Dine Brands Global NPS & Customer Reviews

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Dine Brands Global

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Dine Brands Global

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About Dine Brands Global's Brand

We passionately nurture and grow the world’s most beloved restaurant brands. Established in 2007, DINE brings together Applebee’s (established in 1980), IHOP (founded in 1958), and Fuzzy's Taco Shop (founded in 2003), celebrating and supporting each brand’s individuality, and leveraging their nearly 100 years of hospitality experience and expertise so that guests feel welcome, satisfied and eager to return, every visit, every restaurant, every time. Among its major competitors, Dine Brands Global is ranked in 2nd place for NPS while Darden Restaurants is 1st, and Luby's is 3rd.

Brand at a Glance

73%

Customer Loyalty

3.4/5

Product Quality

3.5/5

Pricing

3.6/5

Customer Service

Dine Brands Global Ranking

^#2 / 4 of its competitors

Dine Brands Global NPS

Dine Brands Global's Net Promoter Score (NPS) is a 11 with 42% Promoters, 27% Passives, and 31% Detractors. Net Promoter Score tracks whether Dine Brands Global's customers would recommend using the product based on a scale of -100 to 100.

Dine Brands Global Overall NPS

NPS

42%	Promoters
27%	Passives
31%	Detractors

Dine Brands Global NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2023 0	Mar 2023	0
Jun 2023 8	Jun 2023	8
Aug 2023 0	Aug 2023	0
Sep 2023 6	Sep 2023	6
Feb 2024 18	Feb 2024	18
Mar 2024 11	Mar 2024	11
Apr 2024 6	Apr 2024	6
May 2024 8	May 2024	8
Jul 2024 8	Jul 2024	8
Dec 2024 13	Dec 2024	13
Feb 2025 12	Feb 2025	12
Mar 2025 11	Mar 2025	11

How Other Brands Compare

Dine Brands Global is ranked second for NPS among its competitors. Darden Restaurants and Red Lobster come in first and third, with Cracker Barrel coming in at #4.

	Dine Brands Global	Darden Restaurants	Red Lobster	Cracker Barrel
Global Ranking	#-	#342	#-	#-
NPS	11	20	-10	-11
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$18.85B	$18.80B	$4.07B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dine Brands Global NPS by Gender

Female customers rated Dine Brands Global's NPS 67 points higher than Male customers.

Male

-25

Dine Brands Global's NPS was rated -25 by Male customers on Comparably.

Promoters

75%

Passives

25%

Detractors

Female

Dine Brands Global's NPS was rated 42 by Female customers on Comparably.

71%

Promoters

Passives

29%

Detractors

Dine Brands Global NPS by Ethnicity

Dine Brands Global's NPS was rated -1 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -1	Caucasian	-1

Dine Brands Global NPS by Age

Dine Brands Global's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

41-45

100%

46-50

67%

33%

Dine Brands Global NPS by Usage

Dine Brands Global's NPS was rated -1 points by customers who have used Dine Brands Global's products/services for Over 10 Years.

-100

-50

100

Summary	Usage	Score
Over 10 Years -1	Over 10 Years	-1

Dine Brands Global NPS vs. Competitors

Compared to its competitors, Dine Brands Global's NPS is rated right above Luby's, and is preceded by Darden Restaurants.

COMPANY		NPS Score
	Darden Restaurants	20
	Dine Brands Global	11
	Luby's	-1
	Red Lobster	-10
	Panda Express	-11
	Cracker Barrel	-11
	Panera Bread	-12
	Papa John's International	-21
	Bob Evans	-43
	Ruby Tuesday	-63

Dine Brands Global Customer Reviews

Out of the 3 Dine Brands Global customer reviews 3 were positive and 0 were constructive. Dine Brands Global customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Dine Brands Global Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of Dine Brands Global users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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73%

27%

Dine Brands Global Customer Loyalty Score by Gender

Female customers rated Dine Brands Global's Customer Loyalty score 30% higher than Male customers.

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Male

55%

Yes

Female

85%

Yes

Dine Brands Global Customer Loyalty Score by Ethnicity

Dine Brands Global's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Dine Brands Global Customer Loyalty Score by Age

Dine Brands Global's Customer Loyalty score was rated 70% by customers ages 41-45 and customers ages 46-50 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 70%	41-45	70%
46-50 70%	46-50	70%

Dine Brands Global Customer Loyalty Score by Usage

Dine Brands Global's Customer Loyalty score was rated 61% by customers who have used Dine Brands Global's products/services for Over 10 Years.

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Over 10 Years	61%

Dine Brands Global Customer Loyalty Score by Industry

Dine Brands Global's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech	100%

Dine Brands Global Customer Loyalty vs. Competitors

Compared to its competitors, Dine Brands Global's Customer Loyalty score is rated right above Panera Bread, and is preceded by Bob Evans.

COMPANY		Customer Loyalty Score
	Panda Express	78%
	Cracker Barrel	77%
	Red Lobster	76%
	Bob Evans	76%
	Dine Brands Global	73%
	Panera Bread	72%
	Luby's	70%
	Papa John's International	68%
	Ruby Tuesday	64%
	Darden Restaurants	63%

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Dine Brands Global Product Quality

3.4/5

Dine Brands Global has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Dine Brands Global Product Information

Dine Brands Global’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Dine Brands Global's product the highest.

Website: https://www.dinebrands.com/en

Company Size: 501-1,000 Employees

Industry

Restaurants

Quick Insights into Dine Brands Global Product Quality

Dine Brands Global's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked Dine Brands Global Product Quality the Highest

46-50	4.6
Female	3.9
Caucasian	3.8

Ranked Dine Brands Global Product Quality the Lowest

Male	3.1
41-45	1.6

Dine Brands Global Product Quality Score by Gender

Female customers rated Dine Brands Global's Product Quality score 0.8 stars higher than Male customers.

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Male

3.1/5

Female

3.9/5

Dine Brands Global Product Quality Score by Ethnicity

Dine Brands Global's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8

Dine Brands Global Product Quality Score by Age

Dine Brands Global's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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Summary	Age	Score
41-45 1.6	41-45	1.6
46-50 4.6	46-50	4.6

Dine Brands Global Product Quality Score by Usage

Dine Brands Global's Product Quality score was rated 3 stars by customers who have used Dine Brands Global's products/services for Over 10 Years.

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Over 10 Years	3

Dine Brands Global Product Quality Score by Industry

Dine Brands Global's Product Quality score was rated 3.4 stars by Tech industry customers.

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Tech	3.4

Dine Brands Global Product Quality vs. Competitors

Compared to its competitors, Dine Brands Global's Product Quality score is rated right above Red Lobster, and is preceded by Darden Restaurants.

COMPANY		Product Quality Score
	Darden Restaurants	3.8/5
	Dine Brands Global	3.4/5
	Red Lobster	3.2/5
	Cracker Barrel	3.1/5
	Luby's	3/5
	Panera Bread	3/5
	Panda Express	3/5
	Papa John's International	2.9/5
	Bob Evans	2.6/5
	Ruby Tuesday	1.8/5

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Dine Brands Global Pricing

Dine Brands Global ROI & Value For Money

3.5/5

Dine Brands Global has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Dine Brands Global Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Dine Brands Global ROI

Dine Brands Global's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked Dine Brands Global ROI the Highest

46-50	4.5
Female	3.7
Caucasian	3.3

Ranked Dine Brands Global ROI the Lowest

Male	2.9
41-45	1.5

Dine Brands Global ROI Score by Gender

Female customers rated Dine Brands Global's ROI score 0.8 stars higher than Male customers.

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Male

2.9/5

Female

3.7/5

Dine Brands Global ROI Score by Ethnicity

Dine Brands Global's ROI score was rated 3.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3

Dine Brands Global ROI Score by Age

Dine Brands Global's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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Summary	Age	Score
41-45 1.5	41-45	1.5
46-50 4.5	46-50	4.5

Dine Brands Global ROI Score by Usage

Dine Brands Global's ROI score was rated 3 stars by customers who have used Dine Brands Global's products/services for Over 10 Years.

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Over 10 Years	3

Dine Brands Global ROI Score by Industry

Dine Brands Global's ROI score was rated 2.9 stars by Tech industry customers.

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Tech	2.9

Dine Brands Global Pricing vs. Competitors

Compared to its competitors, Dine Brands Global's ROI score is rated right above Panda Express, and is preceded by Darden Restaurants.

COMPANY		Pricing Score
	Darden Restaurants	3.7/5
	Dine Brands Global	3.5/5
	Panda Express	2.9/5
	Papa John's International	2.9/5
	Luby's	2.9/5
	Red Lobster	2.9/5
	Cracker Barrel	2.8/5
	Panera Bread	2.8/5
	Bob Evans	2.6/5
	Ruby Tuesday	1.9/5

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Dine Brands Global Customer Satisfaction (CSAT)

Dine Brands Global Customer Satisfaction (CSAT) Score

53 / 100

Dine Brands Global has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied	18%
Satisfied	35%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	5%
Very Dissatisfied	24%

Very Satisfied

18%

Satisfied

35%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

24%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dine Brands Global Customer Satisfaction

Dine Brands Global's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked Dine Brands Global Customer Satisfaction the Highest

46-50	100%
Caucasian	84%
Female	80%

Ranked Dine Brands Global Customer Satisfaction the Lowest

Male	75%
41-45	33%

Dine Brands Global Customer Satisfaction Score by Gender

Female customers rated Dine Brands Global's Customer Satisfaction score 5 points higher than Male customers.

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75 / 100

Male

	Very Satisfied	0%
	Satisfied	75%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	25%

80 / 100

Female

	Very Satisfied	40%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	20%

Dine Brands Global Customer Satisfaction Score by Ethnicity

Caucasian
84%

CSAT according to Caucasian

Dine Brands Global's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	17%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	16%

Very Satisfied

17%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

Dine Brands Global Customer Satisfaction Score by Age

Dine Brands Global's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

41-45

33%

46-50

100%

Dine Brands Global Customer Satisfaction Score by Usage

Dine Brands Global's Customer Satisfaction score was rated 67 points by customers who have used Dine Brands Global's products/services for Over 10 Years.

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Over 10 Years	67

Dine Brands Global Customer Satisfaction Score by Industry

Dine Brands Global's Customer Satisfaction score was rated 75 points by Tech industry customers.

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Tech	75

Dine Brands Global Customer Satisfaction vs. Competitors

Compared to its competitors, Dine Brands Global's Customer Satisfaction score is rated right above Panda Express, and is preceded by Papa John's International.

COMPANY		Customer Satisfaction (CSAT) Score
	Darden Restaurants	71%
	Red Lobster	58%
	Panera Bread	55%
	Papa John's International	54%
	Dine Brands Global	53%
	Panda Express	53%
	Cracker Barrel	52%
	Luby's	45%
	Bob Evans	38%
	Ruby Tuesday	21%

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Dine Brands Global Customer Service

3.6/5

Dine Brands Global has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Dine Brands Global's Customer Service

Address

10 W Walnut St, Pasadena, CA 91103

Website

https://www.dinebrands.com/en

Phone Number

818-240-6055

Dine Brands Global's Social Links

Quick Insights into Dine Brands Global Customer Service

Dine Brands Global's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.

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Ranked Dine Brands Global Customer Service the Highest

46-50	4.5
Female	4
Caucasian	3.5

Ranked Dine Brands Global Customer Service the Lowest

Male	2.7
41-45	1.6

Dine Brands Global Customer Service Score by Gender

Female customers rated Dine Brands Global's Customer Service score 1.3 stars higher than Male customers.

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Male

2.7/5

Female

4/5

Dine Brands Global Customer Service Score by Ethnicity

Dine Brands Global's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.5	Caucasian	3.5

Dine Brands Global Customer Service Score by Age

Dine Brands Global's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
41-45 1.6	41-45	1.6
46-50 4.5	46-50	4.5

Dine Brands Global Customer Service Score by Usage

Dine Brands Global's Customer Service score was rated 2.8 stars by customers who have used Dine Brands Global's products/services for Over 10 Years.

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Over 10 Years	2.8

Dine Brands Global Customer Service Score by Industry

Dine Brands Global's Customer Service score was rated 3.1 stars by Tech industry customers.

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Tech	3.1

Dine Brands Global Customer Service vs. Competitors

Compared to its competitors, Dine Brands Global's Customer Service score is rated right above Red Lobster, and is preceded by Darden Restaurants.

COMPANY		Customer Service Score
	Darden Restaurants	3.7/5
	Dine Brands Global	3.6/5
	Red Lobster	3.1/5
	Luby's	2.9/5
	Panda Express	2.9/5
	Cracker Barrel	2.9/5
	Papa John's International	2.9/5
	Panera Bread	2.9/5
	Bob Evans	2.6/5
	Ruby Tuesday	1.8/5

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Dine Brands Global as an Employer

4.3/5

Dine Brands Global has a 4.3/5 stars for its overall company culture rated by their employees

top

20%

CEO of Dine Brands Global

John Peyton

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dine Brands Global scored a 11 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Dine Brands Global would recommend the brand to a friend. ENPS measures how likely Dine Brands Global employees would recommend working at Dine Brands Global to a friend.

Net Promoter Score

NPS Score

42%	Promoters
27%	Passive
31%	Detractors

Employee Net Promoter Score

-6

eNPS Score

38%	Promoters
18%	Passive
44%	Detractors

Global Ranking Snapshot

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4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail