16
NPS
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Forrester
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About Forrester's Brand
Among its major competitors, Forrester is ranked in 4th place for NPS while CEB is 1st, and SiriusDecisions is 2nd.Their current market cap is $808.81M
Brand at a Glance
71%
Customer Loyalty
4.1/5
Product Quality
3.6/5
Pricing
4/5
Customer Service
Forrester CMO
Bret Sanford
Bret Sanford serves as the VP, CMO Executive Partner of Forrester. Bret started at Forrester in January of 2018. Bret currently resides in the Greater New York City Area.
Forrester Ranking
- #3 / 4 of its competitors
Forrester NPS
Forrester's Net Promoter Score (NPS) is a 16 with 49% Promoters, 18% Passives, and 33% Detractors. Net Promoter Score tracks whether Forrester's customers would recommend using the product based on a scale of -100 to 100.
Forrester Overall NPS
| 49% | Promoters |
|---|---|
| 18% | Passives |
| 33% | Detractors |
Forrester NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 16 | Aug 2022 | 16 |
Oct 2022 20 | Oct 2022 | 20 |
Dec 2022 15 | Dec 2022 | 15 |
Jan 2023 10 | Jan 2023 | 10 |
Feb 2023 14 | Feb 2023 | 14 |
Jun 2023 11 | Jun 2023 | 11 |
Oct 2023 9 | Oct 2023 | 9 |
Dec 2023 11 | Dec 2023 | 11 |
Mar 2024 8 | Mar 2024 | 8 |
May 2024 9 | May 2024 | 9 |
Nov 2024 13 | Nov 2024 | 13 |
Sep 2025 14 | Sep 2025 | 14 |
How Other Brands Compare
Forrester is ranked third for NPS among its competitors. CEB and Gartner come in first and second, with RevJet coming in at #4. Among those competitors, it is the third most valued company behind Gartner.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Forrester NPS by Gender
Female customers rated Forrester's NPS 117 points higher than Male customers.
Male
-17
Forrester's NPS was rated -17 by Male customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Female
100
Forrester's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Forrester NPS by Ethnicity
Forrester's NPS was rated 0 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 0 | African American/Black | 0 |
Forrester NPS by Age
Forrester's NPS was rated -25 points by customers ages 31-35 on Comparably.
Forrester NPS by Usage
Forrester's NPS was rated 17 points by customers who have used Forrester's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 17 | 1 to 2 Years | 17 |
Forrester NPS vs. Competitors
Compared to its competitors, Forrester's NPS is rated right above IDC, and is preceded by Gartner.
| COMPANY | NPS Score | |
|---|---|---|
 | CEB | 72 |
 | SiriusDecisions | 33 |
 | Gartner | 27 |
| Forrester | 16 |
 | IDC | 14 |
 | 451 Research | 0 |
 | Outsell | N/A |
 | Ovum | N/A |
 | RevJet | N/A |
Forrester Customer Reviews
Out of the 2 Forrester customer reviews 1 was positive and 1 was constructive. Forrester customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Forrester Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Forrester users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Forrester Customer Loyalty Score by Gender
Male customers rated Forrester's Customer Loyalty score 15% higher than Female customers.
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Male
85%
Yes
Female
70%
Yes
Forrester Customer Loyalty Score by Ethnicity
Forrester's Customer Loyalty score was rated 78% by African American/Black customers on Comparably.
% who answered "Yes"
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78
out of 100
African American/Black
Forrester Customer Loyalty Score by Age
Forrester's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Forrester Customer Loyalty Score by Usage
Forrester's Customer Loyalty score was rated 100% by customers who have used Forrester's products/services for 1 to 2 Years.
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Forrester Customer Loyalty Score by Industry
Forrester's Customer Loyalty score was rated 100% by Banking and Financial Services industry customers.
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Forrester Customer Loyalty vs. Competitors
Compared to its competitors, Forrester's Customer Loyalty score is rated right above IDC, and is preceded by Gartner.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| CEB | 89% |
| SiriusDecisions | 83% |
| Gartner | 79% |
| Forrester | 71% |
| IDC | 69% |
| 451 Research | 68% |
| Outsell | N/A |
| Ovum | N/A |
| RevJet | N/A |
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Forrester Product Quality
4.1/5
Forrester has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Forrester Product Information
Forrester’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Forrester's product the highest.
- Website
- http://www.forrester.com
- Company Size
- 1,001-5,000 Employees
Industry
Marketing, Advertising and Research
Quick Insights into Forrester Product Quality
Forrester's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Forrester Product Quality the Highest
Ranked Forrester Product Quality the Lowest
Forrester Product Quality Score by Gender
Female customers rated Forrester's Product Quality score 1 stars higher than Male customers.
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Male
3.6/5
Female
4.6/5
Forrester Product Quality Score by Ethnicity
Forrester's Product Quality score was rated 3.4 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3.4 | African American/Black | 3.4 |
Forrester Product Quality Score by Age
Forrester's Product Quality score was rated 4.4 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.4 | 31-35 | 4.4 |
Forrester Product Quality Score by Usage
Forrester's Product Quality score was rated 4.2 stars by customers who have used Forrester's products/services for 1 to 2 Years.
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Forrester Product Quality Score by Industry
Forrester's Product Quality score was rated 3.8 stars by Banking and Financial Services industry customers.
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Forrester Product Quality vs. Competitors
Compared to its competitors, Forrester's Product Quality score is rated right above 451 Research, and is preceded by CEB.
| COMPANY | Product Quality Score | |
|---|---|---|
| CEB | 4.4/5 |
| Forrester | 4.1/5 |
| 451 Research | 4.1/5 |
| Gartner | 3.9/5 |
| IDC | 3.9/5 |
| SiriusDecisions | 3.8/5 |
| Outsell | N/A |
| Ovum | N/A |
| RevJet | N/A |
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Forrester Pricing
Forrester ROI & Value For Money
3.6/5
Forrester has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Forrester Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry.
Quick Insights into Forrester ROI
Forrester's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Forrester ROI the Highest
Ranked Forrester ROI the Lowest
Forrester ROI Score by Gender
Female customers rated Forrester's ROI score 1.7 stars higher than Male customers.
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Male
2.9/5
Female
4.6/5
Forrester ROI Score by Ethnicity
Forrester's ROI score was rated 2.4 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 2.4 | African American/Black | 2.4 |
Forrester ROI Score by Age
Forrester's ROI score was rated 3 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3 | 31-35 | 3 |
Forrester ROI Score by Usage
Forrester's ROI score was rated 3.5 stars by customers who have used Forrester's products/services for 1 to 2 Years.
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Forrester ROI Score by Industry
Forrester's ROI score was rated 4.3 stars by Banking and Financial Services industry customers.
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Forrester Pricing vs. Competitors
Compared to its competitors, Forrester's ROI score is rated right above SiriusDecisions, and is preceded by IDC.
| COMPANY | Pricing Score | |
|---|---|---|
| CEB | 4.2/5 |
| 451 Research | 4/5 |
| Gartner | 3.8/5 |
| IDC | 3.6/5 |
| Forrester | 3.6/5 |
| SiriusDecisions | 3.3/5 |
| Outsell | N/A |
| Ovum | N/A |
| RevJet | N/A |
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Forrester Customer Satisfaction (CSAT)
Forrester Customer Satisfaction (CSAT) Score
90 / 100
Forrester has an overall Customer Satisfaction score of 90 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
61%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
3%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Forrester Customer Satisfaction
Forrester's Customer Satisfaction score was rated highest by customers who have used Forrester's products/services for 1 to 2 Years, and rated lowest by Male customers.
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Ranked Forrester Customer Satisfaction the Highest
Ranked Forrester Customer Satisfaction the Lowest
Forrester Customer Satisfaction Score by Gender
Female customers rated Forrester's Customer Satisfaction score 17 points higher than Male customers.
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83 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Forrester Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Forrester's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Forrester Customer Satisfaction Score by Age
Forrester's Customer Satisfaction score was rated 100 points by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Forrester.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% |
Forrester Customer Satisfaction Score by Usage
Forrester's Customer Satisfaction score was rated 100 points by customers who have used Forrester's products/services for 1 to 2 Years.
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Forrester Customer Satisfaction Score by Industry
Forrester's Customer Satisfaction score was rated 100 points by Banking and Financial Services industry customers.
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"bars": [
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Forrester's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
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}Forrester Customer Satisfaction vs. Competitors
Compared to its competitors, Forrester's Customer Satisfaction score is rated right above Gartner, and is preceded by CEB.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| CEB | 100% |
| Forrester | 90% |
| Gartner | 78% |
| IDC | 78% |
| 451 Research | 75% |
| SiriusDecisions | 0% |
| Outsell | 0% |
| Ovum | 0% |
| RevJet | 0% |
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Forrester Customer Service
4/5
Forrester has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Forrester's Customer Service
Address
60 Acorn Park Drive, Cambridge, MA 02140
Website
http://www.forrester.com
Phone Number
(617) 613-5730
Forrester's Social Links
Quick Insights into Forrester Customer Service
Forrester's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Forrester Customer Service the Highest
Ranked Forrester Customer Service the Lowest
Forrester Customer Service Score by Gender
Female customers rated Forrester's Customer Service score 0.9 stars higher than Male customers.
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Male
3.7/5
Female
4.6/5
Forrester Customer Service Score by Ethnicity
Forrester's Customer Service score was rated 3.4 stars by African American/Black customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 3.4 | African American/Black | 3.4 |
Forrester Customer Service Score by Age
Forrester's Customer Service score was rated 4.4 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.4 | 31-35 | 4.4 |
Forrester Customer Service Score by Usage
Forrester's Customer Service score was rated 4.3 stars by customers who have used Forrester's products/services for 1 to 2 Years.
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Forrester Customer Service Score by Industry
Forrester's Customer Service score was rated 4.1 stars by Banking and Financial Services industry customers.
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Forrester Customer Service vs. Competitors
Compared to its competitors, Forrester's Customer Service score is rated right above Gartner, and is preceded by CEB.
| COMPANY | Customer Service Score | |
|---|---|---|
| CEB | 4.2/5 |
| Forrester | 4/5 |
| Gartner | 3.9/5 |
| 451 Research | 3.8/5 |
| SiriusDecisions | 3.7/5 |
| IDC | 3.7/5 |
| Outsell | N/A |
| Ovum | N/A |
| RevJet | N/A |
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Forrester as an Employer
2.9/5
Forrester has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
Forrester scored a 16 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Forrester would recommend the brand to a friend. ENPS measures how likely Forrester employees would recommend working at Forrester to a friend.
Net Promoter Score
16
NPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-7
eNPS Score
| 36% | Promoters |
|---|---|
| 21% | Passive |
| 43% | Detractors |
