True Link Financial NPS & Customer Reviews | Comparably
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True Link Financial
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About True Link Financial's Brand

True Link Financial is a diversified financial services for the 16m families caring for a vulnerable senior or an adult with disabilities.

Brand at a Glance

83%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service

True Link Financial NPS

True Link Financial's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether True Link Financial's customers would recommend using the product based on a scale of -100 to 100.

True Link Financial Overall NPS

-34
NPS
33%Promoters
0%Passives
67%Detractors
True Link Financial Overall NPS

True Link Financial NPS Trend

-100
-50
0
50
100
Jun 2022
100
Jun 2022100
Jul 2022
0
Jul 20220
Jan 2025
-33
Jan 2025-33

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

True Link Financial Customer Reviews

What do you value most about this brand?
High quality product and excellent customer service

True Link Financial Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of True Link Financial users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83
83%
17
17%
True Link Financial Customer Loyalty

True Link Financial Product Quality

2.8/5

True Link Financial has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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True Link Financial Product Information

True Link Financial’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Website
https://www.truelinkfinancial.com
Company Size
51-200 Employees

Industry

Banking and Financial Services

True Link Financial Pricing

True Link Financial ROI & Value For Money

3/5

True Link Financial has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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True Link Financial Customer Satisfaction (CSAT)

True Link Financial Customer Satisfaction (CSAT) Score

33 / 100

True Link Financial has an overall Customer Satisfaction score of 33 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied67%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

True Link Financial Customer Service

3/5

True Link Financial has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About True Link Financial's Customer Service

Address

PO Box 581, San Francisco, CA 94104


Website

https://www.truelinkfinancial.com


Phone Number

651-265-5679

True Link Financial as an Employer

4.7/5

True Link Financial has a 4.7/5 stars for its overall company culture rated by their employees

  True Link Financial CEO
top
5%
CEO of True Link Financial

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

True Link Financial scored a -34 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of True Link Financial would recommend the brand to a friend. ENPS measures how likely True Link Financial employees would recommend working at True Link Financial to a friend.

Net Promoter Score

-34
NPS Score
33%Promoters
0%Passive
67%Detractors

Employee Net Promoter Score

100
eNPS Score
100%Promoters
0%Passive
0%Detractors

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