

Among its major competitors, Costa Coffee is ranked in 2nd place for NPS while Starbucks is 1st, and Dunkin' is 3rd.
Costa Coffee's Net Promoter Score (NPS) is a 29 with 60% Promoters, 9% Passives, and 31% Detractors. Net Promoter Score tracks whether Costa Coffee's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 9% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 31 | Jan 2025 | 31 |
Feb 2025 29 | Feb 2025 | 29 |
Mar 2025 29 | Mar 2025 | 29 |
Apr 2025 29 | Apr 2025 | 29 |
May 2025 29 | May 2025 | 29 |
Jun 2025 29 | Jun 2025 | 29 |
Jul 2025 29 | Jul 2025 | 29 |
Oct 2025 29 | Oct 2025 | 29 |
Nov 2025 27 | Nov 2025 | 27 |
Dec 2025 29 | Dec 2025 | 29 |
Jan 2026 29 | Jan 2026 | 29 |
Costa Coffee is ranked second for NPS among its competitors. Starbucks and Dunkin' come in first and third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Costa Coffee's NPS 4 points higher than Female customers.
Costa Coffee's NPS was rated 46 by Male customers on Comparably.
Costa Coffee's NPS was rated 42 by Female customers on Comparably.
Costa Coffee's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 41 | Caucasian | 41 |
African American/Black 78 | African American/Black | 78 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 40 | Other | 40 |
Costa Coffee's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Costa Coffee's NPS was rated the highest by customers who have used Costa Coffee's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 57 | Less than 1 Year | 57 |
1 to 2 Years 41 | 1 to 2 Years | 41 |
2 to 5 Years 51 | 2 to 5 Years | 51 |
5 to 10 Years 55 | 5 to 10 Years | 55 |
Over 10 Years 4 | Over 10 Years | 4 |
Compared to its competitors, Costa Coffee's NPS is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Starbucks | 30 |
![]() | Costa Coffee | 29 |
![]() | Dunkin' | 12 |
Out of the 35 Costa Coffee customer reviews 28 were positive and 7 were constructive. Costa Coffee customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Costa Coffee users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Costa Coffee's Customer Loyalty score 7% higher than Male customers.
Costa Coffee's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Costa Coffee's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 96% | 26-30 | 96% |
31-35 86% | 31-35 | 86% |
36-40 82% | 36-40 | 82% |
41-45 89% | 41-45 | 89% |
46-50 100% | 46-50 | 100% |
51-55 87% | 51-55 | 87% |
56-60 100% | 56-60 | 100% |
61-65 87% | 61-65 | 87% |
66+ 100% | 66+ | 100% |
Costa Coffee's Customer Loyalty score was rated the highest by customers who have used Costa Coffee's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Costa Coffee's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Costa Coffee's Customer Loyalty score is rated right above Dunkin'.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costa Coffee | 86% |
![]() | Dunkin' | 80% |
![]() | Starbucks | 78% |
Costa Coffee has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Costa Coffee’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Costa Coffee's product the highest. Reviewers from the Education industry rated Costa Coffee the lowest at 4.2.
Costa Coffee's Product Quality score was rated highest by customers from the Legal industry, and rated lowest by customers from the Construction industry.
Female customers rated Costa Coffee's Product Quality score 0.3 stars higher than Male customers.
Costa Coffee's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4 | Other | 4 |
Costa Coffee's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 3.7 | 41-45 | 3.7 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.2 | 56-60 | 3.2 |
61-65 3.2 | 61-65 | 3.2 |
66+ 4.5 | 66+ | 4.5 |
Costa Coffee's Product Quality score was rated the highest by customers who have used Costa Coffee's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Costa Coffee's Product Quality score was rated the highest by Legal industry customers, and the lowest by Construction industry customers.
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Compared to its competitors, Costa Coffee's Product Quality score is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Costa Coffee | 4/5 |
![]() | Dunkin' | 3.6/5 |
Costa Coffee has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from Costa Coffee.
Costa Coffee's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Energy and Manufacturing industry.
Female customers rated Costa Coffee's ROI score 0.1 stars higher than Male customers.
Costa Coffee's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.8 | Other | 3.8 |
Costa Coffee's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3 | 61-65 | 3 |
66+ 4.6 | 66+ | 4.6 |
Costa Coffee's ROI score was rated the highest by customers who have used Costa Coffee's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Costa Coffee's ROI score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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Compared to its competitors, Costa Coffee's ROI score is rated right above Starbucks.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costa Coffee | 3.7/5 |
![]() | Starbucks | 3.6/5 |
![]() | Dunkin' | 3.4/5 |
Costa Coffee has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Costa Coffee's Customer Satisfaction score was rated highest by customers ages 66+, and rated lowest by customers from the Construction industry.
Female customers rated Costa Coffee's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 4% | |
Very Dissatisfied | 18% |
Very Satisfied | 64% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
Costa Coffee's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
Costa Coffee's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
Costa Coffee's Customer Satisfaction (CSAT) score was rated 95% according to Asian or Pacific Islander users and customers.
Costa Coffee's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Costa Coffee's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 51-55 | 72% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 100% |
Costa Coffee's Customer Satisfaction score was rated the highest by customers who have used Costa Coffee's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Costa Coffee's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"label": "Hospitality",
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"label": "Energy and Manufacturing",
"groupId": 541,
"score": 33,
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"csatScore": 33,
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}Compared to its competitors, Costa Coffee's Customer Satisfaction score is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Starbucks | 84% |
![]() | Costa Coffee | 75% |
![]() | Dunkin' | 65% |
Costa Coffee has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Costa Coffee's overall Customer Service score rated by its users and customers.
United Kingdom
http://www.costa.co.uk
Costa Coffee's Customer Service score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Energy and Manufacturing industry.
Female customers rated Costa Coffee's Customer Service score 0.1 stars higher than Male customers.
Costa Coffee's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4 | Other | 4 |
Costa Coffee's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3 | 56-60 | 3 |
61-65 2.6 | 61-65 | 2.6 |
66+ 4.7 | 66+ | 4.7 |
Costa Coffee's Customer Service score was rated the highest by customers who have used Costa Coffee's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Costa Coffee's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Energy and Manufacturing industry customers.
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Compared to its competitors, Costa Coffee's Customer Service score is rated right above Dunkin', and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Starbucks | 4.1/5 |
![]() | Costa Coffee | 3.9/5 |
![]() | Dunkin' | 3.4/5 |
Costa Coffee scored a 29 for Net Promoter Score and a -54 for Employee Net Promoter Score. NPS gauges how likely a customer of Costa Coffee would recommend the brand to a friend. ENPS measures how likely Costa Coffee employees would recommend working at Costa Coffee to a friend.
| 60% | Promoters |
|---|---|
| 9% | Passive |
| 31% | Detractors |
| 16% | Promoters |
|---|---|
| 14% | Passive |
| 70% | Detractors |