22
NPS
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Klarna
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About Klarna's Brand
We are Klarna. A global tech bank on a mission to make payments and shopping as smoooth as possible. Among its major competitors, Klarna is ranked in 3rd place for NPS while Stripe is 1st, and Adyen is 2nd.Their current valuation is $2.52B
Brand at a Glance
70%
Customer Loyalty
3.8/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Klarna Ranking
- #3 / 4 of its competitors
Klarna NPS
Klarna's Net Promoter Score (NPS) is a 22 with 48% Promoters, 26% Passives, and 26% Detractors. Net Promoter Score tracks whether Klarna's customers would recommend using the product based on a scale of -100 to 100.
Klarna Overall NPS
| 48% | Promoters |
|---|---|
| 26% | Passives |
| 26% | Detractors |
Klarna NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 26 | May 2024 | 26 |
Jun 2024 24 | Jun 2024 | 24 |
Aug 2024 24 | Aug 2024 | 24 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 24 | Nov 2024 | 24 |
Dec 2024 24 | Dec 2024 | 24 |
Jan 2025 24 | Jan 2025 | 24 |
May 2025 23 | May 2025 | 23 |
Jun 2025 20 | Jun 2025 | 20 |
Nov 2025 20 | Nov 2025 | 20 |
Dec 2025 20 | Dec 2025 | 20 |
Jan 2026 20 | Jan 2026 | 20 |
How Other Brands Compare
Klarna is ranked third for NPS among its competitors. Stripe and Adyen come in first and second, with PayPal coming in at #4. Among those competitors, it is the lowest valued company behind PayPal.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Klarna NPS by Gender
Male customers rated Klarna's NPS 11 points higher than Female customers.
Male
20
Klarna's NPS was rated 20 by Male customers on Comparably.
45%
Promoters
30%
Passives
25%
Detractors
Female
9
Klarna's NPS was rated 9 by Female customers on Comparably.
42%
Promoters
25%
Passives
33%
Detractors
Klarna NPS by Ethnicity
Klarna's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 7 | Caucasian | 7 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 30 | African American/Black | 30 |
Asian or Pacific Islander -17 | Asian or Pacific Islander | -17 |
Other 0 | Other | 0 |
Klarna NPS by Age
Klarna's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Klarna NPS by Usage
Klarna's NPS was rated the highest by customers who have used Klarna's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 7 | 1 to 2 Years | 7 |
2 to 5 Years -17 | 2 to 5 Years | -17 |
5 to 10 Years 49 | 5 to 10 Years | 49 |
Klarna Customer Reviews
Out of the 11 Klarna customer reviews 9 were positive and 2 were constructive. Klarna customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Klarna Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Klarna users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Klarna Customer Loyalty Score by Gender
Male customers rated Klarna's Customer Loyalty score 3% higher than Female customers.
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Male
73%
Yes
Female
70%
Yes
Klarna Customer Loyalty Score by Ethnicity
Klarna's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Klarna.
79
out of 100
Caucasian
78
out of 100
Hispanic or Latino
64
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
89
out of 100
Other
Klarna Customer Loyalty Score by Age
Klarna's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 79% | 26-30 | 79% |
31-35 40% | 31-35 | 40% |
36-40 100% | 36-40 | 100% |
41-45 46% | 41-45 | 46% |
46-50 82% | 46-50 | 82% |
Klarna Customer Loyalty Score by Usage
Klarna's Customer Loyalty score was rated the highest by customers who have used Klarna's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Klarna Customer Loyalty Score by Industry
Klarna's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.
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Klarna Customer Loyalty vs. Competitors
Compared to its competitors, Klarna's Customer Loyalty score is rated right above Braintree, and is preceded by Stripe.
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Klarna Product Quality
3.8/5
Klarna has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Klarna Product Information
Klarna’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Klarna's product the highest. Reviewers from the Accounting industry rated Klarna the lowest at 2.
- Website
- http://www.klarna.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
FinTech
Quick Insights into Klarna Product Quality
Klarna's Product Quality score was rated highest by customers who have used Klarna's products/services for 5 to 10 Years, and rated lowest by customers from the Accounting industry.
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Ranked Klarna Product Quality the Highest
Ranked Klarna Product Quality the Lowest
Klarna Product Quality Score by Gender
Male customers rated Klarna's Product Quality score 0.3 stars higher than Female customers.
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Male
4/5
Female
3.7/5
Klarna Product Quality Score by Ethnicity
Klarna's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Klarna.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Klarna Product Quality Score by Age
Klarna's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.7 | 46-50 | 3.7 |
Klarna Product Quality Score by Usage
Klarna's Product Quality score was rated the highest by customers who have used Klarna's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klarna Product Quality Score by Industry
Klarna's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Klarna Product Quality vs. Competitors
Compared to its competitors, Klarna's Product Quality score is rated right above Stripe, and is preceded by Adyen.
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Klarna Pricing
Klarna ROI & Value For Money
3.8/5
Klarna has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Klarna Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Klarna.
Quick Insights into Klarna ROI
Klarna's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Accounting industry.
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Ranked Klarna ROI the Highest
Ranked Klarna ROI the Lowest
Klarna ROI Score by Gender
Male customers rated Klarna's ROI score 0.3 stars higher than Female customers.
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Male
3.9/5
Female
3.6/5
Klarna ROI Score by Ethnicity
Klarna's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Klarna.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.9 | Other | 3.9 |
Klarna ROI Score by Age
Klarna's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.2 | 46-50 | 3.2 |
Klarna ROI Score by Usage
Klarna's ROI score was rated the highest by customers who have used Klarna's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klarna ROI Score by Industry
Klarna's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Klarna Pricing vs. Competitors
Compared to its competitors, Klarna's ROI score is rated right above Stripe, and is preceded by Adyen.
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Klarna Customer Satisfaction (CSAT)
Klarna Customer Satisfaction (CSAT) Score
78 / 100
Klarna has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
42%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Klarna Customer Satisfaction
Klarna's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 41-45.
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Ranked Klarna Customer Satisfaction the Highest
Ranked Klarna Customer Satisfaction the Lowest
Klarna Customer Satisfaction Score by Gender
Male customers rated Klarna's Customer Satisfaction score 5 points higher than Female customers.
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79 / 100
MaleVery Satisfied | 42% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 5% | |
Very Dissatisfied | 5% |
74 / 100
FemaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 9% |
Klarna Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Klarna's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
42%
Satisfied
25%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Hispanic or Latino
Klarna's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Klarna's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
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70 / 100
Very Satisfied
30%
Satisfied
40%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
10%
CSAT according to Asian or Pacific Islander
Klarna's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
17%
Satisfied
50%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Klarna's Customer Satisfaction (CSAT) score was rated 88% according to Other users and customers.
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88 / 100
Very Satisfied
50%
Satisfied
38%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
0%
Klarna Customer Satisfaction Score by Age
Klarna's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 77% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 100% |
Klarna Customer Satisfaction Score by Usage
Klarna's Customer Satisfaction score was rated the highest by customers who have used Klarna's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klarna Customer Satisfaction Score by Industry
Klarna's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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"title": "Klarna Customer Satisfaction Score by Industry",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 84,
"stars": 0,
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}Klarna Customer Satisfaction vs. Competitors
Compared to its competitors, Klarna's Customer Satisfaction score is rated right above Stripe.
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Klarna Customer Service
3.8/5
Klarna has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Klarna's Customer Service
Address
629 N High St, Columbus, OH 43215
Website
http://www.klarna.com
Klarna's Social Links
Quick Insights into Klarna Customer Service
Klarna's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used Klarna's products/services for 2 to 5 Years.
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Ranked Klarna Customer Service the Highest
Ranked Klarna Customer Service the Lowest
Klarna Customer Service Score by Gender
Male customers rated Klarna's Customer Service score 0.3 stars higher than Female customers.
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Male
3.9/5
Female
3.6/5
Klarna Customer Service Score by Ethnicity
Klarna's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Klarna.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.9 | Hispanic or Latino | 4.9 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.7 | Other | 3.7 |
Klarna Customer Service Score by Age
Klarna's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Klarna.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.4 | 31-35 | 3.4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.8 | 46-50 | 3.8 |
Klarna Customer Service Score by Usage
Klarna's Customer Service score was rated the highest by customers who have used Klarna's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klarna Customer Service Score by Industry
Klarna's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.
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Klarna Customer Service vs. Competitors
Compared to its competitors, Klarna's Customer Service score is rated right above Stripe, and is preceded by Adyen.
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Klarna as an Employer
3.0/5
Klarna has a 3.0/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Klarna scored a 22 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of Klarna would recommend the brand to a friend. ENPS measures how likely Klarna employees would recommend working at Klarna to a friend.
Net Promoter Score
22
NPS Score
| 48% | Promoters |
|---|---|
| 26% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 29% | Promoters |
|---|---|
| 19% | Passive |
| 52% | Detractors |
