IDC NPS & Customer Reviews

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IDC

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About IDC's Brand

IDC provides market intelligence solutions, advisory services, and events for the information technology and other related markets. Among its major competitors, IDC is ranked in 3rd place for NPS while Gartner is 1st, and Forrester is 2nd.

Brand at a Glance

69%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.7/5

Customer Service

IDC CMO

Laurie Buczek

IDC Ranking

^#3 / 4 of its competitors

IDC NPS

IDC's Net Promoter Score (NPS) is a 14 with 50% Promoters, 14% Passives, and 36% Detractors. Net Promoter Score tracks whether IDC's customers would recommend using the product based on a scale of -100 to 100.

IDC Overall NPS

NPS

50%	Promoters
14%	Passives
36%	Detractors

IDC NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 22	Feb 2023	22
Jun 2023 20	Jun 2023	20
Oct 2023 11	Oct 2023	11
Dec 2023 15	Dec 2023	15
Jan 2024 18	Jan 2024	18
Feb 2024 20	Feb 2024	20
May 2024 21	May 2024	21
Jun 2024 25	Jun 2024	25
Jul 2024 22	Jul 2024	22
Aug 2024 20	Aug 2024	20
Dec 2024 17	Dec 2024	17
Nov 2025 15	Nov 2025	15

How Other Brands Compare

IDC is ranked third for NPS among its competitors. Gartner and Forrester come in first and second, with 451 Research coming in at #4.

	IDC	Gartner	Forrester	451 Research
Global Ranking	#-	#477	#-	#-
NPS	14	27	16	0
Valuation Updated every 24 hours for public companies	-	$16.42B	$808.81M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

IDC NPS by Gender

Female customers rated IDC's NPS 36 points higher than Male customers.

Male

IDC's NPS was rated 13 by Male customers on Comparably.

42%

Promoters

29%

Passives

29%

Detractors

Female

IDC's NPS was rated 49 by Female customers on Comparably.

66%

Promoters

17%

Passives

17%

Detractors

IDC NPS by Ethnicity

IDC's NPS was rated -25 points by Asian or Pacific Islander customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander -25	Asian or Pacific Islander	-25

IDC NPS by Age

IDC's NPS was rated 0 points by customers ages 31-35 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

31-35

40%

20%

40%

IDC NPS by Usage

IDC's NPS was rated the highest by customers who have used IDC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 40	Less than 1 Year	40
5 to 10 Years 75	5 to 10 Years	75

IDC NPS vs. Competitors

Compared to its competitors, IDC's NPS is rated right above 451 Research, and is preceded by Forrester.

COMPANY		NPS Score
	Gartner	27
	Forrester	16
	IDC	14
	451 Research	0
	Nazeq.com	N/A
	HfS Research	-100

IDC Customer Reviews

Out of the 3 IDC customer reviews 2 were positive and 1 was constructive. IDC customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

IDC Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of IDC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69%

31%

IDC Customer Loyalty Score by Gender

Female customers rated IDC's Customer Loyalty score 15% higher than Male customers.

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Male

55%

Yes

Female

70%

Yes

IDC Customer Loyalty Score by Ethnicity

IDC's Customer Loyalty score was rated 55% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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out of 100

Asian or Pacific Islander

IDC Customer Loyalty Score by Age

IDC's Customer Loyalty score was rated 46% by customers ages 31-35 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
31-35 46%	31-35	46%

IDC Customer Loyalty Score by Usage

IDC's Customer Loyalty score was rated the highest by customers who have used IDC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	82%
5 to 10 Years	100%

IDC Customer Loyalty Score by Industry

IDC's Customer Loyalty score was rated 40% by Tech industry customers.

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Tech	40%

IDC Customer Loyalty vs. Competitors

Compared to its competitors, IDC's Customer Loyalty score is rated right above 451 Research, and is preceded by Forrester.

COMPANY		Customer Loyalty Score
	Gartner	79%
	Forrester	71%
	IDC	69%
	451 Research	68%
	HfS Research	10%
	Nazeq.com	N/A

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IDC Product Quality

3.9/5

IDC has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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IDC Product Information

IDC’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated IDC's product the highest.

Website: http://www.idc.com

Company Size: 1,001-5,000 Employees

Industry

Tech

Small Business Services

Social

Quick Insights into IDC Product Quality

IDC's Product Quality score was rated highest by customers who have used IDC's products/services for Less than 1 Year, and rated lowest by Male customers.

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Ranked IDC Product Quality the Highest

Less than 1 Year	4.6
Female	4.1
31-35	3.7

Ranked IDC Product Quality the Lowest

5 to 10 Years	4.5
Male	4

IDC Product Quality Score by Gender

Female customers rated IDC's Product Quality score 0.1 stars higher than Male customers.

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Male

4/5

Female

4.1/5

IDC Product Quality Score by Ethnicity

IDC's Product Quality score was rated 3.4 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4

IDC Product Quality Score by Age

IDC's Product Quality score was rated 3.7 stars by customers ages 31-35 on Comparably.

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Summary	Age	Score
31-35 3.7	31-35	3.7

IDC Product Quality Score by Usage

IDC's Product Quality score was rated the highest by customers who have used IDC's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.6
5 to 10 Years	4.5

IDC Product Quality Score by Industry

IDC's Product Quality score was rated 2.8 stars by Tech industry customers.

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Tech	2.8

IDC Product Quality vs. Competitors

Compared to its competitors, IDC's Product Quality score is rated right above HfS Research, and is preceded by Gartner.

COMPANY		Product Quality Score
	Forrester	4.1/5
	451 Research	4.1/5
	Gartner	3.9/5
	IDC	3.9/5
	HfS Research	1.5/5
	Nazeq.com	N/A

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IDC Pricing

IDC ROI & Value For Money

3.6/5

IDC has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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IDC Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into IDC ROI

IDC's ROI score was rated highest by customers who have used IDC's products/services for Less than 1 Year, and rated lowest by Male customers.

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Ranked IDC ROI the Highest

Less than 1 Year	4.2
31-35	3.8
Female	3.6

Ranked IDC ROI the Lowest

5 to 10 Years	3.9
Male	3.5

IDC ROI Score by Gender

Female customers rated IDC's ROI score 0.1 stars higher than Male customers.

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Male

3.5/5

Female

3.6/5

IDC ROI Score by Ethnicity

IDC's ROI score was rated 3.2 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2

IDC ROI Score by Age

IDC's ROI score was rated 3.8 stars by customers ages 31-35 on Comparably.

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Summary	Age	Score
31-35 3.8	31-35	3.8

IDC ROI Score by Usage

IDC's ROI score was rated the highest by customers who have used IDC's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4.2
5 to 10 Years	3.9

IDC ROI Score by Industry

IDC's ROI score was rated 2.8 stars by Tech industry customers.

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Tech	2.8

IDC Pricing vs. Competitors

Compared to its competitors, IDC's ROI score is rated right above Forrester, and is preceded by Gartner.

COMPANY		Pricing Score
	451 Research	4/5
	Gartner	3.8/5
	IDC	3.6/5
	Forrester	3.6/5
	HfS Research	1.5/5
	Nazeq.com	N/A

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IDC Customer Satisfaction (CSAT)

IDC Customer Satisfaction (CSAT) Score

78 / 100

IDC has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied	39%
Satisfied	39%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

39%

Satisfied

39%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into IDC Customer Satisfaction

IDC's Customer Satisfaction score was rated highest by customers who have used IDC's products/services for Less than 1 Year, and rated lowest by Female customers.

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Ranked IDC Customer Satisfaction the Highest

Less than 1 Year	100%
31-35	80%
Male	67%

Ranked IDC Customer Satisfaction the Lowest

Female	50%

IDC Customer Satisfaction Score by Gender

Male customers rated IDC's Customer Satisfaction score 17 points higher than Female customers.

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67 / 100

Male

	Very Satisfied	17%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	0%

50 / 100

Female

	Very Satisfied	50%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	25%

IDC Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
50%

CSAT according to Asian or Pacific Islander

IDC's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.

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50 / 100

Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

25%

IDC Customer Satisfaction Score by Age

IDC's Customer Satisfaction score was rated 80 points by customers ages 31-35 on Comparably.

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100

Breakdown

Age

Score

31-35

80%

IDC Customer Satisfaction Score by Usage

IDC's Customer Satisfaction score was rated 100 points by customers who have used IDC's products/services for Less than 1 Year.

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Less than 1 Year	100

IDC Customer Satisfaction Score by Industry

IDC's Customer Satisfaction score was rated 67 points by Tech industry customers.

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Tech	67

IDC Customer Satisfaction vs. Competitors

Compared to its competitors, IDC's Customer Satisfaction score is rated right above 451 Research, and is preceded by Gartner.

COMPANY		Customer Satisfaction (CSAT) Score
	Forrester	90%
	Gartner	78%
	IDC	78%
	451 Research	75%
	HfS Research	0%
	Nazeq.com	0%

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IDC Customer Service

3.7/5

IDC has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About IDC's Customer Service

Address

5 Speen Street, Framingham, MA

Website

http://www.idc.com

Phone Number

1(508) 872-8200

Quick Insights into IDC Customer Service

IDC's Customer Service score was rated highest by customers who have used IDC's products/services for 5 to 10 Years, and rated lowest by Male customers.

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Ranked IDC Customer Service the Highest

5 to 10 Years	4.2
Female	3.9
31-35	3.3

Ranked IDC Customer Service the Lowest

Less than 1 Year	3.8
Male	3.5

IDC Customer Service Score by Gender

Female customers rated IDC's Customer Service score 0.4 stars higher than Male customers.

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Male

3.5/5

Female

3.9/5

IDC Customer Service Score by Ethnicity

IDC's Customer Service score was rated 2.9 stars by Asian or Pacific Islander customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9

IDC Customer Service Score by Age

IDC's Customer Service score was rated 3.3 stars by customers ages 31-35 on Comparably.

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100

Summary	Age	Customer Service Score
31-35 3.3	31-35	3.3

IDC Customer Service Score by Usage

IDC's Customer Service score was rated the highest by customers who have used IDC's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.8
5 to 10 Years	4.2

IDC Customer Service Score by Industry

IDC's Customer Service score was rated 2.8 stars by Tech industry customers.

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Tech	2.8

IDC Customer Service vs. Competitors

Compared to its competitors, IDC's Customer Service score is rated right above HfS Research, and is preceded by 451 Research.

COMPANY		Customer Service Score
	Forrester	4/5
	Gartner	3.9/5
	451 Research	3.8/5
	IDC	3.7/5
	HfS Research	1.5/5
	Nazeq.com	N/A

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IDC as an Employer

4.1/5

IDC has a 4.1/5 stars for its overall company culture rated by their employees

top

CEO of IDC

Kirk Campbell

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

IDC scored a 14 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of IDC would recommend the brand to a friend. ENPS measures how likely IDC employees would recommend working at IDC to a friend.

Net Promoter Score

NPS Score

50%	Promoters
14%	Passive
36%	Detractors

Employee Net Promoter Score

eNPS Score

53%	Promoters
17%	Passive
30%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail