au Bon Pain Customer Satisfaction (CSAT) Score
63 / 100
Au Bon Pain has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
36%
Satisfied
27%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Au Bon Pain Customer Satisfaction
Au Bon Pain's Customer Satisfaction score was rated highest by Female customers.
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Ranked Au Bon Pain Customer Satisfaction the Highest
Au Bon Pain Customer Satisfaction Score by Gender
Au Bon Pain's Customer Satisfaction score was rated 33 by Female customers on Comparably.
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33 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Au Bon Pain Customer Satisfaction vs. Competitors
Compared to its competitors, Au Bon Pain's Customer Satisfaction score is rated right above Panera Bread, and is preceded by Dunkin'.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 84% |
| Costa Coffee | 75% |
| Dunkin' | 65% |
| Au Bon Pain | 64% |
| Panera Bread | 55% |
| Quiznos | 46% |
| Subway | 39% |
| Boloco | 0% |
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Au Bon Pain Customer Service
3.2/5
Au Bon Pain has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Au Bon Pain's Customer Service
Address
Boston, MA
Website
http://aubonpain.com/
Phone Number
(617) 423-7879
Quick Insights into Au Bon Pain Customer Service
Au Bon Pain's Customer Service score was rated highest by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Ranked Au Bon Pain Customer Service the Highest
Au Bon Pain Customer Service Score by Gender
Au Bon Pain's Customer Service score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Au Bon Pain Customer Service Score by Usage
Au Bon Pain's Customer Service score was rated 3 stars by customers who have used Au Bon Pain's products/services for 2 to 5 Years.
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Au Bon Pain Customer Service vs. Competitors
Compared to its competitors, Au Bon Pain's Customer Service score is rated right above Panera Bread, and is preceded by Quiznos.
| COMPANY | Customer Service Score | |
|---|---|---|
| Starbucks | 4.1/5 |
| Costa Coffee | 3.9/5 |
| Dunkin' | 3.4/5 |
| Quiznos | 3.4/5 |
| Au Bon Pain | 3.2/5 |
| Panera Bread | 2.9/5 |
| Subway | 2.4/5 |
| Boloco | N/A |
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Au Bon Pain as an Employer
2.4/5
Au Bon Pain has a 2.4/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Au Bon Pain scored a 33 for Net Promoter Score and a -60 for Employee Net Promoter Score. NPS gauges how likely a customer of Au Bon Pain would recommend the brand to a friend. ENPS measures how likely Au Bon Pain employees would recommend working at Au Bon Pain to a friend.
Net Promoter Score
33
NPS Score
| 57% | Promoters |
|---|---|
| 19% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-60
eNPS Score
| 14% | Promoters |
|---|---|
| 12% | Passive |
| 74% | Detractors |
