-17
NPS
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HomeLight
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About HomeLight's Brand
HomeLight is building the future of real estate — today. We’re the essential technology platform used by hundreds of thousands of homebuyers and sellers to partner with top real estate agents and win at any step of the real estate journey — whether that’s finding a top agent, securing a competitive mortgage, or ensuring on-time, easy close. Every year, we facilitate billions of dollars of real estate on our platform. Our vision is a world where every real estate transaction is simple, certain, and satisfying. Among its major competitors, HomeLight is ranked in 4th place for NPS while Opendoor is 1st, and Redfin is 2nd. Overall, HomeLight has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
56%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service
HomeLight Ranking
- #4 / 4 of its competitors
HomeLight NPS
HomeLight's Net Promoter Score (NPS) is a -17 with 38% Promoters, 7% Passives, and 55% Detractors. Net Promoter Score tracks whether HomeLight's customers would recommend using the product based on a scale of -100 to 100.
HomeLight Overall NPS
| 38% | Promoters |
|---|---|
| 7% | Passives |
| 55% | Detractors |
HomeLight NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2022 -11 | Jul 2022 | -11 |
Aug 2022 -13 | Aug 2022 | -13 |
Oct 2022 -17 | Oct 2022 | -17 |
Dec 2022 -12 | Dec 2022 | -12 |
Jan 2023 -11 | Jan 2023 | -11 |
Mar 2023 -11 | Mar 2023 | -11 |
Oct 2023 -14 | Oct 2023 | -14 |
Apr 2024 -18 | Apr 2024 | -18 |
Jun 2024 -20 | Jun 2024 | -20 |
Aug 2024 -16 | Aug 2024 | -16 |
Sep 2024 -15 | Sep 2024 | -15 |
Jun 2025 -17 | Jun 2025 | -17 |
How Other Brands Compare
HomeLight is ranked #4 for NPS among its competitors. Opendoor and Redfin come in first and second, with Knock coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
HomeLight NPS by Gender
Male customers rated HomeLight's NPS 32 points higher than Female customers.
Male
-34
HomeLight's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-66
HomeLight's NPS was rated -66 by Female customers on Comparably.
17%
Promoters
0%
Passives
83%
Detractors
HomeLight NPS by Ethnicity
HomeLight's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
African American/Black -42 | African American/Black | -42 |
HomeLight NPS by Age
HomeLight's NPS was rated 0 points by customers ages 26-30 on Comparably.
HomeLight NPS by Usage
HomeLight's NPS was rated the highest by customers who have used HomeLight's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -76 | Less than 1 Year | -76 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
HomeLight Customer Reviews
Out of the 4 HomeLight customer reviews 2 were positive and 2 were constructive. HomeLight customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
HomeLight Customer Loyalty
56%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
56% of HomeLight users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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HomeLight Customer Loyalty Score by Gender
Male customers rated HomeLight's Customer Loyalty score 45% higher than Female customers.
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Male
70%
Yes
Female
25%
Yes
HomeLight Customer Loyalty Score by Ethnicity
HomeLight's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of HomeLight.
55
out of 100
Caucasian
49
out of 100
African American/Black
HomeLight Customer Loyalty Score by Age
HomeLight's Customer Loyalty score was rated 33% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 33% | 26-30 | 33% |
HomeLight Customer Loyalty Score by Usage
HomeLight's Customer Loyalty score was rated the highest by customers who have used HomeLight's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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HomeLight Customer Loyalty Score by Industry
HomeLight's Customer Loyalty score was rated 70% by Real Estate industry customers.
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HomeLight Customer Loyalty vs. Competitors
Compared to its competitors, HomeLight's Customer Loyalty score is rated right above Knock, and is preceded by Opendoor.
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HomeLight Product Quality
2.8/5
HomeLight has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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HomeLight Product Information
HomeLight’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated HomeLight's product the highest.
- Website
- http://homelight.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Marketplaces
Real Estate
Quick Insights into HomeLight Product Quality
HomeLight's Product Quality score was rated highest by customers who have used HomeLight's products/services for 1 to 2 Years, and rated lowest by Female customers.
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Ranked HomeLight Product Quality the Highest
Ranked HomeLight Product Quality the Lowest
HomeLight Product Quality Score by Gender
Male customers rated HomeLight's Product Quality score 1.6 stars higher than Female customers.
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Male
3.1/5
Female
1.5/5
HomeLight Product Quality Score by Ethnicity
HomeLight's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.2 | African American/Black | 2.2 |
HomeLight Product Quality Score by Age
HomeLight's Product Quality score was rated 2.7 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.7 | 26-30 | 2.7 |
HomeLight Product Quality Score by Usage
HomeLight's Product Quality score was rated the highest by customers who have used HomeLight's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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HomeLight Product Quality Score by Industry
HomeLight's Product Quality score was rated 2.3 stars by Real Estate industry customers.
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HomeLight Product Quality vs. Competitors
Compared to its competitors, HomeLight's Product Quality score is rated right below Opendoor.
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HomeLight Pricing
HomeLight ROI & Value For Money
3/5
HomeLight has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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HomeLight Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry.
Quick Insights into HomeLight ROI
HomeLight's ROI score was rated highest by customers who have used HomeLight's products/services for 1 to 2 Years, and rated lowest by Female customers.
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Ranked HomeLight ROI the Highest
Ranked HomeLight ROI the Lowest
HomeLight ROI Score by Gender
Male customers rated HomeLight's ROI score 1.5 stars higher than Female customers.
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Male
3.4/5
Female
1.9/5
HomeLight ROI Score by Ethnicity
HomeLight's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 3.2 | African American/Black | 3.2 |
HomeLight ROI Score by Age
HomeLight's ROI score was rated 3 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
HomeLight ROI Score by Usage
HomeLight's ROI score was rated the highest by customers who have used HomeLight's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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HomeLight ROI Score by Industry
HomeLight's ROI score was rated 2.1 stars by Real Estate industry customers.
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HomeLight Pricing vs. Competitors
Compared to its competitors, HomeLight's ROI score is rated right above Knock, and is preceded by Opendoor.
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HomeLight Customer Satisfaction (CSAT)
HomeLight Customer Satisfaction (CSAT) Score
38 / 100
HomeLight has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
21%
Satisfied
17%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
10%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into HomeLight Customer Satisfaction
HomeLight's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked HomeLight Customer Satisfaction the Highest
Ranked HomeLight Customer Satisfaction the Lowest
HomeLight Customer Satisfaction Score by Gender
Male customers rated HomeLight's Customer Satisfaction score 8 points higher than Female customers.
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25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 25% |
17 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 83% |
HomeLight Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
HomeLight's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to African American/Black
HomeLight's Customer Satisfaction (CSAT) score was rated 17% according to African American/Black users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
50%
HomeLight Customer Satisfaction Score by Age
HomeLight's Customer Satisfaction score was rated 34 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 34% |
HomeLight Customer Satisfaction Score by Usage
HomeLight's Customer Satisfaction score was rated 15 points by customers who have used HomeLight's products/services for Less than 1 Year.
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HomeLight Customer Satisfaction vs. Competitors
Compared to its competitors, HomeLight's Customer Satisfaction score is rated right below Knock.
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HomeLight Customer Service
3/5
HomeLight has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About HomeLight's Customer Service
Address
1375 N Scottsdale Rd, Scottsdale, AZ 85257
Website
http://homelight.com/
Phone Number
(855) 999-7971
HomeLight's Social Links
Quick Insights into HomeLight Customer Service
HomeLight's Customer Service score was rated highest by customers who have used HomeLight's products/services for 1 to 2 Years, and rated lowest by Female customers.
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Ranked HomeLight Customer Service the Highest
Ranked HomeLight Customer Service the Lowest
HomeLight Customer Service Score by Gender
Male customers rated HomeLight's Customer Service score 1.8 stars higher than Female customers.
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Male
3.3/5
Female
1.5/5
HomeLight Customer Service Score by Ethnicity
HomeLight's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
African American/Black 2.5 | African American/Black | 2.5 |
HomeLight Customer Service Score by Age
HomeLight's Customer Service score was rated 3 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
HomeLight Customer Service Score by Usage
HomeLight's Customer Service score was rated the highest by customers who have used HomeLight's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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HomeLight Customer Service Score by Industry
HomeLight's Customer Service score was rated 2.8 stars by Real Estate industry customers.
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HomeLight Customer Service vs. Competitors
Compared to its competitors, HomeLight's Customer Service score is rated right above Knock, and is preceded by Opendoor.
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Consumer vs. Employees
HomeLight scored a -17 for Net Promoter Score and a 56 for Employee Net Promoter Score. NPS gauges how likely a customer of HomeLight would recommend the brand to a friend. ENPS measures how likely HomeLight employees would recommend working at HomeLight to a friend.
Net Promoter Score
-17
NPS Score
| 38% | Promoters |
|---|---|
| 7% | Passive |
| 55% | Detractors |
Employee Net Promoter Score
56
eNPS Score
| 72% | Promoters |
|---|---|
| 12% | Passive |
| 16% | Detractors |
