-37
NPS
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Trulia
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About Trulia's Brand
Trulia is an online real estate platform providing information on properties and real estate professionals for home buyers and more. Among its major competitors, Trulia is ranked in 9th place for NPS while HotPads is 1st, and homesite is 2nd.Their current market cap is $9.91B
Brand at a Glance
67%
Customer Loyalty
2.6/5
Product Quality
2.3/5
Pricing
2.4/5
Customer Service
Trulia Ranking
- #4 / 4 of its competitors
Trulia NPS
Trulia's Net Promoter Score (NPS) is a -37 with 23% Promoters, 17% Passives, and 60% Detractors. Net Promoter Score tracks whether Trulia's customers would recommend using the product based on a scale of -100 to 100.
Trulia Overall NPS
| 23% | Promoters |
|---|---|
| 17% | Passives |
| 60% | Detractors |
Trulia NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -46 | Jun 2023 | -46 |
Jul 2023 -49 | Jul 2023 | -49 |
Aug 2023 -47 | Aug 2023 | -47 |
Sep 2023 -51 | Sep 2023 | -51 |
Oct 2023 -51 | Oct 2023 | -51 |
Dec 2023 -48 | Dec 2023 | -48 |
Feb 2024 -41 | Feb 2024 | -41 |
Apr 2024 -38 | Apr 2024 | -38 |
May 2024 -35 | May 2024 | -35 |
Jun 2024 -37 | Jun 2024 | -37 |
Jul 2024 -37 | Jul 2024 | -37 |
Sep 2025 -37 | Sep 2025 | -37 |
How Other Brands Compare
Trulia is ranked #4 for NPS among its competitors. Zillow and Redfin come in first and second, with Realtor.com coming in at third. Among those competitors, it is the third most valued company behind Zillow.
Trulia |  Zillow |  Realtor.com |  Redfin | |
| Global Ranking | #- | #189 | #248 | #447 |
| NPS | -37 | 17 | 0 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $9.91B | $31.40B | $14.98B | $9.89B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Trulia NPS by Gender
Female customers rated Trulia's NPS 8 points higher than Male customers.
Male
-28
Trulia's NPS was rated -28 by Male customers on Comparably.
29%
Promoters
14%
Passives
57%
Detractors
Female
-20
Trulia's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Trulia NPS by Ethnicity
Trulia's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Trulia NPS by Age
Trulia's NPS was rated 0 points by customers ages 66+ on Comparably.
Trulia NPS by Usage
Trulia's NPS was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -40 | 2 to 5 Years | -40 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Trulia NPS vs. Competitors
Compared to its competitors, Trulia's NPS is rated right below Zumper.
| COMPANY | NPS Score | |
|---|---|---|
 | HotPads | 100 |
 | homesite | 100 |
| Zillow | 17 |
| Redfin | 6 |
| Realtor.com | 0 |
 | Craigslist | 0 |
 | RealScout | -15 |
 | Zumper | -34 |
| Trulia | -37 |
Trulia Customer Reviews
Out of the 2 Trulia customer reviews 0 were positive and 2 were constructive. Trulia customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Trulia Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Trulia users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Trulia Customer Loyalty Score by Gender
Male customers rated Trulia's Customer Loyalty score 10% higher than Female customers.
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Male
74%
Yes
Female
64%
Yes
Trulia Customer Loyalty Score by Ethnicity
Trulia's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Trulia.
82
out of 100
Caucasian
Trulia Customer Loyalty Score by Age
Trulia's Customer Loyalty score was rated 55% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Trulia.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 55% | 66+ | 55% |
Trulia Customer Loyalty Score by Usage
Trulia's Customer Loyalty score was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Trulia Customer Loyalty vs. Competitors
Compared to its competitors, Trulia's Customer Loyalty score is rated right above Zumper, and is preceded by Craigslist.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HotPads | 100% |
| Redfin | 75% |
| Zillow | 73% |
| Realtor.com | 72% |
| RealScout | 72% |
| Craigslist | 68% |
| Trulia | 67% |
| Zumper | 58% |
| homesite | N/A |
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Trulia Product Quality
2.6/5
Trulia has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Trulia Product Information
Trulia’s product quality score is a 2.6 out of 5 as rated by its users and customers.
- Website
- http://trulia.com
- Company Size
- 201-500 Employees
Industry
Tech
Mobile App
Real Estate
SaaS
Quick Insights into Trulia Product Quality
Trulia's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Trulia Product Quality the Highest
Ranked Trulia Product Quality the Lowest
Trulia Product Quality Score by Gender
Male customers rated Trulia's Product Quality score 0.4 stars higher than Female customers.
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Male
2.9/5
Female
2.5/5
Trulia Product Quality Score by Ethnicity
Trulia's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Trulia Product Quality Score by Age
Trulia's Product Quality score was rated 2.7 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Trulia.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.7 | 66+ | 2.7 |
Trulia Product Quality Score by Usage
Trulia's Product Quality score was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Trulia Product Quality vs. Competitors
Compared to its competitors, Trulia's Product Quality score is rated right below Zumper.
| COMPANY | Product Quality Score | |
|---|---|---|
| HotPads | 4.5/5 |
| homesite | 4/5 |
| Craigslist | 3.8/5 |
| Zillow | 3.6/5 |
| Redfin | 3.6/5 |
| RealScout | 3.2/5 |
| Realtor.com | 3/5 |
| Zumper | 2.6/5 |
| Trulia | 2.6/5 |
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Trulia Pricing
Trulia ROI & Value For Money
2.3/5
Trulia has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Quick Insights into Trulia ROI
Trulia's ROI score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Trulia ROI the Highest
Ranked Trulia ROI the Lowest
Trulia ROI Score by Gender
Male customers rated Trulia's ROI score 0.5 stars higher than Female customers.
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Male
2.8/5
Female
2.3/5
Trulia ROI Score by Ethnicity
Trulia's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Trulia.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Trulia ROI Score by Age
Trulia's ROI score was rated 2.9 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Trulia.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.9 | 66+ | 2.9 |
Trulia ROI Score by Usage
Trulia's ROI score was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Trulia Pricing vs. Competitors
Compared to its competitors, Trulia's ROI score is rated right below Zumper.
| COMPANY | Pricing Score | |
|---|---|---|
| Craigslist | 3.9/5 |
| Zillow | 3.5/5 |
| Redfin | 3.5/5 |
| HotPads | 3.5/5 |
| RealScout | 3.4/5 |
| Realtor.com | 2.7/5 |
| homesite | 2.5/5 |
| Zumper | 2.5/5 |
| Trulia | 2.3/5 |
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Trulia Customer Satisfaction (CSAT)
Trulia Customer Satisfaction (CSAT) Score
54 / 100
Trulia has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
16%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
16%
Very Dissatisfied
22%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Trulia Customer Satisfaction
Trulia's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Trulia Customer Satisfaction the Highest
Ranked Trulia Customer Satisfaction the Lowest
Trulia Customer Satisfaction Score by Gender
Male customers rated Trulia's Customer Satisfaction score 17 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 43% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 29% | |
Very Dissatisfied | 14% |
40 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 40% |
Trulia Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Trulia's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
Trulia Customer Satisfaction Score by Age
Trulia's Customer Satisfaction score was rated 50 points by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Trulia.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 50% |
Trulia Customer Satisfaction Score by Usage
Trulia's Customer Satisfaction score was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Trulia Customer Satisfaction vs. Competitors
Compared to its competitors, Trulia's Customer Satisfaction score is rated right above Realtor.com, and is preceded by Zillow.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| HotPads | 100% |
| homesite | 100% |
| Craigslist | 100% |
| RealScout | 66% |
| Redfin | 62% |
| Zillow | 58% |
| Trulia | 54% |
| Realtor.com | 40% |
| Zumper | 40% |
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Trulia Customer Service
2.4/5
Trulia has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About Trulia's Customer Service
Address
San Francisco, CA 94501
Website
http://trulia.com
Phone Number
415-648-4358
Quick Insights into Trulia Customer Service
Trulia's Customer Service score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked Trulia Customer Service the Highest
Ranked Trulia Customer Service the Lowest
Trulia Customer Service Score by Gender
Male customers rated Trulia's Customer Service score 0.6 stars higher than Female customers.
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Male
3/5
Female
2.4/5
Trulia Customer Service Score by Ethnicity
Trulia's Customer Service score was rated 4 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Trulia Customer Service Score by Age
Trulia's Customer Service score was rated 2.9 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 2.9 | 66+ | 2.9 |
Trulia Customer Service Score by Usage
Trulia's Customer Service score was rated the highest by customers who have used Trulia's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Trulia Customer Service vs. Competitors
Compared to its competitors, Trulia's Customer Service score is rated right above Zumper, and is preceded by Realtor.com.
| COMPANY | Customer Service Score | |
|---|---|---|
| HotPads | 4.7/5 |
| Redfin | 3.6/5 |
| Craigslist | 3.6/5 |
| Zillow | 3.5/5 |
| RealScout | 3.3/5 |
| Realtor.com | 2.7/5 |
| Trulia | 2.4/5 |
| Zumper | 2.4/5 |
| homesite | N/A |
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Trulia as an Employer
4.3/5
Trulia has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Trulia scored a -37 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of Trulia would recommend the brand to a friend. ENPS measures how likely Trulia employees would recommend working at Trulia to a friend.
Net Promoter Score
-37
NPS Score
| 23% | Promoters |
|---|---|
| 17% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 55% | Promoters |
|---|---|
| 18% | Passive |
| 27% | Detractors |
