

Hitachi Data Systems is a company that provides modular mid-range and high-end storage systems, software and services. Among its major competitors, Hitachi Vantara is ranked in 5th place for NPS while Keyrus is 1st, and Tableau Software is 2nd.Their current valuation is $44.89B

Asim Zaheer serves as the Chief Marketing Officer of Hitachi Data Systems. Asim currently resides in the Greater Boston Area.
Hitachi Vantara's Net Promoter Score (NPS) is a 19 with 47% Promoters, 25% Passives, and 28% Detractors. Net Promoter Score tracks whether Hitachi Vantara's customers would recommend using the product based on a scale of -100 to 100.
| 47% | Promoters |
|---|---|
| 25% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 12 | Sep 2023 | 12 |
Oct 2023 16 | Oct 2023 | 16 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 23 | Feb 2024 | 23 |
Mar 2024 22 | Mar 2024 | 22 |
Apr 2024 23 | Apr 2024 | 23 |
May 2024 21 | May 2024 | 21 |
Jun 2024 23 | Jun 2024 | 23 |
Jul 2024 23 | Jul 2024 | 23 |
Sep 2024 22 | Sep 2024 | 22 |
Oct 2024 20 | Oct 2024 | 20 |
Dec 2024 19 | Dec 2024 | 19 |
Hitachi Vantara is ranked third for NPS among its competitors. Tableau Software and IBM come in first and second, with Fujitsu coming in at #4. Among those competitors, it is the third most valued company behind IBM.
![]() Hitachi Vantara | ![]() IBM | ![]() Tableau Software | ![]() Fujitsu | |
| Global Ranking | #- | #106 | #397 | #457 |
| NPS | 19 | 26 | 34 | 11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $44.89B | $119.05B | - | $31.31B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Hitachi Vantara's NPS 36 points higher than Female customers.
Hitachi Vantara's NPS was rated 50 by Male customers on Comparably.
Hitachi Vantara's NPS was rated 14 by Female customers on Comparably.
Hitachi Vantara's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 40 | Asian or Pacific Islander | 40 |
Hitachi Vantara's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Hitachi Vantara's NPS was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Compared to its competitors, Hitachi Vantara's NPS is rated right above Fujitsu, and is preceded by IBM.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Keyrus | 100 |
![]() | Tableau Software | 34 |
![]() | SAS | 27 |
![]() | IBM | 26 |
![]() | Hitachi Vantara | 19 |
![]() | Fujitsu | 11 |
![]() | Hitachi Consulting | 0 |
![]() | Link Technologies | N/A |
![]() | Qlective | N/A |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Hitachi Vantara users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Hitachi Vantara's Customer Loyalty score 51% higher than Female customers.
Hitachi Vantara's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Hitachi Vantara's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
36-40 78% | 36-40 | 78% |
46-50 78% | 46-50 | 78% |
Hitachi Vantara's Customer Loyalty score was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Hitachi Vantara's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Hitachi Vantara's Customer Loyalty score is rated right above Hitachi Consulting, and is preceded by IBM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Keyrus | 100% |
![]() | Tableau Software | 86% |
![]() | Fujitsu | 82% |
![]() | SAS | 80% |
![]() | IBM | 79% |
![]() | Hitachi Vantara | 75% |
![]() | Hitachi Consulting | 55% |
![]() | Link Technologies | N/A |
![]() | Qlective | N/A |
Hitachi Vantara has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Hitachi Vantara’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Hitachi Vantara's product the highest. Reviewers from the Architecture and Planning industry rated Hitachi Vantara the lowest at 2.3.
Hitachi Vantara's Product Quality score was rated highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Hitachi Vantara's Product Quality score 1.8 stars higher than Female customers.
Hitachi Vantara's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Hitachi Vantara's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.6 | 46-50 | 3.6 |
Hitachi Vantara's Product Quality score was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Hitachi Vantara's Product Quality score was rated the highest by Tech industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Hitachi Vantara's Product Quality score is rated right above Link Technologies, and is preceded by IBM.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Keyrus | 5/5 |
![]() | Hitachi Consulting | 5/5 |
![]() | Tableau Software | 4/5 |
![]() | SAS | 4/5 |
![]() | Fujitsu | 3.9/5 |
![]() | IBM | 3.8/5 |
![]() | Hitachi Vantara | 3.7/5 |
![]() | Link Technologies | N/A |
![]() | Qlective | N/A |
Hitachi Vantara has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Hitachi Vantara.
Hitachi Vantara's ROI score was rated highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Hitachi Vantara's ROI score 1.1 stars higher than Female customers.
Hitachi Vantara's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Hitachi Vantara's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4.5 | 26-30 | 4.5 |
36-40 3.6 | 36-40 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
Hitachi Vantara's ROI score was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hitachi Vantara's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Hitachi Vantara's ROI score is rated right above Fujitsu, and is preceded by Hitachi Consulting.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Keyrus | 5/5 |
![]() | Hitachi Consulting | 4.7/5 |
![]() | Hitachi Vantara | 4/5 |
![]() | Fujitsu | 4/5 |
![]() | Tableau Software | 3.9/5 |
![]() | SAS | 3.9/5 |
![]() | IBM | 3.8/5 |
![]() | Link Technologies | N/A |
![]() | Qlective | N/A |
Hitachi Vantara has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hitachi Vantara's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Female customers.
Male customers rated Hitachi Vantara's Customer Satisfaction score 50 points higher than Female customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 33% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
Hitachi Vantara's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
Hitachi Vantara's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Hitachi Vantara's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Hitachi Vantara's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Hitachi Vantara's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 46-50 | 67% |
Hitachi Vantara's Customer Satisfaction score was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Hitachi Vantara's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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}Compared to its competitors, Hitachi Vantara's Customer Satisfaction score is rated right above Fujitsu, and is preceded by SAS.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Keyrus | 100% |
![]() | Hitachi Consulting | 100% |
![]() | IBM | 76% |
![]() | SAS | 75% |
![]() | Hitachi Vantara | 74% |
![]() | Fujitsu | 72% |
![]() | Tableau Software | 64% |
![]() | Link Technologies | 0% |
![]() | Qlective | 0% |
Hitachi Vantara has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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2845 Lafayette Street, Santa Clara, CA 95050
http://www.hds.com/
(800) 446-0744
Hitachi Vantara's Customer Service score was rated highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Hitachi Vantara's Customer Service score 1 stars higher than Female customers.
Hitachi Vantara's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Hitachi Vantara's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.5 | 26-30 | 4.5 |
36-40 3.4 | 36-40 | 3.4 |
46-50 3.5 | 46-50 | 3.5 |
Hitachi Vantara's Customer Service score was rated the highest by customers who have used Hitachi Vantara's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hitachi Vantara's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Hitachi Vantara's Customer Service score is rated right above IBM, and is preceded by Hitachi Consulting.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Keyrus | 5/5 |
![]() | Hitachi Consulting | 4.5/5 |
![]() | Hitachi Vantara | 4/5 |
![]() | IBM | 3.9/5 |
![]() | SAS | 3.9/5 |
![]() | Fujitsu | 3.9/5 |
![]() | Tableau Software | 3.7/5 |
![]() | Link Technologies | N/A |
![]() | Qlective | N/A |
Hitachi Vantara has a 3.2/5 stars for its overall company culture rated by their employees

Hitachi Vantara scored a 19 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of Hitachi Vantara would recommend the brand to a friend. ENPS measures how likely Hitachi Vantara employees would recommend working at Hitachi Vantara to a friend.
| 47% | Promoters |
|---|---|
| 25% | Passive |
| 28% | Detractors |
| 36% | Promoters |
|---|---|
| 22% | Passive |
| 42% | Detractors |