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NPS
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Brand Page
Duolingo
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About Duolingo's Brand
Duolingo is a popular free language education platform.
Brand at a Glance
62%
Customer Loyalty
3.6/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Duolingo CMO
Duolingo NPS
Duolingo's Net Promoter Score (NPS) is a -1 with 37% Promoters, 25% Passives, and 38% Detractors. Net Promoter Score tracks whether Duolingo's customers would recommend using the product based on a scale of -100 to 100.
Duolingo Overall NPS
| 37% | Promoters |
|---|---|
| 25% | Passives |
| 38% | Detractors |
Duolingo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 11 | Aug 2023 | 11 |
Sep 2023 10 | Sep 2023 | 10 |
Feb 2024 18 | Feb 2024 | 18 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 13 | Nov 2024 | 13 |
Dec 2024 12 | Dec 2024 | 12 |
Feb 2025 0 | Feb 2025 | 0 |
Mar 2025 4 | Mar 2025 | 4 |
Apr 2025 -5 | Apr 2025 | -5 |
Jul 2025 -10 | Jul 2025 | -10 |
Dec 2025 -5 | Dec 2025 | -5 |
Jan 2026 0 | Jan 2026 | 0 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Duolingo NPS by Gender
Duolingo's NPS was rated 20 by Male customers on Comparably.
Male
20
Duolingo's NPS was rated 20 by Male customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Female
N/A
Duolingo's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Duolingo Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Duolingo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Duolingo Customer Loyalty Score by Gender
Duolingo's Customer Loyalty score was rated 46 by Male customers on Comparably.
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Male
46%
Yes
Female
N/A
Yes
Duolingo Product Quality
3.6/5
Duolingo has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Duolingo Product Information
Duolingo’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://duolingo.com
- Company Size
- 51-200 Employees
Industry
Tech
Education
SaaS
Quick Insights into Duolingo Product Quality
Duolingo's Product Quality score was rated highest by Male customers.
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Ranked Duolingo Product Quality the Highest
Duolingo Product Quality Score by Gender
Duolingo's Product Quality score was rated 3.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Duolingo.
Male
3.4/5
Female
N/A
Duolingo Pricing
Duolingo ROI & Value For Money
3.8/5
Duolingo has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Duolingo ROI
Duolingo's ROI score was rated highest by Male customers.
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Ranked Duolingo ROI the Highest
Duolingo ROI Score by Gender
Duolingo's ROI score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
Duolingo Customer Satisfaction (CSAT)
Duolingo Customer Satisfaction (CSAT) Score
75 / 100
Duolingo has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
38%
Satisfied
37%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Duolingo Customer Satisfaction
Duolingo's Customer Satisfaction score was rated highest by Male customers.
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Ranked Duolingo Customer Satisfaction the Highest
Duolingo Customer Satisfaction Score by Gender
Duolingo's Customer Satisfaction score was rated 60 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Duolingo.
60 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Duolingo Customer Service
3.8/5
Duolingo has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Duolingo's Customer Service
Address
Pittsburgh, PA
Website
http://duolingo.com
Phone Number
4127215921
Quick Insights into Duolingo Customer Service
Duolingo's Customer Service score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Duolingo's Customer Service score.
Ranked Duolingo Customer Service the Highest
Duolingo Customer Service Score by Gender
Duolingo's Customer Service score was rated 3.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Duolingo.
Male
3.9/5
Female
N/A
Duolingo as an Employer
4.4/5
Duolingo has a 4.4/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Duolingo scored a -1 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Duolingo would recommend the brand to a friend. ENPS measures how likely Duolingo employees would recommend working at Duolingo to a friend.
Net Promoter Score
-1
NPS Score
| 37% | Promoters |
|---|---|
| 25% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
