-65
NPS
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Transamerica
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About Transamerica's Brand
Transamerica is one of the world's leading financial services companies, providing insurance, investments and more to 27 million customers. Among its major competitors, Transamerica is ranked in 7th place for NPS while MassMutual Financial Group is 1st, and Waddell & Reed is 2nd.
Brand at a Glance
64%
Customer Loyalty
1.6/5
Product Quality
1.8/5
Pricing
1.5/5
Customer Service
Transamerica CMO
Frank Sottosanti
Frank Sottosanti serves as the Chief Marketing Officer of Transamerica. Frank started at Transamerica in November of 2017. Frank is currently based in the Birmingham, Alabama Area.
Transamerica Ranking
- #4 / 4 of its competitors
Transamerica NPS
Transamerica's Net Promoter Score (NPS) is a -65 with 13% Promoters, 9% Passives, and 78% Detractors. Net Promoter Score tracks whether Transamerica's customers would recommend using the product based on a scale of -100 to 100.
Transamerica Overall NPS
| 13% | Promoters |
|---|---|
| 9% | Passives |
| 78% | Detractors |
Transamerica NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -66 | Aug 2024 | -66 |
Sep 2024 -66 | Sep 2024 | -66 |
Oct 2024 -66 | Oct 2024 | -66 |
Nov 2024 -66 | Nov 2024 | -66 |
Dec 2024 -66 | Dec 2024 | -66 |
Jan 2025 -66 | Jan 2025 | -66 |
Feb 2025 -66 | Feb 2025 | -66 |
Mar 2025 -66 | Mar 2025 | -66 |
Apr 2025 -66 | Apr 2025 | -66 |
Aug 2025 -64 | Aug 2025 | -64 |
Sep 2025 -66 | Sep 2025 | -66 |
Dec 2025 -66 | Dec 2025 | -66 |
How Other Brands Compare
Transamerica is ranked #4 for NPS among its competitors. Edward Jones and Aflac come in first and second, with MetLife coming in at third.
Transamerica |  Edward Jones |  MetLife |  Aflac | |
| Global Ranking | #- | #200 | #- | #- |
| NPS | -65 | -2 | -19 | -18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $54.48B | $35.10B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Transamerica NPS by Gender
Male customers rated Transamerica's NPS 2 points higher than Female customers.
Male
-80
Transamerica's NPS was rated -80 by Male customers on Comparably.
7%
Promoters
6%
Passives
87%
Detractors
Female
-82
Transamerica's NPS was rated -82 by Female customers on Comparably.
7%
Promoters
4%
Passives
89%
Detractors
Transamerica NPS by Ethnicity
Transamerica's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -84 | Caucasian | -84 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black -67 | African American/Black | -67 |
Other -100 | Other | -100 |
Transamerica NPS by Age
Transamerica's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Transamerica NPS by Usage
Transamerica's NPS was rated the highest by customers who have used Transamerica's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -81 | Less than 1 Year | -81 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -57 | 2 to 5 Years | -57 |
5 to 10 Years -86 | 5 to 10 Years | -86 |
Over 10 Years -88 | Over 10 Years | -88 |
Transamerica NPS vs. Competitors
Compared to its competitors, Transamerica's NPS is rated right below True Link Financial.
| COMPANY | NPS Score | |
|---|---|---|
 | MassMutual Financial Group | 25 |
 | Waddell & Reed | 0 |
| Edward Jones | -2 |
| Aflac | -18 |
| MetLife | -19 |
 | True Link Financial | -34 |
| Transamerica | -65 |
Transamerica Customer Reviews
Out of the 29 Transamerica customer reviews 5 were positive and 24 were constructive. Transamerica customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Transamerica Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Transamerica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Transamerica Customer Loyalty Score by Gender
Female customers rated Transamerica's Customer Loyalty score 6% higher than Male customers.
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Male
66%
Yes
Female
72%
Yes
Transamerica Customer Loyalty Score by Ethnicity
Transamerica's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Transamerica.
72
out of 100
Caucasian
70
out of 100
Hispanic or Latino
70
out of 100
African American/Black
67
out of 100
Other
Transamerica Customer Loyalty Score by Age
Transamerica's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Transamerica.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
46-50 66% | 46-50 | 66% |
51-55 60% | 51-55 | 60% |
56-60 63% | 56-60 | 63% |
61-65 80% | 61-65 | 80% |
66+ 66% | 66+ | 66% |
Transamerica Customer Loyalty Score by Usage
Transamerica's Customer Loyalty score was rated the highest by customers who have used Transamerica's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Transamerica Customer Loyalty Score by Industry
Transamerica's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Transamerica Customer Loyalty vs. Competitors
Compared to its competitors, Transamerica's Customer Loyalty score is rated right below Aflac.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Edward Jones | 83% |
| True Link Financial | 83% |
| Waddell & Reed | 81% |
| MassMutual Financial Group | 80% |
| MetLife | 80% |
| Aflac | 76% |
| Transamerica | 64% |
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Transamerica Product Quality
1.6/5
Transamerica has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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Transamerica Product Information
Transamerica’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Transamerica's product the highest. Reviewers from the Tech industry rated Transamerica the lowest at 1.5.
- Website
- http://transamerica.com
- Company Size
- 10,000+ Employees
Industry
Banking and Financial Services
Quick Insights into Transamerica Product Quality
Transamerica's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Transamerica Product Quality the Highest
Ranked Transamerica Product Quality the Lowest
Transamerica Product Quality Score by Gender
Transamerica's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Transamerica Product Quality Score by Ethnicity
Transamerica's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Transamerica.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 1.5 | African American/Black | 1.5 |
Other 1.5 | Other | 1.5 |
Transamerica Product Quality Score by Age
Transamerica's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Transamerica Product Quality Score by Usage
Transamerica's Product Quality score was rated the highest by customers who have used Transamerica's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Transamerica Product Quality Score by Industry
Transamerica's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Transamerica Product Quality vs. Competitors
Compared to its competitors, Transamerica's Product Quality score is rated right below True Link Financial.
| COMPANY | Product Quality Score | |
|---|---|---|
| MassMutual Financial Group | 3.6/5 |
| Edward Jones | 3.2/5 |
| Waddell & Reed | 3.1/5 |
| MetLife | 2.9/5 |
| Aflac | 2.8/5 |
| True Link Financial | 2.8/5 |
| Transamerica | 1.6/5 |
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Transamerica Pricing
Transamerica ROI & Value For Money
1.8/5
Transamerica has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Transamerica Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Education industry think that they had the lowest ROI from Transamerica.
Quick Insights into Transamerica ROI
Transamerica's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Transamerica ROI the Highest
Ranked Transamerica ROI the Lowest
Transamerica ROI Score by Gender
Female customers rated Transamerica's ROI score 0.2 stars higher than Male customers.
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Male
1.5/5
Female
1.7/5
Transamerica ROI Score by Ethnicity
Transamerica's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Transamerica.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.5 | Other | 1.5 |
Transamerica ROI Score by Age
Transamerica's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.5 | 66+ | 1.5 |
Transamerica ROI Score by Usage
Transamerica's ROI score was rated the highest by customers who have used Transamerica's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Transamerica ROI Score by Industry
Transamerica's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Transamerica Pricing vs. Competitors
Compared to its competitors, Transamerica's ROI score is rated right below Aflac.
| COMPANY | Pricing Score | |
|---|---|---|
| MassMutual Financial Group | 3.6/5 |
| Edward Jones | 3.2/5 |
| Waddell & Reed | 3.1/5 |
| True Link Financial | 3/5 |
| MetLife | 2.8/5 |
| Aflac | 2.7/5 |
| Transamerica | 1.8/5 |
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Transamerica Customer Satisfaction (CSAT)
Transamerica Customer Satisfaction (CSAT) Score
13 / 100
Transamerica has an overall Customer Satisfaction score of 13 rated by its users and customers.
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Very Satisfied
8%
Satisfied
5%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
12%
Very Dissatisfied
68%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Transamerica Customer Satisfaction
Transamerica's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Other customers.
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Ranked Transamerica Customer Satisfaction the Highest
Ranked Transamerica Customer Satisfaction the Lowest
Transamerica Customer Satisfaction Score by Gender
Female customers rated Transamerica's Customer Satisfaction score 2 points higher than Male customers.
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8 / 100
MaleVery Satisfied | 5% | |
|---|---|---|
Satisfied | 3% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 16% | |
Very Dissatisfied | 71% |
10 / 100
FemaleVery Satisfied | 5% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 9% | |
Very Dissatisfied | 79% |
Transamerica Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Transamerica's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
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10 / 100
Very Satisfied
7%
Satisfied
3%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
13%
Very Dissatisfied
75%
CSAT according to Hispanic or Latino
Transamerica's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
34%
Very Dissatisfied
0%
CSAT according to African American/Black
Transamerica's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
88%
CSAT according to Other
Transamerica's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
89%
Transamerica Customer Satisfaction Score by Age
Transamerica's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 10% | |||||||||||||||
| 61-65 | 11% | |||||||||||||||
| 66+ | 0% |
Transamerica Customer Satisfaction Score by Usage
Transamerica's Customer Satisfaction score was rated the highest by customers who have used Transamerica's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Transamerica Customer Satisfaction Score by Industry
Transamerica's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.
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{
"title": "Transamerica Customer Satisfaction Score by Industry",
"text": "Transamerica's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Manufacturing and Machinery industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Transamerica's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Accounting",
"groupId": 495,
"score": 37,
"stars": 0,
"csatScore": 37,
"text": "Transamerica's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 37
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Transamerica's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Transamerica's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Transamerica's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Transamerica's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Insurance",
"groupId": 526,
"score": 17,
"stars": 0,
"csatScore": 17,
"text": "Transamerica's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 0,
"stars": 0,
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"text": "Transamerica's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Transamerica Customer Satisfaction vs. Competitors
Compared to its competitors, Transamerica's Customer Satisfaction score is rated right below True Link Financial.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Waddell & Reed | 100% |
| MassMutual Financial Group | 57% |
| Edward Jones | 55% |
| MetLife | 52% |
| Aflac | 40% |
| True Link Financial | 33% |
| Transamerica | 14% |
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Transamerica Customer Service
1.5/5
Transamerica has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Transamerica's Customer Service
Address
100 Light Street , Baltimore, MD 21202
Website
http://transamerica.com
Transamerica's Social Links
Quick Insights into Transamerica Customer Service
Transamerica's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Tech industry.
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Ranked Transamerica Customer Service the Highest
Ranked Transamerica Customer Service the Lowest
Transamerica Customer Service Score by Gender
Transamerica's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Transamerica Customer Service Score by Ethnicity
Transamerica's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Transamerica.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2 | African American/Black | 2 |
Other 1.5 | Other | 1.5 |
Transamerica Customer Service Score by Age
Transamerica's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Transamerica.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Transamerica Customer Service Score by Usage
Transamerica's Customer Service score was rated the highest by customers who have used Transamerica's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Transamerica Customer Service Score by Industry
Transamerica's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Transamerica Customer Service vs. Competitors
Compared to its competitors, Transamerica's Customer Service score is rated right below Aflac.
| COMPANY | Customer Service Score | |
|---|---|---|
| MassMutual Financial Group | 3.5/5 |
| Edward Jones | 3.5/5 |
| Waddell & Reed | 3.4/5 |
| True Link Financial | 3/5 |
| MetLife | 2.7/5 |
| Aflac | 2.5/5 |
| Transamerica | 1.5/5 |
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Transamerica as an Employer
3.0/5
Transamerica has a 3.0/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Transamerica scored a -65 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Transamerica would recommend the brand to a friend. ENPS measures how likely Transamerica employees would recommend working at Transamerica to a friend.
Net Promoter Score
-65
NPS Score
| 13% | Promoters |
|---|---|
| 9% | Passive |
| 78% | Detractors |
Employee Net Promoter Score
-18
eNPS Score
| 31% | Promoters |
|---|---|
| 20% | Passive |
| 49% | Detractors |
