-24
NPS
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Hudson's Bay Company
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About Hudson's Bay Company's Brand
Hudson's Bay Company operates as a retailer offering a selection branded merchandise. Among its major competitors, Hudson's Bay Company is ranked in 3rd place for NPS while Macy's is 1st, and Holt Renfrew is 2nd.
Brand at a Glance
75%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.5/5
Customer Service
Hudson's Bay Company CMO
Bari Harlam
Bari Harlam serves as the EVP, Chief Marketing Officer North America of Hudson's Bay Company. Bari started at Hudson's Bay Company in Apr of 2018. Bari currently resides in the Greater New York City Area.
Hudson's Bay Company Ranking
- #3 / 4 of its competitors
Hudson's Bay Company NPS
Hudson's Bay Company's Net Promoter Score (NPS) is a -24 with 33% Promoters, 10% Passives, and 57% Detractors. Net Promoter Score tracks whether Hudson's Bay Company's customers would recommend using the product based on a scale of -100 to 100.
Hudson's Bay Company Overall NPS
| 33% | Promoters |
|---|---|
| 10% | Passives |
| 57% | Detractors |
Hudson's Bay Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -27 | Feb 2024 | -27 |
Mar 2024 -25 | Mar 2024 | -25 |
Apr 2024 -25 | Apr 2024 | -25 |
May 2024 -25 | May 2024 | -25 |
Jun 2024 -23 | Jun 2024 | -23 |
Aug 2024 -23 | Aug 2024 | -23 |
Oct 2024 -23 | Oct 2024 | -23 |
Nov 2024 -23 | Nov 2024 | -23 |
Dec 2024 -23 | Dec 2024 | -23 |
Feb 2025 -23 | Feb 2025 | -23 |
Mar 2025 -25 | Mar 2025 | -25 |
May 2025 -25 | May 2025 | -25 |
How Other Brands Compare
Hudson's Bay Company is ranked third for NPS among its competitors. Macy's and Holt Renfrew come in first and second, with SHOEme coming in at #4.
Hudson's Bay Company |  Macy's |  Holt Renfrew |  SHOEme | |
| Global Ranking | #- | #254 | #- | #- |
| NPS | -24 | -11 | -17 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.88B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hudson's Bay Company NPS by Gender
Male customers rated Hudson's Bay Company's NPS 11 points higher than Female customers.
Male
-21
Hudson's Bay Company's NPS was rated -21 by Male customers on Comparably.
32%
Promoters
15%
Passives
53%
Detractors
Female
-32
Hudson's Bay Company's NPS was rated -32 by Female customers on Comparably.
33%
Promoters
2%
Passives
65%
Detractors
Hudson's Bay Company NPS by Ethnicity
Hudson's Bay Company's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -53 | Caucasian | -53 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 20 | African American/Black | 20 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Other -26 | Other | -26 |
Hudson's Bay Company NPS by Age
Hudson's Bay Company's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Hudson's Bay Company NPS by Usage
Hudson's Bay Company's NPS was rated the highest by customers who have used Hudson's Bay Company's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 58 | 1 to 2 Years | 58 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years -56 | 5 to 10 Years | -56 |
Over 10 Years -49 | Over 10 Years | -49 |
Hudson's Bay Company NPS vs. Competitors
Compared to its competitors, Hudson's Bay Company's NPS is rated right below Holt Renfrew.
| COMPANY | NPS Score | |
|---|---|---|
| Macy's | -11 |
| Holt Renfrew | -17 |
| Hudson's Bay Company | -24 |
Hudson's Bay Company Customer Reviews
Out of the 25 Hudson's Bay Company customer reviews 11 were positive and 14 were constructive. Hudson's Bay Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hudson's Bay Company Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Hudson's Bay Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hudson's Bay Company Customer Loyalty Score by Gender
Female customers rated Hudson's Bay Company's Customer Loyalty score 1% higher than Male customers.
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Male
79%
Yes
Female
80%
Yes
Hudson's Bay Company Customer Loyalty Score by Ethnicity
Hudson's Bay Company's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Hudson's Bay Company.
75
out of 100
Caucasian
82
out of 100
Hispanic or Latino
82
out of 100
African American/Black
83
out of 100
Asian or Pacific Islander
83
out of 100
Other
Hudson's Bay Company Customer Loyalty Score by Age
Hudson's Bay Company's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
26-30 78% | 26-30 | 78% |
31-35 85% | 31-35 | 85% |
36-40 73% | 36-40 | 73% |
41-45 67% | 41-45 | 67% |
46-50 100% | 46-50 | 100% |
51-55 87% | 51-55 | 87% |
56-60 90% | 56-60 | 90% |
61-65 91% | 61-65 | 91% |
66+ 71% | 66+ | 71% |
Hudson's Bay Company Customer Loyalty Score by Usage
Hudson's Bay Company's Customer Loyalty score was rated the highest by customers who have used Hudson's Bay Company's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Hudson's Bay Company Customer Loyalty Score by Industry
Hudson's Bay Company's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Hudson's Bay Company Customer Loyalty vs. Competitors
Compared to its competitors, Hudson's Bay Company's Customer Loyalty score is rated right below Macy's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Holt Renfrew | 82% |
| Macy's | 77% |
| Hudson's Bay Company | 75% |
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Hudson's Bay Company Product Quality
2.9/5
Hudson's Bay Company has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Hudson's Bay Company Product Information
Hudson's Bay Company’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Hudson's Bay Company's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Hudson's Bay Company the lowest at 2.3.
- Website
- http://www.hbc.com/
- Company Size
- 10,000+ Employees
Industry
Retail
Quick Insights into Hudson's Bay Company Product Quality
Hudson's Bay Company's Product Quality score was rated highest by customers who have used Hudson's Bay Company's products/services for 2 to 5 Years, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Hudson's Bay Company Product Quality the Highest
Ranked Hudson's Bay Company Product Quality the Lowest
Hudson's Bay Company Product Quality Score by Gender
Hudson's Bay Company's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
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Male
2.8/5
Female
2.8/5
Hudson's Bay Company Product Quality Score by Ethnicity
Hudson's Bay Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hudson's Bay Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 2.6 | Other | 2.6 |
Hudson's Bay Company Product Quality Score by Age
Hudson's Bay Company's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.7 | 36-40 | 2.7 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.7 | 46-50 | 3.7 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.9 | 66+ | 2.9 |
Hudson's Bay Company Product Quality Score by Usage
Hudson's Bay Company's Product Quality score was rated the highest by customers who have used Hudson's Bay Company's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hudson's Bay Company Product Quality Score by Industry
Hudson's Bay Company's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Government and Public Policy industry customers.
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Hudson's Bay Company Product Quality vs. Competitors
Compared to its competitors, Hudson's Bay Company's Product Quality score is rated right below Macy's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Holt Renfrew | 3.9/5 |
| Macy's | 3.1/5 |
| Hudson's Bay Company | 2.9/5 |
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Hudson's Bay Company Pricing
Hudson's Bay Company ROI & Value For Money
2.8/5
Hudson's Bay Company has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Hudson's Bay Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Hudson's Bay Company.
Quick Insights into Hudson's Bay Company ROI
Hudson's Bay Company's ROI score was rated highest by customers who have used Hudson's Bay Company's products/services for 1 to 2 Years, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Hudson's Bay Company ROI the Highest
Ranked Hudson's Bay Company ROI the Lowest
Hudson's Bay Company ROI Score by Gender
Male customers rated Hudson's Bay Company's ROI score 0.1 stars higher than Female customers.
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Male
2.9/5
Female
2.8/5
Hudson's Bay Company ROI Score by Ethnicity
Hudson's Bay Company's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hudson's Bay Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.5 | Other | 2.5 |
Hudson's Bay Company ROI Score by Age
Hudson's Bay Company's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hudson's Bay Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.6 | 36-40 | 2.6 |
41-45 3.2 | 41-45 | 3.2 |
46-50 4 | 46-50 | 4 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2 | 61-65 | 2 |
66+ 2.8 | 66+ | 2.8 |
Hudson's Bay Company ROI Score by Usage
Hudson's Bay Company's ROI score was rated the highest by customers who have used Hudson's Bay Company's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hudson's Bay Company ROI Score by Industry
Hudson's Bay Company's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Banking and Financial Services industry customers.
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Hudson's Bay Company Pricing vs. Competitors
Compared to its competitors, Hudson's Bay Company's ROI score is rated right below Macy's.
| COMPANY | Pricing Score | |
|---|---|---|
| Holt Renfrew | 3.5/5 |
| Macy's | 3.1/5 |
| Hudson's Bay Company | 2.8/5 |
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Hudson's Bay Company Customer Satisfaction (CSAT)
Hudson's Bay Company Customer Satisfaction (CSAT) Score
42 / 100
Hudson's Bay Company has an overall Customer Satisfaction score of 42 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
15%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
8%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hudson's Bay Company Customer Satisfaction
Hudson's Bay Company's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers from the Professional Services industry.
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Ranked Hudson's Bay Company Customer Satisfaction the Highest
Ranked Hudson's Bay Company Customer Satisfaction the Lowest
Hudson's Bay Company Customer Satisfaction Score by Gender
Female customers rated Hudson's Bay Company's Customer Satisfaction score 6 points higher than Male customers.
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35 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 7% | |
Very Dissatisfied | 50% |
41 / 100
FemaleVery Satisfied | 30% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 8% | |
Very Dissatisfied | 40% |
Hudson's Bay Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hudson's Bay Company's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
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32 / 100
Very Satisfied
21%
Satisfied
11%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Hudson's Bay Company's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Hudson's Bay Company's Customer Satisfaction (CSAT) score was rated 60% according to African American/Black users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Hudson's Bay Company's Customer Satisfaction (CSAT) score was rated 62% according to Asian or Pacific Islander users and customers.
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62 / 100
Very Satisfied
44%
Satisfied
18%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
0%
Very Dissatisfied
19%
CSAT according to Other
Hudson's Bay Company's Customer Satisfaction (CSAT) score was rated 31% according to Other users and customers.
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31 / 100
Very Satisfied
23%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
62%
Hudson's Bay Company Customer Satisfaction Score by Age
Hudson's Bay Company's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 34% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 51% | |||||||||||||||
| 41-45 | 13% | |||||||||||||||
| 46-50 | 57% | |||||||||||||||
| 51-55 | 30% | |||||||||||||||
| 56-60 | 17% | |||||||||||||||
| 61-65 | 37% | |||||||||||||||
| 66+ | 42% |
Hudson's Bay Company Customer Satisfaction Score by Usage
Hudson's Bay Company's Customer Satisfaction score was rated the highest by customers who have used Hudson's Bay Company's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Hudson's Bay Company Customer Satisfaction Score by Industry
Hudson's Bay Company's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.
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{
"title": "Hudson's Bay Company Customer Satisfaction Score by Industry",
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}Hudson's Bay Company Customer Satisfaction vs. Competitors
Compared to its competitors, Hudson's Bay Company's Customer Satisfaction score is rated right below Macy's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Holt Renfrew | 79% |
| Macy's | 52% |
| Hudson's Bay Company | 42% |
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Hudson's Bay Company Customer Service
2.5/5
Hudson's Bay Company has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Hudson's Bay Company's Customer Service
Address
P.O. Box 4135, Station A, Toronto, IA M5W 3B7
Website
http://www.hbc.com/
Phone Number
866-225-8251
Quick Insights into Hudson's Bay Company Customer Service
Hudson's Bay Company's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Professional Services industry.
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Ranked Hudson's Bay Company Customer Service the Highest
Ranked Hudson's Bay Company Customer Service the Lowest
Hudson's Bay Company Customer Service Score by Gender
Female customers rated Hudson's Bay Company's Customer Service score 0.1 stars higher than Male customers.
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Male
2.4/5
Female
2.5/5
Hudson's Bay Company Customer Service Score by Ethnicity
Hudson's Bay Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Hudson's Bay Company.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 2.2 | Other | 2.2 |
Hudson's Bay Company Customer Service Score by Age
Hudson's Bay Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.8 | 36-40 | 2.8 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.5 | 66+ | 2.5 |
Hudson's Bay Company Customer Service Score by Usage
Hudson's Bay Company's Customer Service score was rated the highest by customers who have used Hudson's Bay Company's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hudson's Bay Company Customer Service Score by Industry
Hudson's Bay Company's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Professional Services industry customers.
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Hudson's Bay Company Customer Service vs. Competitors
Compared to its competitors, Hudson's Bay Company's Customer Service score is rated right below Macy's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Holt Renfrew | 3.6/5 |
| Macy's | 2.9/5 |
| Hudson's Bay Company | 2.5/5 |
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Hudson's Bay Company as an Employer
2.4/5
Hudson's Bay Company has a 2.4/5 stars for its overall company culture rated by their employees
bottom
15%
CEO of Hudson's Bay Company
In the Bottom 15% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Hudson's Bay Company scored a -24 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Hudson's Bay Company would recommend the brand to a friend. ENPS measures how likely Hudson's Bay Company employees would recommend working at Hudson's Bay Company to a friend.
Net Promoter Score
-24
NPS Score
| 33% | Promoters |
|---|---|
| 10% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 25% | Promoters |
|---|---|
| 18% | Passive |
| 57% | Detractors |
