22
NPS
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CBOE Holdings
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About CBOE Holdings' Brand
"Chicago Board is an options exchange for trading in equity, index and exchange traded fund options." Among its major competitors, CBOE Holdings is ranked in 4th place for NPS while Mirror is 1st, and JPMorgan Chase & Co is 2nd.Their current market cap is $10.40B
Brand at a Glance
79%
Customer Loyalty
3.2/5
Product Quality
3.5/5
Pricing
3.2/5
Customer Service
CBOE Holdings Ranking
- #3 / 4 of its competitors
CBOE Holdings NPS
CBOE Holdings's Net Promoter Score (NPS) is a 22 with 44% Promoters, 34% Passives, and 22% Detractors. Net Promoter Score tracks whether CBOE Holdings's customers would recommend using the product based on a scale of -100 to 100.
CBOE Holdings Overall NPS
| 44% | Promoters |
|---|---|
| 34% | Passives |
| 22% | Detractors |
CBOE Holdings NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Mar 2022 50 | Mar 2022 | 50 |
Apr 2022 0 | Apr 2022 | 0 |
Feb 2023 0 | Feb 2023 | 0 |
Apr 2023 17 | Apr 2023 | 17 |
Sep 2023 27 | Sep 2023 | 27 |
Oct 2023 38 | Oct 2023 | 38 |
Apr 2024 22 | Apr 2024 | 22 |
How Other Brands Compare
CBOE Holdings is ranked third for NPS among its competitors. JPMorgan Chase & Co and CME Group come in first and second, with Nasdaq coming in at #4. Among those competitors, it is the lowest valued company behind JPMorgan Chase & Co.
CBOE Holdings |  JPMorgan Chase & Co |  Nasdaq |  CME Group | |
| Global Ranking | #- | #72 | #206 | #480 |
| NPS | 22 | 31 | 15 | 29 |
| Valuation Updated every 24 hours for public companies | $10.40B | $451.20B | $23.69B | $70.03B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CBOE Holdings NPS vs. Competitors
Compared to its competitors, CBOE Holdings's NPS is rated right above Nasdaq, and is preceded by CME Group.
| COMPANY | NPS Score | |
|---|---|---|
 | Mirror | 100 |
| JPMorgan Chase & Co | 31 |
| CME Group | 29 |
| CBOE Holdings | 22 |
| Nasdaq | 15 |
CBOE Holdings Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of CBOE Holdings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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CBOE Holdings Customer Loyalty vs. Competitors
Compared to its competitors, CBOE Holdings's Customer Loyalty score is rated right above Nasdaq, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mirror | 100% |
| CME Group | 87% |
| JPMorgan Chase & Co | 83% |
| CBOE Holdings | 79% |
| Nasdaq | 77% |
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CBOE Holdings Product Quality
3.2/5
CBOE Holdings has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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CBOE Holdings Product Information
CBOE Holdings’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.cboe.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Logistics and Supply Chain
FinTech
CBOE Holdings Product Quality vs. Competitors
Compared to its competitors, CBOE Holdings's Product Quality score is rated right below Nasdaq.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mirror | 5/5 |
| CME Group | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Nasdaq | 3.7/5 |
| CBOE Holdings | 3.2/5 |
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CBOE Holdings Pricing
CBOE Holdings ROI & Value For Money
3.5/5
CBOE Holdings has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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CBOE Holdings Pricing vs. Competitors
Compared to its competitors, CBOE Holdings's ROI score is rated right below Nasdaq.
| COMPANY | Pricing Score | |
|---|---|---|
| Mirror | 5/5 |
| JPMorgan Chase & Co | 3.9/5 |
| CME Group | 3.8/5 |
| Nasdaq | 3.8/5 |
| CBOE Holdings | 3.5/5 |
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CBOE Holdings Customer Satisfaction (CSAT)
CBOE Holdings Customer Satisfaction (CSAT) Score
33 / 100
CBOE Holdings has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
16%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
17%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CBOE Holdings Customer Satisfaction vs. Competitors
Compared to its competitors, CBOE Holdings's Customer Satisfaction score is rated right below CME Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mirror | 100% |
| JPMorgan Chase & Co | 77% |
| Nasdaq | 74% |
| CME Group | 71% |
| CBOE Holdings | 33% |
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CBOE Holdings Customer Service
3.2/5
CBOE Holdings has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About CBOE Holdings's Customer Service
Address
Chicago, IL
Website
http://www.cboe.com/
CBOE Holdings Customer Service vs. Competitors
Compared to its competitors, CBOE Holdings's Customer Service score is rated right below Nasdaq.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mirror | 5/5 |
| CME Group | 4.1/5 |
| JPMorgan Chase & Co | 4/5 |
| Nasdaq | 3.9/5 |
| CBOE Holdings | 3.2/5 |
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CBOE Holdings as an Employer
2.5/5
CBOE Holdings has a 2.5/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
CBOE Holdings scored a 22 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of CBOE Holdings would recommend the brand to a friend. ENPS measures how likely CBOE Holdings employees would recommend working at CBOE Holdings to a friend.
Net Promoter Score
22
NPS Score
| 44% | Promoters |
|---|---|
| 34% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
