55
NPS
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Newsela is ranked #257 in Tech Brands
Newsela is ranked #257 in Tech Brands
About Newsela's Brand
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Texts are published at five reading levels, so content is accessible to every learner. Today, more than 3.3 million teachers and 40 million students have registered with Newsela for content that’s accessible to everyone, aligned to standards, and attached to activities and reporting that provide visibility into what students are learning and how teachers are leveraging the content in instruction. With more than 15,000 texts and 10 new texts published daily across 20+ genres, Newsela enables educators to go deep on any topic they choose. Newsela’s brand is ranked #777 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Newsela. When compared to other organizations within the Tech industry, Newsela is ranked #257. Among its major competitors, Newsela is ranked in 1st place for NPS while Rosetta Stone is 2nd, and Achieve3000 is 3rd. Overall, Newsela has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $200.00M
Brand at a Glance
88%
Customer Loyalty
4.4/5
Product Quality
3.9/5
Pricing
4.1/5
Customer Service
Newsela Ranking
- #777 in Global Best Brands
- #257 in Tech
- #1 / 4 of its competitors
Newsela NPS
Newsela's Net Promoter Score (NPS) is a 55 with 69% Promoters, 17% Passives, and 14% Detractors. Net Promoter Score tracks whether Newsela's customers would recommend using the product based on a scale of -100 to 100.
Newsela Overall NPS
| 69% | Promoters |
|---|---|
| 17% | Passives |
| 14% | Detractors |
Newsela NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 25 | Jun 2020 | 25 |
Jul 2020 20 | Jul 2020 | 20 |
Aug 2020 43 | Aug 2020 | 43 |
Sep 2020 54 | Sep 2020 | 54 |
Oct 2020 58 | Oct 2020 | 58 |
Nov 2020 69 | Nov 2020 | 69 |
Dec 2020 41 | Dec 2020 | 41 |
Jan 2021 40 | Jan 2021 | 40 |
Feb 2021 53 | Feb 2021 | 53 |
Mar 2021 55 | Mar 2021 | 55 |
Apr 2021 57 | Apr 2021 | 57 |
Aug 2021 55 | Aug 2021 | 55 |
How Other Brands Compare
Newsela is ranked first for NPS among its competitors. Rosetta Stone and Achieve3000 come in second and third, with Voxy coming in at #4. Among those competitors, it is the second most valued company behind Rosetta Stone.
 Newsela |  Rosetta Stone |  Voxy |  Achieve3000 | |
| Global Ranking | #777 | #- | #- | #- |
| NPS | 55 | 10 | - | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $723.39M | $75.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Newsela NPS by Gender
Female customers rated Newsela's NPS 16 points higher than Male customers.
Male
60
Newsela's NPS was rated 60 by Male customers on Comparably.
80%
Promoters
0%
Passives
20%
Detractors
Female
76
Newsela's NPS was rated 76 by Female customers on Comparably.
82%
Promoters
12%
Passives
6%
Detractors
Newsela NPS by Age
Newsela's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Newsela NPS by Usage
Newsela's NPS was rated the highest by customers who have used Newsela's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 66 | 1 to 2 Years | 66 |
2 to 5 Years 83 | 2 to 5 Years | 83 |
5 to 10 Years 87 | 5 to 10 Years | 87 |
Newsela NPS vs. Competitors
Compared to its competitors, Newsela's NPS is rated right above Rosetta Stone.
| COMPANY | NPS Score | |
|---|---|---|
| Newsela | 55 |
| Rosetta Stone | 10 |
 | EdSurge | N/A |
| Voxy | N/A |
| Achieve3000 | -7 |
 | ThinkCERCA | -9 |
Newsela Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Newsela users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Newsela Customer Loyalty Score by Gender
Female customers rated Newsela's Customer Loyalty score 7% higher than Male customers.
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Male
82%
Yes
Female
89%
Yes
Newsela Customer Loyalty Score by Age
Newsela's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 74% | 26-30 | 74% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
56-60 100% | 56-60 | 100% |
Newsela Customer Loyalty Score by Usage
Newsela's Customer Loyalty score was rated the highest by customers who have used Newsela's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Newsela Customer Loyalty Score by Industry
Newsela's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Newsela Customer Loyalty vs. Competitors
Compared to its competitors, Newsela's Customer Loyalty score is rated right above Rosetta Stone.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Newsela | 88% |
| Rosetta Stone | 74% |
| Achieve3000 | 69% |
| ThinkCERCA | 59% |
| EdSurge | N/A |
| Voxy | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Newsela's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
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Newsela Product Quality
4.4/5
Newsela has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Newsela Product Information
Newsela’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Newsela's product the highest. Reviewers from the Tech industry rated Newsela the lowest at 4.3.
- Website
- http://newsela.com
- Company Size
- 201-500 Employees
Industry
Tech
Content
Education
Media
Quick Insights into Newsela Product Quality
Newsela's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers who have used Newsela's products/services for 1 to 2 Years.
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Ranked Newsela Product Quality the Highest
Ranked Newsela Product Quality the Lowest
Newsela Product Quality Score by Gender
Female customers rated Newsela's Product Quality score 0.3 stars higher than Male customers.
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Male
4.3/5
Female
4.6/5
Newsela Product Quality Score by Age
Newsela's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Newsela.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
31-35 4.7 | 31-35 | 4.7 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.3 | 41-45 | 4.3 |
56-60 5 | 56-60 | 5 |
Newsela Product Quality Score by Usage
Newsela's Product Quality score was rated the highest by customers who have used Newsela's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Newsela Product Quality Score by Industry
Newsela's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Newsela Product Quality vs. Competitors
Compared to its competitors, Newsela's Product Quality score is rated right above Rosetta Stone.
| COMPANY | Product Quality Score | |
|---|---|---|
| Newsela | 4.4/5 |
| Rosetta Stone | 3.5/5 |
| Achieve3000 | 3.3/5 |
| ThinkCERCA | 2.8/5 |
| EdSurge | N/A |
| Voxy | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Newsela's Product Quality score is rated right above Nintendo.
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Newsela Pricing
Newsela ROI & Value For Money
3.9/5
Newsela has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Newsela Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from Newsela.
Quick Insights into Newsela ROI
Newsela's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Newsela's products/services for 1 to 2 Years.
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Ranked Newsela ROI the Highest
Ranked Newsela ROI the Lowest
Newsela ROI Score by Gender
Male customers rated Newsela's ROI score 0.5 stars higher than Female customers.
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Male
4.4/5
Female
3.9/5
Newsela ROI Score by Age
Newsela's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.1 | 41-45 | 4.1 |
56-60 4.6 | 56-60 | 4.6 |
Newsela ROI Score by Usage
Newsela's ROI score was rated the highest by customers who have used Newsela's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Newsela ROI Score by Industry
Newsela's ROI score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Newsela Pricing vs. Competitors
Compared to its competitors, Newsela's ROI score is rated right above Achieve3000.
| COMPANY | Pricing Score | |
|---|---|---|
| Newsela | 3.9/5 |
| Achieve3000 | 3.6/5 |
| Rosetta Stone | 3.3/5 |
| ThinkCERCA | 2.8/5 |
| EdSurge | N/A |
| Voxy | N/A |
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ROI for Other Tech Brands
In the Tech industry, Newsela's ROI score is rated right above ROBLOX, and is preceded by Apple.
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Newsela Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
100%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Newsela Customer Satisfaction vs. Competitors
Compared to its competitors, Newsela's Customer Satisfaction score is rated right above EdSurge, and is preceded by ThinkCERCA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Achieve3000 | 73% |
| Rosetta Stone | 57% |
| ThinkCERCA | 44% |
| Newsela | 0% |
| EdSurge | 0% |
| Voxy | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Newsela's Customer Satisfaction score is rated right below Peloton.
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Newsela Customer Service
4.1/5
Newsela has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Newsela's Customer Service
Address
500 7th Ave, York, NY 10018
Website
http://newsela.com
Phone Number
-----------------
Newsela's Social Links
Quick Insights into Newsela Customer Service
Newsela's Customer Service score was rated highest by customers ages 31-35, and rated lowest by customers who have used Newsela's products/services for 1 to 2 Years.
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Ranked Newsela Customer Service the Highest
Ranked Newsela Customer Service the Lowest
Newsela Customer Service Score by Gender
Female customers rated Newsela's Customer Service score 0.2 stars higher than Male customers.
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Male
4.1/5
Female
4.3/5
Newsela Customer Service Score by Age
Newsela's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.5 | 41-45 | 4.5 |
56-60 4 | 56-60 | 4 |
Newsela Customer Service Score by Usage
Newsela's Customer Service score was rated the highest by customers who have used Newsela's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Newsela Customer Service Score by Industry
Newsela's Customer Service score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Newsela Customer Service vs. Competitors
Compared to its competitors, Newsela's Customer Service score is rated right above Rosetta Stone.
| COMPANY | Customer Service Score | |
|---|---|---|
| Newsela | 4.1/5 |
| Rosetta Stone | 3.6/5 |
| Achieve3000 | 3.5/5 |
| ThinkCERCA | 2.9/5 |
| EdSurge | N/A |
| Voxy | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Newsela's Customer Service score is rated right above Google, and is preceded by Apple.
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Newsela as an Employer
4.9/5
Newsela has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Newsela scored a 55 for Net Promoter Score and a 72 for Employee Net Promoter Score. NPS gauges how likely a customer of Newsela would recommend the brand to a friend. ENPS measures how likely Newsela employees would recommend working at Newsela to a friend.
Net Promoter Score
55
NPS Score
| 69% | Promoters |
|---|---|
| 17% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
72
eNPS Score
| 77% | Promoters |
|---|---|
| 18% | Passive |
| 5% | Detractors |
Global Ranking Snapshot
Newsela is ranked #777 in the Global Top 100 Brands. It ranks just behind Protiviti and just ahead of Haworth.
Tech Ranking Snapshot
Newsela is ranked #257 in the Tech Industry. It ranks just behind CooperVision and just ahead of HCSS.
| RANK | COMPANY | Location | |
|---|---|---|---|
255 |  | Boehringer Ingelheim | Ridgefield, CT |
256 |  | CooperVision | Fairport, NY |
257 | | Newsela | York, NY |
258 |  | HCSS | Sugar Land, TX |
259 |  | Gong.io | Palo Alto, CA |
260 |  | DigitalOcean | York, NY |
261 |  | BNSF Railway | Fort Worth, TX |
