10
NPS
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Rosetta Stone
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About Rosetta Stone's Brand
Rosetta Stone provides technology-based language learning solutions, including software, online services, and audio practice tools. Among its major competitors, Rosetta Stone is ranked in 4th place for NPS while Verbling is 1st, and Dino Lingo is 2nd. Overall, Rosetta Stone has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $723.39M
Brand at a Glance
74%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Rosetta Stone Ranking
- #2 / 4 of its competitors
Rosetta Stone NPS
Rosetta Stone's Net Promoter Score (NPS) is a 10 with 50% Promoters, 10% Passives, and 40% Detractors. Net Promoter Score tracks whether Rosetta Stone's customers would recommend using the product based on a scale of -100 to 100.
Rosetta Stone Overall NPS
| 50% | Promoters |
|---|---|
| 10% | Passives |
| 40% | Detractors |
Rosetta Stone NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 66 | Sep 2020 | 66 |
Dec 2020 75 | Dec 2020 | 75 |
Mar 2021 83 | Mar 2021 | 83 |
Apr 2021 66 | Apr 2021 | 66 |
Jan 2022 60 | Jan 2022 | 60 |
Aug 2022 45 | Aug 2022 | 45 |
Nov 2022 49 | Nov 2022 | 49 |
Dec 2023 38 | Dec 2023 | 38 |
Feb 2024 13 | Feb 2024 | 13 |
Mar 2024 6 | Mar 2024 | 6 |
Apr 2024 15 | Apr 2024 | 15 |
Jul 2024 10 | Jul 2024 | 10 |
How Other Brands Compare
Rosetta Stone is ranked second for NPS among its competitors. Newsela and Duolingo come in first and third, with Voxy coming in at #4. Among those competitors, it is the second most valued company behind Duolingo.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Rosetta Stone NPS by Gender
Rosetta Stone's NPS was rated 34 by Female customers on Comparably.
Female
34
Rosetta Stone's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Male
N/A
Rosetta Stone's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Rosetta Stone NPS by Ethnicity
Rosetta Stone's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Rosetta Stone NPS by Age
Rosetta Stone's NPS was rated -34 points by customers ages 46-50 on Comparably.
Rosetta Stone NPS by Usage
Rosetta Stone's NPS was rated the highest by customers who have used Rosetta Stone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years 34 | Over 10 Years | 34 |
Rosetta Stone NPS vs. Competitors
Compared to its competitors, Rosetta Stone's NPS is rated right above Voxy, and is preceded by Newsela.
| COMPANY | NPS Score | |
|---|---|---|
 | Verbling | 100 |
 | Dino Lingo | 100 |
 | Newsela | 55 |
| Rosetta Stone | 10 |
 | Voxy | N/A |
 | Duolingo | -1 |
Rosetta Stone Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Rosetta Stone users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Rosetta Stone Customer Loyalty Score by Gender
Rosetta Stone's Customer Loyalty score was rated 85 by Female customers on Comparably.
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Female
85%
Yes
Male
N/A
Yes
Rosetta Stone Customer Loyalty Score by Ethnicity
Rosetta Stone's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.
% who answered "Yes"
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40
out of 100
Caucasian
Rosetta Stone Customer Loyalty Score by Age
Rosetta Stone's Customer Loyalty score was rated 70% by customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 70% | 46-50 | 70% |
Rosetta Stone Customer Loyalty Score by Usage
Rosetta Stone's Customer Loyalty score was rated the highest by customers who have used Rosetta Stone's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rosetta Stone Customer Loyalty Score by Industry
Rosetta Stone's Customer Loyalty score was rated 70% by Education industry customers.
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Rosetta Stone Customer Loyalty vs. Competitors
Compared to its competitors, Rosetta Stone's Customer Loyalty score is rated right above Verbling, and is preceded by Newsela.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dino Lingo | 100% |
| Newsela | 88% |
| Rosetta Stone | 74% |
| Verbling | 68% |
| Duolingo | 62% |
| Voxy | N/A |
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Rosetta Stone Product Quality
3.5/5
Rosetta Stone has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Rosetta Stone Product Information
Rosetta Stone’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Rosetta Stone's product the highest.
- Website
- http://www.rosettastone.com
- Company Size
- 1,001-5,000 Employees
Industry
Education
SaaS
Quick Insights into Rosetta Stone Product Quality
Rosetta Stone's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers who have used Rosetta Stone's products/services for 5 to 10 Years.
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Ranked Rosetta Stone Product Quality the Highest
Ranked Rosetta Stone Product Quality the Lowest
Rosetta Stone Product Quality Score by Gender
Rosetta Stone's Product Quality score was rated 4 by Female customers on Comparably.
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Female
4/5
Male
N/A
Rosetta Stone Product Quality Score by Ethnicity
Rosetta Stone's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Rosetta Stone Product Quality Score by Age
Rosetta Stone's Product Quality score was rated 2.3 stars by customers ages 46-50 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.3 | 46-50 | 2.3 |
Rosetta Stone Product Quality Score by Usage
Rosetta Stone's Product Quality score was rated the highest by customers who have used Rosetta Stone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rosetta Stone Product Quality Score by Industry
Rosetta Stone's Product Quality score was rated 4.6 stars by Education industry customers.
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Rosetta Stone Product Quality vs. Competitors
Compared to its competitors, Rosetta Stone's Product Quality score is rated right above Verbling, and is preceded by Duolingo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Dino Lingo | 5/5 |
| Newsela | 4.4/5 |
| Duolingo | 3.6/5 |
| Rosetta Stone | 3.5/5 |
| Verbling | 3.4/5 |
| Voxy | N/A |
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Rosetta Stone Pricing
Rosetta Stone ROI & Value For Money
3.3/5
Rosetta Stone has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Rosetta Stone Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.
Quick Insights into Rosetta Stone ROI
Rosetta Stone's ROI score was rated highest by customers from the Education industry, and rated lowest by customers who have used Rosetta Stone's products/services for 5 to 10 Years.
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Ranked Rosetta Stone ROI the Highest
Ranked Rosetta Stone ROI the Lowest
Rosetta Stone ROI Score by Gender
Rosetta Stone's ROI score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Rosetta Stone ROI Score by Ethnicity
Rosetta Stone's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Rosetta Stone ROI Score by Age
Rosetta Stone's ROI score was rated 2.5 stars by customers ages 46-50 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.5 | 46-50 | 2.5 |
Rosetta Stone ROI Score by Usage
Rosetta Stone's ROI score was rated the highest by customers who have used Rosetta Stone's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Rosetta Stone ROI Score by Industry
Rosetta Stone's ROI score was rated 3.8 stars by Education industry customers.
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Rosetta Stone Pricing vs. Competitors
Compared to its competitors, Rosetta Stone's ROI score is rated right above Voxy, and is preceded by Duolingo.
| COMPANY | Pricing Score | |
|---|---|---|
| Dino Lingo | 5/5 |
| Verbling | 4/5 |
| Newsela | 3.9/5 |
| Duolingo | 3.8/5 |
| Rosetta Stone | 3.3/5 |
| Voxy | N/A |
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Rosetta Stone Customer Satisfaction (CSAT)
Rosetta Stone Customer Satisfaction (CSAT) Score
57 / 100
Rosetta Stone has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
28%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
43%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Rosetta Stone Customer Satisfaction
Rosetta Stone's Customer Satisfaction score was rated highest by Female customers.
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Ranked Rosetta Stone Customer Satisfaction the Highest
Rosetta Stone Customer Satisfaction Score by Gender
Rosetta Stone's Customer Satisfaction score was rated 50 by Female customers on Comparably.
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50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 0% |
Rosetta Stone Customer Satisfaction Score by Usage
Rosetta Stone's Customer Satisfaction score was rated 0 points by customers who have used Rosetta Stone's products/services for 5 to 10 Years.
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Rosetta Stone Customer Satisfaction vs. Competitors
Compared to its competitors, Rosetta Stone's Customer Satisfaction score is rated right above Verbling, and is preceded by Duolingo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Duolingo | 76% |
| Rosetta Stone | 57% |
| Verbling | 50% |
| Dino Lingo | 0% |
| Newsela | 0% |
| Voxy | 0% |
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Rosetta Stone Customer Service
3.6/5
Rosetta Stone has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Rosetta Stone's Customer Service
Address
1919 N. Lynn Street, 7th Floor, Arlington, VA
Website
http://www.rosettastone.com
Phone Number
800-788-0822
Quick Insights into Rosetta Stone Customer Service
Rosetta Stone's Customer Service score was rated highest by Female customers, and rated lowest by customers who have used Rosetta Stone's products/services for Over 10 Years.
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Ranked Rosetta Stone Customer Service the Highest
Ranked Rosetta Stone Customer Service the Lowest
Rosetta Stone Customer Service Score by Gender
Rosetta Stone's Customer Service score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Rosetta Stone Customer Service Score by Ethnicity
Rosetta Stone's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Rosetta Stone Customer Service Score by Age
Rosetta Stone's Customer Service score was rated 2.3 stars by customers ages 46-50 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 2.3 | 46-50 | 2.3 |
Rosetta Stone Customer Service Score by Usage
Rosetta Stone's Customer Service score was rated the highest by customers who have used Rosetta Stone's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Rosetta Stone Customer Service Score by Industry
Rosetta Stone's Customer Service score was rated 3.8 stars by Education industry customers.
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Rosetta Stone Customer Service vs. Competitors
Compared to its competitors, Rosetta Stone's Customer Service score is rated right above Voxy, and is preceded by Verbling.
| COMPANY | Customer Service Score | |
|---|---|---|
| Dino Lingo | 5/5 |
| Newsela | 4.1/5 |
| Duolingo | 3.8/5 |
| Verbling | 3.6/5 |
| Rosetta Stone | 3.6/5 |
| Voxy | N/A |
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Rosetta Stone as an Employer
3.8/5
Rosetta Stone has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Rosetta Stone scored a 10 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Rosetta Stone would recommend the brand to a friend. ENPS measures how likely Rosetta Stone employees would recommend working at Rosetta Stone to a friend.
Net Promoter Score
10
NPS Score
| 50% | Promoters |
|---|---|
| 10% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 22% | Promoters |
|---|---|
| 45% | Passive |
| 33% | Detractors |
