Duolingo NPS & Customer Reviews | Comparably
Brand Page
Duolingo
Marketing or Exec? Claim Your Free Account

About Duolingo's Brand

Duolingo is a popular free language education platform.

Brand at a Glance

63%
Customer Loyalty
3.7/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service

Duolingo CMO

Duolingo NPS

Duolingo's Net Promoter Score (NPS) is a 11 with 43% Promoters, 25% Passives, and 32% Detractors. Net Promoter Score tracks whether Duolingo's customers would recommend using the product based on a scale of -100 to 100.

Duolingo Overall NPS

11
NPS
43%Promoters
25%Passives
32%Detractors
Duolingo Overall NPS

Duolingo NPS Trend

-100
-50
0
50
100
Feb 2024
18
Feb 202418
Oct 2024
24
Oct 202424
Nov 2024
13
Nov 202413
Dec 2024
12
Dec 202412
Feb 2025
0
Feb 20250
Mar 2025
4
Mar 20254
Apr 2025
-5
Apr 2025-5
Jul 2025
-10
Jul 2025-10
Dec 2025
-5
Dec 2025-5
Jan 2026
0
Jan 20260
Mar 2026
11
Mar 202611
Apr 2026
10
Apr 202610

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Duolingo NPS by Gender

Duolingo's NPS was rated 33 by Male customers on Comparably.

Male

33

Duolingo's NPS was rated 33 by Male customers on Comparably.

50%
Promoters
33%
Passives
17%
Detractors

Female

N/A

Duolingo's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Duolingo NPS by Ethnicity

Duolingo's NPS was rated 0 points by Caucasian customers on Comparably.

-100
-50
0
50
100
Caucasian
0
Caucasian0

Duolingo NPS by Usage

Duolingo's NPS was rated 80 points by customers who have used Duolingo's products/services for 2 to 5 Years.

-100
-50
0
50
100
2 to 5 Years
80
2 to 5 Years80

Duolingo Customer Reviews

Out of the 2 Duolingo customer reviews 2 were positive and 0 were constructive. Duolingo customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Continual Learning, Fun, Engaging, Long Lasting
What do you value most about this brand?
Interesting classes and stimulating language-study mode

Duolingo Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of Duolingo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

63
63%
37
37%
Duolingo Customer Loyalty

Duolingo Customer Loyalty Score by Gender

Duolingo's Customer Loyalty score was rated 55 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Duolingo.
Male
55%
Yes
Female
N/A
Yes

Duolingo Customer Loyalty Score by Ethnicity

Duolingo's Customer Loyalty score was rated 46% by Caucasian customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Duolingo.
46
out of 100
Caucasian

Duolingo Customer Loyalty Score by Usage

Duolingo's Customer Loyalty score was rated 100% by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

2 to 5 Years
100%

Duolingo Product Quality

3.7/5

Duolingo has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

Sign Up to unlock Duolingo's overall Product Quality score rated by its users and customers.

Duolingo Product Information

Duolingo’s product quality score is a 3.7 out of 5 as rated by its users and customers.

Website
http://duolingo.com
Company Size
51-200 Employees

Industry

Tech
Education
SaaS

Quick Insights into Duolingo Product Quality

Duolingo's Product Quality score was rated highest by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Duolingo's Product Quality.

Ranked Duolingo Product Quality the Highest

2 to 5 Years
5
Male
3.6
Caucasian
2.7

Duolingo Product Quality Score by Gender

Duolingo's Product Quality score was rated 3.6 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Duolingo.

Male

3.6/5

Female

N/A

Duolingo Product Quality Score by Ethnicity

Duolingo's Product Quality score was rated 2.7 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Duolingo.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7

Duolingo Product Quality Score by Usage

Duolingo's Product Quality score was rated 5 stars by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

2 to 5 Years
5

Duolingo Pricing

Duolingo ROI & Value For Money

3.9/5

Duolingo has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Duolingo's overall ROI score rated by its users and customers.

Quick Insights into Duolingo ROI

Duolingo's ROI score was rated highest by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Duolingo's ROI score.

Ranked Duolingo ROI the Highest

2 to 5 Years
4.9
Male
4.1
Caucasian
3.4

Duolingo ROI Score by Gender

Duolingo's ROI score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Duolingo.

Male

4.1/5

Female

N/A

Duolingo ROI Score by Ethnicity

Duolingo's ROI score was rated 3.4 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Duolingo.
0
1
2
3
4
5
Caucasian
3.4
Caucasian3.4

Duolingo ROI Score by Usage

Duolingo's ROI score was rated 4.9 stars by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years
4.9

Duolingo Customer Satisfaction (CSAT)

Duolingo Customer Satisfaction (CSAT) Score

80 / 100

Duolingo has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied45%
Satisfied35%
Neither Satisfied nor Dissatisfied10%
Dissatisfied5%
Very Dissatisfied5%
Very Satisfied
45%
Satisfied
35%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Duolingo Customer Satisfaction

Duolingo's Customer Satisfaction score was rated highest by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Duolingo's Customer Satisfaction.

Ranked Duolingo Customer Satisfaction the Highest

2 to 5 Years
100%
Male
67%
Caucasian
40%

Duolingo Customer Satisfaction Score by Gender

Duolingo's Customer Satisfaction score was rated 67 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Duolingo.
67 / 100
Male
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
16%

Duolingo Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Duolingo's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Duolingo.
40 / 100
Very Satisfied20%
Satisfied20%
Neither Satisfied nor Dissatisfied20%
Dissatisfied20%
Very Dissatisfied20%
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
20%
Very Dissatisfied
20%

Duolingo Customer Satisfaction Score by Usage

Duolingo's Customer Satisfaction score was rated 100 points by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

2 to 5 Years
100

Duolingo Customer Service

3.9/5

Duolingo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Duolingo's overall Customer Service score rated by its users and customers.

About Duolingo's Customer Service

Address

Pittsburgh, PA


Website

http://duolingo.com


Phone Number

4127215921

Quick Insights into Duolingo Customer Service

Duolingo's Customer Service score was rated highest by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up to unlock insights into how customers have ranked Duolingo's Customer Service score.

Ranked Duolingo Customer Service the Highest

2 to 5 Years
4.9
Male
4.1
Caucasian
3.2

Duolingo Customer Service Score by Gender

Duolingo's Customer Service score was rated 4.1 by Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Duolingo.

Male

4.1/5

Female

N/A

Duolingo Customer Service Score by Ethnicity

Duolingo's Customer Service score was rated 3.2 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Duolingo.
0
20
40
60
80
100
Caucasian
3.2
Caucasian3.2

Duolingo Customer Service Score by Usage

Duolingo's Customer Service score was rated 4.9 stars by customers who have used Duolingo's products/services for 2 to 5 Years.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

2 to 5 Years
4.9

Duolingo as an Employer

4.4/5

Duolingo has a 4.4/5 stars for its overall company culture rated by their employees

  Duolingo CEO
top
5%
CEO of Duolingo

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Duolingo scored a 11 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Duolingo would recommend the brand to a friend. ENPS measures how likely Duolingo employees would recommend working at Duolingo to a friend.

Net Promoter Score

11
NPS Score
43%Promoters
25%Passive
32%Detractors

Employee Net Promoter Score

100
eNPS Score
100%Promoters
0%Passive
0%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail