15
NPS
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Symantec
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About Symantec's Brand
Symantec makes the world a safer place by helping people, businesses, and governments secure their most important data wherever it lives. Among its major competitors, Symantec is ranked in 11th place for NPS while Barracuda Networks is 1st, and Kaspersky is 2nd.Their current market cap is $14.68B
Brand at a Glance
68%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
2.9/5
Customer Service
Symantec CMO
Debora Tomlin
Debora Tomlin serves as the Chief Marketing Officer of Symantec. Debora started at Symantec in February of 2019. Debora currently resides in the San Francisco Bay Area.
Symantec Ranking
- #3 / 4 of its competitors
Symantec NPS
Symantec's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Symantec's customers would recommend using the product based on a scale of -100 to 100.
Symantec Overall NPS
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
Symantec NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 25 | Apr 2023 | 25 |
May 2023 24 | May 2023 | 24 |
Sep 2023 22 | Sep 2023 | 22 |
Dec 2023 19 | Dec 2023 | 19 |
Mar 2024 21 | Mar 2024 | 21 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 19 | Jul 2024 | 19 |
Aug 2024 16 | Aug 2024 | 16 |
Oct 2024 16 | Oct 2024 | 16 |
Feb 2025 16 | Feb 2025 | 16 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 16 | Nov 2025 | 16 |
How Other Brands Compare
Symantec is ranked third for NPS among its competitors. Microsoft and Palo Alto Networks come in first and second, with McAfee coming in at #4. Among those competitors, it is the lowest valued company behind Microsoft.
Symantec |  Microsoft |  Palo Alto Networks |  McAfee | |
| Global Ranking | #- | #22 | #446 | #503 |
| NPS | 15 | 38 | 32 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $14.68B | $1.91T | $31.32B | $31.96B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Symantec NPS by Gender
Female customers rated Symantec's NPS 8 points higher than Male customers.
Male
-42
Symantec's NPS was rated -42 by Male customers on Comparably.
29%
Promoters
0%
Passives
71%
Detractors
Female
-34
Symantec's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Symantec NPS by Ethnicity
Symantec's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
African American/Black 0 | African American/Black | 0 |
Symantec NPS by Age
Symantec's NPS was rated 34 points by customers ages 18-25 on Comparably.
Symantec NPS by Usage
Symantec's NPS was rated the highest by customers who have used Symantec's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 30 | Less than 1 Year | 30 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 27 | 5 to 10 Years | 27 |
Over 10 Years -66 | Over 10 Years | -66 |
Symantec NPS vs. Competitors
Compared to its competitors, Symantec's NPS is rated right above McAfee, and is preceded by Sophos.
Symantec Customer Reviews
Out of the 4 Symantec customer reviews 1 was positive and 3 were constructive. Symantec customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Symantec Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Symantec users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Symantec Customer Loyalty Score by Gender
Male customers rated Symantec's Customer Loyalty score 4% higher than Female customers.
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Male
74%
Yes
Female
70%
Yes
Symantec Customer Loyalty Score by Ethnicity
Symantec's Customer Loyalty score was rated 100% by both African American/Black and Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
Symantec Customer Loyalty Score by Age
Symantec's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
Symantec Customer Loyalty Score by Usage
Symantec's Customer Loyalty score was rated the highest by customers who have used Symantec's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Symantec Customer Loyalty Score by Industry
Symantec's Customer Loyalty score was rated 82% by Tech industry customers.
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Symantec Customer Loyalty vs. Competitors
Compared to its competitors, Symantec's Customer Loyalty score is rated right above Webroot, and is preceded by Kaspersky.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | GlobalSCAPE | 100% |
| Microsoft | 84% |
| McAfee | 83% |
| Palo Alto Networks | 82% |
 | Trend Micro | 81% |
 | FireEye, Inc. | 80% |
 | Barracuda Networks | 74% |
 | Duo Security | 74% |
 | Check Point Software Technologies, Ltd. | 73% |
 | Sophos | 73% |
 | Kaspersky | 70% |
| Symantec | 68% |
 | Webroot | 57% |
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Symantec Product Quality
3.6/5
Symantec has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Symantec Product Information
Symantec serves markets in the United States, Europe, Australia, Canada, and Latin America. Symantec offers products for small sized businesses.
Symantec’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Symantec's product the highest. Reviewers from the Tech industry rated Symantec the lowest at 4.
- Website
- http://www.symantec.com
- Company Size
- 10,000+ Employees
Industry
Tech
Enterprise
SaaS
Languages Supported
English
Product Type
Cloud Security Software
Encryption Software
Antivirus Software
Quick Insights into Symantec Product Quality
Symantec's Product Quality score was rated highest by customers who have used Symantec's products/services for 1 to 2 Years, and rated lowest by Female customers.
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Ranked Symantec Product Quality the Highest
Ranked Symantec Product Quality the Lowest
Symantec Product Quality Score by Gender
Male customers rated Symantec's Product Quality score 0.7 stars higher than Female customers.
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Male
3.5/5
Female
2.8/5
Symantec Product Quality Score by Ethnicity
Symantec's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.5 | African American/Black | 3.5 |
Symantec Product Quality Score by Age
Symantec's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Symantec Product Quality Score by Usage
Symantec's Product Quality score was rated the highest by customers who have used Symantec's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Symantec Product Quality Score by Industry
Symantec's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Symantec Product Quality vs. Competitors
Compared to its competitors, Symantec's Product Quality score is rated right below McAfee.
| COMPANY | Product Quality Score | |
|---|---|---|
| Barracuda Networks | 4.7/5 |
| Trend Micro | 4.1/5 |
| Microsoft | 4.1/5 |
| Check Point Software Technologies, Ltd. | 4/5 |
| Duo Security | 4/5 |
| FireEye, Inc. | 4/5 |
| GlobalSCAPE | 4/5 |
| Kaspersky | 3.9/5 |
| Palo Alto Networks | 3.9/5 |
| Webroot | 3.8/5 |
| Sophos | 3.8/5 |
| McAfee | 3.8/5 |
| Symantec | 3.6/5 |
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Symantec Pricing
Symantec ROI & Value For Money
3.5/5
Symantec has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Symantec Pricing Plans
Symantec has a pricing structure that accommodates small businesses. Starting from €19.20/year, Symantec uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Mechanical, Civil or Industrial Engineering industry think that they had the lowest ROI from Symantec.
Who Uses Symantec?
Small Businesses
Quick Insights into Symantec ROI
Symantec's ROI score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Symantec ROI the Highest
Ranked Symantec ROI the Lowest
Symantec ROI Score by Gender
Male customers rated Symantec's ROI score 1.4 stars higher than Female customers.
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Male
3/5
Female
1.6/5
Symantec ROI Score by Ethnicity
Symantec's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Symantec ROI Score by Age
Symantec's ROI score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Symantec ROI Score by Usage
Symantec's ROI score was rated the highest by customers who have used Symantec's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Symantec ROI Score by Industry
Symantec's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Symantec Pricing vs. Competitors
Compared to its competitors, Symantec's ROI score is rated right above McAfee, and is preceded by Duo Security.
| COMPANY | Pricing Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| Barracuda Networks | 4.2/5 |
| Microsoft | 4/5 |
| Trend Micro | 3.9/5 |
| Sophos | 3.9/5 |
| Check Point Software Technologies, Ltd. | 3.8/5 |
| Palo Alto Networks | 3.8/5 |
| FireEye, Inc. | 3.8/5 |
| Webroot | 3.8/5 |
| Duo Security | 3.7/5 |
| Symantec | 3.5/5 |
| McAfee | 3.5/5 |
| GlobalSCAPE | 3/5 |
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Symantec Customer Satisfaction (CSAT)
Symantec Customer Satisfaction (CSAT) Score
43 / 100
Symantec has an overall Customer Satisfaction score of 43 rated by its users and customers.
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Very Satisfied
32%
Satisfied
11%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
21%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Symantec Customer Satisfaction
Symantec's Customer Satisfaction score was rated highest by African American/Black customers, and rated lowest by Caucasian customers.
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Ranked Symantec Customer Satisfaction the Highest
Ranked Symantec Customer Satisfaction the Lowest
Symantec Customer Satisfaction Score by Gender
Symantec's Customer Satisfaction score was rated 43 by Male customers on Comparably.
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43 / 100
MaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 57% | |
Very Dissatisfied | 0% |
Symantec Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Symantec's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
50%
Very Dissatisfied
25%
CSAT according to African American/Black
Symantec's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Symantec Customer Satisfaction Score by Usage
Symantec's Customer Satisfaction score was rated 34 points by customers who have used Symantec's products/services for Over 10 Years.
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Symantec Customer Satisfaction Score by Industry
Symantec's Customer Satisfaction score was rated 50 points by Tech industry customers.
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}Symantec Customer Satisfaction vs. Competitors
Compared to its competitors, Symantec's Customer Satisfaction score is rated right above Webroot, and is preceded by Duo Security.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Barracuda Networks | 100% |
| Trend Micro | 86% |
| Microsoft | 80% |
| Check Point Software Technologies, Ltd. | 80% |
| Kaspersky | 75% |
| Palo Alto Networks | 73% |
| Sophos | 73% |
| FireEye, Inc. | 67% |
| McAfee | 58% |
| Duo Security | 50% |
| Symantec | 43% |
| Webroot | 38% |
| GlobalSCAPE | 0% |
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Symantec Customer Service
2.9/5
Symantec has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Symantec's Customer Service
Address
350 Ellis St, Mountain View, CA 94043
Website
http://www.symantec.com
Phone Number
<<not-applicable>>
Symantec's Social Links
Quick Insights into Symantec Customer Service
Symantec's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Symantec Customer Service the Highest
Ranked Symantec Customer Service the Lowest
Symantec Customer Service Score by Gender
Male customers rated Symantec's Customer Service score 1 stars higher than Female customers.
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Male
2.8/5
Female
1.8/5
Symantec Customer Service Score by Ethnicity
Symantec's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 3 | African American/Black | 3 |
Symantec Customer Service Score by Age
Symantec's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
Symantec Customer Service Score by Usage
Symantec's Customer Service score was rated the highest by customers who have used Symantec's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Symantec Customer Service Score by Industry
Symantec's Customer Service score was rated 2.9 stars by Tech industry customers.
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Symantec Customer Service vs. Competitors
Compared to its competitors, Symantec's Customer Service score is rated right above Webroot, and is preceded by GlobalSCAPE.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kaspersky | 4.2/5 |
| Barracuda Networks | 4/5 |
| Microsoft | 4/5 |
| Palo Alto Networks | 3.9/5 |
| Sophos | 3.9/5 |
| Trend Micro | 3.8/5 |
| Check Point Software Technologies, Ltd. | 3.6/5 |
| McAfee | 3.6/5 |
| FireEye, Inc. | 3.5/5 |
| Duo Security | 3.1/5 |
| GlobalSCAPE | 3/5 |
| Symantec | 2.9/5 |
| Webroot | 2.4/5 |
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Symantec as an Employer
3.2/5
Symantec has a 3.2/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Symantec scored a 15 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Symantec would recommend the brand to a friend. ENPS measures how likely Symantec employees would recommend working at Symantec to a friend.
Net Promoter Score
15
NPS Score
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
-10
eNPS Score
| 31% | Promoters |
|---|---|
| 28% | Passive |
| 41% | Detractors |
