29
NPS
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Nomura
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About Nomura's Brand
Nomura is one of the largest global investment banking and securities firms. Among its major competitors, Nomura is ranked in 1st place for NPS while Goldman Sachs is 2nd, and Barclays Investment Bank is 3rd.Their current market cap is $17.62B
Brand at a Glance
86%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Nomura CMO
Mitsuru Takahashi
Mitsuru Takahashi serves as the Chief Marketing Officer of Nomura Asset Management. Mitsuru started at Nomura Asset Management in March of 2016. Mitsuru currently resides in Greater New York City Area.
Nomura Ranking
- #1 / 4 of its competitors
Nomura NPS
Nomura's Net Promoter Score (NPS) is a 29 with 50% Promoters, 29% Passives, and 21% Detractors. Net Promoter Score tracks whether Nomura's customers would recommend using the product based on a scale of -100 to 100.
Nomura Overall NPS
| 50% | Promoters |
|---|---|
| 29% | Passives |
| 21% | Detractors |
Nomura NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 23 | Nov 2023 | 23 |
Dec 2023 28 | Dec 2023 | 28 |
Mar 2024 31 | Mar 2024 | 31 |
Jun 2024 30 | Jun 2024 | 30 |
Aug 2024 28 | Aug 2024 | 28 |
Oct 2024 23 | Oct 2024 | 23 |
Jan 2025 26 | Jan 2025 | 26 |
Apr 2025 29 | Apr 2025 | 29 |
May 2025 30 | May 2025 | 30 |
Jul 2025 29 | Jul 2025 | 29 |
Sep 2025 30 | Sep 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
How Other Brands Compare
Nomura is ranked first for NPS among its competitors. Goldman Sachs and Barclays Investment Bank come in second and third, with Morgan Stanley coming in at #4. Among those competitors, it is the lowest valued company behind Morgan Stanley.
Nomura |  Goldman Sachs |  Morgan Stanley |  Barclays Investment Bank | |
| Global Ranking | #- | #145 | #199 | #- |
| NPS | 29 | 27 | -8 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $17.62B | $113.07B | $147.94B | $44.81B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nomura NPS by Gender
Male customers rated Nomura's NPS 95 points higher than Female customers.
Male
28
Nomura's NPS was rated 28 by Male customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Female
-67
Nomura's NPS was rated -67 by Female customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Nomura NPS by Ethnicity
Nomura's NPS was rated -40 points by Asian or Pacific Islander customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -40 | Asian or Pacific Islander | -40 |
Nomura NPS by Age
Nomura's NPS was rated 0 points by customers ages 26-30 on Comparably.
Nomura NPS by Usage
Nomura's NPS was rated the highest by customers who have used Nomura's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Nomura NPS vs. Competitors
Compared to its competitors, Nomura's NPS is rated right above Goldman Sachs.
| COMPANY | NPS Score | |
|---|---|---|
| Nomura | 29 |
| Goldman Sachs | 27 |
| Barclays Investment Bank | 22 |
| Morgan Stanley | -8 |
Nomura Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Nomura users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Nomura Customer Loyalty Score by Gender
Male customers rated Nomura's Customer Loyalty score 17% higher than Female customers.
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Male
87%
Yes
Female
70%
Yes
Nomura Customer Loyalty Score by Ethnicity
Nomura's Customer Loyalty score was rated 82% by Asian or Pacific Islander customers on Comparably.
% who answered "Yes"
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82
out of 100
Asian or Pacific Islander
Nomura Customer Loyalty Score by Age
Nomura's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
Nomura Customer Loyalty Score by Usage
Nomura's Customer Loyalty score was rated the highest by customers who have used Nomura's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nomura Customer Loyalty vs. Competitors
Compared to its competitors, Nomura's Customer Loyalty score is rated right above Barclays Investment Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Nomura | 86% |
| Barclays Investment Bank | 82% |
| Morgan Stanley | 69% |
| Goldman Sachs | 65% |
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Nomura Product Quality
3.9/5
Nomura has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Nomura Product Information
Nomura’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.nomura.com/
- Company Size
- 10,000+ Employees
Industry
Tech
FinTech
Quick Insights into Nomura Product Quality
Nomura's Product Quality score was rated highest by customers who have used Nomura's products/services for Less than 1 Year, and rated lowest by Female customers.
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Ranked Nomura Product Quality the Highest
Ranked Nomura Product Quality the Lowest
Nomura Product Quality Score by Gender
Male customers rated Nomura's Product Quality score 0.3 stars higher than Female customers.
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Male
3.8/5
Female
3.5/5
Nomura Product Quality Score by Ethnicity
Nomura's Product Quality score was rated 3.2 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Nomura Product Quality Score by Age
Nomura's Product Quality score was rated 3.2 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
Nomura Product Quality Score by Usage
Nomura's Product Quality score was rated 4.3 stars by customers who have used Nomura's products/services for Less than 1 Year.
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Nomura Product Quality vs. Competitors
Compared to its competitors, Nomura's Product Quality score is rated right above Barclays Investment Bank.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nomura | 3.9/5 |
| Barclays Investment Bank | 3.6/5 |
| Goldman Sachs | 3.5/5 |
| Morgan Stanley | 3.4/5 |
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Nomura Pricing
Nomura ROI & Value For Money
3.7/5
Nomura has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Nomura ROI
Nomura's ROI score was rated highest by Male customers, and rated lowest by customers who have used Nomura's products/services for Less than 1 Year.
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Ranked Nomura ROI the Highest
Ranked Nomura ROI the Lowest
Nomura ROI Score by Gender
Male customers rated Nomura's ROI score 0.5 stars higher than Female customers.
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Male
3.8/5
Female
3.3/5
Nomura ROI Score by Ethnicity
Nomura's ROI score was rated 3.5 stars by Asian or Pacific Islander customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Nomura ROI Score by Age
Nomura's ROI score was rated 3.6 stars by customers ages 26-30 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
Nomura ROI Score by Usage
Nomura's ROI score was rated the highest by customers who have used Nomura's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nomura Pricing vs. Competitors
Compared to its competitors, Nomura's ROI score is rated right above Barclays Investment Bank.
| COMPANY | Pricing Score | |
|---|---|---|
| Nomura | 3.7/5 |
| Barclays Investment Bank | 3.7/5 |
| Goldman Sachs | 3.5/5 |
| Morgan Stanley | 3.3/5 |
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Nomura Customer Satisfaction (CSAT)
Nomura Customer Satisfaction (CSAT) Score
86 / 100
Nomura has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
57%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nomura Customer Satisfaction
Nomura's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked Nomura Customer Satisfaction the Highest
Ranked Nomura Customer Satisfaction the Lowest
Nomura Customer Satisfaction Score by Gender
Female customers rated Nomura's Customer Satisfaction score 25 points higher than Male customers.
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75 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 75% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 100% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Nomura Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Nomura's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Nomura Customer Satisfaction Score by Age
Nomura's Customer Satisfaction score was rated 67 points by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% |
Nomura Customer Satisfaction Score by Usage
Nomura's Customer Satisfaction score was rated 100 points by customers who have used Nomura's products/services for Less than 1 Year.
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Nomura Customer Satisfaction vs. Competitors
Compared to its competitors, Nomura's Customer Satisfaction score is rated right above Barclays Investment Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nomura | 86% |
| Barclays Investment Bank | 74% |
| Goldman Sachs | 72% |
| Morgan Stanley | 45% |
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Nomura Customer Service
3.8/5
Nomura has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Nomura's Customer Service
Address
2-2-2 Otemachi Urbannet Otemachi Building Chiyoda-ku, 100-8130
Website
http://www.nomura.com/
Quick Insights into Nomura Customer Service
Nomura's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Nomura Customer Service the Highest
Ranked Nomura Customer Service the Lowest
Nomura Customer Service Score by Gender
Male customers rated Nomura's Customer Service score 0.7 stars higher than Female customers.
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Male
3.8/5
Female
3.1/5
Nomura Customer Service Score by Ethnicity
Nomura's Customer Service score was rated 3.4 stars by Asian or Pacific Islander customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Nomura Customer Service Score by Age
Nomura's Customer Service score was rated 3.6 stars by customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
Nomura Customer Service Score by Usage
Nomura's Customer Service score was rated the highest by customers who have used Nomura's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Nomura Customer Service vs. Competitors
Compared to its competitors, Nomura's Customer Service score is rated right above Barclays Investment Bank.
| COMPANY | Customer Service Score | |
|---|---|---|
| Nomura | 3.8/5 |
| Barclays Investment Bank | 3.7/5 |
| Goldman Sachs | 3.6/5 |
| Morgan Stanley | 3.4/5 |
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Nomura as an Employer
4.1/5
Nomura has a 4.1/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nomura scored a 29 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of Nomura would recommend the brand to a friend. ENPS measures how likely Nomura employees would recommend working at Nomura to a friend.
Net Promoter Score
29
NPS Score
| 50% | Promoters |
|---|---|
| 29% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 58% | Promoters |
|---|---|
| 10% | Passive |
| 32% | Detractors |
