72
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
CEB
Marketing or Exec? Claim Your Free Account
About CEB's Brand
CEB is a practice insight and technology company that offers financial, research and advisory services. Among its major competitors, CEB is ranked in 2nd place for NPS while BP3 Global is 1st, and Gartner is 3rd.
Brand at a Glance
89%
Customer Loyalty
4.4/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
CEB Ranking
- #1 / 4 of its competitors
CEB NPS
CEB's Net Promoter Score (NPS) is a 72 with 86% Promoters, 0% Passives, and 14% Detractors. Net Promoter Score tracks whether CEB's customers would recommend using the product based on a scale of -100 to 100.
CEB Overall NPS
| 86% | Promoters |
|---|---|
| 0% | Passives |
| 14% | Detractors |
CEB NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Jan 2021 100 | Jan 2021 | 100 |
Aug 2021 100 | Aug 2021 | 100 |
Oct 2021 50 | Oct 2021 | 50 |
Jan 2022 60 | Jan 2022 | 60 |
May 2023 67 | May 2023 | 67 |
Oct 2025 71 | Oct 2025 | 71 |
How Other Brands Compare
CEB is ranked first for NPS among its competitors. Gartner and Forrester come in second and third, with Aon Hewitt coming in at #4.
CEB |  Gartner |  Aon Hewitt |  Forrester | |
| Global Ranking | #- | #477 | #670 | #- |
| NPS | 72 | 27 | 4 | 16 |
| Valuation Updated every 24 hours for public companies | - | $16.42B | $52.38B | $808.81M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CEB NPS vs. Competitors
Compared to its competitors, CEB's NPS is rated right above Gartner, and is preceded by BP3 Global.
| COMPANY | NPS Score | |
|---|---|---|
 | BP3 Global | 100 |
| CEB | 72 |
| Gartner | 27 |
 | THE NIELSEN COMPANY (US), LLC | 17 |
| Forrester | 16 |
| Aon Hewitt | 4 |
 | Info Tech | 0 |
 | Concurrency | N/A |
 | HfS Research | -100 |
CEB Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of CEB users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CEB Customer Loyalty vs. Competitors
Compared to its competitors, CEB's Customer Loyalty score is rated right above Aon Hewitt, and is preceded by Info Tech.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Info Tech | 100% |
| CEB | 89% |
| Aon Hewitt | 81% |
| Gartner | 79% |
| Forrester | 71% |
| THE NIELSEN COMPANY (US), LLC | 65% |
| HfS Research | 10% |
| BP3 Global | N/A |
| Concurrency | N/A |
Unlock CEB Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full CEB Customer Loyalty vs. Competitors data and gain insights into your customers today.
CEB Product Quality
4.4/5
CEB has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock CEB's overall Product Quality score rated by its users and customers.
CEB Product Information
CEB’s product quality score is a 4.4 out of 5 as rated by its users and customers.
- Website
- cebglobal.com
- Company Size
- 11-50 Employees
Industry
Tech
Business Services
SaaS
CEB Product Quality vs. Competitors
Compared to its competitors, CEB's Product Quality score is rated right above Forrester, and is preceded by Info Tech.
| COMPANY | Product Quality Score | |
|---|---|---|
| Info Tech | 5/5 |
| CEB | 4.4/5 |
| Forrester | 4.1/5 |
| Gartner | 3.9/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| Aon Hewitt | 3.3/5 |
| HfS Research | 1.5/5 |
| BP3 Global | N/A |
| Concurrency | N/A |
Unlock CEB Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full CEB Product Quality vs. Competitors data and gain insights into your customers today.
CEB Pricing
CEB ROI & Value For Money
4.2/5
CEB has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock CEB's overall ROI score rated by its users and customers.
CEB Pricing vs. Competitors
Compared to its competitors, CEB's ROI score is rated right above Gartner.
| COMPANY | Pricing Score | |
|---|---|---|
| CEB | 4.2/5 |
| Gartner | 3.8/5 |
| Forrester | 3.6/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| Aon Hewitt | 3.1/5 |
| Info Tech | 2.5/5 |
| HfS Research | 1.5/5 |
| BP3 Global | N/A |
| Concurrency | N/A |
Unlock CEB ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full CEB ROI vs. Competitors data and gain insights into your customers today.
CEB Customer Satisfaction (CSAT)
CEB Customer Satisfaction (CSAT) Score
100 / 100
CEB has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CEB Customer Satisfaction vs. Competitors
Compared to its competitors, CEB's Customer Satisfaction score is rated right above Info Tech.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| CEB | 100% |
| Info Tech | 100% |
| Forrester | 90% |
| Gartner | 78% |
| THE NIELSEN COMPANY (US), LLC | 60% |
| Aon Hewitt | 20% |
| BP3 Global | 0% |
| HfS Research | 0% |
| Concurrency | 0% |
Unlock CEB Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full CEB Customer Satisfaction vs. Competitors data and gain insights into your customers today.
CEB Customer Service
4.2/5
CEB has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock CEB's overall Customer Service score rated by its users and customers.
About CEB's Customer Service
Address
Arlington, VA
Website
cebglobal.com
CEB Customer Service vs. Competitors
Compared to its competitors, CEB's Customer Service score is rated right above Forrester.
| COMPANY | Customer Service Score | |
|---|---|---|
| CEB | 4.2/5 |
| Forrester | 4/5 |
| Info Tech | 4/5 |
| Gartner | 3.9/5 |
| THE NIELSEN COMPANY (US), LLC | 3.5/5 |
| Aon Hewitt | 3.3/5 |
| HfS Research | 1.5/5 |
| BP3 Global | N/A |
| Concurrency | N/A |
Unlock CEB Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full CEB Customer Service vs. Competitors data and gain insights into your customers today.
CEB as an Employer
2.9/5
CEB has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
CEB scored a 72 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of CEB would recommend the brand to a friend. ENPS measures how likely CEB employees would recommend working at CEB to a friend.
Net Promoter Score
72
NPS Score
| 86% | Promoters |
|---|---|
| 0% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 14% | Promoters |
|---|---|
| 57% | Passive |
| 29% | Detractors |
