BBDO NPS & Customer Reviews

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BBDO

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BBDO

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About BBDO's Brand

BBDO is an international advertising agency network with its headquarters in the New York City. Among its major competitors, BBDO is ranked in 2nd place for NPS while 22squared is 1st, and Ogilvy is 3rd.Their current valuation is $37.57B

Brand at a Glance

59%

Customer Loyalty

3.4/5

Product Quality

3.6/5

Pricing

3.6/5

Customer Service

BBDO CMO

Tara DeVeaux

Tara DeVeaux serves as the Chief Marketing Officer of BBDO New York. Tara started at BBDO New York in Jan of 2017. Tara currently resides in the Greater Los Angeles Area.

BBDO Ranking

^#2 / 4 of its competitors

BBDO NPS

BBDO's Net Promoter Score (NPS) is a 13 with 45% Promoters, 23% Passives, and 32% Detractors. Net Promoter Score tracks whether BBDO's customers would recommend using the product based on a scale of -100 to 100.

BBDO Overall NPS

NPS

45%	Promoters
23%	Passives
32%	Detractors

BBDO NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2023 11	Oct 2023	11
Nov 2023 14	Nov 2023	14
Jan 2024 16	Jan 2024	16
Feb 2024 17	Feb 2024	17
Apr 2024 19	Apr 2024	19
May 2024 16	May 2024	16
Jun 2024 18	Jun 2024	18
Sep 2024 17	Sep 2024	17
Oct 2024 14	Oct 2024	14
Jan 2025 14	Jan 2025	14
Mar 2025 11	Mar 2025	11
Jan 2026 13	Jan 2026	13

How Other Brands Compare

BBDO is ranked second for NPS among its competitors. 22squared and Ogilvy come in first and third, with Leo Burnett coming in at #4. Among those competitors, it is the second most valued company.

	BBDO	Leo Burnett	Ogilvy	22squared
Global Ranking	#-	#605	#657	#-
NPS	13	2	12	100
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	$37.57B	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BBDO NPS by Gender

BBDO's NPS was rated 17 by Female customers on Comparably.

Female

BBDO's NPS was rated 17 by Female customers on Comparably.

50%

Promoters

17%

Passives

33%

Detractors

Male

N/A

BBDO's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

BBDO NPS by Ethnicity

BBDO's NPS was rated 34 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 34	Caucasian	34

BBDO NPS by Age

BBDO's NPS was rated 25 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

25%

BBDO NPS by Usage

BBDO's NPS was rated 50 points by customers who have used BBDO's products/services for 1 to 2 Years.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 50	1 to 2 Years	50

BBDO NPS vs. Competitors

Compared to its competitors, BBDO's NPS is rated right above Ogilvy, and is preceded by 22squared.

COMPANY		NPS Score
	22squared	100
	BBDO	13
	Ogilvy	12
	Leo Burnett	2
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	0

BBDO Customer Loyalty

59%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

59% of BBDO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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59%

41%

BBDO Customer Loyalty Score by Gender

BBDO's Customer Loyalty score was rated 70 by Female customers on Comparably.

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Female

70%

Yes

Male

N/A

Yes

BBDO Customer Loyalty Score by Ethnicity

BBDO's Customer Loyalty score was rated 40% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

BBDO Customer Loyalty Score by Age

BBDO's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%

BBDO Customer Loyalty Score by Usage

BBDO's Customer Loyalty score was rated 55% by customers who have used BBDO's products/services for 1 to 2 Years.

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1 to 2 Years	55%

BBDO Customer Loyalty vs. Competitors

Compared to its competitors, BBDO's Customer Loyalty score is rated right above 22squared, and is preceded by Ogilvy.

COMPANY		Customer Loyalty Score
	Leo Burnett	72%
	Ogilvy	71%
	BBDO	59%
	22squared	55%
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	N/A

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BBDO Product Quality

3.4/5

BBDO has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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BBDO Product Information

BBDO’s product quality score is a 3.4 out of 5 as rated by its users and customers.

Website: http://www.bbdo.com/

Company Size: 1,001-5,000 Employees

Industry

Tech

AdTech

Media

Social

Sports & Entertainment

Quick Insights into BBDO Product Quality

BBDO's Product Quality score was rated highest by customers ages 18-25.

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Ranked BBDO Product Quality the Highest

18-25	4.5
1 to 2 Years	3.9
Female	3.7

BBDO Product Quality Score by Gender

BBDO's Product Quality score was rated 3.7 by Female customers on Comparably.

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Female

3.7/5

Male

N/A

BBDO Product Quality Score by Ethnicity

BBDO's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5

BBDO Product Quality Score by Age

BBDO's Product Quality score was rated 4.5 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.5	18-25	4.5

BBDO Product Quality Score by Usage

BBDO's Product Quality score was rated 3.9 stars by customers who have used BBDO's products/services for 1 to 2 Years.

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1 to 2 Years	3.9

BBDO Product Quality vs. Competitors

Compared to its competitors, BBDO's Product Quality score is rated right above TBWA\Chiat\Day, and is preceded by Leo Burnett.

COMPANY		Product Quality Score
	22squared	5/5
	Ogilvy	3.9/5
	Leo Burnett	3.8/5
	BBDO	3.4/5
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	2.5/5

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BBDO Pricing

BBDO ROI & Value For Money

3.6/5

BBDO has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Quick Insights into BBDO ROI

BBDO's ROI score was rated highest by customers ages 18-25.

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Ranked BBDO ROI the Highest

18-25	3.9
Female	3.5
1 to 2 Years	3.4

BBDO ROI Score by Gender

BBDO's ROI score was rated 3.5 by Female customers on Comparably.

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Female

3.5/5

Male

N/A

BBDO ROI Score by Ethnicity

BBDO's ROI score was rated 2.8 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8

BBDO ROI Score by Age

BBDO's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.9	18-25	3.9

BBDO ROI Score by Usage

BBDO's ROI score was rated 3.4 stars by customers who have used BBDO's products/services for 1 to 2 Years.

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1 to 2 Years	3.4

BBDO Pricing vs. Competitors

Compared to its competitors, BBDO's ROI score is rated right below Ogilvy.

COMPANY		Pricing Score
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	5/5
	22squared	4.7/5
	Leo Burnett	3.8/5
	Ogilvy	3.7/5
	BBDO	3.6/5

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BBDO Customer Satisfaction (CSAT)

BBDO Customer Satisfaction (CSAT) Score

72 / 100

BBDO has an overall Customer Satisfaction score of 72 rated by its users and customers.

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Very Satisfied	38%
Satisfied	34%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	6%
Very Dissatisfied	16%

Very Satisfied

38%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BBDO Customer Satisfaction

BBDO's Customer Satisfaction score was rated highest by customers ages 18-25.

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Ranked BBDO Customer Satisfaction the Highest

18-25	75%
1 to 2 Years	67%
Female	67%

BBDO Customer Satisfaction Score by Gender

BBDO's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100

Female

	Very Satisfied	17%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	16%
	Dissatisfied	0%
	Very Dissatisfied	17%

BBDO Customer Satisfaction Score by Age

BBDO's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

75%

BBDO Customer Satisfaction Score by Usage

BBDO's Customer Satisfaction score was rated 67 points by customers who have used BBDO's products/services for 1 to 2 Years.

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1 to 2 Years	67

BBDO Customer Satisfaction vs. Competitors

Compared to its competitors, BBDO's Customer Satisfaction score is rated right above Leo Burnett, and is preceded by Ogilvy.

COMPANY		Customer Satisfaction (CSAT) Score
	22squared	100%
	Ogilvy	77%
	BBDO	72%
	Leo Burnett	53%
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	50%

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BBDO Customer Service

3.6/5

BBDO has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About BBDO's Customer Service

Address

1285 Avenue of the Americas, New York City, NY 10019 United States of America

Website

http://www.bbdo.com/

Phone Number

1(212)459-5000

BBDO's Social Links

linkedin.com/company/2900

Quick Insights into BBDO Customer Service

BBDO's Customer Service score was rated highest by customers who have used BBDO's products/services for 1 to 2 Years.

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Ranked BBDO Customer Service the Highest

1 to 2 Years	3.6
18-25	3.6
Female	3.4

BBDO Customer Service Score by Gender

BBDO's Customer Service score was rated 3.4 by Female customers on Comparably.

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Female

3.4/5

Male

N/A

BBDO Customer Service Score by Ethnicity

BBDO's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.1	Caucasian	3.1

BBDO Customer Service Score by Age

BBDO's Customer Service score was rated 3.6 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.6	18-25	3.6

BBDO Customer Service Score by Usage

BBDO's Customer Service score was rated 3.6 stars by customers who have used BBDO's products/services for 1 to 2 Years.

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1 to 2 Years	3.6

BBDO Customer Service vs. Competitors

Compared to its competitors, BBDO's Customer Service score is rated right above TBWA\Chiat\Day, and is preceded by Ogilvy.

COMPANY		Customer Service Score
	22squared	4.7/5
	Leo Burnett	3.9/5
	Ogilvy	3.8/5
	BBDO	3.6/5
$TBWA\Chiat\Day's Logo$	TBWA\Chiat\Day	N/A

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BBDO as an Employer

4.3/5

BBDO has a 4.3/5 stars for its overall company culture rated by their employees

top

CEO of BBDO

Andrew Robertson

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BBDO scored a 13 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of BBDO would recommend the brand to a friend. ENPS measures how likely BBDO employees would recommend working at BBDO to a friend.

Net Promoter Score

NPS Score

45%	Promoters
23%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

47%	Promoters
25%	Passive
28%	Detractors

Global Ranking Snapshot

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5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
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