-9
NPS
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Dominion
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About Dominion's Brand
Dominion is an electric power and natural gas company.
Brand at a Glance
77%
Customer Loyalty
3.2/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Dominion NPS
Dominion's Net Promoter Score (NPS) is a -9 with 37% Promoters, 17% Passives, and 46% Detractors. Net Promoter Score tracks whether Dominion's customers would recommend using the product based on a scale of -100 to 100.
Dominion Overall NPS
| 37% | Promoters |
|---|---|
| 17% | Passives |
| 46% | Detractors |
Dominion NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 -15 | May 2023 | -15 |
Jun 2023 -11 | Jun 2023 | -11 |
Jul 2023 -12 | Jul 2023 | -12 |
Aug 2023 -14 | Aug 2023 | -14 |
Sep 2023 -12 | Sep 2023 | -12 |
Dec 2023 -7 | Dec 2023 | -7 |
Mar 2024 -7 | Mar 2024 | -7 |
Apr 2024 -5 | Apr 2024 | -5 |
Oct 2024 -7 | Oct 2024 | -7 |
Nov 2024 -6 | Nov 2024 | -6 |
Feb 2025 -8 | Feb 2025 | -8 |
Apr 2025 -9 | Apr 2025 | -9 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dominion NPS by Gender
Male customers rated Dominion's NPS 49 points higher than Female customers.
Male
9
Dominion's NPS was rated 9 by Male customers on Comparably.
45%
Promoters
19%
Passives
36%
Detractors
Female
-40
Dominion's NPS was rated -40 by Female customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Dominion NPS by Ethnicity
Dominion's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
African American/Black 0 | African American/Black | 0 |
Dominion NPS by Age
Dominion's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Dominion NPS by Usage
Dominion's NPS was rated the highest by customers who have used Dominion's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 67 | 5 to 10 Years | 67 |
Over 10 Years -19 | Over 10 Years | -19 |
Dominion Customer Reviews
Out of the 4 Dominion customer reviews 2 were positive and 2 were constructive. Dominion customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dominion Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Dominion users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dominion Customer Loyalty Score by Gender
Male customers rated Dominion's Customer Loyalty score 11% higher than Female customers.
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Male
84%
Yes
Female
73%
Yes
Dominion Customer Loyalty Score by Ethnicity
Dominion's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dominion.
82
out of 100
Caucasian
70
out of 100
African American/Black
Dominion Customer Loyalty Score by Age
Dominion's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 55% | 31-35 | 55% |
51-55 70% | 51-55 | 70% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Dominion Customer Loyalty Score by Usage
Dominion's Customer Loyalty score was rated the highest by customers who have used Dominion's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Dominion Customer Loyalty Score by Industry
Dominion's Customer Loyalty score was rated 70% by Accounting industry customers.
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Dominion Product Quality
3.2/5
Dominion has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Dominion Product Information
Dominion’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Dominion's product the highest.
- Website
- https://www.dom.com
- Company Size
- 10,000+ Employees
Industry
Tech
Energy
Hardware and Devices
Quick Insights into Dominion Product Quality
Dominion's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers ages 51-55.
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Ranked Dominion Product Quality the Highest
Ranked Dominion Product Quality the Lowest
Dominion Product Quality Score by Gender
Male customers rated Dominion's Product Quality score 1.1 stars higher than Female customers.
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Male
3.8/5
Female
2.7/5
Dominion Product Quality Score by Ethnicity
Dominion's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dominion.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Dominion Product Quality Score by Age
Dominion's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Dominion.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
51-55 1.5 | 51-55 | 1.5 |
61-65 4.7 | 61-65 | 4.7 |
66+ 2 | 66+ | 2 |
Dominion Product Quality Score by Usage
Dominion's Product Quality score was rated the highest by customers who have used Dominion's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Dominion Product Quality Score by Industry
Dominion's Product Quality score was rated 2.3 stars by Accounting industry customers.
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Dominion Pricing
Dominion ROI & Value For Money
2.9/5
Dominion has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Dominion Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into Dominion ROI
Dominion's ROI score was rated highest by customers ages 61-65, and rated lowest by customers ages 66+.
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Ranked Dominion ROI the Highest
Ranked Dominion ROI the Lowest
Dominion ROI Score by Gender
Male customers rated Dominion's ROI score 0.6 stars higher than Female customers.
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Male
3/5
Female
2.4/5
Dominion ROI Score by Ethnicity
Dominion's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Dominion.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 3.3 | African American/Black | 3.3 |
Dominion ROI Score by Age
Dominion's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Dominion.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
51-55 1.5 | 51-55 | 1.5 |
61-65 4 | 61-65 | 4 |
66+ 1.5 | 66+ | 1.5 |
Dominion ROI Score by Usage
Dominion's ROI score was rated the highest by customers who have used Dominion's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Dominion ROI Score by Industry
Dominion's ROI score was rated 2.5 stars by Accounting industry customers.
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Dominion Customer Satisfaction (CSAT)
Dominion Customer Satisfaction (CSAT) Score
58 / 100
Dominion has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
32%
Satisfied
26%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
1%
Very Dissatisfied
28%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dominion Customer Satisfaction
Dominion's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by Female customers.
Sign Up to unlock insights into how customers have ranked Dominion's Customer Satisfaction.
Ranked Dominion Customer Satisfaction the Highest
Ranked Dominion Customer Satisfaction the Lowest
Dominion Customer Satisfaction Score by Gender
Male customers rated Dominion's Customer Satisfaction score 24 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Dominion.
57 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 29% |
33 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 56% |
Dominion Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dominion's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%
CSAT according to African American/Black
Dominion's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Dominion Customer Satisfaction Score by Age
Dominion's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Dominion.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 66+ | 33% |
Dominion Customer Satisfaction Score by Usage
Dominion's Customer Satisfaction score was rated 44 points by customers who have used Dominion's products/services for Over 10 Years.
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Dominion Customer Satisfaction Score by Industry
Dominion's Customer Satisfaction score was rated 33 points by Accounting industry customers.
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{
"title": "Dominion Customer Satisfaction Score by Industry",
"text": "Dominion's Customer Satisfaction score was rated 33 points by Accounting industry customers.",
"bars": [
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Dominion's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
}
]
}Dominion Customer Service
3/5
Dominion has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Dominion's Customer Service
Address
120 Tredegar Street, Richmond, VA
Website
https://www.dom.com
Phone Number
(804)819-2000
Quick Insights into Dominion Customer Service
Dominion's Customer Service score was rated highest by customers who have used Dominion's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
Sign Up to unlock insights into how customers have ranked Dominion's Customer Service score.
Ranked Dominion Customer Service the Highest
Ranked Dominion Customer Service the Lowest
Dominion Customer Service Score by Gender
Male customers rated Dominion's Customer Service score 0.8 stars higher than Female customers.
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Male
3/5
Female
2.2/5
Dominion Customer Service Score by Ethnicity
Dominion's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Dominion.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.1 | African American/Black | 3.1 |
Dominion Customer Service Score by Age
Dominion's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Dominion.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
51-55 1.5 | 51-55 | 1.5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.8 | 66+ | 1.8 |
Dominion Customer Service Score by Usage
Dominion's Customer Service score was rated the highest by customers who have used Dominion's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Dominion Customer Service Score by Industry
Dominion's Customer Service score was rated 2.3 stars by Accounting industry customers.
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Dominion as an Employer
4.1/5
Dominion has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Dominion scored a -9 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of Dominion would recommend the brand to a friend. ENPS measures how likely Dominion employees would recommend working at Dominion to a friend.
Net Promoter Score
-9
NPS Score
| 37% | Promoters |
|---|---|
| 17% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
7
eNPS Score
| 47% | Promoters |
|---|---|
| 13% | Passive |
| 40% | Detractors |
