-13
NPS
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Aveda
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About Aveda's Brand
Aveda creates high performance, botanically-based products for beauty professionals and consumers.
Brand at a Glance
77%
Customer Loyalty
3.2/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
Aveda NPS
Aveda's Net Promoter Score (NPS) is a -13 with 38% Promoters, 11% Passives, and 51% Detractors. Net Promoter Score tracks whether Aveda's customers would recommend using the product based on a scale of -100 to 100.
Aveda Overall NPS
| 38% | Promoters |
|---|---|
| 11% | Passives |
| 51% | Detractors |
Aveda NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -12 | Aug 2024 | -12 |
Sep 2024 -12 | Sep 2024 | -12 |
Oct 2024 -12 | Oct 2024 | -12 |
Nov 2024 -14 | Nov 2024 | -14 |
Jan 2025 -13 | Jan 2025 | -13 |
Mar 2025 -15 | Mar 2025 | -15 |
Apr 2025 -13 | Apr 2025 | -13 |
Jun 2025 -15 | Jun 2025 | -15 |
Jul 2025 -13 | Jul 2025 | -13 |
Sep 2025 -13 | Sep 2025 | -13 |
Dec 2025 -13 | Dec 2025 | -13 |
Jan 2026 -13 | Jan 2026 | -13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aveda NPS by Gender
Male customers rated Aveda's NPS 7 points higher than Female customers.
Male
-16
Aveda's NPS was rated -16 by Male customers on Comparably.
42%
Promoters
0%
Passives
58%
Detractors
Female
-23
Aveda's NPS was rated -23 by Female customers on Comparably.
34%
Promoters
9%
Passives
57%
Detractors
Aveda NPS by Ethnicity
Aveda's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -22 | Caucasian | -22 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black -42 | African American/Black | -42 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -32 | Other | -32 |
Aveda NPS by Age
Aveda's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Aveda NPS by Usage
Aveda's NPS was rated the highest by customers who have used Aveda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -80 | Less than 1 Year | -80 |
1 to 2 Years -39 | 1 to 2 Years | -39 |
2 to 5 Years -18 | 2 to 5 Years | -18 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
Over 10 Years -21 | Over 10 Years | -21 |
Aveda Customer Reviews
Out of the 25 Aveda customer reviews 13 were positive and 12 were constructive. Aveda customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Aveda Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Aveda users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aveda Customer Loyalty Score by Gender
Aveda's Customer Loyalty score was rated 85 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Aveda.
Male
85%
Yes
Female
85%
Yes
Aveda Customer Loyalty Score by Ethnicity
Aveda's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aveda.
88
out of 100
Caucasian
100
out of 100
Hispanic or Latino
61
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
78
out of 100
Other
Aveda Customer Loyalty Score by Age
Aveda's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Aveda.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 84% | 18-25 | 84% |
26-30 70% | 26-30 | 70% |
31-35 80% | 31-35 | 80% |
36-40 49% | 36-40 | 49% |
41-45 80% | 41-45 | 80% |
46-50 95% | 46-50 | 95% |
51-55 60% | 51-55 | 60% |
56-60 82% | 56-60 | 82% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Aveda Customer Loyalty Score by Usage
Aveda's Customer Loyalty score was rated the highest by customers who have used Aveda's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Aveda Customer Loyalty Score by Industry
Aveda's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Aveda Product Quality
3.2/5
Aveda has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Aveda Product Information
Aveda’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Aveda's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Aveda the lowest at 2.8.
- Website
- http://www.aveda.com/
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Services
Hardware and Devices
Quick Insights into Aveda Product Quality
Aveda's Product Quality score was rated highest by customers who have used Aveda's products/services for 5 to 10 Years, and rated lowest by customers from the Architecture and Planning industry.
Sign Up to unlock insights into how customers have ranked Aveda's Product Quality.
Ranked Aveda Product Quality the Highest
Ranked Aveda Product Quality the Lowest
Aveda Product Quality Score by Gender
Female customers rated Aveda's Product Quality score 0.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Aveda.
Male
3/5
Female
3.1/5
Aveda Product Quality Score by Ethnicity
Aveda's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aveda.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3 | Other | 3 |
Aveda Product Quality Score by Age
Aveda's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Aveda.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 2.7 | 26-30 | 2.7 |
31-35 2.3 | 31-35 | 2.3 |
36-40 2.4 | 36-40 | 2.4 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 1.7 | 51-55 | 1.7 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.8 | 61-65 | 3.8 |
66+ 3.5 | 66+ | 3.5 |
Aveda Product Quality Score by Usage
Aveda's Product Quality score was rated the highest by customers who have used Aveda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aveda Product Quality Score by Industry
Aveda's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Aveda Pricing
Aveda ROI & Value For Money
2.7/5
Aveda has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Aveda's overall ROI score rated by its users and customers.
Aveda Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Fashion and Beauty industry think that they had the lowest ROI from Aveda.
Quick Insights into Aveda ROI
Aveda's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Aveda's products/services for Less than 1 Year.
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Ranked Aveda ROI the Highest
Ranked Aveda ROI the Lowest
Aveda ROI Score by Gender
Male customers rated Aveda's ROI score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Aveda.
Male
2.8/5
Female
2.6/5
Aveda ROI Score by Ethnicity
Aveda's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aveda.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 2 | Other | 2 |
Aveda ROI Score by Age
Aveda's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Aveda.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3 | 26-30 | 3 |
31-35 2.1 | 31-35 | 2.1 |
36-40 1.8 | 36-40 | 1.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 2.7 | 46-50 | 2.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.2 | 66+ | 3.2 |
Aveda ROI Score by Usage
Aveda's ROI score was rated the highest by customers who have used Aveda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aveda ROI Score by Industry
Aveda's ROI score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
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Aveda Customer Satisfaction (CSAT)
Aveda Customer Satisfaction (CSAT) Score
50 / 100
Aveda has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
11%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aveda Customer Satisfaction
Aveda's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Aveda's products/services for Less than 1 Year.
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Ranked Aveda Customer Satisfaction the Highest
Ranked Aveda Customer Satisfaction the Lowest
Aveda Customer Satisfaction Score by Gender
Male customers rated Aveda's Customer Satisfaction score 22 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Aveda.
66 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
44 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 14% | |
Very Dissatisfied | 36% |
Aveda Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aveda's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
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47 / 100
Very Satisfied
37%
Satisfied
10%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
13%
Very Dissatisfied
31%
CSAT according to Hispanic or Latino
Aveda's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Aveda's Customer Satisfaction (CSAT) score was rated 43% according to African American/Black users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
43%
CSAT according to Asian or Pacific Islander
Aveda's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
20%
CSAT according to Other
Aveda's Customer Satisfaction (CSAT) score was rated 31% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Aveda.
31 / 100
Very Satisfied
18%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
56%
Aveda Customer Satisfaction Score by Age
Aveda's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Aveda.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 24% | |||||||||||||||
| 36-40 | 43% | |||||||||||||||
| 41-45 | 35% | |||||||||||||||
| 46-50 | 49% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 54% | |||||||||||||||
| 66+ | 50% |
Aveda Customer Satisfaction Score by Usage
Aveda's Customer Satisfaction score was rated the highest by customers who have used Aveda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Aveda Customer Satisfaction Score by Industry
Aveda's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Aveda Customer Satisfaction Score by Industry",
"text": "Aveda's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Aveda's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Accounting",
"groupId": 495,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "Aveda's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 75
},
{
"label": "Fashion and Beauty",
"groupId": 497,
"score": 16,
"stars": 0,
"csatScore": 16,
"text": "Aveda's Customer Satisfaction score is rated by Fashion and Beauty customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 16
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Aveda's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Aveda's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "Aveda's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Education",
"groupId": 515,
"score": 54,
"stars": 0,
"csatScore": 54,
"text": "Aveda's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 54
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Aveda's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 56,
"stars": 0,
"csatScore": 56,
"text": "Aveda's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 56
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Aveda's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
}
]
}Aveda Customer Service
2.8/5
Aveda has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Aveda's overall Customer Service score rated by its users and customers.
About Aveda's Customer Service
Address
Minneapolis, MN
Website
http://www.aveda.com/
Quick Insights into Aveda Customer Service
Aveda's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers who have used Aveda's products/services for Less than 1 Year.
Sign Up to unlock insights into how customers have ranked Aveda's Customer Service score.
Ranked Aveda Customer Service the Highest
Ranked Aveda Customer Service the Lowest
Aveda Customer Service Score by Gender
Male customers rated Aveda's Customer Service score 0.8 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Aveda.
Male
3.4/5
Female
2.6/5
Aveda Customer Service Score by Ethnicity
Aveda's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aveda.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 2.3 | Other | 2.3 |
Aveda Customer Service Score by Age
Aveda's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Aveda.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.1 | 26-30 | 3.1 |
31-35 2.5 | 31-35 | 2.5 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.8 | 51-55 | 1.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 3 | 61-65 | 3 |
66+ 3.1 | 66+ | 3.1 |
Aveda Customer Service Score by Usage
Aveda's Customer Service score was rated the highest by customers who have used Aveda's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Aveda Customer Service Score by Industry
Aveda's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Fashion and Beauty industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Aveda as an Employer
2.5/5
Aveda has a 2.5/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Aveda scored a -13 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Aveda would recommend the brand to a friend. ENPS measures how likely Aveda employees would recommend working at Aveda to a friend.
Net Promoter Score
-13
NPS Score
| 38% | Promoters |
|---|---|
| 11% | Passive |
| 51% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 38% | Promoters |
|---|---|
| 9% | Passive |
| 53% | Detractors |
